What mr. pixel KG does

mr. pixel KG is a German limited partnership (Kommanditgesellschaft) operating as a digital agency from Neumarkt in der Oberpfalz, Bavaria, with sixteen employees and a stated market scope of the DACH region. The firm has positioned itself as a one-stop digital provider for B2B mid-market clients, spanning onlineshop/eCommerce development (with Shopware 6 as the primary platform), web design (WordPress), brand and employer branding, ERP integration, and bespoke software/middleware. Its core technical differentiation is an internally developed middleware and plugin stack branded under the "mpX" and adjacent names — including mpXconnect (ERP-to-shop integration), mpXgastronomy (fresh-delivery checkout), mpXcloud (cloud data handling), mpXvoucher (gift voucher plugin), WeRePack (reusable packaging plugin), and Shopboost (a marketed shopping-cart acceleration concept introduced in 2024). The company is a certified Shopware partner and extends its work into complex commerce scenarios such as configurable products, gram-precise billing, ultra-fresh delivery, and B2B approval workflows, with notable client engagements including Frischeparadies (fresh food retail), APROtech (industrial PCs), GTS (automotive parts with TecDoc integration), Feeling 4 Home, and the Verwaltungsgemeinschaft Neumarkt public-sector Multi-Site.

The business model is professional services / project-based. Pricing is quote-driven and not publicly disclosed; the company's published AGB specify milestone billing for software development (50% upfront, 45% at staging, 5% at go-live) with ten-day payment terms, alongside ongoing support billed on time and materials. Go-to-market is consultative and sales-led: leads come through the company website, contact forms, referrals, and direct outreach, with named consultants (Julian Fleischmann, Andreas Krause) offering booked consultation appointments. The firm is founder-owned with no external funding or institutional investors; Andreas Krause serves as the Komplementär (managing partner with unlimited liability). Marketing reach combines an active blog (covering Complex Commerce, Agentic Commerce, and product content topics), LinkedIn, Facebook, and Instagram presence, and earned credibility through a series of industry awards including the German Marketing Award 2024, German Web Award 2021, Pickware Partner Award 2025, Hipe Award 2022, and the DHBW Dualer Partner Award 2023.

Name

mr. pixel KG

Legal name

mr. pixel KG

Website

https://mr-pixel.de

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

mr. pixel KG is a Bavarian digital agency serving DACH B2B mid-market clients with Shopware-based eCommerce, web design, ERP integration, and a proprietary mpX middleware/plugin stack, operating on project-based professional services since 2001.

Ownership category

akta.pro rank

Headquarters

HQ city

Neumarkt i.d.OPf.

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Digital Agency Services: Core revenue from digital agency services including onlineshop development, web design, brand design, employer branding, ERP integration, and software development. Services are provided on a project basis with custom quotes based on scope and requirements. The AGB indicates standard payment terms of 10 days after invoicing with 50% upfront for software development projects.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

mr. pixel KG is a German digital agency that builds Shopware-based eCommerce platforms, custom web applications, brand and employer branding designs, and ERP integrations for B2B clients. The firm also develops proprietary middleware and plugins (mpXconnect, Shopboost) to connect commerce systems with back-office software, delivering integrated digital commerce and corporate identity projects.

Product overview

mr. pixel KG operates as a digital agency offering a comprehensive suite of e-commerce and digital solutions. Their core offerings include Onlineshop (Shopware-based e-commerce development), Website (web design and CMS implementation), Brand Design (corporate identity), Employer Branding, ERP Warenwirtschaft, and Middleware (mpXconnect). Key sub-products include Shopboost (shopping cart innovation), mpXconnect/mpXgastronomy/mpXvoucher (proprietary plugins), and specialized Shopware features (WeRePack, Shop The Look, Geschenke Guide). The company also provides supplementary services including Print, Fotografie, Video, Drohnenaufnahmen, and Messe (trade show design). They are a certified Shopware partner with expertise in complex commerce solutions for B2B and specialty retail.

Differentiator

Problem solved

Functional benefit

Brands

• Shopboost: Innovation and concept for online shopping experience optimization
• mpXconnect
• mpXcloud
• mpXvoucher
• mpXgastronomy
• WeRePack

Products and services

• Shopware eCommerce Development Design, build, and customization of online shops on the Shopware commerce platform, delivered as a project-based service for B2B retailers and wholesalers.
• Web Development Custom website and web application development for B2B clients, including corporate sites and campaign pages.
• Brand Design Corporate identity and brand design services covering visual identity, logo systems, and brand guidelines for B2B clients.
• Employer Branding Employer branding services designed to position B2B clients as attractive employers, including messaging, visual identity, and recruiting-focused assets.
• ERP Integration Integration of ERP systems with eCommerce and digital channels, enabling data flow between back-office operations and storefronts for B2B clients.
• mpXconnect Proprietary middleware software developed by mr. pixel KG to connect commerce platforms with back-office ERP systems, simplifying ERP-to-Shopware integration.
• Shopboost Proprietary Shopware plugin developed by mr. pixel KG to extend Shopware shop functionality for clients.

Quantifiable outcome

• Reduced checkout abandonment from 50% to 5% for Frischeparadies fresh food delivery
• +1 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability1 record

Feature7 records

Partnerships

One partnership is on record.

• ShopwarecoreTechnology or IntegrationCertified Shopware agency partner. mr. pixel specializes in Shopware 6 implementations, custom plugin development, and eCommerce solutions built on the Shopware platform. The partnership enables the company to deliver modern, scalable onlineshops with Shopware's open-source commerce technology.

Scale indicators2 records

Recent moves3 records

Expansion highlights5 records

Direct peers

• netz98 GmbH: German Shopware agency specializing in Shopware 6 implementations, hosting, and eCommerce consulting for mid-market and enterprise clients. Directly comparable as a Shopware-certified specialist competing for similar project-based eCommerce work in the DACH market.
• maximago GmbH: German digital agency with eCommerce focus on Shopware and OXID, plus web design and digital marketing for mid-market clients. Directly comparable as a full-service German digital agency with similar service breadth and customer profile.
• dkd Internet Service GmbH: Frankfurt-based full-service digital agency specializing in Shopware, OXID, and Pimcore eCommerce implementations, content management, and custom development for German mid-market clients. Directly comparable as a German eCommerce/system integrator serving similar Mittelstand customers with similar Shopware-aligned capabilities.
• websultan GmbH: Bavaria-based Shopware Enterprise Partner providing Shopware 6 consulting, custom plugin development, and eCommerce strategy. Closely comparable as a regional German Shopware specialist with similar custom development and complex-commerce capabilities.
• Elbkind GmbH: Hamburg-based digital agency focused on eCommerce, Shopware, and brand design for mid-market German brands. Comparable as a full-service German eCommerce/digital agency with overlapping Shopware implementation, branding, and design capabilities.
• ORTMANN.NET GmbH: German digital agency specializing in Shopware 6, TYPO3, and individual web development for mid-market and enterprise clients. Comparable as a regional German development agency offering custom eCommerce and CMS solutions to a similar B2B audience.
• mpm media project management GmbH: Munich-based digital agency offering eCommerce, web design, branding, and digital strategy to mid-market German clients. Comparable as a Bavarian/Southern Germany full-service digital agency with similar Mittelstand customer base and offering breadth.
• Styla GmbH: Berlin-based commerce agency focused on Shopware, Shopify, and Spryker implementations, with strong content/storytelling commerce capabilities. Comparable as a Germany-based eCommerce implementation specialist serving similar mid-market brands with similar Shopware expertise.

Broad incumbents

• commercetools GmbH: Munich-headquartered enterprise headless commerce platform with a large partner ecosystem of implementation agencies. Comparable as an adjacent eCommerce platform player whose partner agencies compete with mr. pixel for the same German Mittelstand project work via alternative technology stacks.

Others

• Shopware AG: German vendor of the Shopware eCommerce platform, for which mr. pixel is a certified partner. Comparable as a critical ecosystem participant whose roadmap, partner economics, and partner-program changes directly affect mr. pixel's differentiation and addressable demand.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/mrpixel.de
• LinkedInlinkedin.com/company/mr-pixel-kg
• Instagraminstagram.com/mrpixelneumarkt

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about mr. pixel KG