Mr. Souvlaki Limited

What Mr. Souvlaki Limited does

Mr. Souvlaki Limited is the corporate entity behind the Mr. Souvlaki brand, a Canadian Greek grill restaurant chain operating since 2007. The brand is a division of MTY Group Franchising Inc., one of Canada's largest restaurant franchise conglomerates. Mr. Souvlaki runs a franchise model with 19 locations across four Canadian provinces — Ontario, Quebec, Alberta, and Newfoundland and Labrador — serving traditional Greek cuisine including souvlaki skewers, beef and lamb gyro roasted on in-store spits, pitas, salads (Greek and signature Zeus), and sides such as feta fries. The brand serves individual consumers through dine-in and takeout, with bilingual English/French operations, and also offers corporate and event catering services and gift cards ranging from $5 to $250.

The underlying technology stack combines standard restaurant operations with a proprietary-feel digital layer: the Bonapp mobile application (developed on the ueat platform, distributed on iOS and Google Play) provides mobile ordering, loyalty punch tracking, and jump-the-line functionality, with Apple Wallet and Google Wallet integration for digital loyalty cards. The Souv Squad loyalty program (Équipe Souv in French), launched in November 2021 after separating from the parent MTY Rewards program, issues punches on $15+ transactions redeemable for a free pita combo. Distribution is multi-channel: direct dine-in/takeout, proprietary online ordering (order-online.ai), and third-party delivery via UberEats, DoorDash, and SkipTheDishes.

The business model is a franchise model generating three primary revenue types: (1) franchise fees and royalties from the 19 franchisees who operate individual locations; (2) brand-level revenue from digital and physical gift card sales and direct corporate/event catering; and (3) brand marketing and promotional economics captured at the corporate entity. Customer acquisition runs through social media (@mrsouvlakiofficial on Instagram), in-store promotional mechanics (Souvlaki of the Day, limited-time offers like Olympus Fries), and a franchise recruitment funnel for new unit growth. The brand's 1-10 employee count at the Mr. Souvlaki Limited entity indicates a lean corporate/franchise-support function, with unit-level operations run by franchisees rather than corporate staff.

Name

Mr. Souvlaki Limited

Legal name

Mr. Souvlaki (Division of MTY Franchising Inc.)

Website

https://mrsouvlaki.ca

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

Mr. Souvlaki Limited operates the Mr. Souvlaki brand, a Greek grill restaurant franchise with 19 locations across Canada since 2007, owned by MTY Group Franchising Inc. It serves individual consumers and corporate catering clients through dine-in, takeout, delivery, and a Bonapp mobile app with Souv Squad loyalty.

Ownership category

akta.pro rank

Product category

Greek Grill Quick-Service Restaurant

NAICS

Limited-Service Restaurants (722513), Caterers (722320)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Middle Eastern & Mediterranean QSR (Kebab, Shawarma, Falafel) (THAFAAAG)

akta.pro secondary industries

Specialty & Dietary Catering (Vegan, Kosher, Halal, Allergy-Friendly) (HSACAGAH), Multi-Concept / Global QSR Chains (Mixed Menus) (THAFAAAO)

Keywords

• Greek grill cuisine
• Quick service restaurant
• Mediterranean fast casual
• Franchise restaurant
• Corporate catering services

Headquarters

HQ city

Toronto, ON

HQ country

Canada

HQ region

North America

Offices12 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Restaurant Food Sales: Revenue from direct food sales at 19 franchise locations across Canada, including dine-in, takeout, and delivery orders
2. Catering Services: Corporate and event catering services providing Greek grill meals for parties, meetings, and events
3. Gift Cards: Digital and physical gift card sales ranging from $5 to $250
4. Franchise Fees: Revenue from franchise ownership opportunities with 3-stage interview and examination process for prospective franchisees

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Mr. Souvlaki is a Greek grill restaurant chain operating 19 franchise locations across Canada, serving fresh souvlaki skewers, gyro (spit-roasted in-store), salads, pitas, and Mediterranean sides via dine-in, takeout, and delivery. The brand is complemented by corporate catering services, digital gift cards, a franchise program, and the proprietary Bonapp mobile ordering app with the Souv Squad loyalty rewards program.

Product overview

Mr. Souvlaki is a Greek grill restaurant chain offering a unified dining experience centered on fresh, made-to-order Greek cuisine. The core product is the restaurant itself, serving souvlaki plates, pitas, salads, bowls, and sides across 19 Canadian locations. The offering is supplemented by the Bonapp mobile app for ordering and loyalty, the Souv Squad rewards program, digital gift cards, catering services, and a franchise program. The product portfolio functions as a single brand with integrated customer touchpoints—online ordering, mobile app, loyalty, and gift cards—all unified under the Mr. Souvlaki name and operated under the MTY Group Franchising Inc. umbrella.

Differentiator

Problem solved

Functional benefit

Brands

• Souv Squad: Loyalty rewards program offering free pita combos, feta fries, and birthday rewards for registered members.
• Équipe Souv

Products and services

• Mr. Souvlaki Restaurant (Greek Grill) Greek grill restaurant chain serving fresh souvlaki skewers, gyro, salads, pitas, and Mediterranean sides for dine-in, takeout, and delivery across 19 Canadian franchise locations.
• Catering Service Event catering service providing Greek grill meals for corporate events, office lunches, private parties, and meetings with customizable menu options.
• Digital Gift Cards Electronic gift cards available in denominations from $5 to $250, sold through giftcards.mrsouvlaki.ca with balance checking and virtual card delivery.
• Franchise Opportunities Franchise program under MTY Group offering dedicated owners support in recipe development, training and operations, purchasing power, and established marketing strategies.
• Olympus Fries (Limited-Time Menu Item) Limited-time menu item featuring crispy signature fries topped with beef and lamb gyro, creamy garlic sauce, and crumbled feta cheese.
• Butterfly Shrimp (Menu Item) New menu item featuring butterfly shrimp served with rice, roasted potatoes, Greek salad, and tzatziki.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature2 records

Partnerships

Three partnerships are on record, tiered core and minor.

• MTY Group Franchising Inc.coreOthersMr. Souvlaki is a division/brand of MTY Group Franchising Inc. Parent company provides franchise support including recipe development, training and operations, purchasing power, and established advertising and marketing strategies.
• BonappcoreTechnology or IntegrationBonapp is the mobile ordering platform powering Mr. Souvlaki's online ordering, loyalty tracking, and jump-the-line functionality. Available on iOS and Android app stores.
• UberEats, DoorDash, SkipTheDishesminorChannel Partner/ Reseller/ DistributorThird-party food delivery aggregators enabling customers to order Mr. Souvlaki for delivery through their platforms. Pricing may vary on third-party channels.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Pita Land: Canadian Mediterranean QSR chain serving pitas, shawarma, and souvlaki-style plates. Closely comparable menu and price tier to Mr. Souvlaki in shared Canadian markets.
• Mary Brown's Chicken: Canadian-origin QSR chain with a comparable scale (200+ units) and franchise model. Same Canadian geography and dine-in/takeout/delivery customer base, providing a useful franchise-QSR benchmark.
• Pita Pit: Canadian-origin Mediterranean-inspired QSR chain serving pitas, gyros, and wraps. Overlapping menu, dine-in/takeout model, and Canadian footprint make it a direct comparable.
• Paramount Fine Foods: Canadian Mediterranean QSR/fast-casual chain serving souvlaki, shawarma, and similar Greek/Mediterranean items. Competes head-to-head with Mr. Souvlaki in the same cuisine and customer segment.
• Extreme Pita: Canadian QSR chain serving Mediterranean-style pitas, wraps, and bowls. Directly comparable product offering and QSR service model to Mr. Souvlaki.
• Osmow's Shawarma: Canada's largest Mediterranean/shaarma QSR chain with 200+ locations. Directly competes with Mr. Souvlaki on menu, price point, and target customer in the same Canadian geography.

Broad incumbents

• A&W Canada: Large Canadian QSR chain with dine-in, takeout, and delivery. While not Greek, it provides a comparable benchmark for Canadian QSR unit economics, franchise execution, and digital ordering scale.
• Villa Madina (MTY Group brand): Another MTY Group Mediterranean brand serving Mediterranean/Mediterranean-fusion items. Sibling brand to Mr. Souvlaki under the same parent conglomerate with overlapping menu and customer base.
• Cultures (MTY Group brand): Sister brand under MTY Group Franchising Inc. serving fresh salads, pitas, and Mediterranean-inspired items. Sibling relationship within the same parent provides direct operational and menu benchmarking.

Emerging players

• Foodtastic: Canadian multi-brand restaurant franchise operator (parent of multiple QSR brands). Strategic comparator for MTY Group's multi-brand franchise model and a potential acquirer or partner for Mr. Souvlaki.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/mrsouvlakiofficial
• LinkedInlinkedin.com/company/mr-souvlaki-limited

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mr. Souvlaki Limited