Mr Trend Oficial

What Mr Trend Oficial does

Mr Trend Oficial, legally registered as xtrend gestao de negocios ltda, is a privately held Brazilian omnichannel eyewear retailer founded in 2014 in Tubarão, Santa Catarina. The company sells sunglasses and prescription eyeglass frames directly to individual consumers through two parallel channels: an e-commerce storefront at mrtrend.com.br built on the Loja Integrada platform with SSL-encrypted checkout, and four physical kiosk locations inside shopping malls across Santa Catarina (Balneário Shopping, Outlet Premium Porto Belo, Continente Shopping, and Farol Shopping). The product portfolio spans a core sunglasses line (Óculos de Sol) offering UV400/UVA/UVB protection across aviators, cat-eye, rectangular, round, retro, futuristic, and bamboo-handle styles, plus prescription frames (Armações de Grau) in TR90, acetate, and metal. The company segments SKUs by gender (feminino, masculino, unissex) and operates seasonal sub-brands (Coleção AUTOMNE, Coleção Solare, Coleção Color Style) plus a Clip-on accessory line. The reported headcount is 16 employees.

The business model is straightforward direct-to-consumer retail with unit pricing in Brazilian Reais, products ranging R$ 206–347, a 5% Pix payment discount, and installment plans of up to 12x without interest on credit cards. Payments are processed via the Pagali gateway supporting credit card, Pix, and boleto bancário; shipping is handled through Correios. Customer support is centralized through phone/WhatsApp ((48) 99102-2717) and a marketing email ([email protected]). There is no evidence of external venture or private equity capital, no patents or trademarks on file, no disclosed revenue, and no named enterprise customers — the company appears to be founder-owned and bootstrapped from a 2014 origin selling door-to-door with stated initial capital of $6.

Name

Mr Trend Oficial

Legal name

xtrend gestao de negocios ltda

Website

https://mrtrend.com.br

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Mr Trend Oficial is a privately held Brazilian omnichannel eyewear retailer selling sunglasses and prescription frames to individual consumers via e-commerce (mrtrend.com.br) and four shopping-mall kiosks across Santa Catarina.

Ownership category

akta.pro rank

Product category

Fashion Eyewear Retail

NAICS

Optical Goods Retailers (45613), Optical Goods Retailers (456130)

SIC

Ophthalmic Goods (3851), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Sunglasses (Non-Prescription) (CRAAAKAB)

akta.pro secondary industries

Prescription Eyewear Frames (Optical) (CRAAAKAA), Eyewear Accessories & Care (Cases, Cleaning, Chains) (CRAAAKAI)

Keywords

• Eyewear retail
• Fashion sunglasses
• Prescription frames
• Brazilian e-commerce
• Shopping mall kiosks

Headquarters

HQ city

Balneário Camboriú

HQ country

Brazil

HQ region

Latin America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Direct Product Sales - E-commerce: Online sales through www.mrtrend.com.br website. Customers purchase directly through the platform with multiple payment options including credit card installments, Pix, and boleto bancário.
2. Direct Product Sales - Physical Retail: In-person sales at 4 kiosk locations in shopping malls across Santa Catarina. Customers can try on products and purchase directly at the physical stores.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Mr Trend Oficial is a Brazilian omnichannel fashion eyewear retailer selling own-brand sunglasses (Óculos de Sol) with UV400/UVA/UVB protection and prescription eyeglass frames (Armações de Grau) in TR90, acetate, and metal. Products are offered in feminine, masculine, and unisex variants, with clip-on attachments and seasonal collections (AUTOMNE, Solare, Color Style), sold primarily through the mrtrend.com.br e-commerce site and four physical kiosks in shopping malls in Santa Catarina, Brazil.

Product overview

Mr Trend is an omnichannel eyewear retailer operating primarily as an e-commerce platform (mrtrend.com.br) alongside four physical kiosk locations in shopping malls across Santa Catarina, Brazil. The company was founded in 2014 in Tubarão, SC, starting from door-to-door sales. The product portfolio consists of two core offerings: Óculos de Sol (sunglasses) with UV400, UVA, and UVB protection, and Armações de Grau (prescription eyeglass frames) made from high-quality materials such as TR90, acetate, and metal. Sunglasses are offered across styles including aviador (aviator), cat-eye, rectangular, round, retro, futuristic, and bamboo-handle, across feminine, masculine, and unisex variants. Prescription frames are available in rectangular, square, tartuga, and transparent colorways, with a Clip-on sub-product enabling conversion to sunglasses. Seasonal sub-brands include Coleção AUTOMNE (90s-inspired), Coleção Solare (spring/summer), and Coleção Color Style (spring color-focused). Products are sold exclusively under the Mr. Trend brand, targeting fashion-conscious Brazilian consumers at accessible price points.

Differentiator

Problem solved

Functional benefit

Products and services

• Óculos de Sol (Sunglasses) Mr Trend's core sunglass line featuring UV400, UVA, and UVB protection. Styles include aviators, cat-eye, rectangular, round, retro, futuristic, and bamboo-handle designs. Made with lightweight and resistant materials, offered in feminine, masculine, and unisex variants. Targeted at fashion-conscious Brazilian consumers seeking affordable trendy sunglasses.
• Armações de Grau (Prescription Eyeglass Frames) Prescription eyeglass frames made with high-quality materials in modern colors and styles, including rectangular, square, and tartuga patterns. Frames are available in TR90, metal, and acetate. Some models include clip-on solar lenses. Offered in feminine, masculine, and unisex variants for vision correction customers.
• Clip-on Detachable sunglass clip-on lenses that attach to prescription eyeglass frames, allowing users to convert their prescription glasses into sunglasses. A sub-product of the prescription frames line.

Quantifiable outcome

• 7-day satisfaction guarantee for returns
• +1 more outcomes

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Others

• Renner (Lojas Renner): Brazil's largest fashion department store chain, selling sunglasses and accessories across hundreds of stores. Comparable as a Brazilian multi-channel fashion retailer reaching similar consumer demographics, though Mr Trend is a specialist vs. Renner's generalist assortment.
• Havaianas (Alpargatas): Iconic Brazilian lifestyle brand with strong retail and D2C presence. Comparable as a Brazilian-born, fashion-accessible brand that scaled from local to national, illustrating the upside trajectory available to Mr Trend if it builds equivalent brand equity.

Emerging players

• EyeBuyDirect: Online eyewear retailer offering affordable prescription frames and sunglasses globally. Comparable to Mr Trend on price band and pure-play e-commerce model, though without Mr Trend's physical kiosk presence.
• Warby Parker: D2C eyewear pioneer combining e-commerce with physical retail stores. Comparable omnichannel D2C-plus-retail playbook to Mr Trend, though operating in North America and at slightly higher price points.
• Zenni Optical: Online-first, low-cost eyewear retailer using a vertically integrated model. Comparable to Mr Trend's accessible price band and D2C model, though operating globally rather than regionally in Brazil.

Direct peers

• Óticas Carol: One of Brazil's largest optical retail chains, selling prescription frames and sunglasses through thousands of franchised and owned stores nationwide. Comparable in offering prescription frames plus non-prescription sunglasses to mass-market Brazilian consumers.
• Chilli Beans: Brazil's largest eyewear brand and most direct competitor — sells fashion sunglasses and frames through hundreds of branded stores and D2C channels to fashion-conscious Brazilian consumers at overlapping price points.

Regional players

• Daieny Eyewear: Brazilian eyewear brand selling sunglasses and optical frames through e-commerce and select physical points. Closely comparable in product mix, price band, and Brazilian D2C positioning, though with a different geographic emphasis.

Broad incumbents

• Ray-Ban (EssilorLuxottica): Global eyewear leader with strong presence in Brazil across optical retail and D2C; competes for the same fashion-conscious sunglasses buyer as Mr Trend but at premium price points and with far greater brand equity.
• Oakley (EssilorLuxottica): Global sport and lifestyle eyewear brand. Overlaps with Mr Trend's sunglasses category and fashion/lifestyle positioning, but competes from a premium, performance-led position with significantly stronger brand recognition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/mr-trend-oficial

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mr Trend Oficial