PTA | MS54 Booker T. Washington

What PTA | MS54 Booker T. Washington does

Booker T. Washington Middle School MS54 is a public middle school operated by the NYC Department of Education, serving students in grades 6-8 within NYC Community School District 3 (Upper West Side, Manhattan) at 104 West 108th Street. The school delivers free core education including free breakfast and lunch, augmented by competitive athletics (boys 'Raiders' and girls 'Monarchs' teams competing in MSAL), an award-winning Model UN program (Secretary General's Award, 2024), annual theatrical productions, affinity groups (APIAA, GSA), and after-school clubs running Monday-Thursday 3:15-5:00 PM. A dedicated PTA fundsraise through annual appeals, the PTA Square store (merchandise), and event ticket sales.

The school's technology layer is inherited from NYC DOE rather than proprietary: TeachHub (educational portal), Jupiter Ed (gradebook), NYC Schools Account (parent portal), Google Workspace for Education, Microsoft 365 Education, Sora (digital reading), OMNY student transit cards, and LTE-enabled remote learning devices. High school articulation support is provided through a dedicated specialist targeting the ~30,000 annual SHSAT test-takers for specialized high school placement.

The entity's revenue model is structurally bifurcated: institutional funding flows entirely from the NYC DOE budget allocation (government appropriations), while ancillary PTA revenue derives from after-school program fees (~$25 per club transfer), school musical ticket sales ($10 general kid to $54 VIP), and merchandise sales via shopms54.square.site. The firmographic records 5 employees, likely representing PTA executive leadership since school staff are NYC DOE employees. The parent entity is the NYC Department of Education (government_state_entity), making MS54 a single-site operating unit rather than an independently owned business.

Name

PTA | MS54 Booker T. Washington

Legal name

Booker T. Washington Middle School MS54

Website

https://ms54.org

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

MS54 Booker T. Washington is a NYC Department of Education public middle school (grades 6-8) in Manhattan's District 3, offering free core education plus competitive athletics, Model UN, and performing arts, funded by DOE appropriations and PTA fundraising.

Ownership category

akta.pro rank

Product category

Public Middle School Education

NAICS

Elementary and Secondary Schools (611110)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Public Middle Schools (EDAJAAAC)

Keywords

• Public middle school
• Secondary education
• After-school programs
• Student athletics
• Academic curriculum

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Public School Funding: MS54 operates as a NYC Department of Education public school funded through city and state education budgets. No tuition is charged for core educational services including breakfast and lunch, which are provided free to all students through DOE programs.
2. After-School Program Fees: After-school clubs and programs charge registration fees ranging from approximately $25 per club change, with scholarships and financial assistance available for qualifying families. Clubs run Monday through Thursday from 3:15pm to 5:00pm.
3. School Event Revenue: Ticket sales for school events including the school musical: General Admission Adult $20, General Admission Kid $10, Reserved Admission Adult $25, VIP Admission $54. Revenue supports PTA activities and school programs.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels10 records

Core offering

MS54 Booker T. Washington Middle School is a NYC Department of Education public middle school delivering grades 6-8 education to families in Manhattan's Upper West Side (District 3). The school's core offering is a comprehensive academic curriculum with honor roll recognition and Regents exam preparation, complemented by a robust athletics program (Monarchs and Raiders teams competing in MSAL), an award-winning Model UN delegation, an annual school musical, after-school clubs, affinity groups, student support services (free meals, health, counseling), and digital library resources.

Product overview

PTA | MS54 Booker T. Washington Middle School operates as a NYC public middle school offering a comprehensive educational program across grades 6-8. The school provides a unified academic curriculum with honor roll recognition, four marking periods, and Regents exam preparation. Beyond academics, the school functions as a platform offering multiple co-curricular modules including an Athletics Program (competitive sports teams competing in MSAL league), After School Programs (clubs spanning arts, academics, and recreation), Model UN (award-winning international relations program), Affinity Groups (APIAA and GSA), Performing Arts (annual school musical productions), and Student Support Services (meals, health, counseling). The PTA supports the school's core educational mission through fundraising, volunteer coordination, and ancillary retail (PTA Store).

Differentiator

Problem solved

Functional benefit

Brands

• Monarchs: Girls sports team mascot and name for the school's female athletic teams including soccer (four-time NYC champions), basketball, volleyball, softball, and other sports.
• Raiders
• BT Academy

Products and services

• Academic Curriculum (Grades 6-8)
• Athletics Program (Monarchs and Raiders)
• After-School Programs
• School Musical Production
• Model UN Program
• Student Affinity Groups
• Digital and Physical Library Resources
• Student Support Services
• PTA School Store

Named customers3 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature5 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• NYC Department of EducationcoreStrategic or Co-development PartnerMS54 operates as a NYC DOE public school, following all DOE policies, using DOE systems (TeachHub, NYCSA, Jupiter Ed), and participating in DOE programs including summer meals, transportation (OMNY cards), and standardized testing (SHSAT). The school follows Chancellor's Regulations and Citywide Standards of Discipline.
• T-Mobile (Project 10Million)coreStrategic or Co-development PartnerT-Mobile partners with NYC DOE through Project 10Million to provide free 4G wireless hotspot devices with 100GB of high-speed data annually for five years to families lacking consistent home internet connectivity who qualify for free-reduced lunch, SNAP, or EBT benefits.
• NYC Office of Technology and Innovation (Big Apple Connect)coreStrategic or Co-development PartnerNYC's Office of Technology and Innovation launched Big Apple Connect to provide free, fast, reliable internet to NYCHA residents through Optimum or Spectrum. Monthly internet and basic cable TV charges are eliminated for qualifying existing customers.
• MicrosoftcoreTechnology or IntegrationNYC DOE provides free Microsoft Office 365 Education software to students and families. Students can access portal.office.com with DOE credentials to install Microsoft Office software with education-specific content supporting academic improvement.
• New York Public LibrarycoreStrategic or Co-development PartnerNYPL provides free online homework help from one-on-one tutors daily from 2-11pm in English and Spanish through the Brainfuse platform. Library cards provide access to digital resources, ebooks, audiobooks through the Sora reading app.
• MTA (Metropolitan Transportation Authority)coreStrategic or Co-development PartnerNYC DOE partners with MTA to provide OMNY cards to eligible students, valid for four free rides daily on subways and buses 24 hours a day, 365 days a year including weekends, summers, and vacations.
• NYC District 3 Community Education Council (CEC3)minorStrategic or Co-development PartnerCEC3 is a body of elected parent representatives that holds monthly public meetings to advocate for District 3 schools. The school encourages parent participation in CEC meetings and committees.
• Ryan Health CenterminorImplementation/ SI/ Consulting PartnerRyan Health Center provides school-based health services at MS54, with registration and consent forms available through the school for families to opt into health services.
• Optimum / AlticeminorStrategic or Co-development PartnerOptimum offers Optimum Advantage plans starting at $15/month for eligible participants including NYC public school students, SNAP recipients, and SSI recipients age 65+. Part of Big Apple Connect program for NYCHA residents.
• Spectrum / CharterminorStrategic or Co-development PartnerCharter/Spectrum offers Spectrum Internet Assist starting at $25/month for households with National School Lunch Program participants. Part of Big Apple Connect program for NYCHA residents.

Scale indicators8 records

Recent moves6 records

Expansion highlights4 records

Emerging players

• Bard High School Early College (BHEC): Public early-college high school partnered with Bard College, offering NYC students an alternative college-prep pathway that competes with MS54's SHSAT-prep pipeline for academically ambitious families.
• KIPP NYC Public Schools: National charter network with a significant NYC footprint that competes for college-prep-oriented families in upper Manhattan, offering extended-day programming analogous to MS54's after-school enrichment.
• Success Academy Charter Schools: High-performing NYC charter network that competes with MS54 for District 3 and broader NYC families seeking rigorous public education, with a stronger data-driven and test-prep orientation.

Direct peers

• Eleanor Roosevelt High School: Selective NYC public high school focused on social studies and humanities, serving the same college-track Upper West Side and Manhattan families that MS54 prepares for high school admissions.
• M.S. 245 The Computer School: NYC District 3 public middle school on the Upper West Side, drawing from the same feeder pool as MS54 and competing for the same families via an academically rigorous, technology-integrated curriculum.
• Anderson School (P.S. 334): Highly selective NYC public K-8 gifted-and-talented school serving Manhattan families, competing directly with MS54 for academically focused Upper West Side households seeking accelerated public education.
• NYC Lab School for Collaborative Studies: Selective NYC public school offering an integrated college-prep curriculum with strong project-based learning; competes with MS54 for college-track families and produces comparable Specialized High School applicants.
• M.S. 256 Academy of Arts and Letters: NYC District 3 public middle school located on the Upper West Side, sharing the same zoned middle-school applicant pool, NYC DOE oversight, and competitive athletics/co-curricular positioning as MS54.
• M.S. 243 The Center School: NYC District 3 progressive public middle school serving the same Upper West Side families as MS54, with comparable humanities-focused curriculum and project-based learning model under NYC DOE.
• Hunter College High School: Elite selective NYC public school (grades 7-12) that sits at the apex of the same NYC specialized-public-school pipeline MS54 feeds into, anchoring the city's competitive public-school reputation.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/ms54pta_btw
• Facebookfacebook.com/MS54PTA
• Instagraminstagram.com/ms54pta
• LinkedInlinkedin.com/company/ms54pta

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PTA | MS54 Booker T. Washington