What MSA National does

MSA National is a 501(c)(3) nonprofit organization, founded in 1963 and headquartered in Indiana (EIN 35-1170105), that serves as the national umbrella body for Muslim Student Associations at high schools and colleges across the United States and Canada. The organization operates a small central team of approximately 7 employees and supports a distributed network of affiliated student chapters through branding, training resources, advocacy infrastructure, and convening events including the annual MASCON convention, the InterMSA Leadership Summit, and Project 100. Its programmatic mix is built around student leadership development, civil rights support (via a partnership with CAIR), mental health training (via AMHP), and community-building initiatives such as the Eid Gift Swap.

The business model is donation-based: the organization is funded through individual contributions, partnership grants, and event sponsorships, with no fee-based product revenue disclosed. It does not operate a commercial technology platform; its core "products" are programmatic — leadership training, conferences, advocacy resources, and partner-enabled services (legal, mental health) that chapters can access. In 2025 the organization expanded its programming surface with the launch of the Muslim Business Conference, extending engagement from current students into Muslim professionals and entrepreneurs and creating a new sponsor/funder pipeline.

The competitive position rests on 60+ years of accumulated brand equity, an established chapter network in two countries, and a partnership stack (CAIR, NCCM, Naseeha, AMHP, Qalam Institute) that would be costly and time-consuming for a new entrant to assemble. Strategic activity in 2023–2025 — including formalized CAIR and NCCM partnerships, AMHP mental health training, the Muslim Business Conference, the Eid Gift Swap, and HBCU coalition work — indicates a deliberate layering of new programs onto the existing chapter base rather than a pivot or restructure.

Name

MSA National

Legal name

Muslim Students Association of the U.S. & Canada, Inc.

Website

https://msanational.org

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

MSA National is a 501(c)(3) nonprofit, founded in 1963, serving as the national umbrella for Muslim Student Associations at US and Canadian high schools and colleges through chapter support, conferences, advocacy, and partner-enabled training programs.

Ownership category

akta.pro rank

Headquarters

HQ city

Not specified

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Donations and Charitable Contributions: MSA National operates as a 501(c)(3) charitable organization (EIN 35-1170105) that generates revenue through donations from parents of MSA students, alumni, and current students. Contributions fund event programming, spiritual development, and advocacy initiatives for Muslim student communities.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

MSA National is a 501(c)(3) nonprofit organization that supports Muslim student associations (MSAs) across high schools and colleges in the U.S. and Canada. It delivers leadership development programs, resource toolkits, advocacy services, and community events such as MASCON, the MSA Leadership Summit, and the Muslim Business Conference, while partnering with civil rights and mental health organizations to advance student welfare.

Product overview

MSA National is a nonprofit organization (501(c)(3)) serving Muslim students across the U.S. & Canada. Its offerings consist primarily of community programs, educational resources, advocacy services, and annual conferences rather than a unified software product. The core offerings include the MSA National Podcast (media content), the MSA Toolkit (elections, Ramadan, and campus resources), the Mental Health Awareness Program (in partnership with Naseeha and AMHP), advocacy services (hate incident reporting), and major annual events (MASCON convention, MSA Leadership Summit, Project 100, Muslim Business Conference). The organization also publishes an Annual Report and various guides including the Starter Kit, Prayer Room Guide, Halal Food Guide, and Islamic Holiday Guide.

Differentiator

Problem solved

Functional benefit

Products and services

• MASCON Annual Convention
• MSA Leadership Summit
• Project 100 Leadership Intensive
• Muslim Business Conference
• MSA National Podcast
• Mental Health Awareness Program
• Hate Incident Reporting System
• MSA Chapter Resource Toolkits
• Eid Gift Swap Program

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• Naseeha HelplinecoreStrategic or Co-development PartnerMental health partnership for National Depression and Mental Health Awareness Month. Naseeha provides confidential helpline services (12 PM - 3 AM, 7 days a week) and educational programs addressing mental health stigma in the Muslim community.
• American Muslim Health Professionals (AMHP)coreStrategic or Co-development PartnerPartnership for mental health awareness and Mental Health First Aid training certification programs. AMHP focuses on mental health, advocacy for underserved communities, and professional development among Muslim healthcare professionals.
• Qalam InstitutecoreStrategic or Co-development PartnerCollaboration for MSA Leadership Summit, focusing on imparting Prophetic skills for effective MSA management and providing participants opportunity to voyage on transformation journeys.
• Council on American-Islamic Relations (CAIR)coreStrategic or Co-development PartnerCivil rights partnership for hate crime reporting. CAIR's legal team handles discrimination complaints, and MSA National serves as a reporting pathway through call/text (832-819-1256) and the Islamophobia Tracker.
• National Council of Canadian Muslims (NCCM)coreStrategic or Co-development PartnerCanadian civil rights partnership for anti-Muslim discrimination and hate crime reporting. NCCM reviews incident reports and takes appropriate action for Canadian cases.
• HBCU MSA CoalitioncoreStrategic or Co-development PartnerCoalition partnership supporting Historically Black College and University MSA chapters, with joint programming including the Eid Gift Swap initiative.
• MSA Lone Star CouncilminorStrategic or Co-development PartnerRegional partnership with Texas MSA council for joint initiatives including the Eid Gift Swap program.
• MASCONcoreStrategic or Co-development PartnerCo-branded convention partnership - MASCON is the largest Muslim convention in the United States, hosted annually in Chicago.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Islamic Circle of North America (ICNA): Major North American Muslim organization with active youth, dawah, and student-facing programs. Competes with MSA National for the same Muslim student demographic and donor base across the U.S.
• Council on American-Islamic Relations (CAIR): The leading U.S. Muslim civil rights and advocacy organization, and an active partner of MSA National. Overlaps directly on hate-incident reporting, campus advocacy, and government engagement, competing for advocacy funding and policy influence.
• Islamic Society of North America (ISNA): The largest and most established Muslim umbrella organization in North America. Competes with MSA National for Muslim donor dollars, event attendance, and institutional legitimacy across U.S. Muslim communities.
• Muslim American Society (MAS): U.S.-based Muslim grassroots organization serving students, professionals, and families. Operates youth and student programming that directly parallels MSA National's chapter-based student engagement model.
• American Muslim Health Professionals (AMHP): U.S. Muslim health-professional network — and an active MSA National partner (Mental Health First Aid). Operates adjacent programming targeting Muslim students and competes for the same donor and grant pool in the Muslim nonprofit space.
• Islamic Relief USA: Large U.S. Muslim humanitarian and development nonprofit. Competes for Muslim charitable dollars and engages the same student/alumni donor networks, particularly around Ramadan giving and Eid campaigns.
• Muslim Public Affairs Council (MPAC): U.S. Muslim public affairs, policy, and media organization. Comparable to MSA National in serving American Muslim civic engagement, with overlapping donor constituencies and policy-advocacy positioning.
• American Muslims for Palestine (AMP): U.S.-based Muslim advocacy and education organization serving students and young professionals. Overlaps with MSA National on campus programming, advocacy training, and youth leadership development.
• Muslim Advocates: U.S. Muslim legal advocacy and policy organization. Comparable to MSA National on civil rights advocacy and hate-incident response, and competes for institutional donor and foundation funding.
• National Council of Canadian Muslims (NCCM): Canada's principal Muslim civil rights and advocacy organization, and an active partner for cross-border hate-incident reporting. Directly comparable as a Canadian counterpart serving the same Muslim student and youth demographic.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/muslim-student-association-national

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MSA National