MSI Asia Pacific

What MSI Asia Pacific does

MSI Asia Pacific is an Australian-registered non-profit charity (ABN 79 082 496 697) headquartered in Fitzroy, Melbourne, operating as the regional Asia Pacific support and public engagement office of the global MSI Reproductive Choices partnership. The partnership was founded in 1976 and rebranded globally from Marie Stopes International to MSI Reproductive Choices in 2020, with the Australian entity adopting the MSI Asia Pacific name in late 2021. MSI Asia Pacific delivers sexual and reproductive healthcare programs across four country offices — Cambodia, Nepal, Pakistan, and Papua New Guinea — through a combination of fixed clinic networks, mobile outreach teams (MSI Ladies), telemedicine (notably in Cambodia), and partnerships with government health systems and One-Stop Crisis Management Centres.

The core product is sexual and reproductive healthcare services, including contraception, safe abortion care, and maternal health, delivered free or subsidized to beneficiaries in program countries. The underlying technology layer is modest: telemedicine platforms enable remote client access, and outreach vehicles such as the Diva Caravan in Zambia provide mobile service delivery; behavior-change communication is delivered through community theatre initiatives. There is no disclosed proprietary software platform or AI/ML capability — MSI Asia Pacific is fundamentally a service-delivery NGO, not a technology company.

The revenue model is donation-driven rather than commercial. Primary funding comes from institutional donors, principally the Australian Government through DFAT and the Australian NGO Cooperation Program (ANCP), supplemented by the PNGAus Partnership for Papua New Guinea work. Secondary funding streams include individual donations via the 'Choice Community' regular giving program (processed through Raisely), one-time gifts, bequests, and surpluses generated by clinic operations in other jurisdictions. In 2022, 90% of expenditure was directed to International Programs. The 16-person Melbourne team is structured around a CEO (Grishma Bista), with directorates covering External Relations and Advocacy, Fundraising, Corporate Services, and Project Management, plus a six-member Board of Directors chaired by Narelle Magee. The global partnership employs 9,000+ team members across 36 countries.

Name

MSI Asia Pacific

Legal name

MSI Asia Pacific

Website

https://msichoices.org.au

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

11–50 employees

Short description

MSI Asia Pacific is an Australian-registered non-profit and regional office of the global MSI Reproductive Choices partnership, delivering sexual and reproductive healthcare — contraception, safe abortion, and maternal health — across Cambodia, Nepal, Pakistan, and Papua New Guinea via clinics, outreach teams, telemedicine, and government partnerships.

Ownership category

akta.pro rank

Product category

Reproductive Healthcare Services

NAICS

Family Planning Centers (621410), Family Planning Centers (62141), Individual and Family Services (6241)

SIC

Services-Health Services (8000), Services-Social Services (8300), Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Sexual & Reproductive Health & Family Planning (SRH/FP) Programs (BPADAIAD)

akta.pro secondary industry

Maternal, Child & Adolescent Health Administration (BPAIAJAJ)

Keywords

• Reproductive healthcare services
• Sexual health programs
• Contraception services
• Maternal healthcare
• International development NGO

Headquarters

HQ city

Melbourne

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Institutional Donor Funding: Primary funding comes from institutional donors including the Australian Government through DFAT and the Australian NGO Cooperation Program (ANCP), as well as the PNGAus Partnership. These grants support program implementation across Asia Pacific country offices.
2. Individual Donations: Monthly donors through the 'Choice Community' regular giving program, and one-time donations from individual supporters. The organization operates donation pages through Raisely platform and accepts tax-deductible donations over $2 in Australia.
3. Clinic Services Revenue: MSI generates some surplus through clinic networks in certain markets (such as the UK and Australia). The organization is structured as a social business that self-funds some work through generating surpluses in clinic operations.
4. Bequests and Major Gifts: The organization accepts bequests and major gifts, with a dedicated contact for bequest discussions at [email protected].

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels6 records

Core offering

MSI Asia Pacific is a development non-profit that delivers sexual and reproductive healthcare services, including contraception, safe abortion care, and maternal health, across the Asia Pacific region. The organization implements country programs in Cambodia, Nepal, Pakistan, and Papua New Guinea through clinics, mobile outreach teams, telemedicine, and government health system partnerships, with services provided free or subsidized to end beneficiaries through institutional donor and individual donation funding.

Product overview

MSI Asia Pacific is a non-profit organization that provides sexual and reproductive healthcare services rather than a technology product platform. The organization offers a unified set of healthcare services focused on contraception, comprehensive abortion care, and maternal health services. Services are delivered through fixed clinics, mobile outreach teams (MSI Ladies), and partnerships with local health facilities across 36 countries in the Asia-Pacific region and globally. The organization does not operate a software platform with modules or separate product lines—it is a service delivery organization.

Differentiator

Problem solved

Functional benefit

Products and services

• Sexual and Reproductive Healthcare Services
• Telemedicine for Sexual and Reproductive Health

Quantifiable outcome

• 27.8 million women and girls served in 2025
• +8 more outcomes

Named customers7 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered core and minor.

• Australian Council for International Development (ACFID)coreStrategic or Co-development PartnerACFID unites Australia's non-government aid and international development organisations. MSI Asia Pacific is a certified member, bound by the ACFID Code of Conduct which improves outcomes of international aid and development efforts and increases transparency and accountability in the sector.
• Government Health SystemscoreStrategic or Co-development PartnerMSI partners with government health systems across Cambodia, Nepal, Pakistan, and Papua New Guinea. Partnerships include public sector service delivery, referral pathway strengthening, and health system capacity building. In Nepal, this includes One-Stop Crisis Management Centres (OCMCs).
• Johns Hopkins Centre for Communication Programs (CCP)minorStrategic or Co-development PartnerMSI Nepal presented at the 2026 International SBCC Summit organised by Johns Hopkins CCP, the Centre for Communication and Social Impact (CCSI), and global partners. The summit brought together over 800 practitioners from 125 countries.
• Centre for Communication and Social Impact (CCSI)minorStrategic or Co-development PartnerCo-organiser of the 2026 International SBCC Summit where MSI Nepal shared its theatre-based approach to preventing gender-based violence.

Scale indicators15 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Population Services International (PSI): PSI is a global health organization with a strong reproductive health franchise across more than 40 countries, using social marketing and clinic networks to deliver contraception and safe abortion. It directly overlaps with MSI on service delivery model, donor base, and target geographies.
• Pathfinder International: Pathfinder International is a global SRHR and family planning organization operating in more than 15 countries across Africa and Asia. It directly competes with MSI for USAID, DFAT, and other institutional donor funding, delivering comparable contraception and reproductive health programs.
• FHI 360 (Family Health International): FHI 360 operates large-scale family planning and reproductive health programs globally, including contraceptive technology introduction and integrated SRH service delivery. It is a direct competitor for institutional donor contracts and operates in many of the same Asia Pacific geographies as MSI.
• International Planned Parenthood Federation (IPPF): IPPF is the largest global NGO dedicated to sexual and reproductive health and rights, operating a federation of member associations across 120+ countries. It is the most direct peer to MSI Reproductive Choices, competing for institutional donor funding and delivering similar contraception, safe abortion, and SRH services globally.
• EngenderHealth: EngenderHealth is a global nonprofit focused on sexual and reproductive health, rights, and gender equality, operating across Africa and Asia. It delivers comparable contraception and safe abortion care, with overlapping donor relationships (USAID, FCDO, private foundations) and a similar operational footprint.

Broad incumbents

• International Rescue Committee (IRC): The IRC delivers reproductive health services as part of humanitarian response in conflict-affected countries including Afghanistan, Myanmar, and Yemen—directly overlapping with MSI's humanitarian footprint. It is a broader humanitarian incumbent with comparable donor relationships.
• Save the Children: Save the Children operates maternal, newborn, and reproductive health programming across 100+ countries, including several MSI operating geographies (Nepal, Pakistan, Afghanistan). It is a broader child-focused incumbent with overlapping institutional donor base and Asia Pacific presence.
• CARE International: CARE International is a major humanitarian and development NGO operating in 100+ countries, with significant SRH programming in Asia Pacific and Africa. It competes for similar donor pools and operates in fragile settings where MSI works, though its mandate extends well beyond reproductive health.
• United Nations Population Fund (UNFPA): UNFPA is the UN agency leading global sexual and reproductive health programs, with operations in 150+ countries and a much broader mandate including family planning, gender-based violence, and population data. It is a key counterpart for funding and policy coordination in geographies where MSI operates.

Emerging players

• Guttmacher Institute: Guttmacher Institute is a leading research and policy organization in sexual and reproductive health and rights, producing the Adding It Up investment case that informs donor decisions. It is an adjacent peer that shapes the policy and funding environment for service-delivery NGOs like MSI.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/msi-asiapacific

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MSI Asia Pacific