MSPS & Associates

What MSPS & Associates does

MSPS & Associates (legal name: M S P S & Associates) is a privately held chartered accountancy firm founded in 2014 and headquartered in Chennai, Tamil Nadu, India. The firm operates with a 7-person team and delivers professional services organised around three core lines — Audit & Assurance, Taxation (covering both Direct Tax and Indirect Tax including GST), and Secretarial Compliance — supplemented by adjacent offerings such as Payroll Processing, TDS Returns and Form 16, Accounting Compliance and Reporting, MIS Build/Operate/Transfer, Business Analytics, Business and Share Valuation, Bank Loan Facilitation, Financial Projections, Fixed Asset Verification, and SOP Documentation. Revenue is generated entirely through fee-based professional service engagements priced on a quote basis; no public pricing, subscription model, or disclosed revenue figures exist.

The firm is led by two partners — S Maruthy (Chartered Accountant, 2013 batch; ~5 years as Senior Manager – Internal Audit at Kotak Mahindra Bank) and Saranya (Chartered Accountant since 2011; 2 years in Internal Audit at RBS) — whose bank-audit pedigree forms the core of the service proposition. Distribution is via direct professional service delivery with a contact form as the principal acquisition channel; the firm maintains a single-country India footprint with no documented international operations, subsidiaries, or external investment.

Distinctively, MSPS complements its paid services with a substantial free online Knowledge Bank: 14+ interactive calculators (GST, Income Tax, TDS, HRA, NSC, EMI, Home Loan, Auto Loan, RERA, Net Worth, Net Profit, Effective Capital), regulatory bulletins covering RBI, SEBI, Income Tax, GST, VAT (multiple states), Company Law, Labour Laws, FEMA, LLP Act, Ind AS, IBC and others, a statutes/rules database, reference utilities (TDS rates, depreciation rates, ROC fees, IFSC/MICR codes, stamp duty, HSN lists), and downloadable forms. The platform functions as a top-of-funnel content marketing asset rather than a monetised product. No proprietary software, AI/ML systems, or third-party integrations are disclosed.

Name

MSPS & Associates

Legal name

M S P S & Associates

Website

https://mspsca.in

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

MSPS & Associates is a 7-person Chennai-based chartered accountancy firm founded in 2014, providing Audit & Assurance, Direct/Indirect Taxation, and Secretarial Compliance services to Indian businesses, supported by an extensive free online Knowledge Bank of compliance calculators, regulatory bulletins, and statutes.

Ownership category

akta.pro rank

Product category

Accounting & Tax Compliance Services

NAICS

Offices of Certified Public Accountants (541211), Accounting, Tax Preparation, Bookkeeping, and Payroll Services (54121)

SIC

Services-Management Services (8741)

akta.pro industry

PRIMARYBPAHABAF

Financial Reporting & Technical Accounting Advisory (GAAP/IFRS)

Business & Public Services/Professional Services (Legal, Accounting, Consulting)/Accounting, Audit & Tax Services

Keywords

• Audit assurance services
• Tax compliance consulting
• Secretarial compliance services
• Chartered accountancy firm
• Payroll accounting services

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Professional Services - Audit & Assurance: Audit and attestation services helping clients accomplish regulatory objectives. Revenue generated through professional service fees for audit engagements.
2. Taxation Services: Direct and Indirect Tax related matters including GST compliance, TDS returns, and tax planning. Revenue from taxation advisory and compliance service engagements.
3. Secretarial Compliance: Company law related regulation and compliance support services. Revenue generated from compliance service engagements.
4. Other Professional Services: Additional services including payroll processing, accounting compliance & reporting, MIS, business/share valuation, bank loan facilitation, financial projections, fixed assets verification, and SOP documentation.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

MSPS & Associates is a chartered accountancy firm that provides Audit & Assurance, Taxation (Direct and Indirect Tax including GST), and Secretarial Compliance services to businesses in India. It supplements these core lines with Payroll Processing, Accounting Compliance & Reporting, TDS Returns, MIS, Business and Share Valuation, Bank Loan Facilitation, Financial Projections, Fixed Asset Verification, and SOP Documentation, and supports clients with a public knowledge bank of regulatory calculators, bulletins, and statutes.

Product overview

MSPS & Associates is a chartered accountancy and professional services firm founded in 2014. The firm offers a unified portfolio of professional services organized into three core service lines — Audit & Assurance, Taxation (covering both Direct and Indirect taxes including GST), and Secretarial Compliance — supplemented by a suite of value-added services including Payroll Processing, TDS Returns & Form 16, MIS Build/Operate/Transfer, Business Analytics, Business and Share Valuation, Bank Loan Facilitation, Financial Projections, Fixed Asset Management, and SOP Documentation. The firm also provides clients and visitors with a comprehensive suite of free online calculators (GST calculators, Tax calculators, Financial calculators, RERA calculators) and an extensive Knowledge Bank comprising legal reference databases (bulletins covering RBI, SEBI, Income Tax, GST, VAT, Company Law, Labour Laws, FEMA, LLP), a full-text repository of Indian statutes and rules (Direct Tax Acts, Indirect Tax Acts, Corporate Laws, VAT Laws across states, GST Laws), utilities and reference data (TDS rates, Income Tax rates, Depreciation rates, ROC filing fees, IFSC/MICR codes), and a forms library. The offering is a blended professional services model combining traditional advisory with client-facing digital tools.

Differentiator

Problem solved

Functional benefit

Products and services

• Audit & Assurance
• Taxation (Direct and Indirect Tax)
• Secretarial Compliance
• Payroll Processing
• Accounting Compliance & Reporting
• TDS Returns & Form 16
• MIS – Build / Operate / Transfer
• Business and Share Valuation
• Bank Loan Facilitation
• Financial Projections
• Fixed Assets – Physical Verification & FA Register
• Design and Documentation of SOP

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves3 records

Expansion highlights2 records

Emerging players

• Clear (formerly ClearTax): Tech-enabled tax filing and compliance platform popular with Indian SMEs and individuals. Directly competes with MSPS on GST, TDS, and income tax compliance via automation, threatening the low-end of MSPS's market.
• Tax2Win: Online tax planning and filing platform for Indian consumers and small businesses. Adjacent competitor for personal/SMB income tax compliance work that MSPS also performs.
• Zoho Books India: Cloud accounting and GST compliance software widely used by Indian SMBs. Competes with MSPS's payroll processing and accounting compliance services by enabling clients to self-serve.

Broad incumbents

• PwC India: Big 4 firm with deep India presence in audit, tax, and regulatory compliance. Direct overlap with MSPS's audit and tax services for corporate clients.
• Deloitte India: One of the Big 4 in India, offering audit, taxation, consulting, and risk advisory. Overlaps with MSPS in audit and direct/indirect tax services but operates at national/international scale with thousands of professionals.
• KPMG India: Big 4 firm providing audit, tax, and advisory services in India. Overlaps directly with MSPS's audit & assurance and taxation lines, but at enterprise scale.
• BDO India: Mid-tier international accounting network with significant India operations in audit, tax, and advisory. Most relevant competitor for mid-market clients that MSPS might also target.
• Grant Thornton Bharat: Large Indian accounting and advisory firm offering audit, tax, and consulting. Competes with MSPS in mid-market audit and compliance, with much broader geographic reach.
• Ernst & Young (EY) India: Big 4 firm with full-scope audit, tax, and transaction advisory across India. Competes with MSPS in the audit and tax compliance space but serves far larger enterprise clients.

Regional players

• Ramapriya & Associates: Mid-sized Chennai-based chartered accountant firm offering audit, tax, and compliance services. Closely comparable to MSPS in scale, service mix, and geographic footprint, making it a direct regional competitor.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/msps-associates

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MSPS & Associates