Apple Premium Reseller mStore

What Apple Premium Reseller mStore does

Apple Premium Reseller mStore is a Berlin-based, privately held retail entity identified as an authorized reseller of Apple products. The company is classified within the 11–50 employee range and is headquartered in Berlin, Germany, with its web presence at mstore.de.

The source material contains no information about mStore's specific product mix, pricing strategy, go-to-market motion, customer segments, supplier relationships, or operational footprint beyond its Apple Premium Reseller designation. No management team, headcount trends, funding events, partnerships, certifications, or awards are documented. The technology, integrations, and proprietary feature fields are entirely empty in the source data.

A critical observation: the company's primary web domain, mstore.de, currently displays a parked "domain for sale" page operated by Above.com Pty Ltd (an Australian domain parking service), with only generic Above.com legal documents (Privacy Policy and Terms of Use) present. The legal entities, ownership, and content on this domain are unrelated to the mStore business. This state suggests the company's digital presence is either inactive, dormant, or in transition, and any operational status inferred from mstore.de should be treated cautiously.

Name

Apple Premium Reseller mStore

Website

https://mstore.de

Company type

Private

Headcount range

11–50 employees

Short description

Apple Premium Reseller mStore is a privately held, Berlin-based authorized reseller of Apple products operating with 11–50 employees. The company's primary web domain is currently parked and listed for sale, and no operational, financial, or customer data is available in the source material.

Ownership category

akta.pro rank

Product category

Consumer Electronics Retail

SIC

Retail-Computer & Computer Software Stores (5734)

akta.pro primary industry

Electronics & Appliances-Focused Catalog Department Store Retailers (CRAGAIAD)

Keywords

• Apple premium reseller
• Consumer electronics retail
• Apple authorized dealer
• Mobile device retail
• Apple accessories sales

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Core offering

Apple Premium Reseller mStore is an authorized third-party retailer of Apple consumer electronics, software, and accessories, operating a physical and/or online storefront under the Apple Premium Reseller program. The company resells Apple's hardware lineup and provides complementary services such as device setup, training, trade-in, and post-sale support to individual consumers and small-business buyers in Berlin, Germany.

Differentiator

Problem solved

Functional benefit

Products and services

• Apple Hardware Resale Retail sale of Apple-branded consumer hardware devices to individual buyers and small-business customers seeking authorized-channel purchases with full warranty coverage.
• Apple Accessories and Peripherals Retail sale of Apple-branded and compatible accessories (cases, chargers, cables, audio peripherals) accompanying hardware sales.
• Device Setup and Data Migration Services Hands-on assistance with new device activation, iCloud setup, data transfer from previous devices, and Apple ID configuration, delivered to retail customers at the point of sale.
• Trade-In and Post-Sale Support Acceptance of used Apple devices as trade-in credit toward new purchases, along with post-sale troubleshooting and customer support for Apple products purchased at the store.

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves1 record

Direct peers

• Gravis: Gravis is one of Germany's largest Apple Premium Resellers, operating a chain of stores and online sales of Apple products, accessories, and services. It is the most directly comparable peer to mStore, sharing the same Apple Premium Reseller authorization, German footprint, and target customer base.
• Notebooksbilliger.de: Notebooksbilliger.de is a major German online retailer of computers, notebooks, and consumer electronics with a strong Apple product offering. It competes with mStore for German online Apple buyers on price and assortment breadth.
• Cyberport: Cyberport is a large German online and offline retailer specializing in Apple products, computers, and consumer electronics. It overlaps with mStore on Apple product sales, accessories, and the German consumer/SMB buyer, though it carries a broader multi-brand assortment.
• Comspot: Comspot is a German Apple Premium Reseller with physical stores and an online channel selling Apple hardware, accessories, and related services. It competes with mStore for the same authorized-reseller status, German Apple customers, and Berlin-area retail traffic.
• Alternate: Alternate is a German retailer specializing in computer hardware, components, and consumer electronics including a meaningful Apple product range. It targets a comparable tech-savvy buyer and competes with mStore in online channels.

Broad incumbents

• Saturn: Saturn is a major German consumer electronics retailer (part of the same group as MediaMarkt) with broad Apple product offerings in-store and online. It competes with mStore on price-led multi-brand electronics retail rather than on authorized Apple services.
• MediaMarkt: MediaMarkt is Germany's largest consumer electronics big-box retailer with extensive Apple product assortment across hundreds of stores. It competes with mStore on selection, pricing, and convenience rather than on Apple-specific expertise or authorized services.
• Apple Retail (Apple Stores Germany): Apple operates its own branded retail stores in major German cities including Berlin, directly competing with authorized resellers like mStore for premium Apple buyers and controlling the brand experience, services, and trade-in funnel.

Market position

Strengths3 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights3 records

Customer concentration

• LinkedInlinkedin.com/company/apple-premium-reseller-mstore

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Apple Premium Reseller mStore