Mt. Madonna YMCA

What Mt. Madonna YMCA does

Mt. Madonna YMCA is a 501(c)(3) nonprofit community recreation facility operated as part of the YMCA of Silicon Valley network. It is located at 171 W. Edmundson Ave, Morgan Hill, CA, where it jointly operates the Centennial Recreation Center (CRC) with the City of Morgan Hill under a public-private partnership. The facility serves children, adults, families, and seniors in Morgan Hill and surrounding Silicon Valley communities, delivering health, fitness, wellness, aquatics, youth development, and senior programming.

The facility's core offerings span four program areas: Health & Wellness (personal training, group exercise classes including Pilates, Yoga, TRX, Boot Camp, BODYCOMBAT, cycling, and Zumba, nutrition services, and disease prevention); Aquatics (swim lessons, lap and recreational swim, aquatic fitness, Masters Swim, safety around water, and lifeguard certification); Youth Development (after school care, early learning, school break and summer day camps, family and overnight camps via Camp Campbell, teen leadership, and Project Cornerstone); and Family Activities & Sports (youth and adult sports, pickleball, Adventure Guides, and outdoor activities). On-site amenities include a gymnasium, fitness center with cardio and weight equipment, swimming pool with water slide, family changing rooms, kids club, and child care services. A Virtual Resource Center extends reach through online programming, and a Summer Meals Program delivers free meals to youth, families, and seniors.

The business model is membership-driven: the organization generates revenue through recurring monthly membership fees that grant access to facilities and group classes, supplemented by fee-for-service revenue from personal training, swim lessons, camps, and specialty programs. Pricing is not publicly disclosed; prospective members are directed to the City of Morgan Hill membership page. Go-to-market is direct-to-consumer via the YMCA of Silicon Valley website, physical enrollment at the CRC facility, and the City of Morgan Hill municipal channel under the joint partnership. The organization holds the Candid (GuideStar) Platinum Transparency Seal and is supported by a leadership team of nine plus an advisory board chaired by Brian Dauenhauer.

Name

Mt. Madonna YMCA

Legal name

YMCA of Silicon Valley

Website

https://mtmadonnaymca.org

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Mt. Madonna YMCA is a 501(c)(3) nonprofit community recreation facility that jointly operates the Centennial Recreation Center with the City of Morgan Hill, serving children, adults, families, and seniors in Morgan Hill and surrounding Silicon Valley communities with fitness, aquatics, youth development, and senior programming via a recurring membership model.

Ownership category

akta.pro rank

Headquarters

HQ city

San Jose

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Membership Fees: Revenue is generated through annual and monthly membership fees that provide access to fitness facilities, group exercise classes, aquatic programs, and other YMCA services. The organization is a 501(c)(3) nonprofit dedicated to youth development, healthy living, and social responsibility.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Mt. Madonna YMCA is a nonprofit community recreation and family services branch of the YMCA of Silicon Valley. It provides membership-based access to fitness, aquatics (swimming), child care, youth development, and senior wellness programs at the Centennial Recreation Center, operated jointly with the City of Morgan Hill.

Product overview

Mt. Madonna YMCA is a community recreation facility operated in partnership with the City of Morgan Hill as the Centennial Recreation Center (CRC). It is not a technology company but rather a nonprofit health, fitness, and community services organization. The facility offers a comprehensive portfolio of programs and services organized around four core areas: Health & Wellness (including Personal Training, Group Exercise Classes, Disease Prevention & Management, and Nutrition Services), Aquatics (Swim Lessons, Recreational & Lap Swim, Aquatic Fitness, Masters Swim, Safety Around Water, and Lifeguard Training), Youth Development (After School Programs, Early Learning Programs, School Break Camps, Summer Day Camps, Family Camps, Overnight Camps, Teen Leadership Development, Project Cornerstone, and Kids Club), and Family Activities & Sports (Youth Sports, Adult Sports, Adventure Guides, Pickleball, and Outdoor Activities). Additional offerings include Senior Programs, a Summer Meals Program, and a Virtual Resource Center. The facility features amenities including a gymnasium, fitness center with cardio and weight equipment, family changing rooms, water slide, and pool areas.

Differentiator

Problem solved

Functional benefit

Products and services

• Community Fitness Membership
• Aquatics and Swim Programs Swimming lessons, lap swim, and aquatic programming for children, adults, and seniors.
• Child Care and Youth Development Programs Child care, before/after-school care, and youth development programming for school-age children and families.
• Senior Wellness Programs Senior-focused wellness, fitness, and socialization programming for older adult community members.

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• City of Morgan HillcoreStrategic or Co-development PartnerThe Mt. Madonna YMCA and the City of Morgan Hill jointly operate the Centennial Recreation Center (CRC). The city and the Y collaborate to provide high quality health, fitness and wellness programs, swimming and aquatics, programs for seniors and teens, and other activities for residents of Morgan Hill and surrounding communities. This is a flagship public-private partnership representing the core operating model for the facility.

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Planet Fitness: National low-cost fitness chain competing directly for value-conscious individual and family memberships in California. Comparable on core fitness-center offering and subscription-based revenue model, though narrower in programming and mission scope.
• Life Time Fitness: Premium national fitness operator with broad programming across fitness, aquatics, youth, and family segments. Comparable on the breadth of services offered at a single site, and a relevant competitor for higher-income Morgan Hill and Silicon Valley households.
• Crunch Fitness: National multi-tier fitness chain offering group fitness, personal training, and family programming. Competes for the same adult fitness segment as Mt. Madonna YMCA with a more commercial positioning.

Direct peers

• YMCA of San Francisco: Operates a comparable network of YMCA community recreation centers in the San Francisco Bay Area, offering the same mix of membership-based fitness, aquatics, youth development, and senior programs. Directly comparable nonprofit membership-club operating model in the same California geography.
• Boys & Girls Clubs of Silicon Valley: Comparable nonprofit youth-development and community-services organization operating youth programming, after-school care, and teen leadership in the same Silicon Valley geography. Overlaps meaningfully on youth and family segments that Mt. Madonna serves.
• Jewish Community Centers of the Bay Area (JCC): Operates community recreation centers with comparable fitness, aquatics, child care, camp, and senior programming under a nonprofit community-center model. Functionally similar to the Mt. Madonna YMCA in both service breadth and mission orientation.
• YMCA of the East Bay: Bay Area YMCA affiliate operating multiple membership-based community recreation facilities with fitness, aquatics, child care, and youth development programming. Closest functional peer given shared California footprint, mission, and program mix.
• Peninsula Family YMCA: Silicon Valley-based YMCA affiliate offering the same membership-based fitness, swim, youth, and family programming model. Directly comparable in terms of geographic market, mission-driven nonprofit structure, and service breadth.

Others

• Bay Area Community Services (BACS): Bay Area nonprofit providing community-based health, wellness, youth, and senior programs comparable to Mt. Madonna's social-services and youth-development offerings. Thematically aligned nonprofit peer in the same regional social-services ecosystem.
• City of Morgan Hill Recreation Department: Direct municipal partner co-operating the Centennial Recreation Center and also running parallel community recreation programming (sports, swim, seniors). Comparable as a community-recreation service provider and a critical ecosystem stakeholder via the CRC joint operation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/YMCAofSV
• Facebookfacebook.com/ymcaofsiliconvalley
• LinkedInlinkedin.com/company/mt.-madonna-ymca
• Instagraminstagram.com/ymcasv

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mt. Madonna YMCA