Mongolia Tourism Organization

What Mongolia Tourism Organization does

Mongolia Tourism Organization (MTO; legal name Аялал жуулчлалын мэргэжлийн нэгдсэн холбоо) is a non-profit professional association headquartered in Ulaanbaatar that operates under government authorization as the designated industry body for Mongolia's tourism sector. It issues legally required classification certificates to tour operators, travel agents, guides, transport providers, and community-based tourism associations, and maintains a registry of 1,049 member entities. The organization is governed by a Board of Directors, operates with a small staff of approximately 5 employees, and works under the policy oversight of the Ministry of Culture, Sports, Tourism and Youth of Mongolia.

MTO's core platform consists of its website (mto.mn), a member registration and directory system, a tourism statistics dashboard, an event calendar, a media library, and a legal/regulatory information portal. Sub-brands include TourismWeek (tourismweek.mn) for national tourism week activations and the Asia Tourism Forum (atf2026.mto.mn) for its annual regional conference, with ATF 2026 hosted in partnership with The Hong Kong Polytechnic University. The organization also runs the 'Go Mongolia' international marketing brand, conducting roadshows across South Korea, China, Vietnam, Thailand, and Germany (including ITB Berlin) and delivering hospitality service quality training programs across six locations.

Revenue is generated primarily through recurring membership dues across six categories of tourism businesses, supplemented by government support and event-related sponsorship. Distribution is hybrid: direct enterprise engagement for certification and member services, provincial government MOUs for rural tourism development, and international promotional events for destination marketing. The strategic posture combines regulatory gatekeeping, sector-wide training and standards, and outbound international promotion under the national 'Go Mongolia' brand.

Name

Mongolia Tourism Organization

Legal name

Аялал жуулчлалын мэргэжлийн нэгдсэн холбоо

Website

https://mto.mn

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Mongolia Tourism Organization is a government-authorized non-profit professional association headquartered in Ulaanbaatar that certifies and represents 1,049 tourism businesses, runs the 'Go Mongolia' international roadshow program, and hosts the Asia Tourism Forum.

Ownership category

akta.pro rank

Product category

Tourism Industry Association Services

NAICS

Convention and Visitors Bureaus (561591)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Travel Policy, Approvals & Compliance Management (THALAGAF)

Keywords

• Professional association
• Tourism certification
• Destination marketing
• Hospitality training
• Membership services

Headquarters

HQ city

Ulaanbaatar

HQ country

Mongolia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Membership Dues: MTO generates revenue through membership fees from tourism businesses including tour operators, travel agencies, guides, and tourism service providers. The membership includes categories: Tour operator companies (531), Local community-based tourism associations (39), Tourist guides/interpreters (223), Tourism service organizations (213), Travel agents (30), and Tourist transport drivers.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

MTO is the government-authorized professional association for Mongolia's tourism industry, issuing internationally valid classification certificates to tourism businesses, coordinating 1,049 member companies across tour operators, guides, travel agents, and service providers. It delivers hospitality training programs, organizes the annual Asia Tourism Forum and Tourism Week events, and runs the 'Go Mongolia' international destination marketing campaign through roadshows in South Korea, China, Vietnam, Thailand, and Germany.

Product overview

Mongolia Tourism Organization (MTO) operates a unified web platform consisting of its main portal (mto.mn) and associated sub-brands including TourismWeek (tourismweek.mn) and the ATF-2026 Asia Tourism Forum conference platform. The core offerings include a member registration system for tourism industry stakeholders (tour operators, agents, guides), a tourism statistics dashboard, event calendar, media library with photo/video content, news and publication services, training programs, and the Go Mongolia international marketing campaign. The organization functions as the national tourism promotion body rather than a commercial software product company.

Differentiator

Problem solved

Functional benefit

Brands

• Go Mongolia: National tourism brand and international marketing campaign promoting Mongolia as a travel destination

Products and services

• Tourism Business Classification Certification Classification certificates issued to tourism businesses (tour operators, travel agents, service providers) granting legal legitimacy, international recognition, and access to government support programs and tax exemptions. Required for formal tourism business operations in Mongolia.
• Member Registration and Directory Services Membership registration for tourism businesses and professionals (tour operators, community-based tourism associations, guides and interpreters, tourism service organizations, travel agents, and transport drivers) including listing in the public member directory at mto.mn.
• Hospitality and Tourism Training Programs Training programs and workshops delivered across multiple Mongolian locations to improve hospitality service quality, with free or reduced-cost access for MTO members.
• Asia Tourism Forum (ATF) Annual Conference Annual international academic and industry tourism forum hosted by MTO featuring conference programs, keynote speakers, paper submissions, venue coordination, and participant registration services. ATF 2026 is scheduled at Ulaanbaatar Hotel.
• Tourism Week Mongolia Annual tourism week event platform at tourismweek.mn showcasing Mongolia's tourism offerings, products, and activities for domestic and international audiences.
• Go Mongolia International Marketing Campaign National branding initiative for promoting Mongolia internationally through roadshow events featuring B2B meetings, influencer engagement, and Mongolian tourism product promotion in key Asian and European markets.
• Tourism Statistics Reporting Service Statistical data portal publishing visitor numbers and tourism metrics for Mongolia, supporting industry intelligence and policy advocacy for members and the public.

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

22 partnerships are on record, tiered core and minor.

• Mongolian National Chamber of Commerce and Industry - Orkhon Province BranchcoreStrategic or Co-development PartnerMOU signed in 2026 for collaboration in tourism sector development and business support within Orkhon Province.
• Mongolian National Chamber of Commerce and Industry - Bulgan Province BranchcoreStrategic or Co-development PartnerMOU signed in 2026 for collaboration in tourism sector development and business support within Bulgan Province.
• Mongolian National Chamber of Commerce and Industry - Khovd Province BranchcoreStrategic or Co-development PartnerMOU signed in 2026 for collaboration in tourism sector development and business support within Khovd Province.
• Dundgovi ProvincecoreStrategic or Co-development PartnerMOU signed in 2025 for tourism sector collaboration in Dundgovi Province.
• Umnogovi ProvincecoreStrategic or Co-development PartnerMOU signed in 2025 for tourism sector collaboration in Umnogovi Province (includes Gobi Desert tourism).
• Selenge ProvincecoreStrategic or Co-development PartnerMOU signed in 2025 for tourism sector collaboration in Selenge Province.
• Japan Air Travel MarketminorStrategic or Co-development PartnerMOU signed in 2025 for Japan market tourism promotion collaboration.
• KangwolandminorStrategic or Co-development PartnerMOU signed in 2025 for tourism partnership.
• Diplomatic Service Agency of MongoliacoreStrategic or Co-development PartnerMOU signed in 2025 for diplomatic tourism services collaboration.
• Sejong University (South Korea)minorStrategic or Co-development PartnerMOU signed in 2025 for academic and tourism development collaboration with South Korea's Sejong University.
• Global Civic Sharing UNminorStrategic or Co-development PartnerMOU signed in 2025 for United Nations tourism development partnership.
• Bayankhongor ProvincecoreStrategic or Co-development PartnerMOU signed in 2025 for tourism sector collaboration in Bayankhongor Province.
• Uvurkhangai ProvincecoreStrategic or Co-development PartnerMOU signed in 2025 for tourism sector collaboration in Uvurkhangai Province.
• Arkhangai ProvincecoreStrategic or Co-development PartnerMOU signed in 2025 for tourism sector collaboration in Arkhangai Province.
• Khovd ProvincecoreStrategic or Co-development PartnerMOU signed in 2025 for tourism sector collaboration in Khovd Province.
• Orkhon ProvincecoreStrategic or Co-development PartnerMOU signed in 2025 for tourism sector collaboration in Orkhon Province.
• Bulgan ProvincecoreStrategic or Co-development PartnerMOU signed in 2025 for tourism sector collaboration in Bulgan Province.
• Dornogovi ProvincecoreStrategic or Co-development PartnerMOU signed in 2025 for tourism sector collaboration in Dornogovi Province.
• Govisumber ProvincecoreStrategic or Co-development PartnerMOU signed in 2025 for tourism sector collaboration in Govisumber Province.
• Bulgan Province Governor's OfficecoreStrategic or Co-development PartnerMOU signed in 2023-2024 for tourism sector collaboration with Bulgan Province.
• The Hong Kong Polytechnic UniversityminorStrategic or Co-development PartnerAcademic partner for the Asia Tourism Forum 2026, hosting the conference at Ulaanbaatar Hotel with Prof Jinah Park as contact for paper submissions.
• Ministry of Culture, Sports, Tourism and Youth of MongoliacoreStrategic or Co-development PartnerGovernment ministry overseeing tourism policy, linked as key government partner on ATF 2026 website.

Scale indicators3 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• Japan National Tourism Organization (JNTO): Japan's national tourism organization responsible for international promotion, industry coordination, and tourism statistics. Operates with a similar mandate to MTO at a larger scale, with overlapping activities in B2B meetings, roadshows, and government-backed destination branding.
• Tourism New Zealand: New Zealand's national tourism organization conducting international marketing, trade engagement, and industry development. Comparable to MTO in mission and operating model, particularly around leveraging unique natural/cultural assets for international destination positioning.
• Skål International: Global professional association of tourism industry leaders, with local club structures across countries. Skål operates with the same association-based model as MTO — member dues, professional networking, industry advocacy, and tourism promotion — though at a global rather than single-country scope.
• Adventure Travel Trade Association (ATTA): Global trade association for the adventure travel industry, providing member services, standards, training, and events. Closely comparable to MTO in representing outdoor and experiential tourism operators and conducting industry capacity building, though at global rather than national scope.
• Korea Tourism Organization: National tourism promotion organization for South Korea, performing destination marketing, industry certification, and international roadshows. KTO is also an explicit MOU partner of MTO for Japan/Korea market promotion, making it the most directly comparable peer in mission and structure.
• Tourism Authority of Thailand (TAT): Thailand's national tourism promotion body, conducting international marketing, member services, and tourism classification/standards. Functions as a directly comparable NTO model to MTO with a heavier focus on Asian source markets including China.

Broad incumbents

• World Travel & Tourism Council (WTTC): Global industry council representing the travel and tourism private sector, conducting economic research and policy advocacy. Shares MTO's mandate of linking industry stakeholders to government policy and international promotion frameworks.
• UN Tourism (UNWTO): United Nations World Tourism Organization, the global intergovernmental body that sets international tourism standards and policy frameworks. MTO's participation in global tourism promotion and standards alignment positions it as a national-level counterpart to UNWTO's global mandate.
• Pacific Asia Travel Association (PATA): Regional membership association for the Asia-Pacific tourism industry, covering destination promotion, research, and capacity building. PATA operates at a broader regional level where MTO operates nationally, but shares the industry-association mandate of connecting public and private tourism stakeholders.

Regional players

• Nepal Tourism Board: National tourism promotion organization for Nepal, focused on adventure, cultural, and nature-based tourism. Most comparable peer by country profile, sector mix (adventure/nature), and scale — both promote remote destinations heavily reliant on adventure tourism flows.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/mto.mongolia
• LinkedInlinkedin.com/company/mongolian-tourism-organization

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

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Frequently asked questions about Mongolia Tourism Organization