MUba Eugène Leroy à Tourcoing

What MUba Eugène Leroy à Tourcoing does

MUba Eugène Leroy à Tourcoing is a municipal fine arts museum (musée des beaux-arts) operated by the Ville de Tourcoing and located at 2 rue Paul Doumer, Tourcoing, France. It was renamed in honor of the artist Eugène Leroy (1910–2000), born in Tourcoing, following the 2009 donation by the artist's sons of 44 paintings, 13 sculptures, 140 drawings, and additional works and archives — described as the most important reference ensemble of Leroy's work in any European museum. The museum also holds MNR (Musées Nationaux Récupération) works recovered after WWII spoliation, including pieces by Courbet, Rousseau, and Frans Francken II, held under a special stewardship mandate requiring public accessibility.

The institution operates a dual-tier offering of permanent collections and rotating temporary exhibitions (such as 'Tête-à-tête'), and functions as a 'musée laboratoire' combining display with educational programming. Its product surface spans adult guided visits and visit-workshops, children's semester workshops (Ateliers des 4Saisons, 10 or 30 sessions), school-holiday camps (MUba Vacances), early-childhood sessions (MUba Bébé from 18 months), family programs (MUba Famille), accessibility programming for visitors with disabilities, and curated Sunday tours. Distribution occurs through the physical site (open daily 1pm–6pm, closed Tuesdays and holidays), an online ticketing platform, and the C'ART metropolitan cultural pass network covering 15 museums and art centers in the Lille metropolitan area.

Commercially, the museum generates revenue through entrance fees (€6 full / €4 reduced), workshop fees ranging from €5 to €102, an annual membership association (Les Amis du MUba, founded January 2023), and participation in the C'ART pass (€20–€65). Extensive free admission categories — Tourcoing residents, children under 18, job seekers, first Sunday of each month — mean that earned revenue is a small component of operations, with the bulk funded by the municipal budget, supplemented by EU/ERDF co-financing of digital infrastructure and a partnership with the French National Education system via a seconded teacher. The museum operates with a lean staff of 9 employees under Director-Curator Mélanie Lerat.

Name

MUba Eugène Leroy à Tourcoing

Legal name

MUba Eugène Leroy à Tourcoing

Website

https://muba-tourcoing.fr

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

MUba Eugène Leroy à Tourcoing is a municipal fine arts museum in Tourcoing, France, housing the most significant European collection of artist Eugène Leroy alongside MNR-recovered artworks, serving general public, school groups, families, and visitors with disabilities through exhibitions, workshops, and educational programming.

Ownership category

akta.pro rank

Product category

Fine Arts Museum

NAICS

Museums (71211)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

History Museums (THAJADAB)

Keywords

• Fine arts museum
• Permanent collections
• Temporary exhibitions
• Art education programs
• Museum membership

Headquarters

HQ city

Tourcoing

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Museum Entrance Fees: The museum generates revenue through entrance fees with tiered pricing: full price tickets at 6€ and reduced price tickets at 4€. Free admission is provided to Tourcoing residents, children under 18, job seekers, and members of the Amis du MUba association.
2. Museum Membership (Amis du MUba): Annual membership program called 'Les Amis du MUba' provides free museum access, privileged invitations to exhibition openings, guided tours by exhibition curators, preferential rates for conferences, and exclusive activities for members.
3. C'ART Cultural Pass Partnership: The museum participates in the C'ART cultural pass program, a unified annual pass offering unlimited access to collections and temporary exhibitions at 15 museums and art centers in the Lille metropolitan area, with various pricing tiers.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

MUba Eugène Leroy à Tourcoing is a municipal fine arts museum that preserves, presents, and interprets a permanent collection anchored by the Eugène Leroy donation (44 paintings, 13 sculptures, 140 drawings, 27 personal collection works, 18 notebooks, 99 engravings, 98 copper plates) and MNR-recovered WWII spoliation artworks, complemented by rotating temporary exhibitions. The museum supplements its curatorial mission with educational programming — guided visits, school programs, family workshops (MUba Bébé, MUba Famille, Ateliers des 4Saisons), holiday camps (MUba Vacances), and member-exclusive activities through Les Amis du MUba — open to individuals, families, school groups, and visitors with disabilities.

Product overview

MUba Eugène Leroy à Tourcoing is a fine arts museum offering a dual-tiered experience: its core offering consists of permanent collections (including the Eugène Leroy donation of 44 paintings, 13 sculptures, and works on paper) and rotating temporary exhibitions (such as 'Tête-à-tête'). The museum's educational programming is organized into distinct modules targeting different audiences: MUba Vacances and Ateliers des 4Saisons (art practice workshops for children), MUba Famille and MUba Bébé (family-oriented visits and workshops), La Visite du Dimanche (Sunday guided tours), and comprehensive school programs. The Les Amis du MUba membership provides enhanced benefits including free access and privileged invitations. Ticketing and membership services are facilitated through online platforms including the museum's own ticketing system and the regional La C'ART cultural pass.

Differentiator

Problem solved

Functional benefit

Products and services

• Collections Permanentes et Expositions Temporaires The museum's core cultural offering: permanent collections (centered on the Eugène Leroy donation) and rotating temporary exhibitions featuring artworks from various periods and the MNR (National Recovery Museums) pieces, open to individual visitors, families, and groups.
• Donation Eugène Leroy The 2009 donation of 44 paintings, 13 sculptures, 140 drawings, 27 personal collection works, 18 notebooks, 99 engravings, and 98 copper plates from Eugène Leroy (1910–2000) — the artist's most significant European museum reference collection.
• MNR (Musées Nationaux Récupération) Collection Artworks recovered from WWII spoliation entrusted to the museum, including pieces by Gustave Courbet, Théodore Rousseau, and Frans Francken II; held under special legal status requiring public accessibility.
• Ateliers des 4Saisons Semester-based art practice workshops for children aged 5-7 and 8-12 years, held on Wednesdays and Saturdays during school terms, with 10 sessions per trimester or 30 sessions annually.
• MUba Vacances School holiday art discovery and practice camps for children during autumn, winter, spring, summer, and Christmas breaks, adapted to different age groups (5-day sessions at €21 and 3-day Christmas sessions at €13).
• MUba Famille Family-focused guided visits combined with plastic arts workshops for children from 5 years old, led by museum mediators exploring current exhibitions (€5 per family).
• MUba Bébé Early childhood artistic and cultural awakening sessions for children from 18 months to 4 years, combining exposure to artworks with hands-on activities (€5 per family plus admission).
• La Visite du Dimanche Sunday guided visits of the current exhibition accompanied by the museum mediation team, for visitors aged 15 and older.
• Visites et Visites-Ateliers (Individuels) 45-minute guided visits and 3-hour visit-workshop combinations for individual adults, providing deeper understanding of exhibited works through facilitated discussion.
• Programmes Scolaires Educational programs for school groups from nursery through secondary level, including pedagogical folders, guided visits, workshops, and autonomous discovery tools aligned with the French national curriculum.
• Les Amis du MUba Eugène Leroy Membership Annual membership program (association created January 2023) providing free museum access, privileged invitations to exhibition openings, curator-led guided tours, reduced rates for conferences, and exclusive member activities.
• Billetterie en Ligne Online ticketing system for museum entry and event reservations, available at muba-tourcoing.billetterie.museum.
• La C'ART Cultural Pass Annual cultural pass offering unlimited access to 15 museums and art centers in the Lille metropolitan area, with tiered pricing: C'Art Jeunes (€20), C'Art Solo (€40), C'Art Duo (€60), C'Art Tribu (€65).

Segments6 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and major.

• Les Amis du MUba Eugène LeroycoreOthers · 1 January 2023Association created in January 2023 to participate in the museum's influence and enrichment of collections, supporting exhibitions and mediation actions in synergy with the MUba team. Members enjoy free museum access, vernissage invitations, guided tours by curators, preferential conference rates, and exclusive member activities.
• European Union / ERDFmajorStrategic or Co-development PartnerThe museum's website is co-financed by the European Union through the European Regional Development Fund (Fonds européen de développement régional), with the Europe investing in Nord-Pas-de-Calais.
• C'ART Cultural Pass NetworkcoreStrategic or Co-development PartnerThe C'ART is a unified annual pass offering unlimited access to collections and temporary exhibitions at 15 museums and art centers in the Lille metropolitan area, including MUba Eugène Leroy. The pass provides tariff advantages at numerous cultural structures in the metropolitan area.
• Éducation Nationale (French National Education)majorStrategic or Co-development PartnerPartnership with the French National Education system through Emmanuelle Lavall, a seconded teacher working with the museum to develop pedagogical programs and educational materials aligned with school curricula.

Scale indicators1 record

Recent moves7 records

Expansion highlights3 records

Broad incumbents

• Louvre-Lens: Satellite of the Louvre in nearby Lens, with a far larger curatorial budget and global brand. A regional incumbent that draws cultural tourism away from smaller museums in the Nord-Pas-de-Calais area, including MUba.

Regional players

• Musée des Beaux-Arts de Valenciennes: Municipal fine arts museum in Valenciennes operating under a similar public-institution model with curated permanent collections and educational programming. Direct functional peer for benchmarking municipal museum operations in the Hauts-de-France region.
• Musée de Cambrai: Regional municipal museum in Cambrai holding fine arts and archaeological collections. Comparable in scale, municipal funding model, and educational mission to MUba Eugène Leroy.
• Musée des Beaux-Arts de Dunkerque: Municipal fine arts museum on the North Sea coast with 19th- and 20th-century collections. Comparable in scale, governance, and educational programming to MUba within the broader Hauts-de-France network.
• Musée Matisse (Le Cateau-Cambrésis): Regional single-artist museum dedicated to Henri Matisse in Le Cateau-Cambrésis. Functionally analogous to MUba as a single-artist–led municipal museum in the Hauts-de-France region, with comparable programming, school offerings, and visitor economics.

Direct peers

• LaM — Lille Métropole Musée d'art moderne, d'art contemporain et d'art brut: Metropolitan Lille museum focused on modern, contemporary, and outsider art in Villeneuve d'Ascq. Co-member of the C'ART pass and a primary competitor for modern-art school groups and family programming within the same catchment.
• Palais des Beaux-Arts de Lille: France's second-largest general fine arts museum, located in central Lille just minutes from Tourcoing. Direct competitor for cultural-tourism visitation, school groups, and C'ART pass audiences in the same metropolitan area, with a much larger collection spanning antiquity to modern.
• La Piscine — Musée d'Art et d'Industrie André Diligent (Roubaix): Roubaix-based fine arts and industrial heritage museum co-listed in the C'ART pass network. Competes for the same Hauts-de-France cultural-tourism audience and educational group bookings as MUba.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/muba-eug%C3%A8ne-leroy-%C3%A0-tourcoing

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about MUba Eugène Leroy à Tourcoing