Müller Landtechnik KG

What Müller Landtechnik KG does

Müller Landtechnik KG is a fourth-generation, family-owned equipment dealer headquartered in Germany that sells and services agricultural, municipal, garden, and forestry machinery across five locations in the Unterfranken and Oberfranken regions of Bavaria. The company was founded in 1932 by Leo Müller Senior as a smithy and has evolved into a multi-brand dealership representing premium OEMs including Case IH and Steyr for tractors, Manitou for loading equipment under an exclusive mandate, STIHL for forestry and garden tools, and Kärcher and Toro for cleaning and turf-care products.

The business operates through a portfolio of revenue streams that include new machinery sales, used machinery sales, spare parts (supported by a new Holzhausen parts warehouse opened in 2025), in-house service and repair workshops, and a consumer-facing Hagebau Kompakt Fachmarkt retail format, complemented by an online spare-parts shop. Customers range from smallholder farmers and Bavarian municipalities to forestry operators, trades, and private consumers, served through physical showrooms and a regional service network rather than proprietary technology platforms. Recent strategic actions have centered on generational succession (2023 transfer of leadership to Benedikt Müller, Julia Krauß, and Christian Müller), facility expansion (2023 Holzhausen workshop, 2025 parts warehouse), and the 2025 exclusive Manitou dealership, which together signal continued investment in distribution density and premium brand mandates rather than any pivot into proprietary technology.

Name

Müller Landtechnik KG

Legal name

Müller Landtechnik KG

Website

https://mueller-landtechnik.de

Company type

Private

Founded year

1932

Operating status

Operating

Headcount range

1–10 employees

Short description

Müller Landtechnik KG is a fourth-generation, family-owned German dealer of agricultural, municipal, garden, and forestry equipment, operating five Bavarian locations that serve farmers, municipalities, and consumers with multi-brand machinery, parts, and aftersales services.

Ownership category

akta.pro rank

Product category

Agricultural Machinery Dealership

NAICS

Farm and Garden Machinery and Equipment Merchant Wholesalers (42382)

SIC

Farm Machinery & Equipment (3523)

akta.pro primary industry

Agricultural Tractor & Field Machinery Vehicle Manufacturing (IMACAFAB)

akta.pro secondary industries

Agricultural & Forestry Vehicles (Harvesters, Forwarders, Skidders) (IMAHAIAC), Crop Protection & Application Equipment (Sprayers/Spreaders) (IMAHACAC)

Keywords

• Agricultural machinery dealer
• Municipal equipment supply
• Forestry equipment services
• Garden equipment retail
• Spare parts and repair

Headquarters

HQ city

Holzhausen

HQ country

Germany

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. New Machinery Sales: Sale of new agricultural machinery including tractors (Case IH, Steyr), harvesters, and attachments. Revenue generated through direct sales at five locations.
2. Used Machinery Sales: Sale of pre-owned agricultural and municipal machinery through the Gebrauchtmaschinenzentrum at Holzhausen location.
3. Spare Parts & Accessories: Extensive spare parts warehouse with same-day or next-day availability. Sales of wear parts, maintenance supplies, and accessories.
4. Service & Repair: Workshop services for maintenance, repairs, diagnostics, and inspection services including TÜV vehicle inspections.
5. Fachmarkt Retail Sales: Retail sales of garden equipment, power tools, cleaning supplies, fireplaces, and consumer goods at Hagebau Kompakt markets.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Müller Landtechnik KG is a family-run dealership and service company selling agricultural machinery (CASE IH and STEYR), Manitou loading technology, municipal, forestry, garden, golf/turf and cleaning equipment. The firm operates five locations across Unterfranken and Oberfranken in Germany, offering new and used machines, spare parts, repair services, and retail hardware Fachmärkte under the Hagebau Kompakt concept.

Product overview

Müller Landtechnik KG is a multi-category agricultural, municipal, and consumer equipment dealer with five locations across Unterfranken and Oberfranken, Germany. The portfolio is organized into several core pillars: (1) Landtechnik — new and used agricultural machinery featuring CASE IH and STEYR tractors and harvesters, plus precision farming solutions; (2) Manitou Ladetechnik — exclusive dealership for Manitou loading equipment (telescopic handlers, forklifts) for agriculture, construction, and commercial use; (3) Kommunaltechnik — municipal vehicles, trailers, green/grey/white area maintenance equipment, and winter services; (4) Reinigungstechnik — Kärcher high-pressure washers, autonomous cleaning robots (KIRA B 50/B 200), and water dispensers; (5) Golf- und Sportplatztechnik — Toro greens mowers, fairway mowers, aerators, and Segway Navimow autonomous mowers; (6) Forsttechnik — STIHL chainsaws, STEYR forestry tractors, Tajfun winches, Unterreiner chippers/log trailers/saw-splitting machines, and Hymach remote-controlled forestry vehicles, with Sonnefeld serving as the forestry competence center; (7) Fachmärkte — two Hagebau Kompakt hardware stores and three motor-garden equipment markets offering a broad consumer goods assortment plus fireplace/stove departments; and (8) Ersatzteile & Service — spare parts, workshop services, TÜV inspections, and maintenance across all product categories. The company was founded in 1932 and is managed by the fourth generation (Benedikt Müller, Julia Krauß, and Christian Müller).

Differentiator

Problem solved

Functional benefit

Products and services

• CASE IH Agricultural Machinery

Named customers4 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Partnerships

One partnership is on record.

• ManitoucoreChannel Partner/ Reseller/ Distributor · 1 January 2025Exclusive partnership announced in 2025 for Manitou loading technology - the worldwide market leader in loading technology. Müller Landtechnik is the EXCLUSIVE dealer for Manitou products in Ober- and Unterfranken. Manitou offers solutions for agriculture, construction, and trade.

Scale indicators4 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Agravis Raiffeisen AG: Münster-based agricultural cooperative operating machinery retail, agronomy, and energy businesses across northern and western Germany. Directly comparable as a regional multi-brand agricultural machinery dealer offering new/used equipment, parts, and service to farmers and contractors.
• Fricke Landmaschinen GmbH: Heeslingen-based agricultural and municipal machinery dealer with multiple locations across northern Germany. Directly comparable as a multi-brand regional dealer of tractors, harvesters, municipal equipment, and forestry machinery with similar parts, service, and retail operations.
• RWZ Rhein-Main eG: Agricultural cooperative headquartered in Cologne, with agricultural machinery retail, agricultural inputs, and energy operations across Rhineland-Palatinate and adjacent regions. Comparable regional multi-brand ag machinery dealer serving farmers and contractors with similar parts/service infrastructure.
• ZG Raiffeisen eG: Karlsruhe-based agricultural cooperative with machinery retail, agricultural inputs, energy, and building materials operations in Baden-Württemberg and surrounding regions. Comparable regional multi-category agricultural equipment dealer serving farmers, contractors, and consumers.
• Kotschenreuther Forst- und Landtechnik GmbH: Bavarian regional dealer of agricultural and forestry machinery with branches in northern Bavaria. Comparable as a multi-brand regional ag and forestry equipment dealer operating in adjacent geography with similar product portfolio, parts, and service offerings.

Broad incumbents

• BayWa AG: Munich-based agricultural trader and one of Germany's largest agricultural wholesalers, with broad machinery retail, energy, and building materials operations. Comparable as a multi-category agricultural equipment distributor serving farmers, contractors, and consumers across Germany and Austria.
• AGCO Fendt: Marktoberdorf-based premium tractor manufacturer (AGCO Corporation). Comparable as a leading German tractor OEM whose products are sold through regional dealers like Müller, shaping dealer relationships and competitive dynamics in the regional tractor market.
• Maschinenfabrik Bernard Krone GmbH & Co. KG: Spelle-based manufacturer of agricultural machinery, commercial vehicles, and forage harvesting equipment. Comparable as a family-owned German agricultural OEM whose products complement Müller's portfolio in hay/forage and grassland categories.
• John Deere GmbH & Co. KG: Mannheim-based German operations of the global agricultural machinery leader. Comparable as a dominant OEM whose dealer-network strategy directly competes with Müller for premium ag machinery relationships across Bavaria.
• CLAAS KGaA mbH: Harsewinkel-based global manufacturer of combine harvesters, tractors, and forage harvesting equipment. Comparable as a leading agricultural machinery OEM whose products Müller sells, services, and supports, and a benchmark for dealer-network economics in German ag machinery.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCe6ZTjpmHdADb0NZUq7rlYg/featured
• Facebookfacebook.com/MuellerLandtechnikKG
• Instagraminstagram.com/mueller.landtechnik.kg
• LinkedInlinkedin.com/company/m%C3%BCller-landtechnik-kg

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Müller Landtechnik KG