MUFANT

What MUFANT does

MUFANT – Museo del Fantastico e della Fantascienza di Torino is a non-profit cultural foundation (Fondazione MUFANT E.T.S.) operating Italy's only museum dedicated to science fiction and fantasy, founded in October 2015 by Silvia Casolari and Davide Monopoli and located at Piazza Riccardo Valla 5, Turin. The core product is the permanent exhibition, comprising themed rooms (Trek Land, Doctor Who, Star Wars, Anime Manga, Pulp Magazine, Proto-Science Fiction, RAI science fiction TV, Hollywood 1950s, comics history, and the Gotika Escape Room), supplemented by a programme of rotating temporary exhibitions (Dino Buzzati, Gundam, Sandokan), the Biblioteca Riccardo Valla research library, the Parco del Fantastico outdoor space, and the newly inaugurated Rooftop MUFANT panoramic venue.

The institution supplements its physical collections with a modest digital footprint: a WordPress/Polylang website, a permanent in-museum AR game called KOMPLEX GIZMO, a virtual world bibliogame on Spatial.io (the Metaverso del MUFANT), and adoption of the FirstLife georeferenced social network and CommonsHood blockchain platform developed with University of Turin partners. The recurring "Profezie Artificiali" event series positions the museum as a cultural translator between science fiction narratives and emerging technologies, including AI.

Commercially, MUFANT is a low-revenue, grant-and-admission-funded cultural institution. It earns from tiered ticket sales (€4.50–€7), event tickets and workshops, themed food events such as Mangia Manga (€22/person), space rental for private events and birthdays, and a 5x1000 tax donation programme (Codice Fiscale 97640550014). Material institutional grants flow from Fondazione CRT, Fondazione Compagnia di San Paolo, the City of Turin, Regione Piemonte, and EU PON Metro React EU funds. Customers include general genre enthusiasts, schools and educational institutions, NEET and peripheral youth targeted through the Tecno Profezie welfare project, and private event renters. The museum co-founded Club Villa Diodati with TOHorror Film Fest and Libera Università dell'Immaginario, and maintains a network of fan-club and academic partnerships.

Name

MUFANT

Legal name

Fondazione MUFANT E.T.S.

Website

https://mufant.it

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

MUFANT is a non-profit museum in Turin and Italy's only institution dedicated to science fiction and fantasy, founded in 2015. It serves genre enthusiasts, schools, and private event renters through permanent collections, temporary exhibitions, an AR game, a Metaverse bibliogame, and grant-funded programming.

Ownership category

akta.pro rank

Product category

Science Fiction & Fantasy Museum

NAICS

Museums (71211), Museums (712110)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Specialty Museums (e.g., Maritime, Aviation, Sports, Music, Film) (THAJADAF)

akta.pro secondary industries

Art Galleries & Exhibition Spaces (Commercial & Nonprofit) (THAJADAH), Performing Arts & Cultural Event Venues (Theaters, Museums) (THAHAAAG)

Keywords

• Science fiction museum
• Fantasy museum
• Cultural exhibitions
• Educational programs
• Digital art events

Headquarters

HQ city

Turin

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Museum Admissions: Standard ticket sales for museum entry with tiered pricing for adults, reduced rates, and children.
2. Space Rental for Events: The museum rents out its spaces for private events, birthday parties, and corporate functions.
3. Event Tickets and Workshops: Revenue from special events, workshops, conferences, and themed evenings with separate ticketing from standard admission.
4. Food and Beverage Events: Manga aperitivi and themed food events like the Mangia Manga series priced at 22 euros per person.
5. 5x1000 Donations: Italian tax donation program (5 per mille) where citizens can direct a portion of taxes to the foundation. Codice Fiscale: 97640550014.
6. Government and Foundation Grants: Funding from public institutions including Fondazione CRT, Fondazione Compagnia di San Paolo, Città di Torino, and EU funds (PON Metro React EU) for specific projects like Tecno Profezie.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

MUFANT operates as Italy's only museum dedicated to science fiction and fantasy imagery, located in Turin. It sells museum admission tickets to permanent and temporary exhibitions, hosts workshops, conferences, themed events, anime/manga evenings, and educational programs for schools. The museum also rents spaces for private events and offers a digital Metaverse experience built on Spatial.io.

Product overview

MUFANT - Museo del Fantastico e della Fantascienza (Museum of the Fantastic and Science Fiction) is Italy's only museum dedicated to science fiction and fantasy imaginary. The museum operates as a unified institution centered on its permanent exhibition featuring themed rooms (Star Trek, Star Wars, Doctor Who, Anime Manga, Fantasy, Comics, Pulp Magazine, Gotika Escape Room) complemented by rotating temporary exhibitions (such as 'Sandokan. Il ritorno della tigre', 'Gundam', 'Dino Buzzati e le stelle'). Supporting offerings include the Biblioteca Riccardo Valla research library, the Parco del Fantastico outdoor space, the panoramic Rooftop MUFANT, and the MUFANT Metaverse virtual world on Spatial.io. Programming includes the annual 'Profezie Artificiali' AI-focused event series, the 'Tecno Profezie' digital innovation welfare project, educational visits and school programs, and space rental services. The museum also co-founded Club Villa Diodati, a cultural coordination network. MUFANT is supported by Fondazione CRT and Fondazione Compagnia di San Paolo.

Differentiator

Problem solved

Functional benefit

Brands

• Parco del Fantastico: Fantastic Park associated with the museum
• Biblioteca Riccardo Valla

Quantifiable outcome

• 10 years of continuous operations as Italy's only SF/F museum
• +2 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature3 records

Partnerships

19 partnerships are on record, tiered core and minor.

• Città di TorinocoreStrategic or Co-development Partner · 1 October 2022Primary institutional partner for Tecno Profezie welfare project. Provides funding through PON Metro React EU and organizational support. The project addresses digital literacy and social inclusion in Turin's peripheral neighborhoods.
• Università di Torino (Dipartimento di Informatica e Dipartimento di Filosofia e Scienze dell'Educazione)coreStrategic or Co-development Partner · 1 October 2022Academic partners for Tecno Profezie digital welfare project. University researchers developed FirstLife georeferenced social network and CommonsHood blockchain platform, and conduct immersive walking tours and creative writing workshops.
• ASL TorinominorStrategic or Co-development PartnerHealthcare system partner in Tecno Profezie project, contributing to social welfare aspects of the digital inclusion initiative.
• Cooperativa Sociale Altra MentecoreStrategic or Co-development PartnerSocial cooperative partner for Tecno Profezie, implementing welfare activities and hosting 'Lo Psicologo al Museo' initiative in the museum. Also involved in school-to-work transition programs.
• Cooperativa Sociale StranaideaminorStrategic or Co-development PartnerSocial cooperative partner contributing to Tecno Profezie project through 'Mappa in Linea' installation and community engagement activities.
• CIFAminorStrategic or Co-development PartnerInternational NGO partner in Tecno Profezie project, bringing global perspective to welfare and digital inclusion initiatives.
• Wikimedia ItaliaminorStrategic or Co-development PartnerPartner in events like 'Immaginari in transito' exploring Malaysian jungles, AI, and cross-media adventures, connecting science fiction with digital culture.
• CISU (Centro Italiano Studi Ufologici)coreStrategic or Co-development PartnerLong-standing partner for UFO and space-related exhibitions. Collaborated on 'Dino Buzzati e le stelle' exhibition and other space science programming.
• Associazione Internazionale Dino BuzzaticoreStrategic or Co-development PartnerAcademic partner for Buzzati exhibitions and research, working with the museum on scholarly programming and exhibitions about the author's science fiction works.
• ManFontminorStrategic or Co-development PartnerIndependent Torinese comics publisher, partner for collective exhibitions of original comic art featuring established and emerging artists.
• Oji-sanminorStrategic or Co-development PartnerGastronomy expert and ramen chef, partner for Mangia Manga aperitivo events combining Japanese manga/anime culture with culinary experiences. Successfully developed ongoing series of food-culture events.
• TOHorror Film FestcoreStrategic or Co-development PartnerFounding member of Club Villa Diodati coordination. Horror film festival partner for joint programming and cultural events related to fantastic cinema.
• Libera Università dell'ImmaginariocoreStrategic or Co-development PartnerFounding member of Club Villa Diodati coordination. Study center offering lectures and deep dives into fantastic literature and genre studies.
• Feltrinelli TorinominorStrategic or Co-development PartnerBookstore partner for literary events including 'La scienza dell'incredibile' and 'Carolina dei delitti' presentations within Tecno Profezie programming.
• Associazione Culturale Eva ImpactminorStrategic or Co-development PartnerAssociation dedicated to Evangelion franchise, partnered for Anime Night series of events exploring Japanese animation science fiction.
• Nexa Center for Internet and Society (Politecnico di Torino)minorStrategic or Co-development PartnerResearch center partnered for Tecno Profezie events, contributing expertise on AI, videogames, and digital society topics.
• Biblioteche Civiche di TorinominorStrategic or Co-development PartnerPartner in Italian proto-science fiction digitization project developed from Riccardo Valla's vision, in collaboration with Politecnico di Torino.
• Politecnico di TorinocoreStrategic or Co-development PartnerUniversity partner for 'Prossime Città' exhibition during Biennale Tecnologia 2022 and broader digital innovation programming.
• Università di Warwick (UK)minorStrategic or Co-development PartnerAcademic partner for Buzzati studies and 'Dino Buzzati e le stelle' exhibition, contributing international scholarly perspective.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Futuroscope: French science-fiction-themed theme park near Poitiers. Shares the science fiction theme but operates at theme-park scale with immersive rides and attractions, providing a benchmark for commercialized SF entertainment experiences.
• Museum of Pop Culture (MoPOP): Seattle-based museum (formerly the Science Fiction Museum and Hall of Fame) dedicated to pop culture including science fiction, fantasy, and gaming. Closest international analog to MUFANT in subject matter, though operating at vastly larger scale and budget.
• Cité des Sciences et de l'Industrie: Paris-based major science museum and cultural institution. Comparable on digital literacy programming, family educational outreach, and Metaverse/digital exhibition initiatives, though at national-scale scope.

Regional players

• Museo Nazionale del Cinema di Torino: Turin's national cinema museum housed in the Mole Antonelliana, focused on cinematic history and visual storytelling. Operates in the same city as MUFANT and overlaps on science fiction film programming and educational outreach, but is significantly larger and broader in scope.
• Fondazione Palazzo Magnani: Italian cultural foundation operating contemporary art exhibitions in Reggio Emilia, including science-fiction-themed programming. Comparable as a regional Italian foundation blending visual arts and SF themes, but with broader contemporary art focus.

Direct peers

• Maison de la Science Fiction: French association and resource center dedicated to science fiction, hosting exhibitions, conferences, and a specialized library. Highly comparable to MUFANT in combining library, exhibitions, and cultural programming around SF.
• Cité de la Bande Dessinée et de l'Image: Angoulême, France-based national museum dedicated to comics and graphic narrative, including science fiction and fantasy. Comparable as a European specialty museum for narrative visual culture with strong rotating exhibitions and educational programming.
• Museo del Fumetto di Lucca: Italian comic museum affiliated with Lucca Comics & Games. Shares MUFANT's focus on Italian and international comics, fantasy, and pop culture, and benefits from annual festival traffic comparable to MUFANT's event-driven model.
• WOW Spazio Fumetto: Milan-based museum dedicated to comics, animation, and fantasy art. Directly comparable to MUFANT as another Italian specialty museum focused on pop-culture genres, offering permanent collections and rotating exhibitions to a similar enthusiast audience.

Others

• Salone Internazionale del Libro di Torino: Turin's flagship book fair and a direct programming partner of MUFANT. Overlaps on literary SF/fantasy audiences and author events, functioning as both collaborator and adjacent cultural competitor for enthusiast attention.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/MufantMuseoDelFantasticoEDellaFantascienzaDiTorino
• Instagraminstagram.com/mufant/?hl=it
• LinkedInlinkedin.com/company/mufant

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MUFANT