Mulder Petfood

What Mulder Petfood does

Mulder Petfood (legal entity Mulder Diervoeding B.V.) is a Dutch private-label manufacturer of fresh meat-based frozen pet food for dogs and cats, founded in 1969 and headquartered at a single production site in Eibergen, Netherlands. The company operates as a B2B co-manufacturer, producing complete meals, complementary meals, nuggets, and sausages under customer brands, using fresh raw materials sourced from EU-certified slaughterhouses in the human consumption chain. Production is built around a proprietary CO2 shock freezing plant with heat recovery, modern packaging lines, and an in-house Quality Assurance department with a state-of-the-art test kitchen that cooperates with accredited laboratories; the facility is high-level IFS Food certified and operates to FEDIAF nutritional guidelines.

The business model is sales-led and quote-based: Mulder engages private label brands and retailers in Benelux and Germany through direct consultation, custom recipe development, flexible packaging options (plastic casings, trays, bags), and label design compliant with European legislation. Distribution is handled via a dedicated partnership with DFDS, which transports finished frozen goods at -22°C across Europe and also delivers raw materials inbound to the Eibergen facility. The company is privately held by Helmink Beheer B.V., has joined the Dutch Pet Food Industry Association (NVG) since September 2020, and has committed through its parent to the Science Based Targets initiative with a 42% Scope 1 and 2 emissions reduction target by 2030 aligned with the Paris Agreement 1.5°C scenario.

Name

Mulder Petfood

Legal name

Mulder Diervoeding B.V.

Website

https://mulderpetfood.com

Company type

Private

Founded year

1969

Operating status

Operating

Headcount range

1–10 employees

Short description

Mulder Petfood is a Netherlands-based private label manufacturer of premium frozen pet food for dogs and cats, serving retail and brand customers across Benelux and Germany from its IFS Food-certified Eibergen production facility since 1969.

Ownership category

akta.pro rank

Product category

Pet Food Manufacturing

NAICS

Dog and Cat Food Manufacturing (311111), Animal Food Manufacturing (3111)

SIC

Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030)

akta.pro primary industry

Raw & Fresh Pet Food (Refrigerated/Frozen) (AFADAFAE)

akta.pro secondary industries

Frozen Meat, Poultry & Seafood Manufacturing (AFAKACAG), Freeze-Dried & Dehydrated Pet Food (AFADAFAD)

Keywords

• Private label pet food
• Frozen dog food
• Frozen cat food
• Pet food manufacturing
• Fresh meat pet food

Headquarters

HQ city

Eibergen

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Technology or R&D, Personnel, Infrastructure

Revenue model

1. Private Label Pet Food Manufacturing: B2B manufacturing of premium frozen pet food products (dog and cat food) under private label. Products range from single complementary meals to complete frozen meals. Revenue generated through product sales to retail partners and pet food brands.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Mulder Petfood manufactures premium frozen pet food for dogs and cats based on fresh meat from EU-certified slaughterhouses, primarily under private label arrangements for pet food brands and retailers. The product range covers complete meals, complementary meals, nuggets, and sausages, with custom formulations, packaging options (plastic casings, trays, bags), and label design compliant with legislation. All products are deep-frozen via CO2 shock freezing for quality preservation at the company's production facility in Eibergen, Netherlands.

Product overview

Mulder Petfood operates as a private-label pet food manufacturer specializing in fresh meat-based nutrition for dogs and cats. The core offering consists of a unified portfolio of frozen pet food products, including complete meals, complementary meals, nuggets, and sausages—all produced under private label arrangements. The company differentiates through customisation services, offering tailored recipes, diverse packaging options (plastic casings, trays, bags), and label design compliant with legislation. All products are processed using fresh meat from EU-certified slaughterhouses, deep-frozen via shock freezing technology, and manufactured according to FEDIAF nutritional guidelines.

Differentiator

Problem solved

Functional benefit

Products and services

• Private Label Dog and Cat Food (Fresh Meat Based)

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• DFDScoreChannel Partner/ Reseller/ DistributorDFDS is the specialist refrigerated transport partner for Mulder Petfood's frozen products. They operate conditioned trucks at -22C temperature with experienced drivers throughout Europe. DFDS also delivers raw materials to Mulder's Eibergen facility under optimal conditions. Optional unloading service with tail lift and electric pump truck available.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Heristo AG: German food and pet food conglomerate (Bembel, Fleischeslust, Saturn pet food). Comparable through German pet food manufacturing presence, though broader portfolio includes non-pet food categories.
• Nestlé Purina: Global pet food leader with broad portfolio including premium brands (Pro Plan, ONE). Overlaps with Mulder in the premium/natural sub-segment but operates as a brand owner rather than a private-label contract manufacturer.
• Saturn Petfood (Saturn Petcare Group): European pet food manufacturer (part of Heristo) producing branded and private-label wet and dry pet food. Comparable to Mulder through European private-label manufacturing scale and multi-country distribution.
• Mars Petfood: One of the largest global pet food players (Pedigree, Whiskas, Royal Canin). Broad incumbent overlapping with Mulder in cat and dog food but operating at vastly larger scale and through branded mass-market rather than private-label channels.

Emerging players

• Wolfsblut: German premium natural pet food brand with strong focus on species-appropriate, high-meat content products. Adjacent comparable to Mulder via natural/quality positioning, though primarily a brand rather than a manufacturer.
• Barf Germany: German raw feeding (BARF) brand and supplier offering frozen raw pet food products. Comparable through frozen raw category, though more retail/D2C oriented than Mulder's B2B private-label model.

Direct peers

• Pets Nature GmbH: German pet food manufacturer focused on natural, fresh meat-based and BARF-style products for dogs and cats. Directly comparable to Mulder's raw/frozen fresh-meat positioning and presence in the German market.
• Renske Natural Pet Food: Dutch premium raw and natural pet food producer offering frozen fresh-meat products for dogs and cats. Comparable to Mulder through shared Benelux footprint and fresh-meat frozen product format.
• Vobra Petfoods: Dutch private-label pet food manufacturer producing wet and fresh meat-based products for retailers and brands. Closest direct comparable to Mulder given shared Dutch B2B private-label model and focus on fresh meat formulations for dogs and cats.
• Danish Pet Food: European private-label pet food manufacturer offering both dry and wet formulations for retailers and brand owners. Comparable to Mulder as a B2B co-manufacturer serving multiple European private-label customers with customization capabilities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/mulder-petfood-b-v

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mulder Petfood