Muldoons

What Muldoons does

Muldoon's of Carmel is a privately held neighborhood pub and eatery established in 1981 in downtown Carmel, Indiana. Operating from a single location at 111 W. Main Street, Suite 100, the establishment serves Irish classics including shepherd's pie, Irish beef-and-potato stew with Guinness broth, and hand-breaded fried-cod fish 'n' chips, alongside local favorites such as a Midwest breaded tenderloin that has been voted the best in the state multiple times. The venue supports an extensive beer and cocktail program, indoor dining with fireplace seating, live music, an antique cash register display at the bar, and seasonal patio service, with operating hours spanning seven days a week including Sunday brunch from 10am to 2pm.

The business generates revenue primarily through dine-in food and beverage sales, augmented by two digital channels—an online carryout ordering system and electronic gift card sales—both delivered through the third-party Heartland POS / HRPos platform. Its primary customer segment is local community members in Carmel and the surrounding central Indiana area seeking an authentic Irish pub atmosphere centered on "craic" (fun and fellowship), with a secondary segment comprising local charitable organizations that use the venue for fundraisers and silent auctions. The owners also founded and actively support Wally's Smile, a non-profit providing free care packages to cancer patients and their pets; this initiative functions as a community goodwill differentiator rather than a direct revenue stream.

Muldoon's employs approximately 22 people across its single storefront and relies on organic digital marketing through Facebook, Twitter, Instagram, and an email newsletter to drive customer engagement. The company holds no public listing, has no disclosed funding rounds, operates no subsidiary entities, and maintains no parent company relationships. There is no evidence of a mobile application, no proprietary technology platform beyond the third-party Heartland POS integration, no AI/ML capabilities, and no patents or trademarks on file. Strategic posture is consistent with a stable, founder-operated local hospitality business rather than a growth-stage enterprise.

Name

Muldoons

Legal name

Muldoon's of Carmel

Website

https://muldoons.net

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

11–50 employees

Short description

Muldoon's of Carmel is a privately held Irish pub and eatery established in 1981 in Carmel, Indiana. It serves Irish classics and Midwest comfort food to central Indiana residents via dine-in service, with online ordering and eGift cards through Heartland POS.

Ownership category

akta.pro rank

Product category

Pub / Casual Dining Restaurant

NAICS

Restaurants and Other Eating Places (72251)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro industry

PRIMARYTHAFALAA

Brewpubs & Taprooms (On-site Beer Service)

Travel & Hospitality/Foodservice & Beverage (Restaurants, Cafes, Bars)/Breweries, Wineries & Distilleries (Taprooms/Tasting Rooms)

Keywords

• Irish pub dining
• Neighborhood pub
• Casual dining restaurant
• Pub food service
• Live music bar

Headquarters

HQ city

Carmel

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Food and Beverage Sales: Primary revenue from food service featuring Irish classics (shepherd's pie, Irish beef-and-potato stew, fish 'n' chips) and local favorites (Midwest breaded tenderloin), along with extensive beer selection and cocktails. Dining available indoors with fireplace, live music, and seasonal patio seating.
2. Gift Cards and eGift Cards: Sale of gift cards and eGift Cards through the store page using Heartland payment processing platform.

Distribution channels3 records

Marketing channels6 records

Core offering

Muldoons is a neighborhood Irish pub and eatery serving Irish classics (shepherd's pie, Irish beef-and-potato stew with Guinness broth, hand-breaded fish 'n' chips) and local favorites (Midwest breaded tenderloin) alongside an extensive beer selection and cocktails. Service is delivered through indoor dining with a fireplace, live music, antique bar, seasonal patio, and Sunday brunch, supplemented by online ordering and eGift card sales via the Heartland POS system.

Product overview

Muldoon's is an award-winning neighborhood pub and eatery established in 1981, offering a single unified hospitality service centered around food, beverages, and community atmosphere. The company operates two digital offerings: an eGift Card product for purchase through their online store, and an online ordering system for menu browsing and order placement. Both digital services are powered by the Heartland POS/HRPos platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Dine-in Pub and Eatery Service Full-service Irish pub and restaurant offering dine-in food and beverage service, including Irish classics (shepherd's pie, Guinness beef stew, fish 'n' chips), local favorites (Midwest breaded tenderloin), an extensive beer selection and cocktails, fireplace and patio seating, live music, and Sunday brunch. Intended for local community members and visitors seeking casual pub dining.
• Online Ordering Customer-facing online ordering service allowing patrons to browse the Muldoons menu and place carryout orders through the Heartland POS/HRPos platform.
• Muldoon's eGift Card Digital gift card available for purchase through the Muldoons online store, enabling customers to buy and send gift cards electronically via the Heartland payment processing platform.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Wally's SmileminorOthersMuldoon's owners founded and support Wally's Smile, a non-profit organization that provides FREE care packages to cancer patients. The charity also offers doggie care packages for pets battling cancer. Muldoon's promotes this initiative through their website and likely contributes through awareness and cross-referral.

Scale indicators3 records

Recent moves3 records

Expansion highlights2 records

Direct peers

• The RAM Restaurant & Brewery: Brewpub-style restaurant chain offering American comfort food and house-brewed beer in a casual gathering atmosphere. Directly comparable to Muldoon's on neighborhood pub positioning, broad beer selection, and family-friendly dining experience.
• HopCat: Craft beer-focused pub chain with extensive tap selection and elevated pub fare. Comparable to Muldoon's on the centrality of an extensive beer program, comfort food menu, and neighborhood pub experience.
• Claddagh Irish Pub: Multi-unit Irish pub chain offering traditional Irish fare, extensive beer selection, and lively pub atmosphere. Closely comparable to Muldoon's on cuisine style (shepherd's pie, fish and chips), bar-centric experience, and neighborhood gathering positioning.
• Ri Ra Irish Pub: Irish-themed pub chain with full food menus, craft beer programs, and live entertainment. Directly comparable to Muldoon's on Irish pub positioning, comfort food offerings, and experiential bar-and-grill operating model.
• Tilted Kilt Pub & Eatery: Pub chain themed around casual food, beer, and sports viewing in a neighborhood gathering format. Comparable to Muldoon's on pub-and-eatery positioning, beer-driven beverage program, and bar-as-gathering-place model.

Regional players

• Scotty's Brewhouse: Indiana-based casual dining and sports pub chain known for wide beer selection, comfort food, and community vibe. Comparable to Muldoon's as an Indiana-anchored casual pub concept, though it operates across multiple locations rather than a single venue.
• Bagger Dave's Burger Tavern: Midwest-based casual tavern chain with craft beer selection and elevated comfort food menu. Comparable to Muldoon's on Midwest regional positioning, tavern-style experience, and beer-centric beverage program.
• Kiltie Drive-In / Local Midwest Pubs: Independent Midwest neighborhood pubs and taverns that compete for the same local community gathering occasions as Muldoon's, often featuring regional comfort food specialties similar to the Midwest breaded tenderloin.

Emerging players

• McNally's Irish Pub: Independent Irish-style pub operator offering traditional Irish fare and a wide beer selection in a neighborhood setting. Comparable to Muldoon's on cuisine profile (shepherd's pie, fish and chips, Irish stew), authentic pub atmosphere, and community gathering positioning.

Broad incumbents

• Buffalo Wild Wings: National sports-bar and casual dining chain offering wings, beer, and televised sports in a high-energy environment. Comparable to Muldoon's as a competing neighborhood bar-and-grill format, though at much larger scale and with broader mass-market positioning.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/muldoonsonmain
• Facebookfacebook.com/muldoonscarmel
• Instagraminstagram.com/muldoonsonmain
• LinkedInlinkedin.com/company/muldoons

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Muldoons