Multicar Mitsubishi

What Multicar Mitsubishi does

Multicar Mitsubishi is an authorized Mitsubishi Motors dealership operating under Grupo Mult, a multi-brand automotive retail group headquartered in Ipatinga, Minas Gerais, Brazil. The company sells new Mitsubishi vehicles (Novos), certified pre-owned vehicles (Seminovos), genuine parts, accessories, and authorized vehicle maintenance services to individual consumers in the Brazilian states of Espírito Santo and Minas Gerais. Physical showroom and service operations are located in Vitória and Vila Velha (Espírito Santo), with service appointments scheduled through a centralized phone line.

The product portfolio spans six Mitsubishi model lines: ASX, Eclipse Cross, L200 Triton, Outlander Sport, Pajero Sport, and Triton pickups, with new-unit pricing starting at approximately R$269,990 for the Triton 2.4 BITURBO Diesel. The dealership participates in the broader Grupo Mult seminovos platform, which aggregates 168 pre-owned cars and 22 motorcycles across 24 brands including Nissan, Volkswagen, Toyota, Hyundai, Chevrolet, and luxury marques (Porsche, McLaren, Tesla, Land Rover). The parent group also operates authorized dealerships for Nissan (Kobe), Renault, Royal Enfield, and NXBoats across both Espírito Santo and Minas Gerais, providing cross-brand operational infrastructure.

The business model combines transactional revenue from new and used vehicle sales (one-time transactions) with recurring revenue streams from authorized service, parts, and accessories. GTM is direct-to-consumer via physical showrooms paired with an online inventory catalog and phone-based service scheduling. The dealership is privately held under Grupo Mult, with no public listing, no disclosed funding rounds, no patents or trademarks, and no management team data disclosed. Customer base consists exclusively of individual consumers purchasing vehicles for personal or family use; no enterprise, fleet, or B2B segments are indicated.

Name

Multicar Mitsubishi

Legal name

Grupo Mult

Website

https://multicar.com.br

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Multicar Mitsubishi is an authorized Mitsubishi Motors dealership under Brazil's Grupo Mult, selling new and used Mitsubishi vehicles, parts, accessories, and maintenance services to individual consumers across Espírito Santo and Minas Gerais through showrooms in Vitória and Vila Velha.

Ownership category

akta.pro rank

Headquarters

HQ city

Vitória

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Vehicle Sales (New): Sales of new Mitsubishi vehicles and other branded vehicles (Nissan, Renault, Royal Enfield, NXBoats) through authorized dealership showrooms.
2. Used Vehicle Sales (Seminovos): Sales of pre-owned vehicles through the Grupo Mult seminovos platform, offering premium used cars including luxury and high-end vehicles.
3. Vehicle Service & Maintenance: Service scheduling and maintenance for Mitsubishi vehicles, with dedicated service phone lines for appointment booking.
4. Parts & Accessories: Sales of vehicle parts and accessories for Mitsubishi vehicles.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Multicar Mitsubishi is an authorized Mitsubishi dealership operating physical showrooms in Vitória and Vila Velha, Espírito Santo, Brazil. The company sells new Mitsubishi vehicles, certified pre-owned Mitsubishi vehicles (seminovos), and offers authorized maintenance services along with genuine Mitsubishi parts and accessories. It operates as a brand under Grupo Mult, a multi-brand automotive retail group.

Product overview

Multicar Mitsubishi is a car dealership operating within Grupo Mult, a multi-brand automotive group in Brazil. The dealership offers a portfolio of Mitsubishi vehicles including new sales (Novos), pre-owned vehicles (Seminovos), maintenance services (Serviços), accessories (Acessórios), and parts (Peças). Available vehicle models include ASX, Eclipse Cross, L200 Triton, Outlander Sport, Pajero Sport, and Triton pickups. The company operates physical showroom and service locations in Vitória and Vila Velha, Espírito Santo, Brazil.

Differentiator

Problem solved

Functional benefit

Products and services

• Novos Mitsubishi (New Mitsubishi Vehicles) Sales of new Mitsubishi passenger cars and utility vehicles through authorized dealership showrooms in Espírito Santo, Brazil, for individual consumers seeking factory-fresh vehicles with manufacturer warranty.
• Seminovos Mitsubishi (Pre-owned Mitsubishi Vehicles) Sales of pre-owned and certified Mitsubishi vehicles (including models such as ASX, Eclipse Cross, L200 Triton, Outlander Sport, Pajero Sport, and Triton) for individual consumers seeking a used Mitsubishi with dealer-backed support.
• Serviços Mitsubishi (Vehicle Maintenance and Repair) Authorized maintenance and repair services for Mitsubishi vehicles, with appointment scheduling via a dedicated service phone line, serving existing Mitsubishi owners in Espírito Santo.
• Peças Mitsubishi (Genuine Mitsubishi Parts) Sales of original and replacement Mitsubishi parts for vehicle maintenance and repair, supporting both in-house service work and customer self-service part purchases.
• Acessórios Mitsubishi (Genuine Mitsubishi Accessories) Sales of genuine Mitsubishi accessories and aftermarket parts for Mitsubishi vehicles, for vehicle owners seeking customization or replacement accessory items.

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Mitsubishi MotorscoreChannel Partner/ Reseller/ DistributorAuthorized Mitsubishi dealership operating as Multicar Mitsubishi, selling new Mitsubishi vehicles, providing authorized service, and selling genuine Mitsubishi parts and accessories in Espírito Santo, Brazil.

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Direct peers

• Grupo Caoa: One of Brazil's largest multi-brand automotive groups, currently distributing Hyundai and Chery and historically also representing Mitsubishi. Directly comparable as a Brazilian authorized multi-brand dealer group operating showrooms, service centers, and parts operations nationwide.
• Grupo Saga: Brazilian multi-brand dealer group headquartered in the Northeast (Ceará) representing Volkswagen, Ford, and others. Directly comparable as a regional authorized new-vehicle dealer group operating showrooms, seminovos, services, and parts in multiple locations.
• Grupo Servopa: Multi-brand dealer group based in Paraná representing Volkswagen, Fiat, Jeep, and others. Directly comparable as a Brazilian authorized new-car and used-car dealer group with full sales-service-parts operations across multiple showrooms.

Others

• Webmotors: Brazil's largest dedicated online automotive marketplace for new and used vehicles. Adjacent rather than directly competitive; serves as a key lead-generation and listing channel that dealerships like Multicar Mitsubishi also rely on for inventory distribution.
• OLX Brasil: Major Brazilian online classifieds platform with a substantial automotive vertical for used vehicle listings. An enabling channel rather than a direct competitor, but competes for the attention of used-car buyers that dealerships like Multicar Mitsubishi also target with their seminovos platform.

Broad incumbents

• Localiza: Brazil's largest car rental and fleet management company, with a used-car retail arm. Comparable as a large incumbent operating across the Brazilian automotive value chain (sales, fleet, used cars), but at vastly greater scale and through a rental-led model rather than authorized new-vehicle retail.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/multicar-mitsubishi

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Multicar Mitsubishi