Multi Color Flowers B.V.
Multi Color Flowers B.V. is a Dutch B2B specialist that custom-colors cut flowers and foliage using proprietary capillary, dip-coating, spray and snow techniques, supplying florists, bouquet makers and event decorators across Europe through a gated wholesale webshop.
- Company typePrivate
- Founded1988
- HeadquartersDe Kwakel, Netherlands
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What Multi Color Flowers B.V. does
Multi Color Flowers B.V. is a Dutch private limited company (B.V.) founded in 1988 and headquartered in De Kwakel, Noord-Holland, adjacent to Bloemen Veiling Aalsmeer. The company specializes in custom coloring of cut flowers and foliage for the floriculture sector, applying four core proprietary techniques — Optrekken (capillary color-pulling from a dye vase), Dompelen (dip coating in a paint bath), Spuiten (professional spray application for colored hearts and accents), and Sneeuwen (snow coating) — plus special-effect finishes including glitter and metallic variants. The product portfolio spans botanical families such as Amaranthus, Asparagus, Birch, Brassica, Chrysanthemum, Eryngium, Gypsophila and Oak, each offered across an extensive matrix of colors, sizes, two-tone and seasonal mix variations.
The business operates a B2B wholesale motion targeted at florists, bouquet makers, event decorators and special-occasion floral designers. Sales are gated through a customer-registration funnel ('Klant worden'), with new accounts contacted within three working days, then serviced through a dedicated B2B webshop at webshop.multicolorflowers.nl and a small team of named account managers (Kees, Teun, Lavell, Dion) plus telephone sales support. Production is led by a Productieleider (Piet) and departmental leads for dipping and color-pulling (Fabian, Tom, Rob). Digital presence includes Facebook, Instagram, Pinterest and a refreshed corporate website functioning primarily as top-of-funnel inspiration and lead capture.
The firm is privately held with no institutional investors, no parent company, no funding rounds and no M&A activity disclosed in the data. Leadership is Director Rob Priem; the team totals roughly 20 employees according to the company's own materials, though the aggregated firmographic feed lists 8. Geographic reach is concentrated in the Netherlands and Europe, with no documented expansion outside the region. Pricing is not publicly disclosed and revenue figures are not available.
Multi Color Flowers B.V. firmographics
Firmographics- Name
- Multi Color Flowers B.V.
- Legal name
- Multi Color Flowers B.V.
- Website
- https://multicolorflowers.nl
- Company type
- Private
- Founded year
- 1988
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Multi Color Flowers B.V. is a Dutch B2B specialist that custom-colors cut flowers and foliage using proprietary capillary, dip-coating, spray and snow techniques, supplying florists, bouquet makers and event decorators across Europe through a gated wholesale webshop.
- Ownership category
- akta.pro rank
Multi Color Flowers B.V. industry classification
Industry- Product category
- Floriculture / Colored Cut Flowers and Foliage
- NAICS
- Greenhouse, Nursery, and Floriculture Production (1114)
- SIC
- Miscellaneous Chemical Products (2890)
- akta.pro primary industry
- Greenhouse Floriculture (Cut Flowers) (AFAGAHAD)
Keywords
Where Multi Color Flowers B.V. is headquartered
LocationHeadquarters
- HQ city
- De Kwakel
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Multi Color Flowers B.V. business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Others
Revenue model
- Colored Flowers and Foliage Sales: Wholesale B2B sales of custom-colored flowers and foliage products. Products include Amaranthus, Asparagus, Berken (Birch), Brassica, Chasmanthium, Chrysanthemum (various types including Anastasia, Antonov, Topspin, Santini, Baltica, Euro, Kennedy), Eryngium, Gypsophila, and many more varieties. Colors available include standard colors (red, orange, brown, yellow, green, blue, purple, white, gray, black), two-tone, metallic, and rainbow finishes.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Multi Color Flowers B.V. product offering
Product offeringCore offering
Multi Color Flowers B.V. produces and wholesales custom-colored cut flowers and foliage to professional buyers in the floriculture sector. Using four proprietary techniques — capillary color pulling, dip coating, professional spraying, and snow coating — the company colors a wide range of botanical products (Chrysanthemum, Gypsophila, Brassica, Asparagus, Eryngium, Birch, Oak, Amaranthus) in standard, two-tone, metallic, glitter, and rainbow finishes, sold B2B via a registration-only webshop.
Product overview
Multi Color Flowers B.V. is a specialist in creating custom-colored flowers and foliage for the horticulture industry. The company operates as a single unified product offering centered around four core coloring techniques: Optrekken (color pulling via capillary action), Dompelen (dipping in paint baths), Spuiten (professional spray application), and Sneeuwen (snow application). Special effects include glitter and snow finishes. The product portfolio encompasses a wide range of botanical products including Amaranthus, Asparagus, Birch (Berk), Brassica, Chasmanthium, Chrysanthemum varieties (Anastasia, Antonov, Topspin, Santini, Baltica, Euro, Kennedy), Eryngium, Gypsophila, and Oak (Eik), each available in numerous colors, sizes, and finish variations. Products are sold through a B2B webshop to professional buyers in the floral industry.
Differentiator
Problem solved
Functional benefit
Products and services
- Optrekken (Capillary Color Pulling) A proprietary coloring technique that gives flowers one or multiple colors through capillary action, where flowers absorb color from a vase of dye solution.
- Dompelen (Dip Coating) A proprietary coating technique that gives any product in the floriculture sector any desired color by dipping products in a paint bath.
- Spuiten (Professional Spray Application) A nebulization technique that gives flowers a colored center or additional color accents using a professional paint sprayer for precise detail work.
- Sneeuwen (Snow Coating) Application of a firm snow layer to any product in the floriculture sector, ideal for festive occasions and holidays.
- Glitterbloemen (Glitter Flowers) Flowers adorned with glitter for extra festive flair, ideal for special occasions and holidays.
- Colored Chrysanthemum (Anastasia, Antonov, Topspin, Santini, Baltica, Euro, Kennedy) Chrysanthemum varieties (Anastasia, Antonov, Topspin, Santini, Baltica, Euro, Kennedy, and plozen types) available in extensive color ranges with heart patterns and special effects.
- Colored Gypsophila (Gips) Gypsophila available in Fine (Fijn) and Large (Grof) varieties in lengths from 60cm to 80cm, with 30+ color options including metallic, pastel, and special-effect finishes.
- Colored Birch (Berk) Branches Birch branches available in 70cm and 120cm sizes with 30+ color options including antique, metallic, pastel, Christmas Mix, Easter Mix, and Love Mix finishes.
- Colored Brassica Brassica oleracea available in 60cm and 70cm sizes with numerous color variations and special patterns including Heart Yellow, Heart Red, Splash patterns, and MarshM variants.
- Colored Asparagus Foliage Asparagus foliage available in multiple varieties (1e V, Extra, Lang, Middel) with 25+ color options including Antique, Apricot, Aubergine, Blue, Bordeaux, Metallic, Milka, Rose Gold, Turquoise, and Black.
- Colored Eryngium (Sea Holly) Eryngium available in 40cm lengths with colors including Antique, Bordeaux, Champagne, Erica, Gold, Copper, Love Mix, Metallic variants, Pastel Mix, Platinum, Red, Snow, White, and Silver.
- Colored Oak (Eik) Branches Oak branches available in Fine (60cm), Medium (75cm), and Large (80cm) sizes with Frost variants and colors including Aubergine, Autumn, Bordeaux, Brown, Champagne, Gold, Gray, Copper, Red, Rose Gold, Violet, Silver, and Black.
- Colored Amaranthus Amaranthus flowers available in various colors including Apricot, Hot Pink, Milka, Orange, Rose Light, and Rose New in 50cm lengths.
- Customer Webshop (B2B Ordering Platform) B2B e-commerce platform for registered floriculture professionals to browse and purchase colored flowers and foliage products.
Companies that use Multi Color Flowers B.V.
Customer profileSegments1 record
Ideal customer profiles1 record
Multi Color Flowers B.V. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Multi Color Flowers B.V. partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights4 records
Multi Color Flowers B.V. competitors and assessment
Company assessmentBroad incumbents
- Dümmen Orange: Global leader in floriculture breeding and propagation headquartered in the Netherlands. Comparable as a major Dutch floriculture incumbent with significantly broader capabilities and scale than MCF's specialized coloring niche.
- Royal FloraHolland: The world's largest flower auction based in Aalsmeer, Netherlands. Comparable as a central player in the Dutch floriculture ecosystem where MCF operates, though significantly larger in scale and offering a marketplace rather than direct product.
Direct peers
- Hilverda de Boer: Dutch flower exporter and wholesaler serving international B2B customers. Comparable as a Netherlands-based floriculture wholesaler operating in similar end markets and serving professional florist customers.
- Black Tulip Group: Dutch flower exporter and wholesaler serving European B2B customers. Comparable as a specialty Dutch flower distributor operating in similar end markets with direct sales to professional buyers.
- Westland Plant: Dutch flower and plant wholesaler serving B2B customers across Europe. Comparable as a Dutch floriculture distributor with overlapping customer segments in professional floristry.
- Marginpar: Dutch cut flower breeder and exporter specializing in distinctive, high-quality flowers. Comparable to Multi Color Flowers as a B2B floriculture specialist serving similar end markets with differentiated offerings.
- Holex Flower: Dutch-based international flower exporter serving wholesalers and florists globally. Comparable as a B2B floriculture company with international reach and similar customer focus to MCF.
- LG Flowers: Dutch flower exporter and wholesaler with international distribution. Comparable as a Dutch B2B floriculture wholesaler serving professional florist buyers across Europe.
- Van der Plas: Dutch flower wholesaler with international presence. Comparable to MCF as a B2B floriculture distributor serving professional florist and event design customers with broad product portfolios.
Others
- Chrysal: Dutch-based global supplier of flower care, processing, and conditioning products for the floriculture industry. Comparable as an adjacent Dutch floriculture supplier providing complementary treatments and inputs to the same customer base.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Multi Color Flowers B.V. social profiles
Digital presenceMulti Color Flowers B.V. financial estimates
Financial estimateRevenue estimate
Valuation estimate
Multi Color Flowers B.V. leadership team
Management profileNumber of profiles
Profiles9 records
Multi Color Flowers B.V. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Multi Color Flowers B.V. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Multi Color Flowers B.V.
What does Multi Color Flowers B.V. do?
Multi Color Flowers B.V. produces and wholesales custom-colored cut flowers and foliage to professional buyers in the floriculture sector. Using four proprietary techniques — capillary color pulling, dip coating, professional spraying, and snow coating — the company colors a wide range of botanical products (Chrysanthemum, Gypsophila, Brassica, Asparagus, Eryngium, Birch, Oak, Amaranthus) in standard, two-tone, metallic, glitter, and rainbow finishes, sold B2B via a registration-only webshop.
Is Multi Color Flowers B.V. a public or private company?
Multi Color Flowers B.V. is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Multi Color Flowers B.V. founded?
Multi Color Flowers B.V. was founded in 1988. It employs 1 to 10 people.
Where is Multi Color Flowers B.V. based?
Multi Color Flowers B.V. is headquartered in De Kwakel, Netherlands, in the Europe region.
How does Multi Color Flowers B.V. make money?
One revenue line is on record: colored Flowers and Foliage Sales.
Who are Multi Color Flowers B.V.'s main competitors?
Broad incumbents on record are Dümmen Orange and Royal FloraHolland. Direct peers are Hilverda de Boer, Black Tulip Group, Westland Plant, Marginpar, Holex Flower, LG Flowers and Van der Plas. Chrysal is listed as an others.
Does Multi Color Flowers B.V. have an API?
No public API is recorded for Multi Color Flowers B.V..
What industry is Multi Color Flowers B.V. in?
Multi Color Flowers B.V.'s product category is Floriculture / Colored Cut Flowers and Foliage. Its primary akta.pro industry code is AFAGAHAD, Greenhouse Floriculture (Cut Flowers). Its NAICS code is 1114 and its SIC code is 2890.