Multifinance
- Company typePrivate
- Founded-
- HeadquartersNot specified, Russia
- Headcount51–100
- GTM typeB2C
- OfferingServices
Multifinance firmographics
Firmographics- Name
- Multifinance
- Website
- https://multifinance.ru
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Multifinance industry classification
Industry- Product category
- Auto Insurance Brokerage
- NAICS
- Insurance Agencies and Brokerages (524210)
- SIC
- Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Retail (Personal Lines) Insurance Brokerage (FSAEADAA)
Keywords
Where Multifinance is headquartered
LocationHeadquarters
- HQ city
- Not specified
- HQ country
- Russia
- HQ region
- Europe
Offices1 record
Markets served
Multifinance business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Insurance Brokerage Commissions: The company operates as a 'Financial Supermarket' for insurance products, generating revenue through commissions paid by insurance providers for policy sales of ОСАГО (mandatory auto liability insurance) and КАСКО (voluntary auto insurance).
Go-to-market motion1 record
Distribution channels1 record
Multifinance product offering
Product offeringCore offering
Multifinance (Мультифинанс) operates as an online insurance broker and financial supermarket (Финансовый супермаркет) that aggregates and distributes auto insurance products from multiple insurance providers. The company sells two primary insurance products: ОСАГО (OSAGO, mandatory third-party liability auto insurance) and КАСКО (CASCO, voluntary comprehensive auto insurance) to individual vehicle owners in Russia.
Product overview
Multifinance is a Russian financial services marketplace (Финансовый супермаркет) that aggregates and offers insurance products to consumers. The company's core portfolio consists of two car insurance offerings: ОСАГО (OSAGO), the mandatory civil liability insurance required by Russian law, and КАСКО (CASCO), the voluntary comprehensive auto insurance covering vehicle damage, theft, and other risks. The platform operates as an insurance broker/aggregator, enabling customers to compare and purchase these insurance products.
Differentiator
Problem solved
Functional benefit
Products and services
- OSAGO (ОСАГО) - Mandatory Third-Party Liability Auto Insurance Mandatory third-party liability auto insurance distributed to individual vehicle owners in Russia through Multifinance's online brokerage platform. OSAGO is legally required for vehicle owners in Russia.
- CASCO (КАСКО) - Voluntary Comprehensive Auto Insurance Voluntary comprehensive auto insurance coverage distributed to individual vehicle owners in Russia through Multifinance's online brokerage platform. CASCO provides broader vehicle protection beyond the mandatory OSAGO requirements.
Companies that use Multifinance
Customer profileSegments1 record
Ideal customer profiles1 record
Multifinance technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Multifinance partnerships and signals
Strategic signalRecent moves3 records
Multifinance competitors and assessment
Company assessmentDirect peers
- Inguru: Russian online insurance broker that sells OSAGO, CASCO and other personal lines directly through its website. Closely comparable in business model, customer segment and product mix to Multifinance.
- Sravni.ru: One of Russia's largest online insurance and financial product aggregators, allowing consumers to compare and buy OSAGO, CASCO and other personal lines. Directly comparable to Multifinance as a DTC insurance comparison and broker site serving the same Russian vehicle owner base.
- Banki.ru: Major Russian financial services comparison portal with strong insurance brokerage flows including auto. Competes for the same Russian consumer looking to purchase OSAGO and CASCO online, with substantially broader financial product breadth.
- Compare.ru: Russian financial product aggregator that includes auto insurance comparison and brokered sales. Comparable to Multifinance in serving Russian consumers searching for OSAGO/CASCO online.
- Strahovka.ru: Russian insurance marketplace and broker providing OSAGO and CASCO comparison and purchase flows. Directly comparable as an online auto insurance intermediary targeting Russian vehicle owners.
Broad incumbents
- Rosgosstrakh: Historic large Russian retail insurer with a broad branch network and strong OSAGO/CASCO presence. Comparable as a broad-incumbent competitor for the same personal auto insurance customer that Multifinance targets online.
- RESO-Garantia: One of Russia's largest general insurers with significant retail auto (OSAGO/CASCO) market share. Overlaps with Multifinance as a major carrier whose products can be distributed through brokers, and competes indirectly for the same end customer.
- Sberbank Insurance (SberStrakhovanie): Insurance arm of Sberbank, one of the largest insurance distributors in Russia across personal and corporate lines including OSAGO and CASCO. Competes with Multifinance as a heavily scaled incumbent with bundled distribution via the Sber ecosystem.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights4 records
Customer concentration
Multifinance social profiles
Digital presenceMultifinance financial estimates
Financial estimateRevenue estimate
Valuation estimate
Multifinance leadership team
Management profileNumber of profiles
Multifinance funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Multifinance M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Multifinance
What does Multifinance do?
Multifinance (Мультифинанс) operates as an online insurance broker and financial supermarket (Финансовый супермаркет) that aggregates and distributes auto insurance products from multiple insurance providers. The company sells two primary insurance products: ОСАГО (OSAGO, mandatory third-party liability auto insurance) and КАСКО (CASCO, voluntary comprehensive auto insurance) to individual vehicle owners in Russia.
Is Multifinance a public or private company?
Multifinance is a private company. It is classified as unknown and is currently operating.
When was Multifinance founded?
Multifinance was founded in -1. It employs 51 to 100 people.
Where is Multifinance based?
Multifinance is headquartered in Not specified, Russia, in the Europe region.
How does Multifinance make money?
One revenue line is on record: insurance Brokerage Commissions.
Who are Multifinance's main competitors?
Direct peers on record are Inguru, Sravni.ru, Banki.ru, Compare.ru and Strahovka.ru. Broad incumbents are Rosgosstrakh, RESO-Garantia and Sberbank Insurance (SberStrakhovanie).
Does Multifinance have an API?
No public API is recorded for Multifinance.
What industry is Multifinance in?
Multifinance's product category is Auto Insurance Brokerage. Its primary akta.pro industry code is FSAEADAA, Retail (Personal Lines) Insurance Brokerage. Its NAICS code is 524210 and its SIC code is 6411.