multisom

What multisom does

Multisom is a Brazilian omnichannel retailer founded in 1988 in Porto Alegre, operating as a branded subsidiary of the Schumann Group. It sells musical instruments, professional and consumer audio, consumer electronics (smartphones, Smart TVs, computing), home appliances, furniture, climate control products, automotive electronics, beauty/health products, gaming, sports/leisure, and household/construction goods. The company serves primarily individual retail consumers in southern Brazil — concentrated in Rio Grande do Sul and Santa Catarina — through more than 80 physical retail branches, a national e-commerce platform at multisom.com.br, telephone sales (televendas), WhatsApp contact, and in-store pickup. The technical stack is a standard e-commerce platform with inventory management and customer relationship systems; no proprietary AI/ML features are disclosed.

The business model is direct-to-consumer retail with per-transaction pricing in Brazilian Reais. Payment options include credit-card installments up to 10x without interest (minimum installment R$39.90), approximately 10% discounts for PIX payments, and free shipping for select products or orders above R$799 in certain categories. The stated headcount is 388 employees, although the broader Schumann Group (founded 1997, Seara, SC) reports nearly 1,000 collaborators across 70+ cities in Santa Catarina, Paraná, and Rio Grande do Sul. All multisom.com.br transactions are legally sold and delivered by Schumann (CNPJ 02.158.816/0047-56). Revenue is not publicly disclosed, the company is privately held with no funding rounds on record, and the customer base is highly fragmented across general Brazilian consumers.

Name

multisom

Legal name

Multisom

Website

https://multisom.com.br

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

251–500 employees

Short description

Multisom is a Brazilian omnichannel retailer, founded 1988 in Porto Alegre, selling musical instruments, electronics, appliances, furniture, and consumer goods through 80+ stores and an e-commerce platform serving consumers in southern Brazil under the Schumann Group.

Ownership category

akta.pro rank

Product category

Consumer Electronics Retail

NAICS

All Other General Merchandise Retailers (455219), Electronics and Appliance Retailers (4492), Musical Instrument and Supplies Retailers (459140), Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers (459)

SIC

Retail-Variety Stores (5331), Retail-Radio, Tv & Consumer Electronics Stores (5731), Retail-Computer & Computer Software Stores (5734)

akta.pro primary industry

Multi-Price-Point Variety Stores (CRAGAJAI)

akta.pro secondary industries

Recorded Music Retail & D2C Merch Bundles (MPAIAAAF), Omnichannel Commerce & Click-and-Collect Platforms (BPAMAGAL)

Keywords

• Consumer electronics retail
• Musical instruments retail
• Home appliances retail
• Omnichannel retail
• Furniture retail

Headquarters

HQ city

Porto Alegre

HQ country

Brazil

HQ region

Latin America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Retail Sales: Revenue generated from selling physical products across multiple categories including musical instruments, electronics, home appliances, furniture, beauty products, automotive, and sports equipment. Sales conducted through physical retail stores and e-commerce platform.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

Multisom is a Brazilian omnichannel retailer that sells musical instruments, consumer electronics, home appliances, furniture, and related consumer goods through 80+ physical stores in Rio Grande do Sul and Santa Catarina and the multisom.com.br e-commerce platform. Products are sold and delivered by its parent company Schumann Group (CNPJ: 02.158.816/0047-56), with payment options including interest-free installments up to 10x and PIX discounts.

Product overview

Multisom is a Brazilian retail e-commerce platform and part of the Schumann Group, operating over 80 physical stores across Rio Grande do Sul and Santa Catarina. Founded in 1988 in Porto Alegre, the company evolved from a music-focused store into a comprehensive omnichannel retailer. The platform offers an extensive product portfolio including musical instruments (guitars, violins, keyboards, drums, amplifiers, professional audio), consumer electronics (smartphones, Smart TVs, audio systems), home appliances (refrigerators, washing machines, air conditioners), furniture, climate control products, automotive electronics, beauty products, IT equipment, gaming products, and sports/leisure items. The e-commerce platform operates alongside physical retail locations, providing product sales, customer support via telephone and chat, and various delivery options including same-day pickup at participating stores.

Differentiator

Problem solved

Functional benefit

Products and services

• Musical Instruments Comprehensive range of musical instruments including string instruments (guitars, violins, violas, cellos, cavacos), percussion (drums, cajons, pandeiros), wind instruments (flutes, saxophones, trumpets, trombones), keyboards (pianos, synthesizers), amplifiers, and professional audio equipment, targeted at musicians and music enthusiasts in southern Brazil.
• Consumer Electronics (Smartphones and Mobile) Smartphones, multi-SIM cell phones, and related mobile accessories including smartbands, from major brands such as Samsung, LG, and Motorola, for individual consumers.
• Home Appliances Refrigerators, washing machines, dryers, dishwashers, air conditioners, stoves, ovens, microwaves, freezers, blenders, coffee makers, and small kitchen appliances from brands like Fischer, Mondia, and Cadence, for household consumers.
• Furniture Complete furniture collection including bedroom sets, living room sofas, dining tables, office furniture, kitchen cabinets, bathroom fixtures, and outdoor furniture, for residential consumers.
• Climate Control Products Air conditioners, oil/ceramic/halogen heaters, fans, humidifiers, air circulators, fireplaces (wood-burning, ethanol, high-performance), and ventilation solutions for residential use.
• Automotive Electronics Car DVD players, car audio systems, GPS navigation devices, speakers, tires, batteries, and automotive accessories for vehicle owners.
• Beauty and Health Products Electric shavers, epilators, hair dryers, flat irons, curling irons, scales, blood pressure monitors, thermometers, nebulizers, and massagers for personal care.
• IT and Computing Products Notebooks, tablets, desktops, monitors, keyboards, mice, webcams, printers, projectors, routers, external storage, and computer accessories.
• Sports and Leisure Products Bicycles, camping equipment, fitness equipment (treadmills, ellipticals, exercise bikes), inflatable pools, beach chairs, and outdoor gear for sports and lifestyle use.
• Gaming Products Gaming consoles, controllers, games, gaming chairs, PC gaming equipment, and gaming accessories for individual gamers.
• Display Products (TV and Video) Smart TVs, HDMI cables, TV mounts, antennas, remote controls, converters, and streaming devices for home entertainment.
• Household and Construction Products Smart home devices, power tools, garden equipment, pressure washers, drills, saws, sanders, ladders, charcoal grills and ovens, and construction supplies for DIY and home improvement.
• Outlet/Showroom Products Discounted display and showroom products in audio and musical instrument categories, sold with factory warranty but possible aesthetic damage (scratches, dents) at reduced prices.

Quantifiable outcome

• 80+ physical stores across Rio Grande do Sul and Santa Catarina
• +1 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Schumannparent companyOthersSchumann Group is the parent company of Multisom. Schumann operates furniture and appliance retail, founded in 1997 in Seara, Santa Catarina, with over 80 stores across Santa Catarina, Paraná, and Rio Grande do Sul. Multisom operates under the Schumann Group umbrella.

Scale indicators5 records

Recent moves10 records

Expansion highlights4 records

Direct peers

• Tok&Stok: Brazilian furniture and home decor retailer with physical stores and e-commerce. Comparable to Multisom's furniture and home-category offerings, though more design-focused and less diversified into electronics.
• Ricardo Eletro: Brazilian regional retail chain historically focused on electronics, home appliances, and furniture with strong presence in southern/southeastern states. Closely comparable to Multisom's category mix and Brazilian installment-purchase model, though it has undergone recent restructuring.
• Fast Shop: Brazilian specialty retailer focused on consumer electronics, home appliances, and smartphones across physical stores and e-commerce. Direct category overlap with Multisom's electronics and appliance categories, with similar omnichannel strategy.
• Colombo: Brazilian furniture and home goods retailer with strong presence in southern Brazil (RS, SC, PR). Highly comparable to Multisom's furniture category and southern Brazilian geographic concentration, with overlapping parent-company-style regional positioning.

Broad incumbents

• Magazine Luiza (Magalu): Brazilian omnichannel general merchandise retailer operating hundreds of physical stores plus a large e-commerce platform across furniture, electronics, and home appliances. Directly comparable to Multisom's multi-category retail model and omnichannel footprint, but at significantly larger national scale.
• Via (Casas Bahia + Ponto): One of Brazil's largest retail groups, anchored by Casas Bahia, focused on home appliances, electronics, and furniture with national footprint and branded financial services. Comparable to Multisom's product mix and installment-driven pricing model, but at much larger scale with national reach.
• Mercado Livre (MercadoLibre): Latin America's largest e-commerce marketplace, with strong logistics (Mercado Envios) and fintech (Mercado Pago) footprint in Brazil. Competes with Multisom's e-commerce across nearly every category they sell, including electronics, instruments, and home goods.
• Americanas (formerly B2W): Brazilian omnichannel general merchandise retailer with national physical and digital presence. Comparable to Multisom's broad product mix and omnichannel positioning, though at much larger national scale.
• Amazon Brazil: Dominant national e-commerce marketplace in Brazil selling electronics, home appliances, musical instruments, and more. Indirect but significant competitive overlap with Multisom's e-commerce platform, particularly in São Paulo and beyond the regional southern base.

Regional players

• Submarino / Shoptime: Brazilian e-commerce platforms (under Americanas group) selling electronics, home goods, and entertainment. Overlap with Multisom's online assortment, particularly in consumer electronics and home categories, though with national rather than regional identity.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/multisom

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about multisom