Multitra Feralu SRL

What Multitra Feralu SRL does

Multitra Feralu SRL is a Belgian privately held, family-owned company founded in 1983, headquartered in Wépion and operating as the official Hörmann distributorship in Wallonia. The company sells, installs, and services a comprehensive range of Hörmann doors, motorizations, and related storage products, complemented by in-house general renovation and construction capabilities (plastering, masonry, electricity, tiling, roofing). It operates three physical showrooms in Wépion, Jemeppe-sur-Sambre, and Bourdon (Marche-en-Famenne), services Wallonia and northern France, and is managed by Loïc Goethals with approximately 15 employees across installation, industrial, multi-trade, and after-sales teams.

The business model is hybrid: unit-priced hardware supply (garage doors, entry doors, interior doors, motors, garden sheds) under a quote-based pricing scheme, combined with professional services revenue from measurement, installation, and after-sales maintenance. Pricing is quote-only (not publicly disclosed), with reduced VAT rates applicable for installations in properties older than 10 years. Go-to-market is sales-led, executed through showroom appointments, in-home consultations, on-site measurements, and B2B servicing of contractors across regional Belgium. Core technology is principally mechanical and electromechanical (Hörmann sectional, tilting, RollMatic roller, and industrial doors; SupraMatic, ProMatic, RotaMatic, LineaMatic, and PortaMatic motors; BiSecur bidirectional radio system; Duragrain custom print; ThermoCarbon/ThermoSafe insulation), with no proprietary software platform and no AI/automation layer.

The company serves two primary customer segments: residential homeowners in Wallonia seeking doors, motorizations, storage solutions, and renovations, and professional contractors requiring door supply, training, and multi-trade construction services. Customer relationships are anchored by the full-service value chain and recurring after-sales revenue, including 24/7 emergency breakdown response. No public funding, no parent company, and no AI-native product surface are evidenced, making Multitra Feralu a stable regional trade and distribution business rather than a venture-scalable enterprise.

Name

Multitra Feralu SRL

Legal name

Multitra Feralu SRL

Website

https://multitra-feralu.be

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

1–10 employees

Short description

Multitra Feralu SRL is a Belgian family-owned official Hörmann distributor founded in 1983 that sells, installs, and services doors, motorizations, and storage products across Wallonia through three showrooms, with in-house renovation and after-sales services.

Ownership category

akta.pro rank

Headquarters

HQ city

Wépion

HQ country

Belgium

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales - Doors: Sale of Hörmann doors including garage doors (sectional, tilting, roll-up, industrial), entry doors (aluminium and steel), interior doors, storage spaces/garden sheds, and independent gate panels. Revenue from both product supply and installation.
2. Installation and Placement Services: Professional door installation services including measurements, masonry work if needed, and complete placement from start to finish.
3. Renovation and Construction Services: General transformation works including annexes, cladding, renovations, plastering, masonry, electricity, tiling, roofing for complete house renovation and construction projects.
4. After-Sales Service and Maintenance: Maintenance, repair, and troubleshooting services for installed doors and motors. 24/7 emergency breakdown service available.
5. Motorization Sales: Sale and installation of Hörmann motors including SupraMatic, ProMatic, RotaMatic, LineaMatic, PortaMatic, and accessories.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Multitra Feralu SRL is the official regional depositary for Hörmann in Wallonia, supplying and installing a full range of Hörmann residential and industrial doors (garage, entry, interior, universal), motorizations, and garden storage sheds. The company complements product supply with end-to-end services including on-site measurement, professional installation, general renovation/construction works, and after-sales maintenance and repair, operating through three physical showrooms in Wépion, Jemeppe-sur-Sambre, and Bourdon (Marche-en-Famenne).

Product overview

Multitra Feralu SRL is an official Hörmann distributor in Belgium offering a comprehensive portfolio of residential and industrial door products along with related services. The core product range includes sectional, tilting (Berry), RollMatic roller, collective/double, and industrial garage doors; aluminum and steel entry doors (ThermoSafe, ThermoCarbon, Thermo65, Thermo46); and interior doors including wood, loft-style steel/glass, and universal multifunctional doors. The company also offers garden sheds/storage spaces (Berry and Juno series), motorizations (SupraMatic, ProMatic, PortaMatic, gate motors), custom garage boxes, and complementary services including professional installation, renovation/construction works, and after-sales maintenance/repair. All products are manufactured by Hörmann, a German quality brand, while Multitra Feralu provides local expertise, installation, and ongoing support.

Differentiator

Problem solved

Functional benefit

Products and services

• Hörmann sectional garage doors Vertical-opening sectional garage doors featuring 42mm insulated double-walled steel panels, available with Duragrain custom printing for aesthetic integration. Targeted at residential homeowners and contractors seeking space-saving, thermally efficient garage doors.
• Hörmann Berry tilting garage doors Classic tilting garage doors with optimal security, multiple springs, anti-intrusion system, and configurable design options. Aimed at residential homeowners who prefer a traditional tilt-up mechanism.
• Hörmann RollMatic roller garage doors High-end aluminum roller/retractable garage doors offering corrosion resistance, compact space usage, and quiet operation via patented traction-spring technology. Suited to renovation projects where ceiling space is constrained.
• Hörmann industrial doors Large-format vertical-opening industrial sectional doors for warehouses and industrial buildings, available in steel, steel-aluminum, or aluminum configurations including Compact variants for skylight-equipped buildings.
• Hörmann collective and double garage doors Economical and ecological garage doors for multi-vehicle or wide entrances, available with tilting or sliding opening mechanisms. Targeted at collective housing and wide-entry residential projects.
• Hörmann ThermoSafe and ThermoCarbon aluminum entry doors Premium aluminum entry doors delivering high thermal performance, with ThermoSafe (triple glazing, UD up to 0.8 W/(m²·K)) and ThermoCarbon (carbon-fibre reinforced, quadruple glazing, UD up to 0.47 W/(m²·K)) options. Designed for security-conscious, energy-efficiency-focused residential clients.
• Hörmann Thermo65 and Thermo46 steel entry doors Foam-filled steel entry doors offering reliable thermal insulation at two performance tiers, aimed at residential customers and contractors seeking cost-effective, security-rated entry doors.
• Hörmann interior doors (wood, steel, glass) Interior doors in wood, steel, and glass, including loft-style steel-and-glass designs for modern bright interiors. Compatible with PortaMatic motorization for automated operation.
• Hörmann universal steel doors Versatile certified steel doors providing security, fire-rating, and multifunctional workshop capability. Applicable across residential, industrial, commercial, agricultural, and public-sector use cases.
• Hörmann independent garage side doors Side-access doors matching sectional, Berry tilting, and RollMatic garage doors for quick pedestrian entry without opening the main door; available with motorization.
• Hörmann garden sheds and storage spaces Garden sheds and bicycle storage sheds in the Berry and Juno series, available in multiple styles, colors, sizes, and accessories; manufactured with durable carbon-neutral materials. Custom garage boxes also offered.
• Hörmann garage door motors (SupraMatic and ProMatic) Hörmann SupraMatic and ProMatic garage door motors featuring BiSecur radio system, LED lighting, low standby consumption (under 1W), and optional Smart Home integration. Sold as standalone units with installation.
• Hörmann PortaMatic interior door motorization Motorization kit enabling automatic opening and closing of interior doors in wood or steel, with radio control and audio/visual assistance features.
• Hörmann gate motors (RotaMatic, VersaMatic, LineaMatic, STA series) Hörmann gate motors for swing and sliding gates, including RotaMatic, VersaMatic, LineaMatic, and STA series, with automatic stopping and quiet operation.
• Door installation services (placement) Professional installation services for Hörmann doors covering measurement, masonry work when required, and complete placement. Delivered by Multitra Feralu's own specialized installation teams.
• General renovation and construction (transformation works) General building transformation services including plastering, masonry, electricity, tiling, roofing, annex construction, cladding, and complete house renovations. Multi-trade capability enables end-to-end project delivery.
• Door repair, maintenance, and after-sales service After-sales repair, maintenance, and troubleshooting services for installed doors and motors, with a dedicated team and 24/7 emergency breakdown support, plus video tutorials for basic operations.

Quantifiable outcome

• Thermal insulation improvement of up to 15% with sectional LPU double-walled doors
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• HörmanncoreChannel Partner/ Reseller/ DistributorOfficial depositary and exclusive distributor of Hörmann products in Wallonia, Belgium. Hörmann is Germany's leading door manufacturer and Europe's largest supplier of construction elements. All products (garage doors, entry doors, interior doors, industrial doors, motorizations) are designed and produced in Germany. Hörmann provides product quality, warranties, technical support, and marketing materials. Multitra-Feralu provides local sales, installation, and after-sales services.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Mr Bricolage: Mr Bricolage is a leading Belgian DIY and home improvement retail chain selling doors, garage doors, and motorization alongside a wide range of building products. It competes with Multitra Feralu at the product and budget-premium tier for self-installers and pros, but does not provide the bespoke installation and multi-trade service that anchors Multitra Feralu's offering.
• Brico (Colruyt Group): Brico is the largest Belgian DIY retail chain, offering doors, garage doors, and renovation products under one roof. It is a broad incumbent comparable to Multitra Feralu in product breadth for homeowners but lacks the dedicated premium-door showroom, professional installation, and Hörmann-exclusive positioning.
• ASSA ABLOY: ASSA ABLOY is a global leader in door openings and access solutions, offering residential and industrial doors, locks, and motorization across Europe. It competes broadly with Multitra Feralu's door and motorization portfolio at the product level but operates at much larger scale across many more geographies and product categories.
• Hörmann KG: Hörmann is Multitra Feralu's exclusive German supplier and Europe's largest construction-element manufacturer. It is a broad incumbent that designs, produces, and sells the same garage doors, entry doors, interior doors, and motorizations through its own distribution across Europe; it is comparable because Multitra Feralu's entire product portfolio and brand reputation is anchored on it.

Direct peers

• Tryba: Tryba is a major French window and door manufacturer and installer network serving both individual homeowners and professionals. It is directly comparable to Multitra Feralu as a vertically integrated door specialist with installation, multi-trade renovation, and after-sales service across a defined regional territory.
• K-Line (Profine): K-Line is a French manufacturer and installer of PVC and aluminum doors, windows, and garage doors marketed primarily to individual homeowners. It is directly comparable to Multitra Feralu as a branded door specialist with installation services, although its geographic concentration is in France rather than Belgium.
• Belisol (renovation specialist): Belisol is a Belgian specialist retailer and installer of windows, doors, and garage doors with showrooms across Belgium. It is a direct peer because it operates the same showroom-led, installation-included, regional-service model as Multitra Feralu, although its primary product focus is windows rather than garage doors.
• Atrya (Alu Bois Concept / CIFA): Atrya is a French group of regional door, window, and shutter specialists with multi-trade installation networks. It is a direct peer because, like Multitra Feralu, it combines a premium branded product range with locally delivered installation, renovation, and after-sales services to homeowners and professionals.

Others

• Verisure / Sector Alarm (door & entry ecosystem): Verisure and similar home-security providers sell monitored alarm systems that often bundle with smart entry-door and motorization hardware. They are adjacent ecosystem participants rather than direct competitors, but they increasingly overlap with Multitra Feralu's smart-home-connected Hörmann motorization offering at the homeowner level.

Regional players

• Reno+ (Belgian renovation chain): Reno+ is a Belgian home renovation and construction service provider offering multi-trade works (renovation, plastering, masonry) to homeowners. It is a regional peer because, while not a door specialist, it competes for the same renovation wallet share and cross-sells general transformation works analogous to Multitra Feralu's construction-and-renovation service line.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/multitraferalu
• LinkedInlinkedin.com/company/multitra-feralu-sprl

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Multitra Feralu SRL