What Mundo Conectado does

Mundo Conectado is a Brazilian consumer-technology media portal operated by Adrenaline LTDA, a privately held digital media company headquartered in Florianópolis, Santa Catarina. Founded by Fábio Feyh and Jacson Boeing in 2001 as an online extension of a LAN gaming center business, the Adrenaline group launched Mundo Conectado in December 2008 as a dedicated vertical covering consumer electronics — smartphones, smart TVs, drones, wearables, audio/video, tablets, and emerging categories such as AI and voice assistants — for Portuguese-speaking Brazilian audiences.

The product is a WordPress-based content management and publishing platform with an integrated product database, side-by-side comparison tool, curated deals module (OFERTAS), and affiliate-link monetization layer pointing to major Brazilian retailers such as Amazon and Kabum. Editorial surface includes news (Notícias), reviews (Análises), feature articles (Artigos), tutorials (Tutoriais), and video content, supported by a team of roughly 11 editorial contributors including the two co-founders. Distribution channels are digital-first: organic SEO, social sharing (including WhatsApp), and an active YouTube presence; content is freely accessible with no subscription or paywall.

The business model is a content-led, advertising- and affiliate-referral publisher. The platform earns commission when readers purchase products through tracked affiliate links in reviews and offer articles, supplemented by display advertising. There is no subscription pricing, no enterprise contracts, and no disclosed external capital. The target audience is Brazilian technology enthusiasts concentrated in major metropolitan markets — São Paulo (35% of audience), Rio de Janeiro, Belo Horizonte, Curitiba, Brasília, and others — seeking purchasing guidance for consumer electronics. The venture is founder-controlled, with no known private equity or venture capital backing.

Name

Mundo Conectado

Legal name

Adrenaline LTDA

Website

https://mundoconectado.com.br

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Mundo Conectado is a Brazilian consumer technology news and reviews portal operated by Adrenaline LTDA. It publishes articles, reviews, tutorials, and product comparisons across smartphones, smart TVs, drones, wearables, and consumer electronics, monetizing via affiliate marketing links to Brazilian retailers.

Ownership category

akta.pro rank

Headquarters

HQ city

Florianópolis

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Affiliate Marketing: The platform operates affiliate programs linking to products on Amazon, Kabum, and other retailers. Commission is earned when readers purchase products through affiliate links in reviews and offer articles.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Mundo Conectado is a Brazilian technology news and content portal that publishes articles, in-depth product reviews, tutorials, videos, product comparisons, and curated deals for consumer electronics. The portal covers smartphones, smart TVs, drones, wearables, audio/video gear, AI, and related categories in Brazilian Portuguese, with editorial staff providing first-hand coverage of product launches and industry events. Revenue is generated through on-site advertising and affiliate marketing commissions earned when readers purchase products through outbound links to retailers such as Amazon and Kabum.

Product overview

Mundo Conectado is a Brazilian technology news portal that serves as a content platform covering technology trends, consumer electronics, and digital innovations. The platform operates as a unified content portal offering multiple interconnected modules including news articles, in-depth reviews (Análises), feature articles (Artigos), tutorials (Tutoriais), video content (Vídeos), a product database (Produtos), a product comparison tool (Comparar Produtos), and a deals section (OFERTAS). The portal is organized into editorial categories covering Smartphones, Smart TVs, Audio and Video, Drones, Cars, Social Networks, Cinema, Streaming, Android, iPhone, Apple, Google, Samsung, Notebooks, Artificial Intelligence, Tablets, Wearables, Action Cameras, Data Storage, Routers, TV Boxes, and Voice Assistants. Mundo Conectado is part of the Adrenaline media group, which also operates the Adrenaline gaming portal.

Differentiator

Problem solved

Functional benefit

Products and services

• Mundo Conectado Portal A Brazilian technology news portal that publishes news, reviews, articles, tutorials, videos, product comparisons, and curated deals covering smartphones, smart TVs, drones, wearables, audio/video equipment, AI, and other consumer electronics for Brazilian tech consumers.

Quantifiable outcome

• Over 90% user recommendation rate

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• AdrenalinecoreStrategic or Co-development Partner · 1 January 2008Mundo Conectado is a vertical of the Adrenaline group, Brazil's major technology and gaming media company. Adrenaline was founded in 1999 and has grown to become one of Brazil's largest tech portals with extensive reach and community engagement. Mundo Conectado was launched as a dedicated technology news portal separate from Adrenaline's gaming focus.

Scale indicators5 records

Recent moves8 records

Expansion highlights3 records

Market position

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCqFX8Aa6R0o2LYLckR-1P_A
• LinkedInlinkedin.com/company/mundoconectado

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mundo Conectado