Mundo Elétrico

What Mundo Elétrico does

Mundo Elétrico is a privately held Brazilian e-commerce retailer headquartered in São Paulo, operating the website mundoeletrico.com.br to sell electrical components and industrial automation products directly to customers across Brazil. The catalog spans approximately 64 categories including terminals, connectors, circuit breakers, frequency inverters, microprocessed controllers, timers, sensors (inductive, capacitive, photoelectric, magnetic), enclosures, signal lights, and NR-12-compliant safety devices for industrial machinery. Branded lines carried include Digimec, Steck, Wetzel, Rohdina, JNG, MGI, HB2, Perfecta, Rimaq, Sodramar, Metalplan, Líder, CMK, and PC.

The platform is built on the third-party Zankh e-commerce stack (zankh.com.br) with Google Cloud Storage hosting product imagery and theme assets. It offers a self-service shopping experience with account creation, cart functionality, and payment via Pix (with possible discount), boleto bancário, and credit card installments up to 12 times. Distribution is exclusively through the company's own website, with no physical retail locations or third-party marketplace presence, supplemented by a WhatsApp sales contact and social profiles on Facebook and Instagram.

The business serves two primary vertical segments: industrial automation professionals (machinery builders, integrators requiring NR-12 safety-compliant components, controllers, sensors, and motor control equipment) and electrical installers and contractors purchasing terminals, connectors, circuit breakers, and signaling devices for commercial and residential projects. Revenue is generated through one-time product transactions with no disclosed subscription, enterprise contract, or recurring revenue model. The company operates with approximately 16 employees and no disclosed institutional investors or parent company affiliations.

Name

Mundo Elétrico

Legal name

Mundo Elétrico

Website

https://mundoeletrico.com.br

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Mundo Elétrico is a privately held São Paulo-based e-commerce retailer selling approximately 64 categories of electrical components and industrial automation products — including Digimec, Steck, Wetzel, and JNG brands plus NR-12 safety devices — directly to industrial automation professionals and electrical contractors across Brazil.

Ownership category

akta.pro rank

Product category

Electrical Components Distribution

NAICS

Electronics and Appliance Retailers (4492), Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (33451)

SIC

Electronic Components & Accessories (3670), Electrical Industrial Apparatus (3620), Wholesale-Durable Goods, Nec (5099)

akta.pro industry

PRIMARYCRAFADAD

Consumer Electronics & Appliances Online Retailers

Consumer Products & Retail/E-commerce & Marketplaces/Online Retailers (Inventory-led)

SECONDARYCRAFABAD

Consumer Electronics & Appliances Marketplaces

Consumer Products & Retail/E-commerce & Marketplaces/Vertical/Specialist Marketplaces

Keywords

• Electrical components retail
• Industrial automation supplies
• E-commerce electrical store
• NR-12 safety equipment
• Frequency inverter distribution

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales: Direct retail sales of electrical components and industrial automation products through the e-commerce website. Revenue is generated through one-time product transactions with customers purchasing components such as terminais, controladores, inversores de frequência, and other electrical equipment.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Mundo Elétrico is a Brazilian e-commerce retailer that sells industrial electrical components and automation equipment directly to customers across Brazil via its own online storefront. The catalog spans more than 60 categories of products from multiple brands, including controllers, frequency inverters, sensors, circuit breakers, terminals, enclosures, power supplies, and NR-12 compliant safety devices for industrial machinery. Orders are placed online and paid via Pix, boleto bancário, or credit card installments up to 12 times.

Product overview

Mundo Elétrico is a Brazilian e-commerce platform specializing in industrial electrical components and automation equipment. The platform operates as a multi-brand marketplace offering products across approximately 64 categories including control components (microprocessed controllers, temperature controllers, timers), protection devices (circuit breakers, safety relays, overload relays), sensors (inductive, capacitive, photoelectric, magnetic), enclosures (plastic IP68 boxes, aluminum junction boxes), connectors (terminals, splice connectors, industrial plugs), and power electronics (frequency inverters, power supplies). Key branded product lines include Digimec controllers and relays, Steck and Rohdina enclosures, JNG HBS9 frequency inverters, HB2 control buttons, and MGI industrial connectors. The company also offers NR-12 safety-compliant products for industrial machinery, and various specialized controllers from manufacturers such as Perfecta, Rimaq, Sodramar, Metalplan, and Líder. Payment is accepted via credit card (up to 12 installments), PIX, and bank slip.

Differentiator

Problem solved

Functional benefit

Products and services

• Frequency Inverters (Inversores de Frequência)

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• Schneider Electric: Global specialist in energy management and industrial automation. Many of its components (contactors, breakers, relays, sensors) overlap Mundo Elétrico's catalog, though Schneider operates as a manufacturer with broader portfolio.
• WEG: Brazilian global manufacturer of industrial electrical equipment, motors, drives, and automation products. Comparable as a Brazilian incumbent overlapping in motors, drives, and industrial automation categories Mundo Elétrico resells.
• Siemens: Diversified industrial conglomerate with strong industrial automation portfolio (PLCs, drives, control components). Comparable for industrial buyer targeting and category overlap in automation SKUs.
• Legrand: Global specialist in electrical and digital building infrastructure, including industrial-grade components. Comparable for overlap in electrical installation products that Mundo Elétrico sells to industrial and commercial buyers.
• ABB: Global technology leader in electrification and automation. Overlaps Mundo Elétrico in relays, contactors, drives, and sensors across industrial customers, including in Brazil.

Direct peers

• Newark / Element14: Online distributor of electronic and industrial components serving design engineers and industrial buyers. Comparable to Mundo Elétrico in online distribution of components including relays, sensors, and connectors.
• Digi-Key Electronics: Global online distributor of electronic and electrical components with deep catalog and direct-to-buyer e-commerce model. Comparable to Mundo Elétrico in channel, breadth, and SMB/industrial buyer focus.
• Mouser Electronics: Worldwide online distributor of semiconductors and electronic components with a pure e-commerce GTM. Comparable to Mundo Elétrico for inventory-led online distribution of industrial/electronic parts.
• AutomationDirect: US-based online retailer specializing in industrial automation and electrical control components (PLCs, drives, sensors, enclosures). Directly comparable to Mundo Elétrico as an e-commerce-first, multi-brand distributor serving industrial buyers.
• RS Components (RS Online): Global industrial and electronic components distributor with a strong Brazilian presence and online catalog. Closely comparable to Mundo Elétrico for product mix, customer profile, and Brazilian market coverage.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/mundoeletricoloja
• Instagraminstagram.com/mundoeletrico.loja
• LinkedInlinkedin.com/company/mundo-el%C3%A9trico

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mundo Elétrico