Munich Cricket Club Ltd

What Munich Cricket Club Ltd does

Munich Cricket Club Ltd is a Bavarian-themed bar and restaurant hospitality business operating three high-capacity venues in central London under the trading names Munich Cricket Club and MCC. The parent legal entity is Moonshine Bars Ltd, a privately held UK limited company registered at 1 Harwood Terrace, London SW6 2AF, with the business having been established in 2016. The three sites are Tower Hill (9 Crutched Friars, EC3N 2AU, capacity ~350 with a 250-cover basement Bierhalle), Victoria (1 Abbey Orchard St, SW1P 2LU, capacity ~399 across Circus and Mezzanine, 18+ after 5pm on Thursdays-Saturdays), and Canary Wharf (West India Quay, E14 4AE, featuring a 300-cover Biergarten and 175-cover Chalet). The company sells imported Munich draught beers (Löwenbräu, Spaten, Paulaner, Hacker-Pschorr), authentic Bavarian food (schnitzels, sausages, pork knuckle, pretzels, fondue), and operating hours span lunch, dinner, and late-night service.

The revenue model is direct-to-consumer across three streams: walk-in and reserved food & beverage covers at standard a la carte pricing; structured group experiences and private hire (stag packages at £39pp, hen at £33pp, birthdays at £199 for 10, bespoke full-venue hire); and seasonal special events (Oktoberfest September-October, Weinfest August, Bavarian Christmas December). Pricing is publicly transparent on the website and ranges from £5 promotional student drinks to £38.50 bottomless brunch packages and £32-39 Christmas set menus. A daily promotional calendar drives midweek and daytime trade: Happy Hour 4-8pm, Munich Mondays (2-for-1 schnitzel), Sausage Tuesday (£14.95), Dine & Stein Wednesday, Epic Bavarian Lunch (weekday £8.95-£14.95). Go-to-market is organic social (Facebook, Instagram, TripAdvisor), an email newsletter, seasonal event campaigns, and word-of-mouth, with bookings handled via the proprietary website reservation system, a central phone line (020 3746 2000), and a dedicated events team ([email protected]). Customer segments span individual diners, students, corporate clients, stag/hen parties, birthday groups, and German football/Bundesliga supporters. The business exhibits no AI/ML capabilities, no disclosed technology partnerships, no external funding, and operates solely on owned physical infrastructure.

Name

Munich Cricket Club Ltd

Legal name

Moonshine Bars Ltd

Website

https://munichcricketclub.co.uk

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Munich Cricket Club Ltd is a privately held Bavarian Bierkeller hospitality operator running three high-capacity venues in central London (Tower Hill, Victoria, Canary Wharf), serving imported Munich beers, authentic German food, group celebration packages, and seasonal events to individual diners, students, corporate clients, and party groups.

Ownership category

akta.pro rank

Product category

Bavarian Bierkeller Hospitality

NAICS

Drinking Places (Alcoholic Beverages) (722410), Restaurants and Other Eating Places (72251)

SIC

Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)

akta.pro primary industry

Neighborhood & Sports Bars (THAFAEAA)

akta.pro secondary industry

Special Occasion & Destination Restaurants (THAFACAK)

Keywords

• Bavarian bierkeller restaurants
• German food and beer
• Themed event venues
• Private venue hire
• Corporate hospitality services

Headquarters

HQ city

London, London

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Food & Beverage Sales: Core revenue from selling authentic Bavarian food and imported Munich beers, cocktails, wines and spirits across all three venues. Customers pay per item with average spend varying by meal period and occasion.
2. Group Experiences & Private Hire: Package-based bookings for stag dos, hen parties, birthdays, office parties, and corporate events. Party packages include food, drinks, and sometimes entertainment at fixed per-person prices (£33-£39). Full venue bespoke hire available for brand activations, product launches, and filming.
3. Special Events: Seasonal events like Oktoberfest (September-October), Weinfest (August), Bavarian Christmas (December) drive significant revenue through themed menus, special pricing, and extended trading hours.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Munich Cricket Club operates three Bavarian Bierkeller venues in central London (Tower Hill, Victoria, Canary Wharf) serving authentic German food (schnitzels, sausages, pork knuckle, pretzels, fondue) and imported Munich beers on draught. Offerings are anchored by live Oompah band entertainment, Bundesliga sports viewing on Ultra HD screens, themed seasonal events (Oktoberfest, Weinfest, Bavarian Christmas), and dedicated group/corporate event packages including stag/hen parties, birthdays, office parties, and full venue hire.

Product overview

Munich Cricket Club is a Bavarian Bierkeller hospitality business operating three London venues (Tower Hill, Victoria, Canary Wharf) that offers authentic German food and imported Munich beers in a traditional Bavarian atmosphere. The core product consists of its physical venues providing dining, drinks, and entertainment services. Supporting offerings include themed food experiences (Oktoberfest, Weinfest, brunch programs), live entertainment (Oompah bands, quiz nights), live sports viewing (Bundesliga), and promotional offers (Happy Hour, Student Discounts, daily specials). The business also serves corporate and private events through dedicated packages for hen/stag parties, birthdays, office parties, and bespoke venue hire.

Differentiator

Problem solved

Functional benefit

Segments7 records

Ideal customer profiles5 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/munichcricketclub
• Instagraminstagram.com/munichcricketclub
• LinkedInlinkedin.com/company/munich-cricket-club-limited

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Munich Cricket Club Ltd