MUN Impact

What MUN Impact does

MUN Impact (legal name: MUN Impact; doing business as MUNI) is an international not-for-profit education organization founded in 2008 and headquartered in Watsonville, California. It serves secondary school students aged approximately 10–25 across 170 countries, delivering free Model United Nations programming designed to move participants from academic debate into concrete action supporting the UN Sustainable Development Goals.

Its core platform comprises O-MUN (founded 2011, billed as the world's first online MUN program), jrO-MUN (a middle-school tier with high-school mentorship), and a content library covering all 17 SDGs, plus the MUN Impact Handbook and a Google Docs-based Planning Tool. Complementary products include MUNI Club Kickstarters (a $50 physical sponsorship package), the Global Week of Action for the SDGs, Global Summits, COMMUNITY Magazine, and the 100K Deeds Challenge. Regional initiatives include MUN Impact Nigeria with the AmpliYouth Advocacy Academy and the Phoenix Rising Project for displaced and at-risk youth. During COVID-19 the organization claims to have reached over 60,000 youth in 160 countries through a dozen new online programs before entering a two-year hiatus (2022–2024) and returning to focus on its core mission in late 2024.

The business model is donation-funded, supplemented by modest club-sponsorship revenue ($50 kits, optional $15 gavel). Programs are free to participants and delivered via a distributed volunteer network, country leads, and partnerships with the THIMUN Foundation, the UN Department of Public Information, Teach SDGs, and One Shared World. The organization is volunteer-based with a global board led by CEO/Founder Lisa Martin (also Director of THIMUN Qatar) and country lead Ayotunde Aboderin for Nigeria.

Name

MUN Impact

Legal name

MUN Impact

Website

https://munimpact.org

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

MUN Impact is an international not-for-profit founded in 2008 that provides free Model United Nations programming and SDG-aligned education to tens of thousands of secondary school students across 170 countries, supported by donations and a global volunteer network.

Ownership category

akta.pro rank

Product category

Youth Education Services

NAICS

All Other Schools and Instruction (61169), Environment, Conservation and Wildlife Organizations (813312), Educational Support Services (6117)

SIC

Services-Educational Services (8200), Services-Membership Organizations (8600)

akta.pro primary industry

Model United Nations (MUN) (EDAMAGAB)

akta.pro secondary industries

Leadership, Debate & Model UN Camps (EDAMALAK), Community Development & Social Impact Programs (EDAIAGAA), Environmental Education & Outreach (BPAGAGAH)

Keywords

• Model UN programs
• SDG education
• Global citizenship education
• Student diplomacy training
• Youth advocacy programs

Headquarters

HQ city

Remote/Global

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Donations: As a volunteer non-profit organization, MUN Impact relies on donations to cover expenses. The website explicitly states 'MUN Impact is a volunteer organization, but we do have expenses! Your donation is gratefully accepted!'
2. Club Sponsorship (Kickstarter Packages): MUN Impact offers club sponsorship packages for $50 (Model UN handbook, 40 country placards, laminated SDG placards, SDG poster, MUN Impact stickers) with an optional gavel for an additional $15. Some proceeds support shipping within Nigeria.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

MUN Impact is an international not-for-profit education organization founded in 2008 that provides free Model UN (MUN) programming and Sustainable Development Goal (SDG)-aligned educational resources to secondary students worldwide. The organization offers online MUN platforms, global summits, advocacy training, publications, and coordinated SDG action initiatives for students, educators, and schools.

Product overview

MUN Impact is an international not-for-profit education organization serving secondary students around the world with free Model United Nations programming since 2008. The organization operates a platform-plus-programs model centered on O-MUN (the world's first online MUN program, founded in 2011) and jrO-MUN (for middle school students). Additional offerings include the MUN Impact Kickstarters club sponsorship program, the MUN Impact Handbook and Planning Tool, and programs such as Global Week of Action for the SDGs, Global Summits, COMMUNITY Magazine, and the 100K Deeds Challenge. The organization also has regional initiatives including MUN Impact Nigeria with its AmpliYouth Advocacy Academy and Phoenix Rising Project sub-brands. All offerings are free to participants and focused on advancing the Sustainable Development Goals through youth engagement and action.

Differentiator

Problem solved

Functional benefit

Brands

• O-MUN: World's first online MUN program, founded in 2011, providing free MUN access to high school students around the world. Student-run program offering leadership opportunities on every continent.
• jrO-MUN
• MUNI Club Kickstarters
• MUN Impact Nigeria
• AmpliYouth Advocacy Academy
• Phoenix Rising Project

Products and services

• O-MUN (Online Model UN) Online Model UN platform that enables secondary students to participate in Model UN simulations digitally, removing geographic and cost barriers to MUN participation.
• jrO-MUN (Junior Online Model UN) Junior-level online Model UN program designed for younger secondary school students to participate in age-appropriate MUN simulations.
• MUN Impact Kickstarters Introductory MUN events designed to onboard new students into Model UN participation through short-format kickstart sessions.
• Global Week of Action for the SDGs Annual coordinated week of action in which MUN Impact chapters around the world organize events and projects aligned with the UN Sustainable Development Goals.
• COMMUNITY Magazine Publication produced by MUN Impact for its community of students and educators, covering MUN, global affairs, and SDG-related content.
• 100K Deeds Challenge Service-learning initiative that challenges the MUN Impact community to complete 100,000 actionable deeds aligned with the UN Sustainable Development Goals.
• Global Summits In-person Model UN conferences organized by MUN Impact that bring together secondary students from around the world for larger-format MUN and SDG programming.
• MUN Impact Handbook Resource guide providing MUN participants and educators with foundational material for running and participating in Model UN activities through MUN Impact.
• MUN Impact Planning Tool Planning tool for MUN Impact facilitators and chapters to organize and run Model UN events and educational programming.
• AmpliYouth Advocacy Academy Advocacy training program designed to equip secondary students with advocacy skills tied to the UN Sustainable Development Goals.
• Phoenix Rising Project Youth advocacy project engaging secondary students in coordinated SDG-aligned action and community impact initiatives.
• WASHPAP 2030 Water, sanitation, and hygiene (WASH) advocacy project engaging students in action aligned with SDG 2030 targets.
• MUN Impact Nigeria Regional MUN Impact program delivering Model UN and SDG-aligned programming to secondary students in Nigeria.

Named customers3 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• One Shared WorldcoreStrategic or Co-development Partner · 1 January 2021Partnership for WASHPAP 2030 initiative in March-April 2021. Young delegates from around the world engaged in MUN-style discussions focusing on SDG 6 (clean water and sanitation) in English, Spanish, French, and Russian. The goal was to create a document with concrete ideas and proposed actions for advancing clean water access by 2030.
• United Nations Department of Public InformationcoreStrategic or Co-development Partner · 1 January 2018Chief of Education Outreach Section Kimmberly Mann suggested an MUN Impact event at the UN. In August 2018, the event received green light. MUN Impact's vision found a voice at the United Nations on April 12, 2019, with youth activism applauded by Secretary-General António Guterres.
• THIMUN FoundationcoreStrategic or Co-development Partner · 1 January 2017Key founding partner at the 2017 MUN Thought Leaders Summit in Doha. THIMUN Qatar Director Lisa Martin hosted the pivotal round table discussion that sparked the MUN Impact movement. THIMUN Foundation representatives (Alain Meidinger, Fran Laughlin) were original Thought Leaders Summit participants.
• Teach SDGs MovementminorStrategic or Co-development Partner · 1 January 2017Sean Robinson from Teach SDGs provided outsider perspective on SDG engagement at the 2017 Qatar Leadership Conference, contributing to the foundational discussions that launched MUN Impact.
• AmpliYouth Advocacy AcademycoreStrategic or Co-development PartnerFounded by Ayotunde Aboderin, this youth-centred development initiative complements MUN Impact Nigeria's mission. The Academy provides online and in-person programs including signature training cohorts, three-month mentorship, campus chapters, digital toolkits, and innovator initiatives. Many Phoenix Rising Project beneficiaries transition to this Academy for advanced leadership development.
• Local Volunteers, Schools, and Government Institutions (Nigeria)coreStrategic or Co-development PartnerPhoenix Rising Project operates in partnership with local volunteers, schools, and government institutions to provide learning materials, basic relief items, and safe learning environments to children in internally displaced persons (IDP) camps and conflict-affected communities in Nigeria.
• Various SDG-Focused OrganizationsminorOthersMultiple organizations referenced for specific SDG support: ThirstProject (SDG 6), Sierra Student Coalition (SDG 13), UNICEF (SDG 1), Girl Up (SDG 5), Operation Smile (SDG 3), Integrity Action (SDG 16), and many others providing resources and campaign tools for MUN clubs.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• TakingITGlobal: International nonprofit providing online educational platforms and programs connecting youth to global issues and peer collaboration. Comparable as an early-stage free digital education community with overlapping SDG and global citizenship mandate, though with broader civic-tech orientation.

Broad incumbents

• DoSomething.org: Large US-based youth social-action nonprofit mobilizing millions of young people in campaigns around social and environmental issues. Comparable as a youth-action platform converting awareness into concrete projects — overlapping directly with MUN Impact's 'academic debate to action' thesis at significantly larger scale.
• United Nations Association of the USA (UNA-USA): National chapter of the World Federation of United Nations Associations that runs Model UN programming, civic education, and SDG advocacy for US students. Comparable as a UN-aligned civic education nonprofit targeting secondary students with MUN conferences and global-issues programming.
• Girl Up: UN Foundation-led global initiative empowering adolescent girls to be leaders and advocates for gender equality and SDG progress. Comparable as a youth-civic-advocacy nonprofit with UN backing, similar global footprint, and similar age-targeted programming and partnership ecosystem.
• Best Delegate: A for-profit MUN education and training company that runs Model UN conferences, training programs, and summer camps for middle and high school students. Comparable as a major player in the same MUN-for-youth category, though commercialized rather than free/donation-funded.
• Ashoka: Global organization supporting social entrepreneurs and youth changemakers, including a Young Changemakers program for under-18s. Comparable as a network investing in youth-led action and changemaker development — adjacent to MUN Impact's Phoenix Rising and AmpliYouth program philosophy.
• UNICEF Generation Unlimited: UNICEF global initiative engaging 10-24 year olds in education, training, and employment pathways aligned with SDGs. Comparable as a UN-backed global youth-development platform with overlapping demographic targeting (ages 10-25) and SDG-action mandate — and a potential partnership or funder counterparty for MUN Impact.

Direct peers

• THIMUN Foundation: The Hague International Model United Nations — the parent MUN conference organization and a core founding partner of MUN Impact. Directly comparable as the dominant institutional MUN ecosystem globally; THIMUN Qatar (led by MUN Impact's founder) hosts flagship conferences and provides the channel through which MUN Impact reaches schools worldwide.
• Generation Global (Tony Blair Institute): Tony Blair Institute initiative offering free global citizenship education and virtual exchanges for students aged 13-17, with a focus on dialogue across cultures. Directly comparable as a free, globally distributed, dialogue-and-SDG-focused education program for secondary students — competing for the same audience and educator partners.
• Teach SDGs: Movement and resource network for educators integrating the UN Sustainable Development Goals into classroom teaching. Directly comparable as a co-thought leader at MUN Impact's 2017 founding Qatar Leadership Conference and as a partner organization with overlapping SDG-education mission for K-12 audiences.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@MUNImpact
• Facebookfacebook.com/MUNimpact
• LinkedInlinkedin.com/company/munimpact

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about MUN Impact