Murals & More LLC, specializing in custom interior and exterior murals

What Murals & More LLC, specializing in custom interior and exterior murals does

Murals & More LLC is a Franklin, Tennessee-based custom mural painting company founded in 1990 by master muralist Michael Cooper and his wife Mickie Cooper. The company designs and hand-paints large-scale interior and exterior murals, Trompe L'oeil photorealistic illusions, Italian Venetian plaster, decorative finishes, and hand-painted signage for residential, commercial, municipal, healthcare, hospitality, and recreational clients across the United States. Its core technology centers on hand-painted mural craft using UV-resistant acrylic paints, specialty paints and sealers, Italian Venetian plaster application, and the proprietary Trompe L'oeil technique that creates photorealistic 3D illusions on flat surfaces across virtually any substrate including brick, concrete, stucco, metal, wood, and canvas. The company operates a nationwide project-based service with multi-story OSHA-certified execution capability and offers a removable canvas mural product line that mimics on-site painting while allowing relocation.

The business generates revenue through four distinct streams: custom mural painting services (project-based pricing from $50-$200+ per square foot for interiors and $20+ per square foot for exteriors, with large commercial projects reaching six figures), decorative finishes (Venetian plaster, faux marble, faux wood, gold leaf), direct-to-consumer e-commerce sales of the Michael Cooper Signature Series hand-made mural brushes ($35-$42 per unit with US/international shipping), and 5-day intensive mural painting classes taught by the founder. Customer concentration is diversified across named enterprise accounts including Blake Shelton's Ole Red, Hard Rock Cafe, Hotel Indigo, YMCA (multiple locations), DaVita HQ, Vanderbilt Children's Hospital, and various municipalities. The company markets through its website portfolio, project case study blog, and social media, with direct consultation-based sales where Cooper personally assesses walls and provides estimates. The firm remains founder-owned with no external institutional investment and operates with 1-10 employees.

Name

Murals & More LLC, specializing in custom interior and exterior murals

Legal name

Murals & More LLC

Website

https://muralsandmore.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

1–10 employees

Short description

Murals & More LLC is a Franklin, Tennessee-based custom mural painting company specializing in hand-painted interior/exterior murals, Trompe L'oeil illusions, and decorative finishes for residential, commercial, and municipal clients across the United States. Founded in 1990 by master muralist Michael Cooper, it also sells proprietary mural brushes and teaches mural classes.

Ownership category

akta.pro rank

Product category

Custom Mural Painting Services

NAICS

Painting and Wall Covering Contractors (23832)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Architectural & Decorative Painting (Interior/Exterior) (IMAIAKAA)

akta.pro secondary industries

Interior Painting (Walls, Ceilings, Trim) (HSAPAHAA), Exterior Painting (Siding, Stucco, Masonry) (HSAPAHAB), Painting, Coatings & Wallcoverings (EDAOAAAF)

Keywords

• Custom wall murals
• Decorative finishes
• Trompe l'oeil painting
• Venetian plaster application
• Hand-painted signage

Headquarters

HQ city

Franklin, TN

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. Custom Mural Painting Services: Project-based revenue from designing and hand-painting large-scale interior and exterior murals. Pricing based on estimated time, complexity, and square footage. Ranges from few thousand dollars for smaller residential pieces to six figures for large-scale commercial projects.
2. Decorative Finishes: Italian Venetian plaster, textured stuccos, faux marble, faux wood, custom stenciling, gold leaf, custom glazes, and other decorative surface treatments applied to interiors and exteriors.
3. Custom Mural Brushes E-commerce: Sale of Michael Cooper Signature Series mural brushes through the company website. Brushes sold in sets of three (small, medium, large) at $42.00 or individually at $35.00, with $14.30 shipping in the US and free shipping on orders over $100.
4. Mural Classes: 5-day intensive hands-on mural painting classes taught by Michael Cooper covering techniques, business skills, pricing, and marketing. Classes held in their Franklin studio and throughout the country.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Murals & More LLC is a Franklin, Tennessee-based custom mural painting company that designs and hand-paints large-scale interior and exterior murals, Trompe L'oeil photorealistic illusions, Italian Venetian plaster and decorative finishes, and hand-painted signage for residential and commercial clients nationwide. The company, founded in 1990 and led by master muralist Michael Cooper, also sells its proprietary Michael Cooper Signature Series mural brushes via e-commerce and teaches 5-day hands-on mural painting classes.

Product overview

Murals & More LLC is a custom mural painting company offering hand-painted mural artwork and decorative finishes for residential and commercial clients. The core offerings include Custom Wall Murals (interior and exterior), Canvas Murals (removable studio-painted murals), Decorative Finishes (Venetian plaster, faux marble, faux wood, and other Old World techniques), and Signage & Graphics. The company specializes in Trompe L'oeil murals - photorealistic illusions that create depth on flat surfaces. Additional products include Recreational Facility Murals for YMCA and wellness centers, and the Michael Cooper Signature Series of hand-made mural brushes. The company also offers educational services through 5-day mural painting classes taught by founder Michael Cooper.

Differentiator

Problem solved

Functional benefit

Brands

• Michael Cooper Signature Series: Custom mural brushes hand-made in the USA, developed by Michael Cooper over 30 years of professional mural painting. Features double boiled white bristle fill material, seamless nickel-plated brass ferrules, and kiln-dried white birch handles. Available in four sizes (small, medium, large, extra-large) and multiple shapes (flat, angled, round).
• Murals & More Mural Classes

Products and services

• Custom Interior Murals Creatively designed and expertly hand-painted murals for interior surfaces including residential rooms, commercial spaces, medical and pediatric facilities, hotel lobbies, church sanctuaries, school hallways, office reception areas, and recreational facility interiors. Most interior murals range from $100 to $200 per square foot.
• Custom Exterior Murals Custom designed, hand-painted murals for exterior surfaces including brick, concrete, stucco, split-faced stone, wood, corrugated metal panels, and similar materials. The company specializes in Trompe L'oeil photorealistic illusions and completes both small residential and large multi-story commercial exterior projects (e.g., 14-story Hotel Indigo). Exterior murals can start at $20 per square foot.
• Canvas Murals Custom-designed and hand-painted on heavyweight muslin in the Franklin, TN studio, then installed on-site like wallpaper. Removable and reusable, making them ideal for renters, businesses that may relocate, or anyone wanting flexibility while still appearing as if painted directly on the wall.
• Decorative Finishes Fine, hand-applied Old World Italian plasters and decorative surface treatments including Venetian plaster, Travertino (Rastura), Marmorino, textured stuccos, natural stone effects, faux marble, faux wood, custom stenciling, aging and patina techniques, gold leaf applications, reactive metallics, custom glazes, and tile murals for interior and exterior environments.
• Recreational Facility Murals Murals specifically designed for YMCA locations and similar recreational/wellness centers, covering natatoriums, wellness centers, child watch areas, exterior pools, spin rooms, hallways, meeting facilities, and entry vestibules with swimming, sports, and recreation-themed artwork.
• Signage & Graphics Hand-painted large-format signage, logo replication, and graphics for interior and exterior walls, including vintage or aged signage effects achieved through custom aging and patina techniques. Notable projects include the 14-story Hotel Indigo Printer's Alley signage.
• Trompe L'oeil Murals A signature specialty service in which photorealistic illusions are hand-painted onto walls, ceilings, and architectural surfaces using perspective to create the appearance of depth, open archways, windows overlooking landscapes, hidden bookshelves, or other 3D effects on flat surfaces.
• Michael Cooper Signature Series Mural Brushes Hand-made in the USA professional mural brushes featuring double boiled white bristle fill, seamless nickel-plated brass ferrules, and kiln-dried white birch handles. Available in four sizes (small, medium, large, extra-large) and three shapes (flat, angled, round). Sold individually at $35.00 or in 3-packs at $42.00 with $14.30 US shipping and free shipping on orders over $100.
• Mural Classes 5-day intensive hands-on classes taught by Michael Cooper covering mural painting techniques, perspective, Trompe L'oeil, tools of the trade, pouncing and graphing, opaque projectors, canvas mural installation, business skills, pricing, and marketing techniques for aspiring mural artists. Classes are held in the Franklin, TN studio and at additional locations nationwide.

Quantifiable outcome

• Exterior murals can last 15-25 years with proper painting and sealing, with some commercial murals remaining vibrant for over a decade.
• +3 more outcomes

Named customers31 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Sylvan Park Neighborhood AssociationminorStrategic or Co-development PartnerCollaborated on the Murphy Road Underpass public art project. The association spearheaded the initiative to transform CSX retaining walls into colorful murals. Murals & More was selected through an interview process to paint the surfaces with designs created by local Sylvan Park artist Audry Deal-McEver.

Scale indicators9 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• CertaPro Painters: North America's largest residential and commercial painting franchise with 350+ independently owned locations. Comparable end-customers and painting-services business model, but operates at franchise scale rather than custom decorative artisan work.
• 5 Star Painting: Residential and commercial painting franchise operating across the U.S. Competes for the same commercial painting dollars as Murals & More but executes volume-driven repaint work rather than custom decorative art.
• Benjamin Moore: Major U.S. architectural paint and coatings manufacturer serving residential and commercial painters through independent retailers. Comparable through shared end-customers (interior designers, contractors, homeowners) but not a direct muralist.
• Sherwin-Williams: Largest U.S. paint manufacturer offering architectural coatings, color matching, and a commercial painting services network. Overlaps with Murals & More through surface coatings use cases and competes indirectly on large commercial painting contracts.

Direct peers

• Conrad Schmitt Studios: Wisconsin-based decorative painting studio specializing in hand-painted murals, religious and public art, sign painting, and historic restoration. Comparable by virtue of similar multi-decade studio model, religious and civic clientele, and mural-heavy project mix.
• EverGreene Painting Studios: Long-established New York-based decorative painting studio offering custom murals, gilding, faux finishes, and restoration work for commercial, institutional, and residential clients. Direct comparable in scope, premium pricing, and craft-driven delivery model.

Others

• Princeton Brush Company: U.S. manufacturer of artist-grade brushes for painters and illustrators. Comparable to Murals & More's proprietary brush product line through shared customer base of professional muralists and decorative painters, and as a potential supplier or competitor in the mural brush category.

Emerging players

• Walls Republic: Online retailer of peel-and-stick and pre-pasted wallpaper murals including custom-printed designs. Represents the digital-printing substitute to hand-painted murals — addresses the same wall-art use case at a fraction of the cost, capturing budget-conscious customers.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks4 records

Key highlights7 records

Customer concentration

• Xtwitter.com/muralsandmorellc
• LinkedInlinkedin.com/company/murals-&-more-llc-specializing-in-custom-interior-and-exterior-murals

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Murals & More LLC, specializing in custom interior and exterior murals