Murals and More
Murals and More is a Franklin, Tennessee-based custom mural painting company founded in 1990 that designs and hand-paints large-scale interior and exterior murals, Trompe L'oeil illusions, decorative finishes, and signage for residential, commercial, hospitality, healthcare, and government clients nationwide, while also selling proprietary mural brushes and teaching mural classes.
- Company typePrivate
- Founded1990
- HeadquartersOrlando, Florida, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Murals and More does
Murals and More, formally Murals & More LLC, is a custom mural painting company headquartered in Franklin, Tennessee, founded in 1990 by Michael Cooper and his wife Mickie Cooper. The company designs and hand-paints large-scale interior and exterior murals, Trompe L'oeil illusion work, Italian Venetian plasters and decorative finishes, custom graphics, and hand-painted signage for residential, commercial, hospitality, healthcare, government, educational, and recreational clients across the United States. Its core technical capabilities center on artisanal mural techniques — including photorealistic Trompe L'oeil, multi-surface application (drywall, brick, concrete, stucco, plaster, canvas, metal), and a proprietary canvas mural process that enables removable/reusable installations — supported by OSHA certification for multi-story exterior work up to 14 stories.
The business operates three revenue streams: project-based custom mural and decorative finish services (interior $100-$200/sq ft, exterior starting at $20/sq ft, with projects ranging from a few thousand dollars to six figures); e-commerce sales of the Michael Cooper Signature Series of hand-made professional mural brushes (shipping worldwide); and 5-day intensive mural painting classes taught by the founder at the Franklin studio. The go-to-market is sales-led, combining direct inquiry, an extensive website portfolio, organic search, Instagram presence, and a strong referral network of interior designers, architects, builders, developers, and branding firms. The company is privately held, founder-owned, and has no external investment, subsidiaries, or public disclosure of revenue. Notable clients include Vanderbilt Children's Hospital, DaVita HQ, Hotel Indigo Nashville, Blake Shelton's Ole Red, Guy Fieri's Flavortown Arcade, and multiple municipalities and YMCAs across the Southeast.
Murals and More firmographics
Firmographics- Name
- Murals and More
- Legal name
- Murals & More LLC
- Website
- https://muralsandmore.com
- Company type
- Private
- Founded year
- 1990
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Murals and More is a Franklin, Tennessee-based custom mural painting company founded in 1990 that designs and hand-paints large-scale interior and exterior murals, Trompe L'oeil illusions, decorative finishes, and signage for residential, commercial, hospitality, healthcare, and government clients nationwide, while also selling proprietary mural brushes and teaching mural classes.
- Ownership category
- akta.pro rank
Murals and More industry classification
Industry- Product category
- Custom Mural Painting Services
- NAICS
- Painting and Wall Covering Contractors (23832)
- SIC
- Coating, Engraving & Allied Services (3470)
- akta.pro primary industry
- Architectural & Decorative Painting (Interior/Exterior) (IMAIAKAA)
- akta.pro secondary industries
- Interior Painting (Walls, Ceilings, Trim) (HSAPAHAA), Exterior Painting (Siding, Stucco, Masonry) (HSAPAHAB), Painting, Coatings & Wallcoverings (EDAOAAAF)
Keywords
Where Murals and More is headquartered
LocationHeadquarters
- HQ city
- Orlando, Florida
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Murals and More business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Custom Mural Painting Services: Project-based revenue from designing and hand-painting large-scale interior and exterior murals, decorative finishes, and custom graphics. Pricing varies by size, complexity, surface type, accessibility, and detail level. Residential projects range from thousands to six figures; commercial projects can exceed six figures for large-scale work.
- Custom Mural Brush Sales: E-commerce sales of Michael Cooper Signature Series professional mural brushes. Products include brush sets in small, medium, large sizes in flat, angled, and round configurations. Individual X-Large brushes also available. Shipping available worldwide.
- Mural Painting Classes: 5-day intensive hands-on mural painting classes taught by Michael Cooper covering techniques, business skills, pricing, marketing, and mural installation. Classes held in their Franklin studio.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Interior Murals - $100-$200 per square foot |
| Unit Pricing | Pay-as-you-go | Exterior Murals - Starting at $20 per square foot |
| Unit Pricing | Pay-as-you-go | Custom Mural Brushes - $35-$42 per set |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Murals and More product offering
Product offeringCore offering
Murals & More is a custom mural painting company that designs and hand-paints large-scale interior and exterior murals, Trompe L'oeil optical illusions, Italian Venetian plaster and decorative finishes, custom graphics, and hand-painted signage for residential and commercial clients across the United States. The company also sells a proprietary line of professional mural brushes (Michael Cooper Signature Series) via e-commerce and teaches 5-day intensive mural painting classes at its Franklin, TN studio.
Product overview
Murals & More is a custom mural painting service company offering a portfolio of hand-painted mural and decorative finish services. The core offerings include Exterior Murals, Interior Murals, Canvas Murals, Decorative Finishes (including Italian Venetian plaster and faux finishes), Signage and Graphics, and Recreational Facility Murals. The company also sells Michael Cooper Signature Series professional mural brushes (a physical product line) and offers 5-day mural painting classes. These services are primarily hand-crafted artistic offerings rather than a software platform.
Differentiator
Problem solved
Functional benefit
Brands
- Michael Cooper Signature Series: Hand-made mural brushes designed by Michael Cooper, considered the industry standard for professional muralists. Features double boiled white bristle fill material, nickel-plated brass ferrules, and kiln-dried white birch handles. Available in four sizes and three brush types.
Products and services
- Exterior Murals
- Interior Murals
- Canvas Murals
- Decorative Finishes
- Signage and Graphics
- Recreational Facility Murals
- Michael Cooper Signature Series Mural Brushes
- Mural Classes
Quantifiable outcome
- Exterior murals can last 15-25 years with proper paint and sealing
- +2 more outcomes
Companies that use Murals and More
Customer profileNamed customers20 records
Segments6 records
Ideal customer profiles5 records
Murals and More technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Murals and More partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights5 records
Murals and More competitors and assessment
Company assessmentBroad incumbents
- Sherwin-Williams: Largest U.S. architectural paint manufacturer and coatings supplier; not a direct mural service competitor but an incumbent in the broader architectural coatings ecosystem in which Murals & More operates.
- Benjamin Moore: Architectural paint brand widely used by professional painters and decorative finishers, including muralists. Adjacent incumbent shaping material choices in Murals & More's projects.
Emerging players
- Murals Your Way: Custom wallpaper/mural e-commerce retailer selling printed murals for residential and commercial interiors. Substitute offering that competes on price, speed, and customization, particularly relevant for Murals & More's canvas mural segment.
- Wallsauce: Custom-printed mural/wallpaper e-commerce brand offering digitally printed murals as a lower-cost, faster alternative to hand-painted work. Direct substitute that pressures Murals & More's price point on simpler projects.
Direct peers
- Mural Arts Philadelphia: Large-scale mural program producing commissioned public and private murals; comparable in product (murals) and government/community customer base, though nonprofit-structured and geographically concentrated in Philadelphia.
- EverGreene Architectural Arts: Large U.S. decorative arts and mural firm doing hand-painted murals, ornamental plaster, gilding, and restoration for commercial, civic, and hospitality clients. Highly comparable to Murals & More in services, customer type, and project complexity.
- Beyer Studios: Decorative painting studio specializing in murals, Trompe L'oeil, and ornamental finishes for residential and commercial clients. Direct competitor in craft and customer profile.
- Conrad Schmitt Studios: Decorative painting and murals studio with a long history of interior and exterior hand-painted murals, decorative finishes, and signage for churches, civic buildings, and commercial properties. Closely mirrors Murals & More's service mix and customer segments.
- Brushfire Murals: Custom mural studio producing hand-painted commercial and residential murals. Comparable in service offering, smaller scale, regional player.
- Cobalt Studios: Decorative arts firm offering murals, Trompe L'oeil, Venetian plaster, and architectural finishes for residential and commercial customers. Highly comparable service offering and technique base.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Murals and More social profiles
Digital presenceMurals and More financial estimates
Financial estimateRevenue estimate
Valuation estimate
Murals and More leadership team
Management profileNumber of profiles
Profiles1 record
Murals and More funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Murals and More M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Murals and More
What does Murals and More do?
Murals & More is a custom mural painting company that designs and hand-paints large-scale interior and exterior murals, Trompe L'oeil optical illusions, Italian Venetian plaster and decorative finishes, custom graphics, and hand-painted signage for residential and commercial clients across the United States. The company also sells a proprietary line of professional mural brushes (Michael Cooper Signature Series) via e-commerce and teaches 5-day intensive mural painting classes at its Franklin, TN studio.
Is Murals and More a public or private company?
Murals and More is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Murals and More founded?
Murals and More was founded in 1990. It employs 11 to 50 people.
Where is Murals and More based?
Murals and More is headquartered in Orlando, Florida, United States, in the North America region.
How does Murals and More make money?
Three revenue lines are on record. Custom Mural Painting Services are the primary driver. The others are custom Mural Brush Sales and mural Painting Classes.
Who are Murals and More's main competitors?
Broad incumbents on record are Sherwin-Williams and Benjamin Moore. Emerging players are Murals Your Way and Wallsauce. Direct peers are Mural Arts Philadelphia, EverGreene Architectural Arts, Beyer Studios, Conrad Schmitt Studios, Brushfire Murals and Cobalt Studios.
Does Murals and More have an API?
No public API is recorded for Murals and More.
What industry is Murals and More in?
Murals and More's product category is Custom Mural Painting Services. Its primary akta.pro industry code is IMAIAKAA, Architectural & Decorative Painting (Interior/Exterior), with a secondary code of HSAPAHAA, Interior Painting (Walls, Ceilings, Trim). Its NAICS code is 23832 and its SIC code is 3470.