muribaer ag

What muribaer ag does

muribaer ag is a privately held Swiss Aktiengesellschaft headquartered in Büron, Canton Luzern, that designs, manufactures, installs, and services integrated building technology for churches and public buildings across Switzerland. Formed in 2015 from the merger of Jakob Muri AG and J.G. Baer AG — both with roots tracing to 1903 — the company operates as the last remaining tower clock factory in Switzerland and serves a customer base spanning over 600 churches and approximately 1,500 documented reference projects across the country. Its primary customer segments are Swiss Protestant and Catholic church parishes, with secondary exposure to municipalities, architects, and engineering firms specifying heritage-protected building renovations.

The company's product platform is anchored by sacralis, a proprietary integrated building management system developed over 25+ years that unifies bells, tower clocks, heating, lighting, acoustics, door access, and multimedia under a single touchscreen control interface. sacralis has been deployed in over 300 installations in Switzerland. The technology stack combines heritage craftsmanship (mechanical bell and clock restoration, custom pew heating tubes manufactured in-house in Büron) with modern digital control systems (DSP-based audio processing, DCF77 radio-synchronized electronic tower clocks, IP-based remote diagnostics via AnyDesk). Notable proprietary technical features include a microprocessor-controlled carillon system (introduced 1986), contact-free linear motor bell drives (introduced 2003), and bell control systems that monitor swing angle to calculate required motor force dynamically.

muribaer generates revenue through project-based, custom-engineered system sales — encompassing consulting, design, hardware supply, installation, and commissioning — supplemented by recurring service and maintenance contracts including 24-hour on-call (pikettdienst) support on the installed base. Pricing is opaque and project-specific; no public price list exists. Distribution is exclusively direct via a nationwide Swiss field sales force covering distinct geographic territories, supported by inside sales via phone, website contact forms, WhatsApp, and email. The company reaches prospective customers through content marketing (multi-language website, newsletter), its own annual Fachtagung professional conference (2026 edition focused on sustainable church operation), and trade show presence (Cultura Suisse). Beyond direct sales, the company has executed multiple acquisitions to broaden its capability stack, including Star Unity AG (heating, 2020) and musiCreativ Pro Audio AG (multimedia, 2016), and announced a strategic partnership with Rüetschi AG in December 2025 to consolidate Swiss church technology expertise.

Name

muribaer ag

Legal name

muribaer ag

Website

https://muribaer.ch

Company type

Private

Founded year

1903

Operating status

Operating

Headcount range

11–50 employees

Short description

muribaer ag is a Swiss heritage engineering company that designs, manufactures, and services integrated building automation systems — including bells, tower clocks, heating, lighting, acoustics, and multimedia — for over 600 churches and public buildings across Switzerland via its sacralis platform.

Ownership category

akta.pro rank

Product category

Church Technology & Building Automation

NAICS

Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use (334512), Nonresidential Building Construction (2362), Appliance Repair and Maintenance (811412)

SIC

Watches, Clocks, Clockwork Operated Devices/Parts (3873), Electrical Work (1731), Industrial Instruments For Measurement, Display, And Control (3823)

akta.pro primary industry

Building Automation & Controls (BAS/BMS) (HSAPAPAA)

akta.pro secondary industries

Commissioning, Retro-Commissioning & Controls Tuning (BPABAGAL), Building Thermal Controls & Building Management Systems (HVAC BMS) (IMAHAKAK), Building Automation & Controls (BAS/BMS) Contracting (IMAFALAE)

Keywords

• Church building automation
• Tower clock manufacturing
• Bell control systems
• Religious building technology
• Integrated facility management

Headquarters

HQ city

Büron

HQ country

Switzerland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Custom System Design, Installation & Project Revenue: muribaer generates the majority of its revenue through the design, supply, installation, and commissioning of custom integrated systems for churches. Projects encompass the full technical scope — bells, clocks, building automation, multimedia, acoustics, and heating — with pricing based on scope, complexity, and customization requirements. This is a project-based, one-time revenue stream with long sales cycles driven by field sales.
2. Hardware and Equipment Supply: muribaer supplies proprietary hardware including electronic bell drives, tower clock mechanisms, control panels, and heating elements, often as part of broader system projects or as replacement components. Hardware is manufactured in-house (Büron) or sourced from selected partners.
3. Service, Maintenance & Support Contracts: The company offers ongoing maintenance, servicing, and support for installed systems including bell installations, tower clocks, and building automation. This includes scheduled revisions, 24-hour on-call (pikettdienst) services, remote diagnostics, and spare parts supply. Service contracts provide recurring revenue from the established customer base.
4. Consulting, Planning & Training: muribaer provides advisory and planning services for church technical projects, including energy optimization consulting, acoustic planning, and system design. Training sessions for church staff (sakristans, parish administrators) on system operation are also offered, typically bundled with system delivery or provided as standalone engagements.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels8 records

Core offering

muribaer ag designs, manufactures, installs, and services integrated building technology for churches and public buildings across Switzerland. Its core offerings center on the proprietary sacralis building management platform, which unifies bells, tower clocks, heating, lighting, acoustics, door access, and alarm systems under one touchscreen control interface. The company also produces mechanical and electronic tower clocks (as Switzerland's last remaining tower clock factory), bell systems and controls, custom church heating, multimedia/audio installations, and complete public-building systems including access control and strike systems, delivering full-lifecycle services from consulting and planning through 24/7 maintenance.

Product overview

muribaer ag is a Swiss building technology company specializing in comprehensive solutions for churches and public buildings. The company offers a portfolio of integrated products organized into core technology areas: Building Automation (heating, climate, lighting, alarm systems, control cabinets), Multimedia/Audio (acoustic systems, presentation systems, video streaming, song displays), Public Building Systems (clock systems, strike systems, access control, HVAC, lighting), and Church Tower Technology (bells, tower clocks, tower decorations, fall protection). The flagship platform is sacralis, an integrated building automation system developed in-house that connects multiple building subsystems through a single central control interface. Additional key products include the Seis Akustik SDA-200 DSP amplifier for audio processing, various Shure wireless microphone integrations, and complete bell systems with electronic/mechanical components. The company provides full lifecycle services from consultation and planning through installation, revision, maintenance, and 24/7 support. Founded in 1903 through predecessor companies, muribaer ag was formed in 2015 through the merger of Jakob Muri AG and J.G. Baer AG, with subsequent acquisitions expanding its heating and audio capabilities.

Differentiator

Problem solved

Functional benefit

Brands

• sacralis: A unique networked building technology system solution for churches integrating heating, lighting, acoustics, door locks, bells, and clocks. Developed over 25 years and installed more than 300 times in Switzerland.
• Star Unity AG

Products and services

• sacralis Integrated Building Management Platform Proprietary networked building automation platform developed over 25+ years, connecting heating, lighting, acoustics, door locks, bells, and clocks through a single touchscreen control interface displaying a church floor plan. Supports remote access via tablet/PC, automated processes, dark mode, alarm transmission via email/SMS, and is deployed in over 300 installations in Switzerland.
• Building Automation Solutions Integrated building automation systems for churches and public buildings covering heating, climate control, ventilation, lighting, alarm systems, and custom electrical control cabinet manufacturing. Includes automated processes such as temperature reduction, automatic ventilation, and alarm transmission via email or SMS.
• Multimedia and Acoustic Systems Acoustic systems, speaker arrays, wired and wireless microphone systems (e.g., Shure SLX-D), DSP amplifiers (e.g., Seis Akustik SDA-200), sound reinforcement, induction loops, and Auracast Bluetooth audio broadcast tailored for church acoustics.
• Presentation Systems Projection and display systems for churches including projectors, motorized screen lifts, LED displays, and digital song lyrics display systems for congregational use.
• Video Streaming Systems Video streaming and recording solutions for broadcasting religious services to other rooms or over the internet, including PTZ cameras and video encoder/decoder systems.
• Church Bell Systems Complete bell systems including bell frames, clappers, bell control systems with swing angle monitoring, control centers/automata, carillons, bell welding, and acoustic protection. Includes microprocessor-controlled bell sound systems (1988) and electronic carillon control (1986).
• Tower Clock Systems New manufacturing, mechanical and electrical production, restoration, DCF77 radio-synchronized self-correcting electronic tower clocks, and clock strike works. muribaer is Switzerland's last remaining tower clock factory with over 1,000 movements delivered worldwide since 1903.
• Tower Decorations Weather vanes, gilding, clock dials, and decorative elements for church towers, including restoration of historically valuable pieces.
• Fall Protection Systems Fall protection systems for church towers including floor openings, safety devices, evacuation ladders, and multi-purpose ladders per SUVA-BauAV guidelines.
• Church Heating Systems Custom church heating systems including radiant heating tubes installed under pews, wall-mounted heaters, window heaters, organist warming panels, and infrared heating cushions, manufactured to order in Büron with the RAVEL heating program.
• Access Control and Security Systems Keyless access control systems using codes, badges, fingerprint, iris readers, or video intercoms with programmable opening times and touch-screen management, plus alarm systems with remote alert via SMS, call, or email.
• Public Building Clock and Strike Systems Synchronized clock systems and audible strike systems for municipal and public buildings, extending muribaer's clock expertise beyond churches to community centers and public facilities.
• Consultation and Planning Services Advisory and planning services for church technical projects including energy optimization consulting, acoustic planning, system design, and technical advisory on integrating modern systems without compromising architectural heritage.
• Installation, Maintenance, Revision and Service Contracts Full lifecycle technical services including installation, scheduled revisions/overhauls, 24-hour on-call (Pikettdienst) service, remote diagnostics via AnyDesk, spare parts supply, and training of church staff (sakristans, parish administrators).
• Training and Presentations Training sessions and presentations for church staff on system operation, maintenance, and the annual Fachtagung professional conference for church stakeholders (next edition 2026 on 'Kirchen nachhaltig erhalten und modern betreiben').

Quantifiable outcome

• Over 600 churches successfully served across Switzerland
• +4 more outcomes

Named customers15 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature9 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Rüetschi AGcoreStrategic or Co-development Partner · 18 December 2025Rüetschi AG and muribaer AG announced a partnership in December 2025 to combine their expertise, creating a strong, future-oriented unit for church technology in Switzerland. The new structure combines centuries-old craft competence with modern technology, offering clear advantages for church parishes across the country. This represents muribaer's most significant strategic partnership, expanding capabilities in the church technology space.
• Star Unity AGcoreStrategic or Co-development Partner · 1 January 2020Star Unity AG has been a strong partner for over 75 years in electric heating — particularly pew heating systems. Founded in 1945 by F.C. Rupp, Star Unity developed the first aluminum tube infrared heating system in Switzerland. The heating expertise and complete inventory were absorbed into muribaer as part of a succession arrangement, with experienced staff retained at the headquarters.
• musiCreativ Pro Audio AGcoreStrategic or Co-development Partner · 1 July 2016On July 1, 2016, the audio and media technology department of musiCreativ Pro Audio AG was integrated into muribaer AG, strengthening the existing team with highly competent and committed specialists in the audio and media technology field. The integration was driven by years of successful collaboration, shared project philosophy, and identical company values.
• sacraliscoreTechnology or Integration · 1 January 2014Since 2014, Jakob Muri AG (now muribaer) has been a partner of sacralis, a unique networked building technology system for churches developed over 25+ years. sacralis integrates heating, lighting, acoustics, door locks, bells, and clocks into a single central control interface. In 2015, muribaer fully acquired and integrated sacralis development into its operations.
• hbTec AG (Erwin Hungerbühler Engineering Bureau)coreStrategic or Co-development Partner · 1 January 2010The sister company hbTec AG was founded in 2010, incorporating the engineering office of Erwin Hungerbühler from Bronschhofen to guarantee expertise in the field of church heating and lighting. Erwin Hungerbühler is recognized as a successful pioneer in church heating and lighting technology. The RAVEL heating program was also developed through this partnership.
• Glockenschweisswerk LachenmeyerminorImplementation/ SI/ Consulting PartnerLachenmeyer in Nördlingen is muribaer's reliable partner for bell welding and repair. The company specializes in repairing and restoring old bells with expertise and care, handling cracks and other damage that negatively affect ringing quality.

Scale indicators6 records

Recent moves13 records

Expansion highlights5 records

Direct peers

• Rincker Glocken- und Kunstgießerei: German bell maker with both historic and modern bell-founding capabilities; comparable to muribaer in church bell production, carillons, and heritage restoration across German-speaking Europe.
• Rüetschi AG: Swiss bell founder and church-technology specialist with centuries of heritage craftsmanship; directly comparable to muribaer as a fellow Swiss church-systems provider, and recently entered a strategic combination with muribaer in December 2025.
• Royal Eijsbouts: Dutch foundry specializing in carillons, tower clocks, and bells, including acquisition of Petit & Fritsen; directly comparable to muribaer's tower-clock and bell business with international restoration projects.
• Grassmayr Glockengießerei: Austrian bell foundry established in 1599, one of the oldest continuously operating bell makers in the world; comparable to muribaer in bell manufacturing, restoration, and church-tower technology across the DACH region.
• Fonderie Paccard: French bell foundry (founded 1796) producing new bells, restorations, and carillons; highly comparable niche heritage bell manufacturer serving churches internationally, similar business model to muribaer's tower operations.

Broad incumbents

• ABB: Swiss-headquartered global leader in building automation, electrification, and smart-building solutions (ABB-free@home, KNX). A broad incumbent offering overlapping capabilities with sacralis, though not specialized in the church/heritage niche.
• Honeywell Building Technologies: Global building automation incumbent offering BMS, HVAC controls, security, and energy management. Comparable in building-systems integration but lacks muribaer's church-specialization and heritage-craft capabilities.
• Schneider Electric: Global energy management and automation incumbent with EcoStruxure Building platform; broad-line competitor in commercial building automation, overlapping with sacralis in lighting, HVAC, and access control segments.
• Siemens Smart Infrastructure: Global broad-line building automation, HVAC control, and energy management provider with Desigo CC platform. Overlaps with sacralis in HVAC/lighting/access control but serves much broader non-niche markets.

Emerging players

• Loxone: Austrian smart-building automation specialist focused on residential and light-commercial integrated control; comparable to muribaer's sacralis in ease-of-use integrated control philosophy, though serving modern buildings rather than heritage churches.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/muribaer-ag

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about muribaer ag