Murua Girl Child Education Program

What Murua Girl Child Education Program does

Murua Girl Child Education Program is a Kenyan national non-governmental organization founded in June 2015 and formally registered in January 2018, focused on advancing girls' education in pastoralist communities. The organization operates across five Kenyan counties — Narok, Kajiado, Samburu, Isiolo, and Marsabit — and reaches 42 schools and more than 15,000 girls through community-based programming delivered via trained boda boda riders, youth champions, and partner networks. Its program portfolio spans education access, protection from harmful practices (including female genital mutilation and child marriage), voice and advocacy, climate resilience, and menstrual health support.

The organization has built out a layered ecosystem of sub-brands including FOWIC, Eng'ape, Community Champions, and a Leadership Institute, which together institutionalize distinct program verticals under the broader Murua umbrella. It has no proprietary technology platform; operations are field-driven and community-mediated. Brand and credibility have been reinforced through a series of recognitions, most notably the 2023 EABL Foundation Sustainability Award and the selection of founder Seleyian Partoip for the U.S. Department of State's IVLP in 2025.

Revenue is generated through a mix of donations, institutional grants, and the Glam Social Enterprise, an apparel venture whose proceeds are directed toward menstrual health programming and which distributes in part through the Ananse Africa marketplace. With 8 employees and no disclosed financial statements, the organization operates as a small, lean NGO funded primarily by philanthropic and grantor capital rather than commercial revenue.

Name

Murua Girl Child Education Program

Legal name

Murua Girl Child Education Program

Website

https://murua-girls.org

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Kenyan national NGO advancing girls' education in pastoralist communities across five counties (Narok, Kajiado, Samburu, Isiolo, Marsabit), delivering mentorship, protection, climate resilience, and menstrual health programs through community-based networks, funded by donations, grants, and the Glam social enterprise.

Ownership category

akta.pro rank

Product category

Nonprofit Girls' Education and Empowerment Services

NAICS

Child and Youth Services (62411), Educational Services (611), Educational Support Services (611710)

SIC

Services-Social Services (8300), Services-Educational Services (8200)

akta.pro primary industry

NGO/Nonprofit Education Programs & Service Delivery (EDADALAC)

akta.pro secondary industries

Child Protection & Child Rights (BPAGABAG), International Development & Donor-Funded Education Programs (EDADALAB), School Feeding & Child Nutrition Programs (BPADAJAD)

Keywords

• Girls education programs
• Community advocacy services
• Scholarship and mentorship
• Menstrual health support
• Climate resilience training

Headquarters

HQ city

Nairobi

HQ country

Kenya

HQ region

Africa

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. Donations and Charitable Contributions: Individual and corporate donations received through online platforms including Zeffy and PayPal, as well as mobile money (Mpesa Paybill 4121397) and Sendwave international transfers. Donors can direct contributions to specific projects including Teens Camp, Scholarships, Literacy Clubs, Champions Training, Climate Resilience, Leadership Institute, or general support.
2. Foundation and NGO Grants: Funding from foundations and institutional donors such as EABL Foundation for sustainability programs. Awards and recognition provide both funding and institutional credibility.
3. Glam Social Enterprise - Apparel Sales: Glam Enterprises sells African-print apparel through Instagram, WhatsApp, and Ananse Africa marketplace. Each purchase supports production and distribution of free reusable sanitary pads to girls and women in low-income households. Revenue supports both the social enterprise sustainability and menstrual health programs.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Murua Girl Child Education Program is a grassroots NGO that delivers free education, mentorship, scholarship, advocacy, and climate-resilience programs to girls and young women in five Kenyan pastoralist counties. Its core services include school support across 42 partner schools, literacy clubs, champions training, teen camps, leadership development through its Leadership Institute (FOWIC, Eng'ape, Community Champions), and the "Let Girls Be Girls" menstrual health program. It supplements these with Glam Social Enterprise, an apparel venture that funds the production and free distribution of reusable sanitary pads.

Product overview

Murua Girl Child Education Program (Murua Girls) is a grassroots NGO — not a technology company — offering a portfolio of social programs centred on girls' education, protection, and empowerment in Kenya's pastoralist communities. The core program provides scholarships, school support, mentorship, and girl-led advocacy across 42 schools. The Leadership Institute (FOWIC, Eng'ape Community Leadership Program, and Community Champions) builds grassroots leadership capacity. Glam Social Enterprise is a distinct apparel venture that funds free sanitary pad distribution for menstrual health management. Additional programmatic offerings include Teens Camp, Scholarships, Literacy Clubs, Champions Training, and Climate Resilience. These programs operate independently rather than as a unified platform architecture.

Differentiator

Problem solved

Functional benefit

Brands

• Glam Social Enterprise: Social enterprise leveraging creativity and fashion for economic empowerment, supporting donation of free reusable sanitary pads to girls and women in low-income households through sales of African-print apparel.
• The Forum for Women in Community Work (FOWIC)
• The Eng'ape Community Leadership Program
• Community Champions

Products and services

• Murua Girl Child Education Program (Murua Girls) Core Program A holistic, free program for girls and young women from indigenous pastoralist and marginalized communities in Kenya's Narok, Kajiado, Samburu, Isiolo, and Marsabit counties, covering scholarships, school supplies, mentorship, advocacy, climate resilience, and protection from harmful practices such as FGM and child marriage.
• Scholarship Program Provides scholarships and academic support to keep girls from pastoralist communities in school and ensure successful educational transitions across the 42 supported schools.
• Literacy Clubs School-based clubs that strengthen literacy and educational outcomes for girls in 42 supported schools across pastoralist communities.
• Teens Camp A project option available for donors to support, focused on providing programming for teenage girls within the organization's service areas.
• Champions Training Training program for community champions and youth advocates who serve as the first line of defense for girls in their communities, promoting equality and safe spaces; 82 boda boda riders and youth champions have been trained.
• Climate Resilience Program Initiatives focused on environmental stewardship and community resilience, including equipping women with skills to establish kitchen gardens that improve household food security; 225 women have been equipped with these skills.
• "Let Girls Be Girls" Program Promotes girls' well-being by focusing on menstrual health, self-esteem, and access to reproductive health information, ensuring every girl can thrive with dignity.
• Leadership Institute A sustainability and leadership development initiative comprising three tracks: FOWIC (Forum for Women in Community Work), the Eng'ape Community Leadership Program, and Community Champions — all focused on building grassroots leadership capacity for girls' rights advocacy.
• Glam Social Enterprise A fashion-for-impact social enterprise that sells African-print apparel and merchandise, with proceeds funding the production and distribution of free reusable sanitary pads to girls and women in low-income households.

Quantifiable outcome

• 100% school transition rate for girls in 42 supported schools
• +4 more outcomes

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• World Vision Kenya: Large international NGO with extensive child sponsorship, education, and child protection programs in Kenya's arid and pastoralist counties; comparable target geography and overlapping education/protection/anti-FGM programming.
• UNICEF Kenya: UN agency running large-scale education, child protection, and anti-FGM programs in Kenya; operates in the same geographies and on the same thematic pillars (girls' education, FGM elimination, menstrual health) but at vastly greater scale and scope.
• UNFPA Kenya: UN agency funding and implementing FGM abandonment, adolescent sexual and reproductive health, and gender-based violence programs in Kenya; overlaps with Murua on FGM reduction, menstrual health, and girls' protection mandates.

Direct peers

• Girl Rising: Global non-profit using storytelling and education programs to advance girls' schooling and rights, including work in East Africa; comparable mission focus on education access and community-level attitude change for girls.
• Malala Fund: Global non-profit advocating for girls' secondary education, including programs in sub-Saharan Africa; comparable mission focus on girls' school completion and leadership, though operating at global grantmaking scale rather than direct service.
• Camfed (Campaign for Female Education): Pan-African NGO focused on girls' secondary education and post-school transition in rural sub-Saharan Africa; directly comparable to Murua in mission (keep girls in school, mentor to leadership) and beneficiary profile (rural, low-income girls).
• Plan International Kenya: Implements girls' rights and education programs across Kenya, including anti-child-marriage and adolescent girl programming in pastoralist counties; comparable to Murua in target population, geography, and intervention pillars.
• The Girl Child Network (Kenya): Kenyan NGO dedicated to the rights and education of the girl child, including anti-FGM and school retention work; directly comparable as a domestic, girl-focused advocacy and education organization.

Emerging players

• African Women's Development Fund (AWDF): Pan-African grantmaking foundation funding local women's rights organizations across the continent; Murua's sub-grantees and partners frequently include AWDF-funded groups, making it an ecosystem peer for funding and movement-building.
• Equality Now: International human rights organization focused on ending FGM, child marriage, and sexual violence; comparable in its anti-FGM advocacy work targeting similar pastoralist and rural communities in East Africa.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@EselenkeiEnkopPodcast
• Facebookfacebook.com/1Cj5NAe7pf
• LinkedInlinkedin.com/company/murua-girl-child-education-program
• Instagraminstagram.com/murua_girls?igsh=MW1yOGJveGRzMzV1Mg==

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Murua Girl Child Education Program