MADISON UNITED SOCCER ASSOCIATION INC

What MADISON UNITED SOCCER ASSOCIATION INC does

Madison United Soccer Association Inc (MUSA) is a Kentucky-domiciled nonprofit youth soccer organization operating as the de facto county-wide league for Madison County, with programming delivered in Richmond and Berea. It serves youth players from approximately age 4 through 19 across a tiered product set: a recreational league (U4-U16) with random team formation and a 50% minimum playing time guarantee; JR Academy (U7-U8) and Academy (U9-U10) bridge programs; the MUSA Flyers Select/Competitive program (U11-U19) with tryout-based placement and professional coaching; and supplementary referee training and coach development services. The organization is governed by a volunteer Board of Directors including President Vinit Kutty, Vice President Greg Jacobs, Treasurer Steve Caudill, and Secretary Maddie Flynn, alongside members at-large and paid operational staff. MUSA's stated mission is to make soccer accessible for all kids, supported by scholarships and tiered fee structures.

MUSA's revenue model is a mix of seasonal and annual registration fees rather than a software or services SaaS model. Recreational fees are $90-$110 per player per season (Fall and Spring); Select and Academy fees range from $300 to $1,175 per player per year depending on age group, season coverage, and tournament inclusion. Referee compensation is a structured pass-through ($20-$65 per game by age division) sourced from registration revenue. The single disclosed commercial relationship is a T-Mobile sponsorship on the club website. Pricing is publicly disclosed and includes payment plans (3-month for Select/Club) and financial-hardship scholarships, with non-refundable cutoffs in early July (Fall) and early February (Spring).

The technology layer is deliberately thin: registration, scheduling, and referee management are outsourced to the third-party GotSport platform, accessed via system.gotsport.com. There is no proprietary software, mobile app, or AI/ML capability. Operational infrastructure consists of ten-plus field locations across Richmond and Berea, including Lake Reba, Million Park, Madison Central High School, Madison Southern High School, Farristown Middle School, Bellevue Learning Center, Berea Municipal Utility fields, Berea City Park, Berea Skate Park, and Berea College, with board meetings held at Towne Place Suites. Marketing is community-based — website (musasoccer.com), email segmentation by department, Facebook, and word-of-mouth — with no paid acquisition or digital advertising beyond the T-Mobile sponsorship placement.

Name

MADISON UNITED SOCCER ASSOCIATION INC

Legal name

Madison United Soccer Association Inc

Website

https://musasoccer.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

MUSA is a Kentucky nonprofit operating the county-wide youth soccer league for Madison County, offering recreational (U4-U16), Select/Competitive, Academy, and JR Academy programs for players in Richmond and Berea.

Ownership category

akta.pro rank

Product category

Youth Soccer Programs

NAICS

Fitness and Recreational Sports Centers (713940), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Youth & Scholastic Sports Organizations (K–12, AAU, Club Leagues) (MPAKACAF)

akta.pro secondary industries

Recreational & Intramural Sports Programs (MPAKACAG), Local Amateur Clubs & Community Sports Organizations (MPAKACAE)

Keywords

• Youth soccer programs
• Recreational soccer league
• Select soccer training
• Youth sports development
• Soccer referee training

Headquarters

HQ city

Richmond

HQ country

United States

HQ region

North America

Offices11 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Recreational Soccer Registration Fees: Seasonal registration fees for recreational league play. Fees vary by age group (U4-U5: $90, U6-U8: $100, U10+: $110 per season). Includes jersey, ball, games, and referee fees depending on age group.
2. Select/Academy Club Fees: Tiered fees for competitive select soccer programs. U11-U14 Full Year: $1175, U11-U19 Spring Only: $900, Academy U9-U10: $800/$600, JR Academy U7-U8: $500/$300. Includes professional coaching, insurance, league fees, winter training, tournaments.
3. Referee Fees: Per-game referee compensation structure. U6/U7: $20, U8: $25, U10: $35 center/$25 assistant, U12: $40/$30, U14: $55/$45, U16/U17: $60/$50, U18/U19: $65/$55. Bonus structure for volume.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Madison United Soccer Association (MUSA) operates a youth soccer ecosystem in Madison County, Kentucky, offering seasonal recreational league play (Fall and Spring) for ages U4 through U16 plus competitive Select (MUSA Flyers) and Academy programs for U7 through U19. It supplements playing programs with referee certification pathways and coach training resources, and conducts all registration through the GotSport online platform.

Product overview

Madison United Soccer Association (MUSA) operates a comprehensive youth soccer ecosystem consisting of Recreational Soccer (U4-U16), the Flyers Select Soccer competitive program, Academy Soccer (bridge program for ages 7-9), and JR Academy (U7-U8). The organization also provides referee training and coach resources. The recreational league uses random team selection with guaranteed playing time, while select programs use tryouts for placement. Registration is managed through GoSport's online platform, with seasons running Fall (August-November) and Spring (March-June).

Differentiator

Problem solved

Functional benefit

Products and services

• MUSA Recreational Soccer League Youth recreational soccer league offered each Fall and Spring season for players ages U4 through U16 in Madison County, KY. Teams are formed through random draw, all children receive at least 50% playing time per game, and participants get a jersey plus a guaranteed minimum of 8 games per season. Intended for parents seeking accessible, low-cost community soccer for their children.
• MUSA Flyers Select Soccer Competitive tryout-based select soccer program for serious players U11 through U19 who want professional-level instruction and a more competitive environment. Includes Fall and Spring seasons, professional coaching, winter training, insurance, league fees, tournament entry, and the State Tournament.
• Academy Soccer Program Bridge program from recreational soccer to select soccer for children ages U9-U10. Focuses on fundamentals, spacing, proper teamwork, and preparing players for higher-level soccer commitment. Offered with or without Fall Tournament participation.
• JR Academy Soccer Entry-level competitive program for ages U7-U8 providing an introduction to select-level training in a less intensive format than the full Academy program. Skill development focused; teams generally do not participate in tournaments.
• Referee Training & Licensing Program Program for individuals 13+ to become licensed soccer referees, including the US Soccer 2023 Online Grassroots Course certification, training resources, referee reference sheets, and ongoing referee development opportunities with per-game pay scaled by age division.
• Coach Resources & Training Training materials, curriculum guides, and resources for recreational and select coaches including age-specific practice curricula (U4-U16), downloadable handbooks, and access to Kentucky Youth Soccer coaching plans.

Quantifiable outcome

• Minimum 8 games per season guaranteed for recreational players
• +1 more outcomes

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• T-MobileminorOthersT-Mobile shown as sponsor on MUSA website with logo placement. T-Mobile provides home internet/fiber services. Sponsorship appears to be digital marketing/advertising relationship.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Solar SC: Texas-based youth soccer club operating recreational through ECNL tiers. Comparable to MUSA's multi-tier structure and competitive ambitions, though at materially greater scale and with significantly more developed sponsorship and facility infrastructure.
• Kings Hammer Soccer Club: Kentucky/Cincinnati-based youth soccer club operating both recreational and competitive (Select/ECNL) tiers across multiple locations. Directly comparable to MUSA in mission, multi-tier structure, and Kentucky/Ohio regional footprint — Kings Hammer is a more developed competitor in the same geography.
• Lou Fusz Athletic: St. Louis-based multi-sport youth club (with significant soccer programming) offering recreational and competitive tiers with a similar mission-driven community structure. Comparable to MUSA in operating model though at significantly larger geographic scale.
• BRYC (Burke Royals): Northern Virginia community-based youth soccer club offering recreational and competitive (Select/ECNL) tiers. Directly comparable to MUSA in nonprofit, volunteer-supported, multi-tier operating model though serving a larger and more affluent suburban market.

Others

• GotSport: Youth sports league management platform used by MUSA for registration, scheduling, and referee coordination. Not a competing club but a key enabling technology/infrastructure provider whose platform MUSA is fully dependent on for operations.

Broad incumbents

• Cincinnati United Premier (CUP): Large, well-capitalized youth soccer club in the Cincinnati metro area operating ECNL, NPL, and recreational pathways. Comparable to MUSA's select program ambitions but at materially greater scale and budget; competes for top Kentucky select talent.
• Columbus Crew Academy: MLS-affiliated youth development academy in Columbus, OH. Comparable in select-tier competitive offering to MUSA but with MLS-grade coaching infrastructure and direct pro pathway; competes for elite Ohio/Kentucky talent.
• Louisville City FC Academy: Professional-club-affiliated youth development academy in Louisville, KY. Comparable to MUSA's competitive tier but with backing from a USL Championship franchise; draws top Kentucky select players with professional pathway visibility.

Regional players

• Indy Eleven Academy: Professional-club-affiliated youth academy in Indianapolis serving Indiana. Comparable in offering competitive select pathways to MUSA's Flyers program but operates in a different geography and at greater scale with professional-club resources.
• Lexington FC: Youth soccer organization based in Lexington, KY serving the broader Central Kentucky region. Comparable to MUSA in mission and multi-tier structure; serves a different but adjacent Kentucky geography and competes for select talent.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/madison-united-soccer-association-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles20 records

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MADISON UNITED SOCCER ASSOCIATION INC