Musée Lalique
The Musée Lalique is a publicly-owned French museum in Wingen-sur-Moder, Alsace, dedicated to the works of René Lalique. It serves cultural tourists, school groups, families and corporate visitors through permanent collections, temporary exhibitions, an online boutique, restaurant and educational programs.
- Company typePrivate
- Founded2011
- HeadquartersWingen-sur-Moder, France
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Musée Lalique does
Musée Lalique is a publicly-owned cultural museum located in Wingen-sur-Moder, Alsace, in the same village as the only Lalique crystal production site worldwide. Inaugurated on 1 July 2011 and operated by the Syndicat Mixte du Musée Lalique (a public consortium comprising Région Grand Est, Collectivité européenne d'Alsace, Communauté de Communes Hanau La Petite Pierre, and the Commune de Wingen-sur-Moder), the museum is dedicated to preserving and exhibiting the works of René Lalique and his successors across Art Nouveau jewellery, Art Deco glass, perfume bottles, and contemporary crystal.
The museum runs permanent collections (jewellery, glass, crystal, perfume bottles, drawings), rotating temporary exhibitions, the Lalique Art program commissioning contemporary artists (15 years of collaborations with Zaha Hadid, Damien Hirst, Mario Botta and others), a documentation centre, an on-site boutique, a restaurant, and educational programs for schools, families, and visitors with disabilities. Visitor engagement is supported by QR codes for permanent collections and a digital visioguide. Distribution is direct-to-consumer via physical visits, online ticketing (billetterie en ligne), and an e-commerce boutique (boutique.musee-lalique.com), with the website available in seven languages.
The revenue model is multi-stream: ticket sales (€6–€9.50 per person), on-site retail, restaurant/catering, and mécénat/patronage. As a recognised organisation d'utilité publique, the museum receives tax-deductible donations from individual and corporate patrons and is financed through its public syndicate members with contributions from the French state and European Union. The institution holds Musée de France, Pôle d'Excellence Rurale, Qualité Tourisme and Tourisme et Handicap designations. It is currently temporarily closed following a burglary. Director: Véronique Brumm.
Musée Lalique firmographics
Firmographics- Name
- Musée Lalique
- Legal name
- Musée Lalique
- Website
- https://musee-lalique.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Musée Lalique is a publicly-owned French museum in Wingen-sur-Moder, Alsace, dedicated to the works of René Lalique. It serves cultural tourists, school groups, families and corporate visitors through permanent collections, temporary exhibitions, an online boutique, restaurant and educational programs.
- Ownership category
- akta.pro rank
Musée Lalique industry classification
Industry- Product category
- Cultural Museum
- NAICS
- Museums (71211)
- akta.pro primary industry
- Specialty Museums (e.g., Maritime, Aviation, Sports, Music, Film) (THAJADAF)
- akta.pro secondary industries
- Art Galleries & Exhibition Spaces (Commercial & Nonprofit) (THAJADAH), Museum, Zoo & Attraction Gift Shops (CRALAJAG)
Keywords
Where Musée Lalique is headquartered
LocationHeadquarters
- HQ city
- Wingen-sur-Moder
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
Musée Lalique business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Others, Marketing or Sales, Infrastructure
Revenue model
- Admission and Ticketing: The museum generates revenue through ticket sales for general admission and special exhibitions. Online ticketing system available through the museum's website.
- Museum Shop and Boutique: The museum operates a boutique selling jewellery, perfumes, books, games, and decorative objects. Online shop available at boutique.musee-lalique.com.
- Restaurant/Catering: On-site restaurant providing food service to museum visitors.
- Mécénat/Patronage: The museum is a recognized organization of public utility (organisation reconnue d'utilité publique) that can receive donations and provide tax deductions. Corporate and individual patronage programs available.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Full price admission |
| Unit Pricing | Pay-as-you-go | Reduced price admission |
| Unit Pricing | Pay-as-you-go | Family admission |
| Unit Pricing | Pay-as-you-go | Exhibition only ticket |
| Unit Pricing | Pay-as-you-go | Exhibition + Museum combined ticket |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
Musée Lalique product offering
Product offeringCore offering
Musee Lalique operates a permanent museum dedicated to the crystal, glass, and jewelry creations of Rene Lalique, presenting a historic collection alongside temporary exhibitions. It sells admission tickets, guided tours, educational programs for schools and youth audiences, and on-site dining, and runs an online boutique distributing Lalique-branded crystal products and merchandise.
Product overview
The Musée Lalique is a museum dedicated to the works of René Lalique and his successors, located in Wingen-sur-Moder, Alsace. The museum operates a multi-component offering centered on its permanent collections (jewelry, perfume bottles, crystal, glass, and drawings) and rotating temporary exhibitions. Supporting services include an online boutique for Lalique merchandise, online ticketing, educational programs for schools and families, birthday party packages, a visioguide service, on-site restaurant, and a documentation centre. The museum also runs the Lalique Art program featuring collaborations with contemporary artists. The museum is managed by the Syndicat Mixte du Musée Lalique and benefits from the Association des Amis du Musée Lalique membership organization.
Differentiator
Problem solved
Functional benefit
Brands
- Association des Amis du Musée Lalique (AAML): Friends association supporting the museum, contributing to the promotion of René Lalique's work and federating collectors and followers around the museum.
Products and services
- Permanent Collection Exhibition
Companies that use Musée Lalique
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles4 records
Musée Lalique technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Musée Lalique partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- Lalique Art (Artists and Designers)coreLalique Art program collaborates with contemporary artists and designers to create exceptional crystal artworks. Artists include Zaha Hadid, Damien Hirst, Mario Botta, Yves Klein, Rembrandt Bugatti, Terry Rodgers, Elizabeth de Portzamparc, Nic Fiddian-Green, James Turrell, René Magritte, Rudy Ricciotti, and Fang Lijun. These collaborations produce unique pieces using lost wax technique combined with traditional blowing and moulding.
- Région Grand EstcoreRegional government entity that is a founding member of the Syndicat Mixte du Musée Lalique, providing governance and institutional support. The members financed the museum's construction with major contributions from the French government and European Union.
- Collectivité européenne d'AlsacecoreDepartmental government entity that is a founding member of the Syndicat Mixte du Musée Lalique, providing governance and institutional support.
- Communauté de Communes Hanau La Petite PierrecoreLocal government community that is a founding member of the Syndicat Mixte du Musée Lalique, providing governance and institutional support.
- Commune de Wingen-sur-ModercoreLocal commune that is a founding member of the Syndicat Mixte du Musée Lalique, providing governance and institutional support. The museum is located in this commune.
- Compagnie Internationale des Wagons-LitsminorHistoric partner for whom René Lalique designed decorative elements including the Côte d'Azur statuette for the Pullman Express train inaugurated in 1929.
- Jeanne PaquinminorRenowned couturière for whom René Lalique designed an entire dining room in 1930, including the Chérubins enlacés statue.
- Jacques DoucetminorFamous couturier and patron of the arts for whom René Lalique created decorative panels including the Athletes panel.
Scale indicators6 records
Recent moves8 records
Expansion highlights5 records
Musée Lalique competitors and assessment
Company assessmentBroad incumbents
- Musée des Arts Décoratifs (Paris): Major French museum located in the Louvre Palace in Paris, dedicated to decorative arts including glass, jewellery, ceramics, fashion, and design, with significant Lalique holdings. Comparable to Musée Lalique as a broader French decorative arts institution offering similar permanent collections, temporary exhibitions, and educational programming, but with significantly greater scale and a much wider thematic scope.
- Petit Palais: Paris museum housing the City of Paris fine arts collection, including decorative arts and applied arts from antiquity to the present day. Comparable to Musée Lalique as a French public cultural institution offering free or low-cost admissions, housing decorative arts collections that include Lalique works, and operating similar educational outreach and temporary exhibition programming.
- Victoria and Albert Museum: World-leading museum of art, design, and performance located in London, with extensive decorative arts, jewellery, and glass collections including works by Lalique. Comparable to Musée Lalique as a major decorative arts institution managing collection care, temporary exhibitions, and educational programming, though operating at vastly larger scale and serving as a benchmark for museum operations.
Direct peers
- Museo del Vetro (Murano Glass Museum): Glass museum located on the island of Murano in Venice, Italy, dedicated to centuries-old Murano glassmaking traditions dating back to the 13th century. Directly comparable to Musée Lalique as a specialty glass museum situated at an authentic historic glassmaking site, featuring craft demonstrations and brand/heritage-focused exhibitions with tourism integration.
- Musée Baccarat: French crystal museum located in Baccarat, Lorraine, dedicated to the heritage and craftsmanship of the Baccarat crystal house. Directly comparable to Musée Lalique as a French specialty museum dedicated to a single prestigious crystal brand, similarly situated at an authentic historic production site and combining heritage exhibition with brand-aligned retail.
- Swarovski Crystal Worlds: Crystal-themed attraction and immersive art experience located in Wattens, Austria, operated by the Swarovski brand. Comparable to Musée Lalique as a destination experience built around a major crystal brand, combining museum-style exhibitions with retail integration, contemporary art installations, and visitor experiences centred on craftsmanship.
- Corning Museum of Glass: A major US glass museum in Corning, New York, dedicated to the art, history, and science of glass with 35+ centuries of artifacts and live glassmaking demonstrations. Directly comparable to Musée Lalique as a specialty museum focused on glass artistry with permanent collections, educational programs, and visitor experiences centered on glass craft heritage.
Regional players
- Centre International d'Art Verrier (CIAV) Meisenthal: Regional French glass art centre and museum in Meisenthal, Lorraine, focused on the heritage of French glassmaking and contemporary glass art. Comparable to Musée Lalique as a smaller regional French glass museum with similar exhibition formats and educational programming, though with a broader craft-focused rather than brand-specific focus.
Others
- Lalique SA: The commercial French crystal and glass brand, separately owned and operated as a luxury goods business. Related to Musée Lalique as the brand the museum is dedicated to; while the museum is a public institution separate from the commercial company, the strength, marketing, and trajectory of the Lalique brand directly influence museum visitor appeal, retail demand, and patronage potential.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Musée Lalique social profiles
Digital presenceMusée Lalique compliance and trust
Trust signalCompliance4 records
Musée Lalique financial estimates
Financial estimateRevenue estimate
Valuation estimate
Musée Lalique leadership team
Management profileNumber of profiles
Profiles1 record
Musée Lalique funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Musée Lalique M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Musée Lalique
What does Musée Lalique do?
Musee Lalique operates a permanent museum dedicated to the crystal, glass, and jewelry creations of Rene Lalique, presenting a historic collection alongside temporary exhibitions. It sells admission tickets, guided tours, educational programs for schools and youth audiences, and on-site dining, and runs an online boutique distributing Lalique-branded crystal products and merchandise.
Is Musée Lalique a public or private company?
Musée Lalique is a private company. It is classified as state government owned and is currently operating.
When was Musée Lalique founded?
Musée Lalique was founded in 2011. It employs 11 to 50 people.
Where is Musée Lalique based?
Musée Lalique is headquartered in Wingen-sur-Moder, France, in the Europe region.
How does Musée Lalique make money?
Four revenue lines are on record. Admission and Ticketing is the primary driver. The others are museum Shop and Boutique, restaurant/Catering and Mécénat/Patronage.
Who are Musée Lalique's main competitors?
Broad incumbents on record are Musée des Arts Décoratifs (Paris), Petit Palais and Victoria and Albert Museum. Direct peers are Museo del Vetro (Murano Glass Museum), Musée Baccarat, Swarovski Crystal Worlds and Corning Museum of Glass. Centre International d'Art Verrier (CIAV) Meisenthal is listed as a regional player. Lalique SA is listed as an others.
Does Musée Lalique have an API?
No public API is recorded for Musée Lalique.
What industry is Musée Lalique in?
Musée Lalique's product category is Cultural Museum. Its primary akta.pro industry code is THAJADAF, Specialty Museums (e.g., Maritime, Aviation, Sports, Music, Film), with a secondary code of THAJADAH, Art Galleries & Exhibition Spaces (Commercial & Nonprofit). Its NAICS code is 71211.