Musée municipal Paul-Dini

What Musée municipal Paul-Dini does

Musée municipal Paul-Dini is a public municipal museum located in Villefranche-sur-Saône, Auvergne-Rhône-Alpes, France, operated by the Ville de Villefranche-sur-Saône since its founding in 2002. The institution operates across two adjacent physical venues: Espace Grenette (Place Marcel Michaud), which houses reception, ticketing, and the permanent contemporary art collection (including a dedicated display on women artists from the collection), and Espace Cornil (40 Boulevard Louis Blanc), dedicated to temporary exhibitions. The museum holds the 'Musée de France' national designation and is led by director Marion Ménard (since March 2023), with a team of approximately 8 employees.

The museum's core offerings span four pillars: (1) a permanent contemporary art collection, (2) a temporary exhibition program (current: 'Muséocoulisses. Un musée, des métiers', running March 28 – September 20, 2026), (3) an Artothéque lending service allowing subscribers to borrow prints, photographs, and drawings for two-month periods, and (4) a reference Bibliothèque of more than 6,000 volumes on art and museology. Educational and outreach programming includes creative workshops for children aged 4–13, school group visits with pedagogical dossiers, storytelling sessions, express visits, and the 'Le musée chez vous' outreach initiative that brings museum content to external audiences.

The business model combines transactional revenue (admission fees at 6€/4€/free under 18, workshop fees of 4–10€) with a subscription layer (annual passes at 15–35€) and ancillary retail (museum shop). Distribution is exclusively direct, via on-site visitation and the official website (musee-paul-dini.com), supplemented by partnerships with TCL public transit and SNCF-TER for visitor routing. Customer segments are diversified across families with children, school groups, artothéque subscribers, adult art enthusiasts, and visitors with reduced mobility (supported by wheelchair access and FALC materials). The underlying technology is conventional — a WordPress-based website and social media channels — with no proprietary digital platform, API, or AI capability.

Name

Musée municipal Paul-Dini

Legal name

Musée municipal Paul-Dini

Website

https://musee-paul-dini.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

1–10 employees

Short description

Musée municipal Paul-Dini is a public municipal contemporary art museum in Villefranche-sur-Saône, France, operating across two venues with a permanent collection, temporary exhibitions, an art-lending service, and educational workshops for families and schools, funded primarily by the City of Villefranche-sur-Saône.

Ownership category

akta.pro rank

Product category

Public Art Museum

NAICS

Museums (712110), Museums, Historical Sites, and Similar Institutions (7121), Museums (71211)

akta.pro primary industry

Art Galleries & Exhibition Spaces (Commercial & Nonprofit) (THAJADAH)

akta.pro secondary industry

Cultural Centers & Multidisciplinary Arts Institutions (THAJADAJ)

Keywords

• Public art museum
• Contemporary art exhibitions
• Art lending library
• Cultural education services
• Guided museum visits

Headquarters

HQ city

Villefranche-sur-Saône

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Entrance fees and tickets: Revenue from individual and group admission tickets at standard and reduced rates
2. Annual passes: Recurring annual membership passes offering unlimited access to the museum's collections and exhibitions
3. Artothèque (art lending): Lending service allowing visitors to borrow contemporary artworks (prints, photographs, drawings) for display at home for 2 months
4. Museum shop: Retail sales of museum merchandise and art-related products
5. Workshop and activity fees: Fees for creative workshops, children's activities, and guided tours including storytelling sessions and family programs

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

The Musée municipal Paul-Dini is a municipal public museum that exhibits a permanent contemporary art collection and rotating temporary exhibitions at two physical sites in Villefranche-sur-Saône. It sells admission tickets, annual passes, and workshop fees, and runs ancillary services including an Artothèque (art-lending service for contemporary prints, photographs, and drawings), a 6,000-volume reference library, school and family educational programs, and a museum shop.

Product overview

Musée municipal Paul-Dini is a municipal museum in Villefranche-sur-Saône, France, operating across two physical spaces: Espace Grenette (housing the permanent collection and reception) and Espace Cornil (housing temporary exhibitions). The museum offers a unified visitor experience combining permanent and temporary exhibitions with educational services. Core offerings include the permanent collection with a dedicated focus on women artists, the Artothèque (art lending library), the Bibliothèque (reference library with 6,000+ volumes), and various visit formats including guided tours, creative workshops for children, and school programs. The museum also conducts outreach programs and participatory projects with local schools and communities.

Differentiator

Problem solved

Functional benefit

Products and services

• Permanent Collection The museum's permanent contemporary art collection housed at Espace Grenette, featuring a diverse range of contemporary art works. The ground floor features a new display dedicated to women artists from the collection.
• Artothèque (Art Lending Service) A service allowing visitors to borrow contemporary artworks (prints, photographs, drawings) to display at home for 2 months. Managed collaboratively with subscribers through a co-curated artothèque display project.
• Bibliothèque (Reference Library) A reference library containing more than 6,000 works on art, exhibitions, and museum collections, available for consultation on site.
• Guided and Creative Visits Various visit formats including storytelling visits for children aged 4–5, express visits (15 minutes), workshop visits, family drawing sessions, and Arty-Kids workshops, led by museum mediators.
• Muséocoulisses Temporary Exhibition Current temporary exhibition titled 'Muséocoulisses. Un musée, des métiers' (Behind the scenes of a museum: a museum, various professions) running from March 28, 2026 to September 20, 2026 at Espace Cornil.
• School Educational Programs Pedagogical programs and resources for school groups, including a 2024 educational resources dossier and visits adapted for different age groups from ages 4 to 13.
• Le musée chez vous (Museum at Home outreach) Outreach programs bringing museum experiences to audiences outside the museum premises, including participatory projects like 'Tous commissaires' co-created with school classes.
• Museum Shop (Boutique) Retail sales of museum merchandise and art-related products at the Espace Grenette reception/boutique.

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• TCL (Transports en Commun Lyonnais)minorChannel Partner/ Reseller/ DistributorPublic transit partnership providing transportation information for museum visitors via the TCL network website route planner

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Palais de Tokyo: A major Paris-based contemporary art center operating at significantly larger scale. Comparable as a publicly-supported contemporary art venue with rotating exhibitions and educational programming, but with national/international reach and a much broader curatorial mandate.
• Centre Pompidou: France's flagship national modern and contemporary art museum. Comparable broadly in curatorial focus and 'Musée de France'-style institutional positioning, but operates at national scale with substantially larger collection, audience, and budget than a municipal museum like Paul-Dini.

Direct peers

• Institut d'art contemporain (IAC) Villeurbanne: A regional contemporary art institution in the Lyon metro area combining exhibitions, a documentation center, and residencies. Comparable as a publicly-supported contemporary art venue with a research/library dimension similar to Paul-Dini's 6,000-volume Bibliothèque.
• Musée de Grenoble: A regional French municipal art museum with a comparable mix of permanent collection and temporary exhibitions, educational programs, and free/discount admission policies. Highly comparable as a mid-sized public art museum serving an urban catchment in the French regional city context.
• Magasin de Grenoble (Centre d'art contemporain): A contemporary art center in the same broader region focusing on modern and contemporary works with educational mediation. Comparable as a publicly-supported institution combining exhibitions with workshops and audience development programming.
• Musée d'art moderne et contemporain de Strasbourg (MAMCS): A French municipal contemporary art museum combining permanent collection, temporary exhibitions, and educational programming. Comparable as a publicly-run multi-purpose art museum with similar audience-development mission, though in a different region.
• FRAC Auvergne-Rhône-Alpes: The regional Fonds Régional d'Art Contemporain for Auvergne-Rhône-Alpes. Operates a contemporary art collection with public exhibitions and lending activities — directly comparable to Paul-Dini's collection-and-lending model, including an artothéque-like function, within the same region.
• Musée d'art contemporain de Lyon (MAC Lyon): A major contemporary art museum in Lyon serving the same Auvergne-Rhône-Alpes region. Comparable as a public-facing contemporary art institution with rotating exhibitions, educational programming, and similar municipal/governmental backing, though at substantially larger scale.

Others

• Lyon Tourisme & Congrès (cultural tourism ecosystem): The regional tourism and cultural-events promotion entity that drives cultural visitor flows to institutions in the Auvergne-Rhône-Alpes region. Indirectly comparable as the ecosystem enabler that channels tourists toward venues like Paul-Dini via partnerships such as TCL transit.

Regional players

• La Halle aux Bleurs / Centres d'art de la région: Smaller publicly-funded contemporary art venues operating in similar regional French contexts. Comparable in scale and mission (public-facing exhibitions plus workshops), though each operates under different municipal governance and catchment specifics.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/musee.municipal.paul.dini
• Instagraminstagram.com/museemunicipalpauldini
• LinkedInlinkedin.com/company/musee-municipal-paul-dini

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Musée municipal Paul-Dini