Musée d'Yverdon et région - MYR

What Musée d'Yverdon et région - MYR does

The Musée d'Yverdon et région (MYR) is a municipal heritage museum housed in the medieval Château d'Yverdon-les-Bains in Canton de Vaud, Switzerland. Founded in the second half of the 18th century, it is one of the oldest museums in the canton and operates as an organization of public utility primarily funded by the Ville d'Yverdon-les-Bains. The museum preserves and exhibits collections across archaeology, history, ethnography, and Egyptology; its Egyptological collection — anchored by the Ptolemaic-era (c. 200 BC) mummy of priest Nes-Shou and his complete funerary trousseau, donated in 1896 by engineer Edwin Simond and expanded by 204 additional pieces in 1993 — is the most distinctive holding.

The museum's core products are its permanent exhibition and a rotating program of temporary exhibitions, including contemporary art installations co-produced with the Centre d'art contemporain Yverdon-les-Bains (CACY) and the fashion-focused Espace Robert Piguet operated jointly with MuMode. Supporting services include guided tours, birthday programs, image licensing, and space privatization for private events. An on-site boutique sells publications, branded merchandise, and a Monopoly Yverdon-les-Bains edition.

Revenue is generated through four streams: recurring public subsidies from the Ville d'Yverdon-les-Bains (primary), admission fees across multiple tiers (CHF 2–24), retail merchandise sales, and facility rentals. Ticketing is distributed via on-site purchase and an online platform (Infomaniak). Marketing runs through a trilingual website (EN/FR/DE), Facebook, Instagram, LinkedIn, YouTube, and email newsletters, targeting cultural tourists, regional school groups, and members of affiliated cultural associations (AMY, ARCHY, MuMode). Underlying technology is explicitly characterized as not applicable — the institution is a heritage and exhibition venue rather than a technology developer.

Name

Musée d'Yverdon et région - MYR

Legal name

Musée d'Yverdon et région

Website

https://musee-yverdon-region.ch

Company type

Private

Founded year

1750

Operating status

Operating

Headcount range

1–10 employees

Short description

The Musée d'Yverdon et région (MYR) is a Swiss municipal museum founded in the 18th century, housed in the medieval Château d'Yverdon-les-Bains. It preserves and exhibits archaeology, history, ethnography, and Egyptology collections, funded primarily by the Ville d'Yverdon-les-Bains.

Ownership category

akta.pro rank

Product category

Cultural Museum

NAICS

Museums (712110), Museums, Historical Sites, and Similar Institutions (712), Historical Sites (71212)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

History Museums (THAJADAB)

akta.pro secondary industries

Historic Sites, Heritage Landmarks & Archaeological Sites (THAJACAC), Cultural Heritage Institutions (Archives, Historic Houses, Monuments Foundations) (THAJADAI)

Keywords

• Cultural heritage preservation
• Archaeological collections
• History exhibitions
• Egyptology museum
• Ethnography collections

Headquarters

HQ city

Yverdon-les-Bains

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure

Revenue model

1. Public Funding: The museum is supported predominantly by the Ville d'Yverdon-les-Bains and is recognized as being of public utility. This constitutes the primary operational funding.
2. Ticket Sales: Admission fees for permanent exhibition and special exhibitions. Various pricing tiers for adults, reduced rates, and children.
3. Retail Shop: Sale of museum merchandise including books and games such as Monopoly Yverdon-les-Bains edition and L'ombre du Diable publication.
4. Space Privatization: Rental of museum spaces for private events and celebrations.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Musée d'Yverdon et région (MYR) is a public archaeology and history museum that preserves and exhibits collections spanning archaeology, history, ethnography, and Egyptology, including the notable mummy of priest Nes-Shou and its complete Ptolemaic funerary ensemble. The museum operates within the medieval Château d'Yverdon-les-Bains, offering permanent and temporary exhibitions, guided tours, a museum shop, and space privatization for private events. It is one of the oldest museums in the Canton of Vaud, dating to the second half of the 18th century.

Product overview

Musée d'Yverdon et région (MYR) is a public archaeology and history museum located in the medieval Château d'Yverdon-les-Bains in Switzerland. Founded in the second half of the 18th century, it is one of the oldest museums in the canton of Vaud. The museum operates as a unified cultural institution offering a permanent exhibition featuring its core collections (archaeology, history, ethnography, Egyptology), rotating temporary exhibitions with contemporary art installations, the Espace Robert Piguet fashion exhibition space in partnership with MuMode, and a museum shop selling publications and merchandise. The museum also offers visitor services including guided tours, space privatization for events, and birthday programs.

Differentiator

Problem solved

Functional benefit

Products and services

• Exposition permanente (Permanent Exhibition) The permanent exhibition showcases collections across archaeology, history, ethnography, and Egyptology, housed within the medieval Château d'Yverdon-les-Bains. It targets the general public, tourists, and educational groups.
• Expositions temporaires (Temporary Exhibitions) Rotating temporary exhibitions featuring contemporary art installations, thematic displays, and collaborative projects with partner institutions such as CACY and MuMode.
• Boutique du musée (Museum Shop) Retail shop selling publications, books, and branded merchandise including the museum's own Monopoly edition featuring Swiss castles and the 'L'ombre du Diable' publication.
• Espace Robert Piguet A dedicated exhibition space for fashion-related collections, operated in collaboration with the MuMode museum, including collections on fashion designer Robert Piguet and related exhibitions like Backstage.
• Chambre de la Question + Installation contemporaine A historical torture chamber space featuring contemporary art installations, including the chamber reopened in November 2025 with Maëlle Gross's work on witchcraft trials.
• Privatisation d'espaces (Space Privatization) Rental of museum spaces within the Château d'Yverdon-les-Bains for private events, celebrations, and corporate functions.
• Visites guidées (Guided Tours) Guided tours led by the museum's curator and scientific team through the permanent and temporary exhibitions, offered to individual visitors and groups.

Named customers4 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• Ville d'Yverdon-les-BainscoreStrategic or Co-development PartnerPrimary supporter and owner of the Château. Provides majority of operational funding. The museum is recognized as being of public utility and is installed in the medieval château in the heart of old town Yverdon-les-Bains.
• MuMode (Musée de la Mode)coreStrategic or Co-development PartnerFashion museum partner. Co-presents exhibitions including the Espace Robert Piguet and various fashion-related exhibitions like Backstage. MuMode members receive free admission to the Espace Robert Piguet.
• CACY (Centre d'art contemporain Yverdon-les-Bains)coreStrategic or Co-development PartnerContemporary art center partner. Co-presents installations and exhibitions such as 'En cascade' and 'Melting Pot'. Regular collaboration on contemporary art programming.
• NotreHistoire.chminorStrategic or Co-development PartnerHeritage platform partner for the 'On ferme !' project on industrial heritage and deindustrialization in Nord vaudois. Joint collecting of photographs, objects, and testimonies.
• ARCHY (Association pour la restauration du château d'Yverdon-les-Bains)coreStrategic or Co-development PartnerAssociation dedicated to castle restoration. Members receive free museum admission. Active in heritage preservation campaigns with 26 restoration phases completed to date.
• Visarte VaudminorStrategic or Co-development PartnerAssociation of visual artists in Vaud. Co-presented the 'Melting Pot' exhibition as part of the 50th Congress of the International Academy of Ceramics (AIC Geneva 2022).
• Maison d'AilleursminorGTM or Marketing PartnerScience fiction museum in Yverdon-les-Bains. Combined ticket offering available for visitors (CHF 18/15/10 for combined entry).
• MEI HEIG-VDminorStrategic or Co-development PartnerEngineering school partner for the 'On ferme !' industrial heritage exhibition project.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Château de Chillon: Switzerland's most visited historic monument, operating on a similar castle-as-museum heritage-tourism model with ticketing, retail, and event privatization. Comparable as a medieval castle venue monetizing heritage through visits and ancillary services.
• Alimentarium (Vevey): Food-themed museum on Lake Geneva run as a foundation by Nestlé, offering a thematic exhibition experience and ticketed entry. Comparable as a small Swiss specialty museum with educational programming and cross-promotion networks.
• Chaplin's World (Vevey): Swiss heritage attraction housed in a historic estate, monetizing celebrity/biographical collections through ticketed tours, retail, and event rental. Comparable to MYR's château-based, diversified revenue model.
• Laténium — Parc et musée d'archéologie de Neuchâtel: Regional archaeology museum and park on Lake Neuchâtel with comparable mandate (archaeology, history, ethnography), public funding model, and exhibition-driven visitor experience. Closest direct functional peer in scale and collection mix.
• MuMode (Musée de la Mode): Swiss fashion museum co-presenting the Espace Robert Piguet at MYR with reciprocal membership benefits. Comparable as a small Swiss specialty museum running joint programming and ticketing with peer institutions.
• Centre d'art contemporain Yverdon-les-Bains (CACY): Contemporary art center in the same city that co-presents installations and exhibitions at MYR. Comparable as a small public cultural institution in Yverdon-les-Bains that depends on municipal funding and joint programming to reach audiences.
• Maison d'Ailleurs: Science-fiction museum located in Yverdon-les-Bains, sharing the same city and offering a combined ticket with MYR. Directly comparable as a small Swiss thematic museum reliant on municipal support and cultural-tourism footfall.
• Musée cantonal d'archéologie et d'histoire (Lausanne): Cantonal archaeology and history museum covering a parallel scope to MYR but at cantonal scale. Comparable as a publicly funded Swiss heritage institution focused on regional archaeology, history, and Egyptology-adjacent collections.

Broad incumbents

• Musée Olympique (Lausanne): Large Swiss museum with broader thematic scope (Olympic heritage) but operating on the same public-utility, exhibition-driven, multilingual model. Useful as a scaled-up comparable for the heritage-museum category in French-speaking Switzerland.

Regional players

• ArchéoLab — Musée d'archéologie (Saint-Romain-en-Gal, France): Regional archaeology museum in the French Rhône-Alpes region with similar collection focus (archaeology, history) and small public-institution operating model. Comparable across the border as a regional archaeology/heritage peer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCsNA3ztuZ_Md8NKlr64tJOg/videos
• Facebookfacebook.com/Mus%C3%A9e-dYverdon-et-r%C3%A9gion-589414551164658
• LinkedInlinkedin.com/company/musee-yverdon-region
• Instagraminstagram.com/musee.yverdon.region

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Musée d'Yverdon et région - MYR