Museo Civico di Storia Naturale

What Museo Civico di Storia Naturale does

The Museo Civico di Storia Naturale di Verona is a municipal natural history museum owned and operated by the Comune di Verona (Italian local government), housed in the Renaissance Palazzo Pompei — a building designed by architect Michele Sanmicheli between 1530 and 1550 and donated to the city in 1833 by Count Alessandro Pompei. The museum preserves and exhibits over 3,000,000 natural history specimens across four scientific sections: Zoology, Geology and Paleontology, Botany, and Prehistory, with the Zoology Department alone cataloguing approximately 5,000,000 animals. Its holdings include internationally significant assets such as the Bolca Tertiary fossil deposits and reference collections of Italian amphipods, Mediterranean beetles, spiders, echinoderms, and tardigrades.

The museum operates 16 permanent exhibition rooms covering 1,572 square meters, alongside temporary exhibitions, a specialist scientific library, a bookshop, and accessibility infrastructure (the Segui FOSSY program) designed for visitors with disabilities. Core services include admission-based public visits, structured educational programs for schools and families, summer camps for children aged 6–11, birthday party hosting, public lecture series (Biblioteca di Nemo), and peer-reviewed scientific publishing (Bollettino del Museo Civico di Storia Naturale, Memorie series, and 24 volumes of Studi e Ricerche sui Giacimenti Terziari di Bolca). The institution is part of the I MUV collective of eight Verona civic museums and is included in the VeronaCard tourist pass.

The business model is a hybrid of municipal subsidy and earned revenue. Earned streams comprise admission tickets (sold on-site and through the centralized verona.midaticket.it and museiverona.com platforms), bookshop sales, fees for educational activities and guided visits, and Art Bonus tax-deductible donations. The museum serves three primary segments: general public and tourists visiting Verona's cultural offerings; school groups and families participating in structured educational programming; and researchers/academics accessing collections and collaborating on biodiversity, paleontology, and ecological studies. The museum operates Tuesday through Sunday, 10am–6pm, with 27 employees and two Verona premises (Palazzo Pompei and Palazzina Comando all'Arsenale).

Name

Museo Civico di Storia Naturale

Legal name

Museo Civico di Storia Naturale di Verona

Website

https://museodistorianaturale.comune.verona.it

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

The Museo Civico di Storia Naturale is a municipal natural history museum in Verona, Italy, preserving over 3 million specimens across zoology, paleontology, botany, and prehistory, and serving visitors, school groups, and researchers through exhibitions, educational programs, and scientific publications.

Ownership category

akta.pro rank

Product category

Natural History Museum Services

NAICS

Museums (712110), Museums, Historical Sites, and Similar Institutions (712), Museums (71211)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Natural History Museums (THAJADAC)

Keywords

• Natural history museum
• Museum educational programs
• Scientific collection curation
• Cultural heritage exhibitions
• Accessible museum services

Headquarters

HQ city

Verona

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Admission tickets: The museum earns revenue through the sale of entry tickets. Tickets are sold online via verona.midaticket.it and museiverona.com, as well as at physical ticket offices. Ticket pricing is regulated under the Musei Civici di Verona tariff schedule.
2. Bookshop: A bookshop operates within the museum premises, selling publications, merchandise, and related items to visitors.
3. Educational activities and guided visits: The museum generates revenue through educational programming including school visits, summer camps, birthday parties, and guided tours, coordinated through the central education secretariat.
4. Art Bonus donations: The museum accepts tax-deductible support through Italy's Art Bonus scheme, allowing donors to contribute to the museum's upkeep and receive fiscal benefits.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

The Museo Civico di Storia Naturale di Verona is a civic natural history museum that preserves, curates, and exhibits over 3,000,000 naturalistic specimens across four scientific sections (Zoology, Botany, Geology and Paleontology, and Prehistory). It offers permanent and temporary exhibitions, educational programs, guided visits, accessible routes, public lectures, summer camps, birthday party hosting, and scientific publications, operating from Palazzo Pompei in Verona.

Product overview

The Museo Civico di Storia Naturale is a natural history museum operated by the Municipality of Verona, offering a unified visitor experience centered on permanent exhibitions across four scientific sections (Zoology, Botany, Geology and Paleontology, Prehistory) displaying over 3 million specimens. The museum provides supplementary services including educational programs, accessible routes (Segui FOSSY), public lectures (Biblioteca di Nemo), summer camps, birthday parties, scientific publications, and a specialist library. Ticketing is managed through the centralized verona.midaticket.it platform accessible via museiverona.com.

Differentiator

Problem solved

Functional benefit

Products and services

• Museum Permanent Exhibitions Permanent displays across four scientific sections (Zoology, Botany, Geology and Paleontology, and Prehistory), showcasing over 3 million naturalistic specimens in 16 exhibition rooms open to the public at Palazzo Pompei.
• Segui FOSSY Accessible Routes Inclusive museum routes featuring the FOSSY mascot fish, with tactile exhibits, Braille labels, CAA communication symbols, audio descriptions in Italian and English, LIS (Italian Sign Language) video content, and QR-code accessible descriptions for visitors with disabilities.
• Biblioteca di Nemo - Dialogues of History and Science Public lecture series (seven meetings from March to December 2026) bringing together history and science through dialogues and discussions at the Museum of Natural History.
• Educational Programs and School Services Didactic activities for schools, families, and various public groups, focused on disseminating naturalistic culture and natural science education. Coordinated through the central education secretariat of the Civic Museums of Verona.
• Summer Camp - Scuola Chiusa Museo Aperto Summer activities for children aged 6 to 11 years at the Civic Museums of Verona during school closure periods, offered under the "Scuola Chiusa Museo Aperto" program.
• Birthday Party Hosting Organized birthday celebrations at the museum premises (and other Civic Museums of Verona) for children and families.
• Museum Publications and Scientific Journals Publishing activities including Memorie del Museo Civico di Storia Naturale (First and Second series), Bollettino del Museo Civico di Storia Naturale, and Studi e Ricerche sui Giacimenti Terziari di Bolca (24 volumes), covering Life Sciences, Earth Sciences, and Human Sciences.
• My IMUV Card Annual unlimited-access card to all Civic Museums of Verona, available to residents of the Municipality of Verona.
• Microrganismi Straordinari Temporary Exhibition Photographic exhibition featuring extraordinary microorganisms, running from July 9 to November 1, 2026.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered minor and core.

• Medici per la PaceminorStrategic or Co-development Partner · 1 January 2026The museum partnered with Medici per la Pace on an international food security mission to Ecuador, specifically with indigenous Achuar communities in Ipiak. A delegation was sent for the first contact mission with the communities, illustrating the museum's involvement in international humanitarian and environmental outreach.
• Oltre Magy's s.c.s.coreStrategic or Co-development PartnerOltre Magy's s.c.s. is a social cooperative that collaborated with the museum to design and implement the 'Segui FOSSY' accessible visit program. This initiative includes two accessible routes: one featuring 12 selected exhibits with QR-code accessible descriptions in Italian, English, and voice-over audio, and another with 6 multisensory stations offering tactile exploration, Braille labels, CAA (Augmentative Alternative Communication) symbols, audio descriptions, and LIS (Italian Sign Language) video content. The project originated from an internship by Guendalina Righetti, founder of Oltre Magy's.
• Associazione Naturalisti Veronesi 'Francesco Zorzi'minorOthersThe 'Associazione Naturalisti Veronesi Francesco Zorzi' is a supporting association affiliated with the museum, listed in the site's footer alongside staff and media kit links. The nature and depth of the partnership is not further detailed in the source material.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Others

• Associazione Nazionale Musei Scientifici (ANMS): Italian association of scientific museums that coordinates shared standards, training, and publications among institutions like the Verona museum — a relevant ecosystem/peer-network entity.

Direct peers

• Museo di Storia Naturale di Firenze: Italian civic natural history museum operating permanent scientific collections, education, and research — same institutional model, scale, and mission as the Verona museum.
• MUSE - Museo delle Scienze di Trento: Italian science/natural history museum combining permanent collections, temporary exhibitions, and immersive science education; comparable in scope of educational programming and visitor offerings.
• Museo di Paleontologia di Bologna: University-adjacent paleontological and natural history institution in Bologna with overlapping scientific collections, education, and exhibition functions.
• Museo Civico di Storia Naturale di Torino: Municipal natural history museum in Turin with similar functions: permanent exhibitions, didactic programming, scientific publications, and curatorial research.
• Museo di Storia Naturale di Genova: Civic natural history museum in Genoa housing large zoological and paleontological collections and offering school programs and public exhibitions comparable to Verona's offerings.
• Museo di Storia Naturale di Padova: University-affiliated natural history museum in Padua combining public exhibitions with scientific collections and education — directly comparable operating model.
• Museo Civico di Storia Naturale di Milano: Municipal natural history museum in Milan with comparable curatorial, educational, and exhibition functions across zoology, paleontology, and mineralogy.

Broad incumbents

• Smithsonian National Museum of Natural History: Global flagship natural history institution offering exhibitions, education, and research at significantly larger scale; useful benchmark for programming and accessibility standards.
• Natural History Museum (London): Major international natural history museum with comparable scientific collections, public exhibitions, and research output — benchmarks scale and operating standards in the same category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/sharer.php
• LinkedInlinkedin.com/company/museo-civico-di-storia-naturale

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Museo Civico di Storia Naturale