Museo delle storie di Bergamo

What Museo delle storie di Bergamo does

Museo delle storie di Bergamo is a distributed civic museum network operated since 2002 by Fondazione Bergamo nella storia – Ente del Terzo Settore (E.T.S.), a non-profit foundation governed by a public-private board. It comprises seven historical sites across Bergamo — Palazzo del Podestà, Campanone, Torre dei Caduti, Rocca, Museo Donizettiano, Convento di San Francesco, and Mura di Bergamo — that together narrate the city's history from the Roman era through the 20th century. The network houses roughly 105 archival funds, a 14,000-volume library, the Sestini photographic archive of more than 1,000 images, and themed exhibits including Bergamo 900 (20th century), Museo dell'Ottocento (19th century), Museo del Cinquecento (Renaissance), Museo della Fotografia Sestini, and the immersive Mura di Bergamo museum opened in September 2024 inside the UNESCO-listed Venetian Walls.

The technology layer is conventional multimedia rather than AI-based: interactive 3D maps, immersive audiovisual rooms, touch-screen exhibit stations, multilingual walkcast audio guides (Italian, English, Spanish, German, French), and the MSBMuseum mobile app available on iOS and Android. Distribution channels include the Ticketlandia online ticketing platform, on-site box offices at each location, the Bergamo Box guided-tour programme for private, school, and corporate groups, and venue rental for weddings and corporate events at the Convento di San Francesco and Palazzo del Podestà.

Revenue is generated through low-priced consumer ticketing (€5–€9 adult, €3–€6 reduced, with an All In One 48-hour combined pass), school and education programme fees, guided-tour packages, private event rentals, and supporting membership contributions from civic and financial institutions. The museum serves a diversified base of domestic and international tourists, local residents, families, primary and secondary school groups, cultural associations, and corporate clients, with no single segment accounting for a dominant share of demand.

Name

Museo delle storie di Bergamo

Legal name

Fondazione Bergamo nella storia - Ente del Terzo Settore

Website

https://museodellestorie.bergamo.it

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

1–10 employees

Short description

Museo delle storie di Bergamo operates a distributed non-profit museum network of seven historical sites across Bergamo, Italy, narrating 2,000 years of city history through archives, multimedia exhibits, and educational programs for tourists, schools, families, and corporate groups.

Ownership category

akta.pro rank

Product category

Museum and Cultural Heritage Services

NAICS

Museums (712110)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

History Museums (THAJADAB)

akta.pro secondary industries

Cultural Heritage & Historic District Tours (THAJAAAB), Specialty & Historic Venues (Landmarks, Estates) (THAHAAAK)

Keywords

• Historical museum network
• Cultural heritage sites
• Museum admissions
• Guided tours
• Educational programs

Headquarters

HQ city

Bergamo, Bergamo

HQ country

Italy

HQ region

Europe

Offices8 records

Markets served

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Others

Revenue model

1. Ticket Sales: The museum generates primary revenue through admission tickets to its 7 locations. Individual site tickets, combined tickets (All In One valid 48 hours), and special event tickets are available through online platforms and physical box offices.
2. Venue Rental: Private, corporate, and wedding events hosted at Convento di San Francesco and Palazzo del Podestà provide rental revenue, while supporting the museum's research and preservation activities.
3. Educational Services: School programs, guided tours (Bergamo Box), and educational workshops for children and adults generate revenue through dedicated service fees.
4. Newsletter and Communication Services: Email newsletter services using MailChimp for customer engagement and communication, supporting visitor services and marketing activities.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

The Museo delle storie di Bergamo operates a distributed museum network of seven historical sites across Bergamo, Italy, telling the city's history from Roman times through the 20th century. It sells admission tickets to individual sites and combined passes (All In One valid 48 hours), guided tour packages (Bergamo Box), educational programs for schools and families, and rents historical venues for private events. Additional services include archive access, library lending, and multilingual mobile app walkcast tours.

Product overview

The Museo delle storie di Bergamo is a distributed museum network comprising seven historic sites across Bergamo: Palazzo del Podestà, Campanone, Torre dei Caduti, Rocca, Museo Donizettiano, Convento di San Francesco, and Mura di Bergamo. These sites house multiple exhibitions including Bergamo 900 (20th century history), Museo dell'Ottocento (19th century/Garibaldi), Museo del Cinquecento (Renaissance), Museo della Fotografia Sestini (photography history), and Visioni Fenomenali (optical science). The museum also provides services including a library (14,000+ volumes), archive access, educational programs, and guided tours via Bergamo Box. Tickets can be purchased individually or as an All In One pass valid for 48 hours.

Differentiator

Problem solved

Functional benefit

Brands

• Museo dell'Ottocento: Museum dedicated to the 19th century, featuring the story of Garibaldi and the Thousand, located inside the Rocca fortress
• Bergamo 900
• Museo della fotografia Sestini
• Visioni Fenomenali
• Museo Donizettiano
• Mura di Bergamo: the Museum

Products and services

• Palazzo del Podestà Museum Site
• Campanone (Torre Civica) Museum Site
• Torre dei Caduti Museum Site
• Rocca Museum Site
• Museo Donizettiano Museum Site
• Convento di San Francesco Museum Site
• Mura di Bergamo Museum Site
• Bergamo 900 Museum Exhibit
• Museo della Fotografia Sestini
• Visioni Fenomenali Interactive Exhibit
• Bergamo Box Guided Tour Service
• Biblioteca del Museo
• Archivio del Museo
• Venue Rental Service
• Educational School Programs
• Mura di Bergamo Walkcast Route App

Quantifiable outcome

• UNESCO World Heritage Site designation for Mura di Bergamo since 2017
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

Nine partnerships are on record, tiered flagship and core.

• Comune di BergamoflagshipStrategic or Co-development PartnerFounding member (Socio di diritto) of Fondazione Bergamo nella storia since 2002. Primary institutional partner providing municipal support and integration with city cultural initiatives.
• Università degli Studi di BergamoflagshipStrategic or Co-development PartnerFounding member (Socio di diritto) providing academic collaboration, research support, and educational program development for the museum network.
• Ateneo di Scienze, Lettere ed Arti di BergamocoreStrategic or Co-development PartnerFounding member (Socio di diritto) providing scholarly expertise and historical research collaboration for museum exhibitions and programs.
• Camera di Commercio di BergamocoreStrategic or Co-development PartnerFounding member (Socio di diritto) providing commercial and economic sector collaboration and support for museum initiatives.
• Fondazione Serughetti La PortacoreStrategic or Co-development PartnerCollaborative partner in organizing the 'Storia delle donne 1945-2026' historical education course series for teachers and students.
• Fondazione DalminecoreStrategic or Co-development PartnerCollaborative partner in historical education initiatives, co-organizing courses and educational programs on contemporary history.
• Associazione Clio'92coreStrategic or Co-development PartnerPartner association of history teachers and researchers providing accreditation and certification for the museum's history education courses.
• Provincia di BergamoflagshipStrategic or Co-development PartnerFounding member (Socio di diritto) providing provincial institutional support and collaboration for museum network operations.
• Associazione Amici del Museo storico di BergamocoreStrategic or Co-development PartnerFounding member (Socio di diritto) and supporting association since 1999, actively involved in museum valorization, research, and promotion activities.

Scale indicators10 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Musei Civici di Venezia: Fondazione Musei Civici di Venezia operates a network of municipal museums across Venice (Doge's Palace, Correr, Ca' Rezzonico, etc.) under a unified foundation structure. The closest comparable to Bergamo's distributed historical museum network in terms of operating model, foundation governance, and multi-site civic museum concept.
• Museo del Novecento (Milan): Milan's museum dedicated to 20th-century art and history, housed in the Arengario building near the Duomo. Directly comparable in its focus on modern/contemporary history interpretation, multimedia exhibition approach, and Italian urban museum context.
• Pinacoteca di Brera (Milan): Milan's major art gallery housed in the Palazzo di Brera, featuring Italian Renaissance and modern masterpieces. Comparable as an Italian civic art and historical museum with educational programming and a similar pricing model for individual admissions.
• Musei Civici di Padova: Network of civic museums in Padua including the Scrovegni Chapel, Eremitani Museum, and Palazzo Zuckermann. Comparable as a distributed Italian civic museum network covering multiple historical periods and architectural heritage under unified municipal management.
• Museo di Castelvecchio (Verona): Historical museum housed in a 14th-century castle in Verona, featuring medieval and Renaissance art and architectural heritage. Comparable as a historical-site museum with strong identity tied to a landmark structure and Italian regional cultural heritage focus.
• Palazzo Ducale (Venice): Doge's Palace museum in Venice, a historic civic palace serving as both museum and event venue. Comparable in operating a historical palatial site as both a cultural institution and venue for private/corporate events in Italy.
• Museo Egizio (Turin): Museo Egizio in Turin, one of the world's most important Egyptian archaeology museums, operated by Fondazione Museo delle Antichità Egizie di Torino. Comparable as a major Italian specialized museum operated through a foundation, with strong educational programming and ticketed admissions model.
• MUSE - Museo delle Scienze di Trento: Modern science museum designed by Renzo Piano in Trento with strong multimedia exhibitions and educational programming. Comparable in its emphasis on immersive installations, family-friendly interactive experiences, and structured educational services for schools and families.
• Fondazione Musei Civici di Bologna: Manages Bologna's municipal museum network including the Archaeological Museum, Medieval Museum, and Morandi Collection through a unified foundation. Comparable in foundation governance structure, multi-site museum curation, and Italian civic cultural heritage focus.

Broad incumbents

• Gallerie degli Uffizi (Florence): Florence's flagship art museum complex operated under the Italian Ministry of Culture, encompassing Uffizi, Palazzo Pitti, and Boboli Gardens. Comparable as an Italian historical museum complex with multiple integrated sites, though much larger and broader in scope than Bergamo's network.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookit-it.facebook.com/MuseoDelleStorieBergamo
• LinkedInlinkedin.com/company/fondazione-bergamo-nella-storia-onlus
• Instagraminstagram.com/museodellestoriedibergamo

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Museo delle storie di Bergamo