Museo de Arte Popular - José Hernández

What Museo de Arte Popular - José Hernández does

The Museo de Arte Popular José Hernández (MAP) is a public cultural institution owned and operated by the Gobierno de la Ciudad Autónoma de Buenos Aires (GCBA), headquartered at Av. del Libertador 2373 in the Palermo neighborhood of Buenos Aires, Argentina. The museum collects, researches, and promotes Argentine folk art ('arte popular argentino') across multiple craft disciplines, including silversmithing, textiles, leather, and woodwork, in both traditional and contemporary forms. Its permanent collection (Colecciones del MAP) anchors the institution, supplemented by rotating temporary exhibitions (Exposiciones Temporarias) such as the recently launched 'Botas de potro entre los secretos del MAP.'

The museum's product portfolio spans eight interconnected offerings: the permanent collections, temporary exhibitions, the Programa Educativo (educational programming including workshops and guided visits), the Biblioteca del MAP (a research library), the annual Salón de Arte Textil competition, the 'Entre palabras y artesanías' documentary podcast, ongoing talleres/workshops, and participation in the Red de Museos de Arte Popular de América Latina. It serves three primary customer segments: general public visitors (local and international), students and educational groups (especially public school groups admitted free of charge), and artisans and craftspeople who participate in exhibitions and the AMCA artisan archive network.

The business model is a hybrid of public funding and modest earned revenue. Government appropriation is the primary funding source (amount undisclosed), supplemented by per-visit admission fees set by the GCBA: AR$10,000 for general public, AR$2,000 for Argentine residents and foreigners with DNI, with free admission on Wednesdays for Argentine residents and permanent free entry for retirees, university students with ID, people with disabilities plus a companion, children under 12, Malvinas veterans, and public school groups. The museum operates with 15 employees and distributes advance tickets through entradasba.buenosaires.gob.ar. Revenue is not publicly disclosed, consistent with its status as a municipal government entity rather than a commercial enterprise.

Name

Museo de Arte Popular - José Hernández

Legal name

Museo de Arte Popular José Hernández

Website

https://museohernandez.buenosaires.gob.ar

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

The Museo de Arte Popular José Hernández is a GCBA-owned folk art museum in Buenos Aires collecting, researching, and exhibiting Argentine crafts (silversmithing, textiles, leather, woodwork). It serves general public visitors, students, and artisans through collections, exhibitions, educational programs, a library, and a podcast.

Ownership category

akta.pro rank

Product category

Cultural Museum Services

NAICS

Museums (71211), Museums, Historical Sites, and Similar Institutions (7121)

akta.pro primary industry

Art Museums (THAJADAA)

akta.pro secondary industries

Crafts & Maker Arts (Ceramics, Textiles, Jewelry, Mixed Media) (EDAMAAAD), Arts & Crafts Workshops (Painting, Pottery, Ceramics, Sculpture) (THAJAKAA), Traditional & Indigenous Crafts Lessons (Heritage Skills, Folk Arts) (THAJAKAH)

Keywords

• Folk art museum
• Cultural exhibitions
• Artisan education programs
• Craft collections
• Guided museum tours

Headquarters

HQ city

Buenos Aires

HQ country

Argentina

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Museum Admission Fees: The museum generates revenue through ticket sales at differentiated pricing: general public pays higher admission while Argentine residents and certain groups receive discounted or free entry. Free admission on Wednesdays for Argentine residents.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

The Museo de Arte Popular José Hernández collects, researches, and promotes Argentine folk art through a permanent collection spanning traditional and contemporary crafts (silversmithing, textiles, leather, woodwork), complemented by rotating temporary exhibitions, educational programs, workshops, guided tours, a specialized library, and an annual textile art salon. The museum engages the community through concerts, artisan programs, and a documentary podcast series.

Product overview

The Museo de Arte Popular José Hernández (MAP) operates as a unified cultural institution offering a portfolio of interconnected services centered on Argentine folk art. The core offerings include the permanent collections (Colecciones) featuring traditional and contemporary crafts in silversmithing, textiles, leather, and woodwork, supplemented by rotating temporary exhibitions (Exposiciones Temporarias). Supporting these are educational programs including workshops and guided visits (Programa Educativo, Talleres), a research library with publications (Biblioteca), and special programming such as the annual textile art competition (Salón de Arte Textil), a documentary podcast (Entre palabras y artesanías), and concert series. The museum also participates in the Latin American Museums Network (Red de Museos de Latinoamérica) for cross-institutional collaboration.

Differentiator

Problem solved

Functional benefit

Products and services

• Colecciones del MAP (Permanent Folk Art Collection) Public museum curation and exhibition of Argentine folk art pieces spanning traditional and contemporary crafts including silversmithing, textiles, leather, and woodwork. Open to the general public, students, and educational groups.
• Temporary Exhibitions (Exposiciones Temporarias) Rotating temporary exhibitions featuring folk art, artisan works, and cultural exhibitions open to the public, including virtual federal exhibitions such as '24 artesanas/os, 24 historias' from the AMCA archive.
• Salón de Arte Textil (Annual Textile Art Competition) Annual textile art competition and exhibition with open calls for entries in small and medium formats, co-organized with the Asociación de Amigos del MAP. Targeted at textile artisans in Argentina.
• Educational Program and Workshops (Programa Educativo, Talleres y Actividades) Educational programming including workshops, guided visits, concerts, and cultural activities for visitors of all ages, with free admission for public school groups and other qualifying categories.
• Biblioteca del MAP (Library Services) Library services offering access to publications and research materials related to folk art and crafts, available to researchers and the public.
• Museum Admission (General Public and Residents) Ticketed admission to the museum at tiered pricing: 10,000 ARS for general public, 2,000 ARS for Argentine residents and foreigners with DNI, free for qualifying categories, and free on Wednesdays for Argentine residents. Tickets available online via entradasba.buenosaires.gob.ar.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• Red de Museos de Arte Popular de América LatinacoreStrategic or Co-development PartnerNetwork connecting museums across Latin America dedicated to popular art. Enables collaboration, knowledge sharing, and cross-institutional exhibitions among member museums.
• Asociación de Amigos del MAPcoreStrategic or Co-development PartnerFriends association that supports the museum's mission. Co-organizes the annual Textile Art Salon (Salón de Arte Textil) and supports programs and initiatives for artisans.
• AMCA - Archivo de la Memoria del Campo ArtesanalcoreStrategic or Co-development PartnerArchive documenting the memory of the artisan field. The museum curates virtual exhibitions featuring artisans from this archive, such as the '24 artesanas/os, 24 historias' federal exhibition.

Recent moves6 records

Expansion highlights4 records

Direct peers

• Museo de Arte Latinoamericano de Buenos Aires (MALBA): Buenos Aires-based contemporary Latin American art museum with permanent collection, temporary exhibitions, and educational programming. Highly comparable as a flagship urban art museum serving cultural tourism and educational audiences in the same city.
• Museo de Arte Decorativo: Buenos Aires fine and decorative arts museum with permanent collections and rotating exhibitions. Comparable as a curated art institution with educational programs and visitor services in the same urban tourism ecosystem.
• Museo Nacional de Bellas Artes: Argentina's national fine arts museum with an extensive permanent collection and rotating exhibitions. Directly comparable as a major art institution serving both general public and educational visitors with free or low-cost admission.
• Museo Sívori: Buenos Aires art museum focused on Argentine artists with permanent collections and temporary exhibitions. Comparable as a city-based, publicly operated art museum serving similar visitor demographics.
• Museo de Arte Moderno de Buenos Aires: Government-operated modern art museum in Buenos Aires with permanent and temporary exhibitions plus educational programming. Closely aligned in mission, governance (GCBA), and audience as a peer city museum.
• Museo Etnográfico Juan B. Ambrosetti: University-affiliated ethnographic museum in Buenos Aires preserving folk, indigenous, and popular cultural artifacts. Highly comparable as a folk/traditional culture institution with research library, educational programming, and curated folk art collections.

Emerging players

• Museo de Arte Contemporáneo de Buenos Aires (MACBA): Contemporary art museum in Buenos Aires emphasizing modern Latin American art. Comparable as a curated art institution competing for overlapping cultural tourism audiences in the same city.
• Museo Xul Solar: Buenos Aires museum dedicated to artist Xul Solar's work with rotating temporary exhibitions and educational programming. Comparable as a niche art museum in the same city drawing cultural tourism and educational group visits.

Broad incumbents

• Museo Histórico Nacional: National historical museum in Buenos Aires preserving Argentine historical artifacts and offering educational programming. Comparable as a publicly operated cultural museum with collection stewardship, educational tours, and visitor admissions.
• Museo de la Ciudad de Buenos Aires: City of Buenos Aires municipal museum documenting urban history and culture. Comparable as a GCBA-affiliated cultural institution with exhibits, educational programming, and accessible public admission.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xx.com/MAPJH
• YouTubeyoutube.com/user/MAPJH
• Facebookfacebook.com/MuseodeArtePopularJoseHernandez
• Instagraminstagram.com/museodeartepopularmap
• LinkedInlinkedin.com/company/museo-de-arte-popular---jos%C3%A9-hern%C3%A1ndez

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Museo de Arte Popular - José Hernández