Museum Brandhorst
Museum Brandhorst is a contemporary art museum in Munich's Kunstareal district, founded in 2009 and operated by the Bavarian State Painting Collection, housing over 2,000 modern and contemporary works for public visitors, families, and educational institutions.
- Company typePrivate
- Founded2009
- HeadquartersMunich, Germany
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Museum Brandhorst does
Museum Brandhorst is a contemporary art museum located in Munich's Kunstareal cultural district, founded in 2009 and operated by Bayerische Staatsgemäldesammlungen (Bavarian State Painting Collection), a state institution of the Free State of Germany/Bavaria. The museum houses over 2,000 works from the Udo and Anette Brandhorst Collection and the Eva Felten Photography Collection, spanning from the 1930s to the present and featuring artists such as Cy Twombly (with a dedicated permanent gallery since June 2009), Andy Warhol, Jeff Koons, and Kara Walker. The venue occupies a purpose-built facility designed by Sauerbruch Hutton at Theresienstraße 35A, Munich.
The museum's core offering is its physical visitor experience, comprising permanent collection displays, rotating temporary exhibitions (including 'Spot On' artist spotlights), guided tours, and the 'Factory' educational program for children and families. Supporting products include a book shop selling publications and art merchandise, an on-site café, and an Online Collection Database with searchable access to the holdings. The exhibition program operates on a multi-year cycle with concurrent shows scheduled through 2027, including 'Long Story Short,' 'Confrontations,' 'Carrying,' and 'In My Head.' Digital infrastructure consists of standard website tooling with Matomo analytics, embedded YouTube and Spotify content, and Mailchimp-powered newsletters.
Revenue is generated through a combination of ticket sales (€7 standard, €5 reduced, €1 Sunday, free for under-18), book shop and café retail, and state government funding from the Free State of Bavaria. Marketing channels include Instagram, YouTube, Facebook, email newsletter, and partnerships within the Kunstareal cultural district. The customer base consists of general art enthusiasts, families with children, and educational/academic institutions, with no enterprise or B2B contract revenue disclosed.
Museum Brandhorst firmographics
Firmographics- Name
- Museum Brandhorst
- Legal name
- Museum Brandhorst
- Website
- https://museum-brandhorst.de
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Museum Brandhorst is a contemporary art museum in Munich's Kunstareal district, founded in 2009 and operated by the Bavarian State Painting Collection, housing over 2,000 modern and contemporary works for public visitors, families, and educational institutions.
- Ownership category
- akta.pro rank
Museum Brandhorst industry classification
Industry- Product category
- Art Museum
- NAICS
- Museums (712110), Museums, Historical Sites, and Similar Institutions (712)
- akta.pro primary industry
- Art Museums (THAJADAA)
- akta.pro secondary industry
- Museum & Landmark Guided Tours (Skip-the-line/Docent-led) (THAJAAAC)
Keywords
Where Museum Brandhorst is headquartered
LocationHeadquarters
- HQ city
- Munich
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Museum Brandhorst business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others
Revenue model
- Ticket Sales: Admission fees from visitors purchasing tickets at regular (€7), reduced (€5), or Sunday (€1) rates. Children and teenagers up to age 18 receive free admission.
- Retail Operations: Museum book shop selling publications, postcards, and art-related merchandise. On-site café providing refreshments to visitors.
- State Government Funding: As part of Bayerische Staatsgemäldesammlungen (Bavarian State Painting Collection), the museum receives state funding from the Free State of Bavaria.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard adult admission |
| Unit Pricing | Pay-as-you-go | Discounted admission for students, seniors, and groups |
| Unit Pricing | Pay-as-you-go | Sunday special rate |
| Freemium | Pay-as-you-go | Children and youth free admission |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Museum Brandhorst product offering
Product offeringCore offering
Museum Brandhorst is a public contemporary art museum in Munich that displays over 2,000 works of modern and contemporary art from the 1930s to the present, including a dedicated permanent Cy Twombly gallery and rotating temporary exhibitions. The museum sells admission tickets to visitors, offers guided tours, runs the Factory educational program for children and families, and operates ancillary on-site services including a book shop selling art publications and a café. An online collection database allows the public to search and filter the permanent collection digitally.
Product overview
Museum Brandhorst operates as a contemporary art museum in Munich's Kunstareal district, offering a multi-faceted visitor experience centered on its permanent collection and rotating exhibition program. The core offering is the physical museum (open daily except Monday, with extended Thursday hours) featuring over 2,000 works by international artists from the 1930s to present, notably strong in works by Cy Twombly (with a dedicated permanent gallery since 2009), Andy Warhol, and contemporary artists. The digital presence complements the physical experience through an Online Collection Database, while visitor services include a Book Shop (selling catalogs, postcards, merchandise), Café, and a comprehensive educational program called Factory offering workshops and family activities. The exhibition program runs multiple concurrent shows including major temporary exhibitions, 'Spot On' artist spotlights, and permanent displays, with current highlights including 'In My Head' (opening October 2026) and 'Carrying' (opening May 2026).
Differentiator
Problem solved
Functional benefit
Products and services
- Exhibition Program Rotating program of contemporary art exhibitions open to the public, including major temporary exhibitions ("Long Story Short," "Confrontations," "Carrying," "In My Head"), "Spot On" artist spotlights (e.g., Kate Newby), and the permanent Cy Twombly gallery. Open to general visitors, with reduced rates for students, seniors, and groups.
- Guided Tours
- Factory Educational Program Creative education program for children, young people, and families featuring workshops (e.g., Kurdish Tape Dance), theme worlds, the Museumsbuddy offering, and Young Night events. Designed to provide age-appropriate engagement with contemporary art.
- Museum Book Shop On-site retail store selling exhibition catalogs, artist publications, postcards, and art-related merchandise. Served to visitors during museum hours.
- Museum Café On-site café providing refreshments and dining options to museum visitors during opening hours.
- Online Collection Database Searchable digital database of over 2,000 works from the Udo and Anette Brandhorst Collection and Eva Felten Photography Collection, with filtering by artist and exhibition status (works on view). Publicly accessible via the museum's website.
Companies that use Museum Brandhorst
Customer profileSegments3 records
Ideal customer profiles3 records
Museum Brandhorst technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Museum Brandhorst partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Bayerische StaatsgemäldesammlungencoreMuseum Brandhorst is an integral part of the Bayerische Staatsgemäldesammlungen (Bavarian State Painting Collection), a state museum of the Free State of Bavaria. The parent organization oversees the museum's operations, funding, and integration within Munich's broader museum landscape.
Scale indicators3 records
Recent moves4 records
Expansion highlights3 records
Museum Brandhorst competitors and assessment
Company assessmentMarket position
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Museum Brandhorst social profiles
Digital presenceMuseum Brandhorst compliance and trust
Trust signalCompliance2 records
Museum Brandhorst financial estimates
Financial estimateRevenue estimate
Valuation estimate
Museum Brandhorst leadership team
Management profileNumber of profiles
Profiles2 records
Museum Brandhorst funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Museum Brandhorst M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Museum Brandhorst
What does Museum Brandhorst do?
Museum Brandhorst is a public contemporary art museum in Munich that displays over 2,000 works of modern and contemporary art from the 1930s to the present, including a dedicated permanent Cy Twombly gallery and rotating temporary exhibitions. The museum sells admission tickets to visitors, offers guided tours, runs the Factory educational program for children and families, and operates ancillary on-site services including a book shop selling art publications and a café. An online collection database allows the public to search and filter the permanent collection digitally.
Is Museum Brandhorst a public or private company?
Museum Brandhorst is a private company. It is classified as state government owned and is currently operating.
When was Museum Brandhorst founded?
Museum Brandhorst was founded in 2009. It employs 11 to 50 people.
Where is Museum Brandhorst based?
Museum Brandhorst is headquartered in Munich, Germany, in the Europe region.
How does Museum Brandhorst make money?
Three revenue lines are on record. Ticket Sales are the primary driver. The others are retail Operations and state Government Funding.
Does Museum Brandhorst have an API?
No public API is recorded for Museum Brandhorst.
What industry is Museum Brandhorst in?
Museum Brandhorst's product category is Art Museum. Its primary akta.pro industry code is THAJADAA, Art Museums, with a secondary code of THAJAAAC, Museum & Landmark Guided Tours (Skip-the-line/Docent-led). Its NAICS code is 712110.