Museum Jorn

What Museum Jorn does

Museum Jorn is a Danish non-profit art museum and self-governing institution (selvejende institution, CVR 26623928) headquartered in Silkeborg, Denmark. Founded in 1940 and operating from its current purpose-built facility since March 1982, the museum houses Denmark's second-largest art collection — over 30,000 works by 600+ artists — anchored by the world's most comprehensive holding of Asger Jorn (150+ paintings, 50+ sculptures, thousands of works on paper) and the largest single Per Kirkeby collection, including the Per Kirkeby Archive. The 3,200 m² facility, designed by architect Niels Frithiof Truelsen with a 1998 West Wing addition, features atelier-style north-light galleries and natural-material construction (German mountain pine flooring, larch, brick) that passively regulate humidity for artwork preservation.

The museum serves a diversified audience including the general public and families (with free admission for under-18s), school groups in Silkeborg Municipality (free guided tours and an annual Children's Exhibition engaging 500+ children), corporate clients (via the Erhvervsklub membership and venue rental), and international institutional partners through collection loans exceeding 500 works annually. Its revenue mix includes admissions, paid guided tours (DKK 750–850 per group), on-site Café Cobra and webshop sales, corporate memberships, venue rentals, and event programming. Distribution is anchored by the Silkeborg site, complemented by the 'Museum Jorn på hjul' mobile museum that tours Danish cities, a webshop, and international exhibition partnerships (e.g., IVAM, Valencia, 2023). A new board constituted in 2024 is leading planning for a new museum building via the Søfront project in collaboration with Silkeborg Municipality, and 2025 was reported as the museum's best financial year on record with rising visitor numbers.

Name

Museum Jorn

Legal name

Museum Jorn

Website

https://museumjorn.dk

Company type

Private

Founded year

1940

Operating status

Operating

Headcount range

11–50 employees

Short description

Museum Jorn is a non-profit Danish art museum in Silkeborg holding Denmark's second-largest art collection, anchored by the world's largest Asger Jorn holding and a leading Per Kirkeby collection. It serves the general public, schools, corporate clients, and international institutional partners through exhibitions, education, and a mobile outreach program.

Ownership category

akta.pro rank

Product category

Art Museum / Cultural Institution

NAICS

Museums (71211), Museums, Historical Sites, and Similar Institutions (7121), Museums (712110)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Museums & Heritage Sites (History, Science, Specialty) (BPAGAHAA)

akta.pro secondary industries

Art Galleries & Exhibition Spaces (Commercial & Nonprofit) (THAJADAH), Museum & Landmark Guided Tours (Skip-the-line/Docent-led) (THAJAAAC)

Keywords

• Art museum
• Modern art collection
• Cultural heritage
• Art exhibitions
• Art education

Headquarters

HQ city

Silkeborg

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Admission fees: Museum Jorn charges admission fees for entry to the museum and its exhibitions. Children and young people under 18 years have free admission. The museum offers various ticket categories and is included in some library loan programs for free entry.
2. Guided tours: The museum offers booked guided tours for adult groups at DKK 750 on weekdays and DKK 850 on weekends (excluding admission), with an additional DKK 100 for English-language tours, maximum 25 participants per tour.
3. Café Cobra and gift shop: On-site café (Café Cobra) and museum webshop selling merchandise, reproductions, and publications.
4. Venue rental and events: Museum spaces are available for private events, meetings, and conferences through the museum's business/erhvervsklub offerings, generating rental revenue from corporate clients.
5. Corporate memberships and sponsorships: The museum offers business club (Erhvervsklub) memberships and sponsorship packages for corporate partners seeking association with the museum and its programming.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Museum Jorn is a non-profit self-governing art museum in Silkeborg, Denmark, that houses Denmark's second-largest art collection of approximately 30,000 works by more than 600 artists. It offers permanent and special exhibitions, guided tours, art workshops, café and shop services, venue rental for corporate events, Erhvervsklub corporate membership, international collection loans, and a mobile museum outreach program.

Differentiator

Problem solved

Functional benefit

Products and services

• Permanent Collection Exhibition

Quantifiable outcome

• 500+ artworks loaned internationally each year
• +3 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Seven partnerships are on record, tiered minor, core and flagship.

• Fuglsang KunstmuseumminorStrategic or Co-development Partner · 9 May 2026Exhibition collaboration on 'Grete Balle – Threads of Time' (9 May – 18 October 2026), realized in close collaboration with Grete Balle and Fuglsang Kunstmuseum, presenting a focused selection of Balle's avant-garde weavings from the 1960s and 1970s and celebrating her 100th birthday.
• Børge and Anette Birch / ARKEN Museum for Samtidskunst / Copenhagen MunicipalitycoreStrategic or Co-development Partner · 17 September 2024Joint effort to relocate Asger Jorn's monumental murals from Børge Birch's summer house on Læsø to Museum Jorn in Silkeborg. The nearly 50 m² wall paintings, created by Jorn in 1965, will be permanently displayed in a new installation at the museum following contributions from the Birch family, ARKEN Museum, and Copenhagen Municipality.
• IVAM (Institut Valencià d'Art Modern), Valencia, SpainflagshipStrategic or Co-development Partner · 16 February 2023IVAM in Valencia, one of Spain's most important art museums, presented one of the largest Asger Jorn exhibitions outside Denmark (16 February – 18 June 2023). Museum Jorn contributed over 80 works from its collection to the exhibition titled 'Open Creation and Its Enemies: Asger Jorn in Situation,' curated by Norwegian Jorn researcher Ellef Prestsæter in collaboration with Museum Jorn. This is the largest Asger Jorn solo exhibition in Spain, strengthening knowledge of Jorn's art in Southern Europe.
• Silkeborg Bibliotekerne (Silkeborg Libraries)coreGTM or Marketing Partner · 27 January 2023A partnership allowing all citizens of Silkeborg Municipality to borrow a special edition of the book '100 Jorn Experiments' from the library, which includes an admission card granting free entry for two adults to Museum Jorn. The book can be borrowed for 14 days. This extends museum access to library users and promotes cultural literacy.
• Jorn family (Donation Jorn)coreStrategic or Co-development Partner · 8 July 2022The Jorn family donated additional Jørn Utzon drawings enabling Museum Jorn to reconstruct and exhibit the second Utzon design for a new art museum in Silkeborg. The donation allowed the museum to create the first digital simulation of Utzon's second project, which is being exhibited in 2022.
• Markus Lüpertz (artist)flagshipStrategic or Co-development Partner · 16 June 2022German artist Markus Lüpertz donated over 50 significant works to Museum Jorn's collection, including 2 paintings, 11 sculptures with wax coating, 40 drawings, and the monumental bronze sculpture 'Judith.' In recognition of the museum's engaged curatorial work, Lüpertz personally donated this extensive gift following his 2020 retrospective at the museum. A major work 'Florentiner Sommer' was acquired with support from Augustinus Fonden and Ny Carlsbergfondet.
• Silkeborg Kommune (Silkeborg Municipality)coreOthersSilkeborg Municipality is a key institutional partner, collaborating on museum planning, the Søfront project for a new museum building, and cultural initiatives including the Per Kirkeby Archive establishment and ongoing operational support.

Scale indicators6 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• HEART Herning Museum of Contemporary Art: Danish contemporary art museum in Herning with comparable Jutland regional positioning, architect-designed building, and focus on modern and contemporary Danish and international artists.
• Skagens Museum: Danish regional art museum focused on the Skagen Painters, with comparable scale, regional Jutland location, donation-driven collection growth, and educational programming model.
• Louisiana Museum of Modern Art: Denmark's leading modern art museum located in Humlebæk, ~25 km from Copenhagen. Comparable as a Danish modern/contemporary art institution with significant holdings, strong educational programming, and major international visitor draw, though Louisiana is larger and more internationally oriented than Museum Jorn.
• Cobra Museum: Amsterdam-based museum dedicated to the Cobra movement, of which Asger Jorn was a co-founder. Direct peer on Cobra/CoBrA art holdings, exhibitions, and scholarship, competing for international loan partnerships and Jorn-related research.
• ARoS Aarhus Art Museum: Major Danish art museum in Aarhus with both classical and contemporary collections, an iconic architectural feature (Your Rainbow Panorama), and substantial visitor numbers. Directly comparable as a Danish regional art museum competing for Jutland visitation and donations.
• Kunsten Museum of Modern Art Aalborg: Danish modern art museum in Aalborg with comparable scale to Museum Jorn, featuring a notable architectural building, permanent collections, and active exhibition program targeting both Jutland audiences and tourists.
• ARKEN Museum for Modern Art: Danish contemporary art museum near Copenhagen. Comparable as a Danish modern art institution with significant collection, educational programming, and donor-supported operating model; ARKEN partnered with Museum Jorn on the Læsø murals relocation.

Regional players

• Fuglsang Kunstmuseum: Danish regional art museum on Lolland with comparable scale and exhibition programming focused on Danish modern art; already a collaboration partner of Museum Jorn on the 2026 Grete Balle exhibition.
• IVAM (Institut Valencià d'Art Modern): Spanish contemporary art museum in Valencia. Comparable as an international peer museum focused on 20th-century avant-garde art; hosted the 2023 flagship Asger Jorn exhibition sourced from Museum Jorn, illustrating the cross-border peer relationship.

Broad incumbents

• SMK – Statens Museum for Kunst (National Gallery of Denmark): Denmark's national gallery and largest art museum, holding the country's primary collection of Danish and international art. Comparable as the incumbent against which Museum Jorn (Denmark's second-largest collection) positions itself, especially given the 2022 'Det Jyske Nationalgalleri' rebranding.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/museum-jorn

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Museum Jorn