Association Musicalarue

What Association Musicalarue does

Association Musicalarue is a French non-profit cultural association (association loi 1901) founded in 1991 and headquartered in Luxey, a village of approximately 700 inhabitants in the Landes department of Nouvelle-Aquitaine. It operates a multi-product cultural ecosystem anchored by the annual Musicalarue festival — now in its 36th edition, drawing approximately 90 music groups and street-arts companies over 3 days (31 July–2 August 2026) — and year-round programming through the Les Cigales performance venue (operated under a delegated public-service agreement with the Communauté de Communes Coeur Haute Lande), Le Plateau (an emerging-artist showcase in its 19th edition), Les Domiciles (intimate home-hosted concerts with dinner), and outreach programs into EHPADs and schools via partnerships with Les Sans Additif and Jeunesses Musicales de France.

The organization has a lean operational footprint of approximately 11 permanent staff supported by a 57-member Conseil d'Administration and a 5-member Bureau Directeur. It is also the coordinator of La Loupe, a network of 37 rural cultural operators across Nouvelle-Aquitaine mobilizing approximately 2,000 volunteers, and a member of FestIndés (a grouping of 7 independent festivals including Pause Guitare and Cognac Blues Passion). Revenue is generated through festival ticketing (single evening prevente at €55; 2-day and 3-day passes sold out via Festik, Ticketmaster, SeeTickets, and physical retail at Auchan, E.Leclerc, Carrefour, Cultura, Cora), venue ticket sales at Les Cigales, Les Domiciles pricing at €20/person, on-site food and beverage via a cashless card system, camping, and corporate/individual mécénat offering tax-deductible sponsorship. The underlying technology is standard third-party infrastructure: Festik for ticketing, Sib Forms/Heeds for forms and accreditation, cashless on-site payments, and basic social channels (Facebook, Instagram). The association is recognized as a member of Fédéchanson, SMA, RIM, Réseau 535, Réseau Chaînon, and the iNOUÏS du Printemps de Bourges national artist-discovery program, and holds French entrepreneur de spectacles licenses (L-R-20-011969, L-R-20-011370, L-R-20-011372).

Name

Association Musicalarue

Legal name

Association Musicalarue

Website

https://musicalarue.com

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

11–50 employees

Short description

Association Musicalarue is a French non-profit (association loi 1901) operating the annual Musicalarue music and street-arts festival (36th edition, 2026) in Luxey, Landes, plus year-round cultural programming via Les Cigales venue, Le Plateau emerging-artist showcase, Les Domiciles home concerts, and outreach to schools and elderly care homes, while coordinating the 37-structure La Loupe rural cultural network across Nouvelle-Aquitaine.

Ownership category

akta.pro rank

Product category

Live Music & Cultural Events

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Other Performing Arts Companies (711190), Performing Arts Companies (7111)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Cultural Festivals & Events Organizations (BPAGAHAG)

akta.pro secondary industries

Performing Arts Centers & Presenters (Programming/Booking) (MPAGABAM), Group Music Classes & Ensembles (Band, Orchestra, Choir) (EDAMANAC)

Keywords

• Music festival organization
• Street arts programming
• Rural cultural events
• Live performance venue
• Francophone song festivals

Headquarters

HQ city

Luxey

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Festival Ticket Sales: Revenue from festival admissions including single-evening tickets (€55 prevente), 2-day and 3-day passes (sold out in prevente). Tickets sold online via Festik, Ticketmaster, SeeTickets, and at physical retail points (Auchan, E.Leclerc, Carrefour, Cultura, Cora). Minors under 10 enter free with ID. Reduced pricing for youth via Pass Culture.
2. Venue Programming (Les Cigales): The association operates the Les Cigales venue under a delegation of service public from the Communauté de Communes Coeur Haute Lande. Revenue from venue-based performances and shows, including comedy, dance, and circus programming with ticketed admissions.
3. Les Domiciles (Home Concert Dinners): Home-hosted intimate performances at residents' homes in the Communauté de Communes Coeur Haute Lande, priced at €20 per person (€8 for under-10s), including concert and dinner. Reservation required, payment on site.
4. Mécénat (Corporate and Individual Sponsorship): The association offers corporate and individual patron/mécène programs allowing companies and individuals to support the festival in exchange for visibility, tax benefits (reduction d'impôt), and privileged access for clients/partners.
5. On-site Food, Beverage and Merchandise: Revenue from on-site bars (buvettes), fast food stalls, food truck vendors, and festival merchandise sold through cashless card system.
6. Camping and Accommodation: Revenue from on-site camping at Camping de Lesbarres (included in festival ticket), and Village Tipi accommodations (COMPLET - sold out).

Pricing tiers

Go-to-market motion2 records

Distribution channels9 records

Marketing channels9 records

Core offering

Association Musicalarue is a French non-profit cultural association (association loi 1901) that organizes and produces a multi-format cultural program anchored by its annual outdoor music and street arts festival in Luxey (36th edition in 2026), year-round programming at the Les Cigales performance venue, an emerging-artist showcase called Le Plateau, and intimate home-hosted concerts called Les Domiciles. It also coordinates La Loupe, a network of 37 rural cultural operators in Nouvelle-Aquitaine.

Product overview

Association Musicalarue operates a multi-product cultural ecosystem centered around its annual Festival Musicalarue (36th edition in 2026) - a major music and street arts festival in Luxey. The organization manages Les Cigales performance venue year-round, produces Le Plateau (emerging artist showcase), and runs Les Domiciles (intimate home concerts). Additional offerings include circus workshops for children, EHPAD tour concerts, conference hosting, and year-end galas. The La Loupe network of 37 cultural structures and FestIndés festival grouping extend its reach across Nouvelle-Aquitaine.

Differentiator

Problem solved

Functional benefit

Brands

• Les Cigales: The performance venue managed by the association under delegated public service agreement with the Communauté de Communes Coeur Haute Lande
• Les Domiciles
• Le Plateau
• Les Plus

Products and services

• Festival Musicalarue Annual outdoor music and street arts festival held over 3 days in Luxey, Landes, featuring ~90 music groups and street arts companies across multiple stages, with camping, food, beverage, eco-responsible practices, and free admission for under-10s. Targeted at general public festival-goers.
• Les Cigales Year-round multi-purpose performance venue (salle de spectacle) managed by Musicalarue under a delegation of public service from the Communauté de Communes Coeur Haute Lande. Hosts concerts, dance, circus, comedy, and cultural events, including reduced-pricing family and young-audience shows.
• Le Plateau Annual cultural showcase organized with La Loupe, presenting emerging artists from Nouvelle-Aquitaine across 4 covered stages with professional networking opportunities. The 19th edition (2026) attracts ~3,000 spectators.
• Les Domiciles Intimate concert series bringing live performances into residents' homes across the Coeur Haute Lande territory, with artists performing and dining with the hosts and audience. Priced at €20 per person / €8 for under-10s; reservations required and payment on site.
• Stages jeunes artistes (Circus Workshops) Circus arts workshops for children aged 5-12 during school vacation periods, taught by the Association Française de Cirque Adapté d'Aire-sur-l'Adour, covering juggling, acrobatics, balance, and expression, with shows at Les Cigales.
• EHPAD TOUR Concert series bringing live music (e.g., Les Sans Additif) into nursing homes (EHPAD) across the territory, performing repertoire adapted for elderly residents.
• Accueil de conférences et spectacles Venue hosting service at Les Cigales for conferences and performances by local associations, schools, and organizations, with free access provided to territorial associations.
• La Loupe Network Network of 37 rural cultural operators in Nouvelle-Aquitaine coordinated by Musicalarue, including performance venues, festivals, and combined structures. Mobilizes ~2,000 volunteers and supports artist circulation across the region.
• FestIndés Cooperative grouping of 7 independent festivals (Musicalarue, Pause Guitare, FreeMusic, Cognac Blues Passion, Stéréoparc, Festival de Poupet, Ecaussystèmme) sharing experiences and forming a collective voice for independent festivals.
• Before Events Pre-festival teaser events hosted in neighboring towns (Saint-Médard-en-Jalles, Mont-de-Marsan), featuring blind tests, quizzes, giveaways, and artist appearances to build anticipation for the main festival.
• Galas de fin d'année Year-end gala hosting service for local dance schools and associations at the Les Cigales venue.

Quantifiable outcome

• 3,000 spectators at Le Plateau (19th edition, 2026)
• +4 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Partnerships

18 partnerships are on record, tiered core and minor.

• Fédéchanson (Fédération des Festivals de Chanson Francophone)coreOthersMusicalarue is a member of Fédéchanson, the Federation of Francophone Song Festivals, created on 21 May 2009. The federation includes 30+ festival members across France, Switzerland, Canada (Quebec and New Brunswick), and Belgium. A charter defines shared principles and collective values.
• Fédération Grand'Rue (Arts de la Rue en Nouvelle-Aquitaine)coreOthersGrand'Rue is a federation of street arts professionals in Nouvelle-Aquitaine, bringing together artists, companies, venues, festivals, programmers, and other stakeholders across the 12 departments of the region. Musicalarue is a member.
• Réseau des Indépendants de la Musique (RIM) en Nouvelle-AquitainecoreOthersRIM gathers actors in contemporary music in Nouvelle-Aquitaine around equitable, cooperative, and sustainable development of the music sector. Members work in live performance, recorded music, transmission, media, and structuring.
• Syndicat des Musiques Actuelles (SMA)coreOthersSMA provides legal, social, and fiscal guidance to members, represents the sector in paritarian professional bodies (CNM, Afdas, conventions collectives), and advocates for contemporary music interests with public authorities. Musicalarue participates in SMA's public awareness campaign 'Vous n'êtes pas là par hasard! Festivals, indépendance et diversité.'
• Réseau 535 (Réseau de salles pluridisciplinaires de Nouvelle-Aquitaine)minorOthersRéseau 535 defends a demanding, plural, and popular culture across rural and urban territories, develops solidarity, facilitates the hosting and circulation of professional performances, and supports artistic creation in Nouvelle-Aquitaine.
• Réseau Chaînon (organisateur du Festival Chainon Manquant)minorOthersRéseau Chaînon is built on two principles: artistic spotting and economic development of an equitable and solidary cultural circuit. This networking effort naturally led to the founding of the Festival du Chainon Manquant as an artistic platform connecting artists and programmers.
• La Loupe (Collectif d'opérateurs culturels ruraux de Nouvelle-Aquitaine)coreOthersMusicalarue animates La Loupe, a network of 37 rural cultural operators in Nouvelle-Aquitaine. The collective's shared goal is promoting francophone song and discovering emerging regional artists. Includes 34% performance venues, 27% music/street arts festivals, and 39% both. Coordinates the annual Plateau event (3000 spectators, 19th edition in 2026). ~2000 volunteers mobilized across all member structures. Member structures: ARPÈGES et TRÉMOLOS, ASSONANCES, BASTID'Art, BLACKRAINBOW, BORDEAUX CHANSON, CAFÉMUSIC', CHANTONS SOUS LES PINS, C.R.A.C, DU ROCK MON POTE, ÉCO-LIEU JEANOT, HAPCHOT, ENTRACTE, ÉVÉNEMENTS « À PART », FÉDÉRATION DES CERCLES DE GASCOGNE, FESTIVAL OUVRE LA VOIX, I.D.D.A.C / LES P'TITES SCÈNES, JM FRANCE, L'ACCORDEUR, LA CHRYSALIDE, LA FRAYSE EN CULTURE, LA LOCOMOTIVE, LANDES MUSIQUES AMPLIFIÉES, LES OISEAUX DE PASSAGE, LOS BAMBASITOS, MUSICALARUE, MUSICK À L'AVANCE, MUSIK À PILE, NUITS ATYPIQUES, PARC NATUREL RÉGIONAL DES LANDES DE GASCOGNE, SAC DE BILLES, SCÈNE AUX CHAMPS, SUNSKA FESTIVAL / SOULBEATS MUSIC, TRANS' MUSICALE, UN P'TIT VERS DE DROPT, VILLE D'HENDAYE, VILLE D'ONDRES, XL TOUR, YEARNING MUSIC.
• FestIndés (Regroupement de festivals)coreStrategic or Co-development PartnerFestIndés is a cooperative grouping of independent festivals: Musicalarue, Pause Guitare, FreeMusic, Cognac Blues Passion, Stéréoparc, Festival de Poupet, and Ecaussystème. These territory-based, independently-run festivals collectively share experiences and become a collective voice.
• Les Inouïs du Printemps de BourgescoreGTM or Marketing PartnerMusicalarue is a partner of the iNOUÏS du Printemps de Bourges, France's premier national artist discovery and selection program. The program operates through 28 territorial antennae and 350+ professionals who identify emerging talent. Musicalarue participates as a regional antenna/selector for new artistic talent.
• Communauté de Communes Coeur Haute LandecoreStrategic or Co-development PartnerMusicalarue operates under a delegation of service public from the Communauté de Communes Coeur Haute Lande to manage the Les Cigales venue and deliver year-round cultural programming across the territory.
• Festik (Ticketing Platform)coreTechnology or IntegrationPrimary online ticketing platform for festival. Handles ticket sales, passes, and ticket resale via the Salto platform.
• Pass CultureminorGTM or Marketing PartnerPass Culture integration enables 15-18 year-olds to access festival tickets through the app.
• Sea CleanerminorOthersSea Cleaner association is present at the festival to raise awareness about environmental topics, including cigarette butt recycling, as part of Musicalarue's eco-responsible (RSO) commitments.
• RECYCLÉO (Cigarette recycling)minorOthersRECYCLÉO mégo cigarette recycling program collects festival cigarette butts for recycling into PavécO ceramic paving tiles.
• Addictions France, Planning Familial, La Source, Centre Hospitalier LaynéminorOthersPrevention point at festival (near Espace Pin) provides information on hearing risks, prevention, HIV/STI, addictive behaviors, with alcootests and children's hearing protection. Partner organizations contribute materials and expertise.
• Association Française de Cirque Adapté (AFCDA) d'Aire-sur-l'AdourminorStrategic or Co-development PartnerPartner for circus arts workshops (stages de cirque) for children aged 5-12 during school holidays. AFCDA provides circus instruction including juggling, acrobatics, balance, and expression, with performances held at Les Cigales venue.
• Jeunesses Musicales de France (JM France)minorStrategic or Co-development PartnerJM France, recognized as a public utility association for 80 years, works to make music accessible to children and youth, especially in underserved territories. Musicalarue hosts two JM France sessions for students of the territory (27 February & 3 March 2025).
• CNAREP Sur le PontminorStrategic or Co-development PartnerCNAREP Sur le Pont supported the Caus'Rue project (democratic gymnastics show) at the festival.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Les Vieilles Charrues: Largest music festival in France, organized as a nonprofit association; comparable in nonprofit governance, multi-day outdoor festival format, and dependence on volunteers, though operating at significantly larger scale.
• Festival de Poupet: Independent French music festival and FestIndés member; directly comparable as a territorial summer music festival of similar scale and independent governance model.
• Festival du Chainon Manquant: Festival organized by Réseau Chaînon (a partner of Musicalarue) focused on artist discovery and emerging talent showcasing; comparable through shared Réseau Chaînon affiliation and similar emerging-artist programming philosophy.
• Pause Guitare: Independent music festival in southwest France and fellow FestIndés member; comparable as a similarly-sized territorial festival pooling advocacy with Musicalarue under the FestIndés coalition.
• Francofolies de la Rochelle: Major French francophone music festival; comparable in focus on francophone chanson programming and as a member of the Fédéchanson federation alongside Musicalarue.
• Stéréoparc: Independent French music festival and FestIndés coalition member; directly comparable multi-day summer event with similar independent-operator profile.
• Ecaussystème: Independent music festival in rural Nouvelle-Aquitaine and FestIndés coalition member; highly comparable as a similarly-sized rural festival operating with limited staff and strong community roots.
• Nuits Atypiques: Independent festival member of La Loupe network alongside Musicalarue; directly comparable as a similarly-sized Nouvelle-Aquitaine festival with shared network coordination and emerging-artist programming focus.
• Cognac Blues Passion: Long-running French music festival and FestIndés coalition member; comparable in independent-festival positioning, multi-day format, and shared advocacy for independent festival economics.

Broad incumbents

• Printemps de Bourges: Premier French music festival and organizer of the national Inouïs artist discovery program (in which Musicalarue is a regional partner); operates as a much larger incumbent in the same ecosystem with broader programming and national reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/musicalarue
• Instagraminstagram.com/musicalarue
• LinkedInlinkedin.com/company/association-musicalarue

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Association Musicalarue