Music Matters Entertainment

Name

Music Matters Entertainment

Legal name

Music Matters Entertainment

Website

https://musicmattersentertainment.net

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Entertainment Booking Services

NAICS

Performing Arts Companies (7111), Musical Groups and Artists (711130)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Talent Booking Agencies (Live Performance) (MPAIAGAB)

akta.pro secondary industries

Live Music Booking (Bands, Soloists, DJs) (HSACAHAA), Concerts & Music Festivals (THAJAFAA)

Keywords

• Entertainment booking services
• Live music booking
• Band booking agency
• Event entertainment booking
• Music talent booking

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Entertainment Booking Commissions: The company earns revenue by booking professional entertainment for events including corporate events, fairs, festivals, casinos, night clubs, benefits, colleges, reunions, private parties, weddings, concerts and special events. Revenue comes from commissions on bookings made for clients.
2. Event Services: Additional revenue streams include event promotions, production services, event planning, consulting, and graphics services for booked events.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Music Matters Entertainment is an Atlanta-based entertainment booking agency that books professional musicians and bands for corporate events, fairs, festivals, casinos, nightclubs, benefits, colleges, reunions, private parties, weddings, concerts, and other special events across the Southeast United States. The company supplements core booking with event promotions, production support, event planning, consulting, and graphics services, delivered through a hands-on, relationship-driven approach.

Product overview

Music Matters Entertainment operates as a single, unified entertainment booking service offering. The company provides end-to-end entertainment solutions including booking professional musicians and bands for events, event promotions, production support, event planning, consulting, and graphics services. The core offering is artist booking, with supplementary services bundled around event management and promotion. The company serves corporate events, festivals, private parties, weddings, and concerts across the Southeast United States.

Differentiator

Problem solved

Functional benefit

Products and services

• Entertainment Booking Services
• Event Promotions
• Production Services
• Event Planning
• Consulting Services
• Graphics Services

Named customers6 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Georgia Allman Brothers Band Association (GABBA)coreStrategic or Co-development PartnerGABBA is a membership organization for Allman Brothers Band fans and supporters. Music Matters Entertainment has worked with GABBA on GABBA Fest events and shares a connection to the Southern rock/blues music scene in Georgia.
• Georgia Music FoundationminorStrategic or Co-development PartnerGeorgia Music Foundation supports music education and preservation in Georgia. Music Matters Entertainment has worked with the foundation as part of their commitment to the Georgia music community.
• The Otis Redding FoundationminorStrategic or Co-development PartnerThe Otis Redding Foundation supports music education. Music Matters Entertainment has provided entertainment for foundation events supporting the music community.
• Hittin' The NotecoreChannel Partner/ Reseller/ DistributorHittin' The Note is a music retail store in Athens, GA. They carry a full line of Music Matters Entertainment artists and serve as a retail distribution channel for MME talent. The partnership includes endorsement of Terry Reeves and the company's commitment to musicians and music.
• Georgia Theatre (Athens, GA)coreChannel Partner/ Reseller/ DistributorGeorgia Theatre is a historic music venue in Athens, GA. Music Matters Entertainment has booked artists for performances at this venue.
• Smith's Olde Bar (Atlanta, GA)coreChannel Partner/ Reseller/ DistributorSmith's Olde Bar is a prominent Atlanta music venue. Music Matters Entertainment has booked artists for performances at this venue.
• John Jarrard FoundationminorStrategic or Co-development PartnerJohn Jarrard Foundation supports music industry causes. Music Matters Entertainment has worked with the foundation as part of their community involvement.
• Blue Duck EventsminorChannel Partner/ Reseller/ DistributorEvent production company. Music Matters Entertainment has partnered with Blue Duck Events for event bookings.
• Blue Star ConnectionminorChannel Partner/ Reseller/ DistributorMusic-related organization. Music Matters Entertainment has worked with Blue Star Connection on events.
• Brilliant ProductionscoreChannel Partner/ Reseller/ DistributorMusic production company. Music Matters Entertainment has worked with Brilliant Productions on joint bookings for artists including Randall Bramblett, Webb Wilder, and Yonrico Scott.
• Crescent Moon EntertainmentminorChannel Partner/ Reseller/ DistributorEntertainment company. Music Matters Entertainment has partnered with Crescent Moon Entertainment for event bookings.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Buddy Lee Attractions: Nashville-based talent booking agency of comparable size and business model, booking live entertainment for corporate events, fairs, festivals, and private functions across the US. Operates in the same commission-based live-booking category as Music Matters Entertainment.
• The M Agency: Boutique booking and artist management agency representing Southern and roots-music talent for festivals, corporate events, and venues. Closely mirrors Music Matters Entertainment's regional roots-music focus and event-booking model.
• Nashville Booking Agency: Tennessee-based talent booking agency booking bands and musicians for events across the Southeast and nationally. Direct regional competitor with similar artist rosters in country, rock, and blues.
• Pure Talent Entertainment: Entertainment booking agency booking bands and performers for corporate events, weddings, festivals, and private parties. Operates in the same horizontal booking segment with similar commission-based economics.
• Variety Artists Booking Agency: Independent entertainment booking agency booking bands and performers for corporate events, fairs, festivals, and private celebrations. Comparable size and business model, with a similar Midwest/South customer footprint.

Broad incumbents

• Creative Artists Agency (CAA): Global entertainment and sports agency representing musicians and booking live performances for corporate clients, festivals, and brand activations. Adjacent competitor in the same end market with vastly greater scale.
• William Morris Endeavor (WME): One of the largest global talent and entertainment agencies, with a music division that books artists for tours, festivals, and corporate events. Competes with MME for higher-end corporate and festival bookings at national scale.
• Paradigm Talent Agency: Major full-service talent agency with a live music booking division serving corporate events, festivals, and venues at national scale. Overlaps with MME on the live performance booking side but operates far more broadly across comedy, literary, and speakers.

Emerging players

• GigSalad: Online marketplace connecting event hosts with local entertainers and bands. Represents a tech-enabled alternative to traditional booking agencies like MME, with self-serve booking that competes on convenience and price for SMB/private clients.
• Global Music Group / Global Entertainment Group: Boutique live entertainment and artist booking firm focused on event-based bookings for corporate and private clients. Comparable in scale and service scope, though newer and less regionally anchored.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/music-matters-entertainment

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Music Matters Entertainment