University Productions, University of Michigan
University Productions is the performing arts production arm of the University of Michigan's School of Music, Theatre & Dance, presenting live, livestreamed, and recorded concerts, operas, plays, and dance productions for students, patrons, and the public.
- Company typePublic
- Founded-
- HeadquartersAnn Arbor, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What University Productions, University of Michigan does
University Productions is the production and presentation arm of the University of Michigan School of Music, Theatre & Dance (SMTD), based in Ann Arbor, Michigan at the E.V. Moore Building (1100 Baits Dr.). It organizes and delivers a portfolio of live, livestreamed, and recorded performing arts productions including instrumental ensembles, choirs, dance showings, operas, plays, musicals, and concerts staged primarily at SMTD venues such as the Walgreen Drama Center and the Earl V. Moore Building. The department supports and complements academic degree programs, research initiatives (American Music Institute, U-M Gershwin Initiative, Center for World Performance Studies, Creativity & Consciousness Studies), research collections (Stearns Collection of Musical Instruments, Music Library), and annual performance competitions (SMTD Concerto Competition, Briggs Chamber Music Competition, George Shirley Vocal Competition).\n\nIts product surface extends beyond the core performance platform into a broad engagement and outreach ecosystem: youth programs (MPulse Summer Performing Arts Institutes, Michigan Youth Ensembles, Pre-College Program, Piano Pedagogy Laboratory Program, MDance), adult continuing education workshops (Wind Conducting Workshop, Choral Conducting Symposium, String Educators Workshop, Singing Down the Barriers, Voices Valiant adult choir, Michigan Movement Performance Projects), and community programs (Michigan Artist Citizens, M-STARS, JumpStart Theatre). Distribution spans in-person ticketed performances, livestream broadcasts, on-demand YouTube recordings (@UMICHSMTD), and Flex Series Ticket Packages for multi-show purchases. Ticketing is handled through a dedicated digital platform at tickets.smtd.umich.edu, with marketing delivered via the SMTD website, email newsletter, social media (Instagram, Facebook, LinkedIn, Spotify), and the Michigan Muse magazine.\n\nAs a department within a public research university governed by the Regents of the University of Michigan, University Productions does not operate as an independent commercial entity. Revenue is generated primarily through ticket sales and program fees, with operating support drawn from university allocations, tuition, and donor contributions — including the Look to Michigan campaign and structured giving societies (Elbel Club, Friends of Dance, Musical Theatre, Opera, Theatre & Drama). Specific financial figures are not publicly disclosed.
University Productions, University of Michigan firmographics
Firmographics- Name
- University Productions, University of Michigan
- Legal name
- University Productions, University of Michigan (School of Music, Theatre & Dance)
- Website
- https://music.umich.edu
- Company type
- Public
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- University Productions is the performing arts production arm of the University of Michigan's School of Music, Theatre & Dance, presenting live, livestreamed, and recorded concerts, operas, plays, and dance productions for students, patrons, and the public.
- Ownership category
- akta.pro rank
University Productions, University of Michigan industry classification
Industry- Product category
- Performing Arts Education & Production
- NAICS
- Performing Arts Companies (7111), Theater Companies and Dinner Theaters (711110), Other Performing Arts Companies (711190), Musical Groups and Artists (711130), Dance Companies (711120)
- SIC
- Services-Motion Picture & Video Tape Production (7812)
- akta.pro primary industry
- Performing Arts Centers & Presenters (Programming/Booking) (MPAGABAM)
- akta.pro secondary industries
- Theatre Education, Training & Conservatories (MPAGABAN), Performing Arts Colleges (Theatre, Dance, Musical Theatre) (EDAHAJAD), University & Educational Venue Operations (Auditoriums, Campus Arenas) (MPAGALAI), Performing Arts Programs (Band, Choir, Orchestra, Theater) (EDAJAJAE)
Keywords
Where University Productions, University of Michigan is headquartered
LocationHeadquarters
- HQ city
- Ann Arbor
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
University Productions, University of Michigan business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others
Distribution channels4 records
Marketing channels5 records
University Productions, University of Michigan product offering
Product offeringCore offering
University Productions is the production arm of the University of Michigan School of Music, Theatre & Dance (SMTD), responsible for staging fully produced concerts, operas, plays, musicals, and dance productions performed at SMTD venues and delivered via livestream and recorded YouTube content. The portfolio is supported by paid youth and adult training programs, performance competitions, research collections, and academic degree programs in music, theatre, and dance.
Product overview
University Productions operates within the University of Michigan School of Music, Theatre & Dance (SMTD) as the production arm for performing arts events. The portfolio consists of a core performance platform presenting live and livestreamed concerts, dance productions, operas, plays, and musicals through digital ticketing systems, supported by an archive of performance recordings on YouTube. This core is augmented by youth programs (MPulse Summer Institutes, Michigan Youth Ensembles, Pre-College Program, Piano Pedagogy Laboratory, MDance), adult continuing education workshops (Wind Conducting, Choral Conducting, String Educators, Movement, Singing programs), community outreach (Michigan Artist Citizens, M-STARS, JumpStart Theatre), research collections (Stearns Collection, Music Library), and annual performance competitions. Academic degree programs provide the educational foundation, with Michigan Muse magazine serving as the publication channel for news and alumni updates.
Differentiator
Problem solved
Functional benefit
Products and services
- SMTD Performances & Events
Companies that use University Productions, University of Michigan
Customer profileSegments2 records
Ideal customer profiles4 records
University Productions, University of Michigan technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
University Productions, University of Michigan partnerships and signals
Strategic signalRecent moves5 records
Expansion highlights5 records
University Productions, University of Michigan competitors and assessment
Company assessmentDirect peers
- Yale School of Drama: Premier graduate-level professional school within Yale University producing theater, musical theater, and drama programming. Comparable as a university-housed performing arts program with ticketed productions, conservatory-style training, and audience-facing performance seasons.
- Carnegie Mellon School of Drama: Top-ranked university drama program producing multiple mainstage productions annually. Comparable to SMTD's theatre and drama arm as an academic unit within a research university with a strong production calendar and conservatory-style training.
- NYU Tisch School of the Arts: NYU's professional performing arts school offering degree programs in drama, musical theatre, dance, and design with extensive production programming. Directly comparable as a university school combining conservatory-style training with public performances and youth outreach.
- Peabody Institute (Johns Hopkins): Conservatory-style music school embedded in a top-tier research university, producing concerts and performances and operating youth programs. Comparable to SMTD's music and broader performing arts training mission.
- Indiana University Jacobs School of Music: One of the largest and most comprehensive university music schools in the U.S., producing hundreds of performances annually. Directly comparable to U-M SMTD as a public-research-university-affiliated performing arts school with broad music/theatre/dance programming and youth/adult outreach.
- The Juilliard School: Premier conservatory for performing arts with a robust public performance season across music, dance, and drama. Comparable as a leading performing arts institution combining rigorous training with public-facing productions and outreach programs.
- University of Cincinnati College-Conservatory of Music: Major U.S. performing arts school within a public research university, offering music, theatre, and dance programs with public productions. Comparable to U-M SMTD in scale, public-university setting, and breadth of disciplines.
- Northwestern University School of Communication: University of Northwestern's performing arts unit housing theatre, music, and dance programs with regular public productions. Comparable as a Big Ten peer university school producing live performances, youth programs, and research-driven programming.
Emerging players
- Interlochen Center for the Arts: Premier performing arts training institution with a K-12 academy, summer camps, and public performance programming. Comparable to SMTD's youth programs (MPulse, Michigan Youth Ensembles) and Pre-College Program for pipeline training and public performances.
Broad incumbents
- Lincoln Center for the Performing Arts: Major multi-venue performing arts presenter producing theater, music, dance, opera, and educational programming at scale. Comparable to U-M SMTD as a performing arts presenter/producer, but operates as a commercial nonprofit venue operator at significantly larger scale.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks4 records
Key highlights5 records
Customer concentration
University Productions, University of Michigan social profiles
Digital presenceUniversity Productions, University of Michigan financial estimates
Financial estimateRevenue estimate
Valuation estimate
University Productions, University of Michigan leadership team
Management profileNumber of profiles
University Productions, University of Michigan funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
University Productions, University of Michigan M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about University Productions, University of Michigan
What does University Productions, University of Michigan do?
University Productions is the production arm of the University of Michigan School of Music, Theatre & Dance (SMTD), responsible for staging fully produced concerts, operas, plays, musicals, and dance productions performed at SMTD venues and delivered via livestream and recorded YouTube content. The portfolio is supported by paid youth and adult training programs, performance competitions, research collections, and academic degree programs in music, theatre, and dance.
Is University Productions, University of Michigan a public or private company?
University Productions, University of Michigan is a public company. It is classified as state government owned and is currently operating.
When was University Productions, University of Michigan founded?
University Productions, University of Michigan was founded in -1. It employs 11 to 50 people.
Where is University Productions, University of Michigan based?
University Productions, University of Michigan is headquartered in Ann Arbor, United States, in the North America region.
Who are University Productions, University of Michigan's main competitors?
Direct peers on record are Yale School of Drama, Carnegie Mellon School of Drama, NYU Tisch School of the Arts, Peabody Institute (Johns Hopkins), Indiana University Jacobs School of Music, The Juilliard School, University of Cincinnati College-Conservatory of Music and Northwestern University School of Communication. Interlochen Center for the Arts is listed as an emerging player. Lincoln Center for the Performing Arts is listed as a broad incumbent.
Does University Productions, University of Michigan have an API?
No public API is recorded for University Productions, University of Michigan.
What industry is University Productions, University of Michigan in?
University Productions, University of Michigan's product category is Performing Arts Education & Production. Its primary akta.pro industry code is MPAGABAM, Performing Arts Centers & Presenters (Programming/Booking), with a secondary code of MPAGABAN, Theatre Education, Training & Conservatories. Its NAICS code is 7111 and its SIC code is 7812.