FESTIVAL MUSILAC

What FESTIVAL MUSILAC does

FESTIVAL MUSILAC operates an annual four-day music festival on the Esplanade du Lac at Aix-les-Bains, France, founded in 2002 and now in its 22nd edition. The festival runs across three stages with approximately 50 concerts, drawing headliners spanning pop, rock, electronic, and French artists (Katy Perry, Gorillaz, Jamiroquai, Orelsan, Bigflo & Oli, Charlotte Cardin). Core product is tiered multi-day festival access (1-day €79 through sold-out 4-day €219), complemented by a €29 lakeside camping pass accommodating 3,000 attendees, a €199 VIP Terrasse Lac experience, shuttle services from Chambéry, and an on-site food and beverage village.

The technology stack is built around third-party platforms: Weezevent handles ticketing and order management, WeezPay powers a wristband-based cashless payment system that doubles as access credential, and Meetch underwrites refund insurance at checkout. Safety is delivered through the Safer anti-harassment app with 40 trained volunteers and a three-tier reporting workflow. Distribution combines direct online sales via Weezevent with Pass Culture and Pass Région integrations, an in-person regional ticket office, and corporate Comité d'Entreprise channels.

Revenue is generated across one-time ticket sales (multi-day passes, camping, VIP), on-site transaction economics from cashless spending at bars, food, and merchandise outlets, shuttle fees, and ancillary services including dog daycare and accessibility programming. The festival operates as a French association (loi 1901) with a 17-person core staff supplemented by nearly 500 volunteers; a related Fonds de Dotation Musilac manages environmental, accessibility, and social-inclusion initiatives. Strategic partnerships with Région Auvergne-Rhône-Alpes, Zicomatic, Enedis, Engie, and local service providers anchor both operational delivery and brand positioning as the #1 pop-rock festival in Auvergne-Rhône-Alpes.

Name

FESTIVAL MUSILAC

Legal name

FESTIVAL MUSILAC

Website

https://musilac.com

Company type

Private

Founded year

2002

Operating status

Operating

Short description

Festival Musilac is a French association operating an annual four-day pop-rock music festival in Aix-les-Bains on Lake Bourget, serving tens of thousands of attendees across tiered day passes, camping, VIP, and cashless on-site spending.

Ownership category

akta.pro rank

Product category

Live Music Festival Events

NAICS

Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320), Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Festival & Event Producers/Organizers (MPAIAFAC)

Keywords

• Music festival tickets
• Live concert events
• Pop rock festival
• Cashless event payments
• Festival hospitality

Headquarters

HQ city

Grenoble

HQ country

France

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Technology or R&D, Personnel, Others

Revenue model

1. Ticket Sales: The primary revenue stream comes from festival passes sold at tiered pricing: Pass 1 Jour (€79), Pass 2 Jours (€149), Pass 3 Jours (€189), and Pass 4 Jours (€219). Additional revenue from accessibility tickets at reduced rates.
2. Camping Fees: On-site camping access sold as separate passes at €29 flat rate, regardless of number of nights. The camping accommodates approximately 3,000 attendees with facilities including afters, calm zones, and direct lake access.
3. Cashless Spending: Revenue generated from on-site spending through the cashless payment system including bars, food vendors, merchandise stands, and village outlets. Cashless accounts can be recharged during the festival.
4. VIP Experiences: Premium 'Terrasse Lac' VIP experience offered at €199, including dedicated entry, premium viewing location near the Lac stage, and access to the backstage bar with artists and production teams.
5. Shuttle Services: Paid shuttle service from Chambéry city center to the festival site, available on a reservation basis with round-trip flexibility.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Festival Musilac is a 4-day annual pop-rock music festival held at the Esplanade du Lac in Aix-les-Bains, France, selling tiered multi-day festival passes (Pass 1 Jour at €79 through Pass 4 Jours at €219) that grant access to 3 stages and approximately 50 concerts. Revenue is layered with paid add-ons including lakeside camping (€29), the Terrasse Lac VIP experience (€199), on-site cashless wristband top-ups, Chambéry shuttle transport, and reduced-rate accessibility passes. Ticketing, payments, and access control are delivered through Weezevent/WeezPay technology.

Product overview

FESTIVAL MUSILAC is a 4-day music festival held annually in Aix-les-Bains, France. The product portfolio centers on the core Festival Pass (1-4 days) which grants access to multiple stages and performances. The festival operates on a cashless payment system where attendees load funds onto wristbands. Add-on services include Camping Pass, VIP Terrasse Lac experience, Shuttle services, and Ticket Resale platform. Accessibility services (reduced PSH rates, platforms, magnetic loops, vibrating vests) and the Safer safety reporting app are also offered. Additional offerings include Meetch refund insurance, the Festival Village with food/beverage vendors, and dog daycare. Ticketing is powered by Weezevent, cashless payments by WeezPay, and safety by the Safer app.

Differentiator

Problem solved

Functional benefit

Brands

• Fonds de Dotation Musilac: A dotation fund (fonds de dotation) associated with the festival, working on environmental, accessibility, and social responsibility initiatives including sustainable development, accessibility for people with disabilities, and insertion/employment programs.

Products and services

• Festival Pass (1-4 day multi-tier) Tiered general-admission festival passes for 1 to 4 consecutive days of live music access across 3 stages and ~50 concerts (Pass 1 Jour €79, Pass 2 Jours €149, Pass 3 Jours €189, Pass 4 Jours €219). Sold primarily to individual consumers and CE/CSE groups through the Weezevent widget and Pass Culture / Pass Région channels.
• Camping Pass Flat-rate access to the official lakeside campsite open for the duration of the festival (July 8-13), valid regardless of the number of nights stayed. Targets budget-conscious festival-goers and is purchased as an add-on to a festival pass.
• Terrasse Lac VIP Experience Premium VIP package providing dedicated entry, enhanced viewing location near the Lac stage, and access to a backstage bar where attendees can interact with artists and production teams. Sold as an upsell to multi-day festival-goers.
• Chambéry Shuttle Service Reservation-based paid shuttle bus service between Chambéry city center and the festival site, with flexible return timing within operating hours. Sold to festival attendees arriving by public transport or staying in Chambéry.
• Cashless Wristband Payment Account Pre-loaded wristband account that doubles as festival access and as a contactless payment instrument across all on-site vendors. Users can top up before arrival or at on-site cashless banks, check balances, and request refunds through an online portal.

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Feature1 record

Partnerships

15 partnerships are on record, tiered core and minor.

• Région Auvergne-Rhône-AlpescoreStrategic or Co-development PartnerRegional government partner providing funding support and co-organizing the Tremplin emerging artist competition. The Tremplin allows 1 regional artist per day to perform during the festival, with significant visibility for 20 pre-selected artists and 4 winners annually.
• ZicomaticcoreStrategic or Co-development PartnerChambéry-based association fighting isolation of people with disabilities through music. Partnership since over 10 years inviting 100+ people with disabilities to the festival annually. Also provides vibrating vests for deaf attendees.
• Ninkasi Musik LabminorStrategic or Co-development PartnerMusic incubator providing 18-month support programs for Tremplin competition winners, offering professional development and industry mentorship.
• EnediscoreStrategic or Co-development PartnerElectricity grid operator partnership enabling the 2025 transition to direct grid power for main stages, eliminating 14+ generators. First for a large-capacity festival.
• EngiecoreStrategic or Co-development PartnerEnergy provider supplying green electricity to the festival since 2024 as part of environmental sustainability commitments.
• ESAT des Papillons BlancsminorStrategic or Co-development PartnerVocational rehabilitation center whose beneficiaries participate as volunteers in festival operations, promoting social inclusion.
• Société des Eaux d'Aix-les-BainsminorStrategic or Co-development PartnerLocal mineral water company providing drinking water sourced within 5km of the festival site, supporting sustainable water distribution initiatives.
• Fibr'EthikminorStrategic or Co-development PartnerSaint-Pierre d'Albigny-based association creating social and professional reintegration opportunities by recycling festival signage materials into clothing and objects.
• Safer (Anti-Harassment Initiative)coreStrategic or Co-development PartnerSafety initiative using dedicated app allowing festival-goers to report harassment or discomfort. 40 trained volunteers provide support and intervention, with 3-level severity reporting system.
• Aix-les-Bains Riviera des Alpes Tourism OfficecoreGTM or Marketing PartnerJoint promotional activities and information sharing with the regional tourism authority, contributing to €2.7 million in direct economic impact.
• Les Amis des BêtesminorStrategic or Co-development PartnerAnimal refuge offering free pet boarding during the festival, allowing festival-goers to safely leave dogs while attending concerts.
• GRDF and Lely EnvironnementminorStrategic or Co-development PartnerBiogas partnership converting festival organic waste into green gas used for heating and cooking, and fertilizer for soils.
• EMIC (Ecole de Management des Industries Créatives)minorStrategic or Co-development PartnerEducational partnership from 2023-2025 involving guest lectures by festival team members and student visits, supporting industry talent development.
• INSEEC ChambéryminorStrategic or Co-development PartnerBusiness school partnership providing educational opportunities and industry connections for students interested in festival management.
• WeezeventcoreTechnology or IntegrationTicketing platform provider for online ticket sales and cashless payment processing, including wristband RFID functionality and order management.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Hellfest Open Air: France's largest music festival, held annually in Clisson. Directly comparable to Musilac as a multi-stage, multi-day live music event organizer serving French audiences with tiered ticketing, camping, and international headliners; however, Hellfest operates at materially larger scale and skews toward metal/rock.
• Festival des Vieilles Charrues: Largest music festival in France by attendance, held annually in Carhaix, Brittany. Directly comparable to Musilac in business model (non-profit association, multi-stage, tiered ticketing, camping) and customer base (French festival-goers), though at significantly larger scale and broader genre mix.
• Les Eurockéennes de Belfort: Major French music festival held on the Malsaucy lake peninsula in Belfort. Directly comparable as a lakeside, multi-stage music festival organizer with similar international-pop-rock programming and association structure, serving French audiences with tiered ticketing.
• Solidays: Paris-based music festival organized by Solidarité SIDA, focused on solidarity and social causes. Comparable to Musilac as a multi-stage French music festival with tiered ticketing, VIP offerings, and strong NGO/CSR partnerships; serves a different metropolitan audience but operates an analogous non-profit festival model.
• Garorock: Annual multi-day music festival in Marmande, southwest France. Directly comparable multi-stage music festival operating a similar tiered ticketing, camping, and international headliner model within the French regional festival segment that Musilac competes in.
• Main Square Festival: Music festival in Arras, northern France, organized by Live Nation. Directly comparable as a multi-stage, multi-day music festival with international headliners, tiered ticketing, and VIP experiences targeting French audiences — a direct competitor for headline acts and tour routing.
• Download Festival France: France edition of the global Download Festival, held at Paris Expo. Comparable multi-stage music festival with tiered ticketing and camping; competes for similar pop-rock and international audiences, though more indoor/urban venue format than Musilac's lakeside outdoor model.

Regional players

• Festival de Nîmes: Concert series held in the Nîmes arena featuring international headliners. Comparable as a French ticketed live-music event organizer with similar international artist programming, though it operates as an arena series rather than a multi-day outdoor camping festival like Musilac.

Broad incumbents

• Live Nation France: Global live entertainment promoter with French operations including festival ownership (e.g., Main Square Festival, Garorock). Comparable as a concert and festival promoter with overlapping headliner booking activity, but operates at portfolio scale across all live formats, not as a regional festival specialist like Musilac.

Others

• Weezevent: French ticketing and cashless payment platform that powers Musilac's online sales, camping passes, cashless wristbands (WeezPay), and shuttle reservations. Comparable as a technology/infrastructure provider tightly coupled to Musilac's GTM rather than as a competing festival; ecosystem dependency rather than direct competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FESTIVAL MUSILAC