Mustard

Mustard is a Bengaluru-based direct-to-consumer women's fashion e-commerce brand selling topwear, bottomwear, festive, and winterwear collections with proprietary Indian body-type sizing from XS to 6XL through its website, five Indian physical stores, and international shipping.

Company typePrivate
Founded-
HeadquartersBengaluru, India
Headcount101–250
GTM typeB2C
OfferingHardware or Manufacturing

What Mustard does

Mustard (Mustard Clothing Company Pvt. Ltd.) is a Bengaluru-based direct-to-consumer women's fashion brand operating primarily through its e-commerce site mustardfashion.com, complemented by five physical retail stores in India and international shipping. The company retails an active catalog of 1,509 SKUs across topwear, bottomwear, festive, and winterwear categories, with a proprietary Indian body-type sizing system spanning XS to 6XL that addresses a structural fit gap left by Western-dominant fashion sizing in the Indian market.

The business model is straightforward omnichannel D2C apparel retail: Mustard designs, sources, and sells its own branded women's clothing directly to end consumers, capturing full margin versus wholesale intermediaries. Go-to-market combines a transactional e-commerce storefront with physical stores that likely serve as discovery, trial, and returns nodes, and the international shipping extension broadens the addressable base to overseas Indian-diaspora customers. Individual buyer testimonials across Indian cities indicate a fragmented mass-market consumer base with no enterprise or B2B anchor accounts.

As of the input, Mustard appears to be a bootstrapped, organically grown operator with 107 employees and no disclosed funding rounds, acquisitions, partnerships, or AI/technology stack. Its core defensible asset is the proprietary Indian body-type fit framework; beyond that, the company competes on assortment, seasonal relevance, and channel presence in a crowded Indian D2C fashion landscape.

Mustard firmographics

Firmographics

Name: Mustard
Legal name: Mustard Clothing Co.Pvt.Ltd
Website: https://mustardfashion.com
Company type: Private
Operating status: Operating
Headcount range: 101–250 employees
Short description: Mustard is a Bengaluru-based direct-to-consumer women's fashion e-commerce brand selling topwear, bottomwear, festive, and winterwear collections with proprietary Indian body-type sizing from XS to 6XL through its website, five Indian physical stores, and international shipping.
Ownership category
akta.pro rank

Mustard industry classification

Industry

Product category: Women's Apparel
NAICS: Clothing and Clothing Accessories Retailers (458110), Apparel Manufacturing (315), Cut and Sew Apparel Manufacturing (3152), Apparel Accessories and Other Apparel Manufacturing (3159)
SIC: Retail-Women's Clothing Stores (5621), Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Women's, Misses', And Juniors Outerwear (2330)
akta.pro industry: PRIMARYCRAAABAK
Modest & Religious Apparel Retail
Consumer Products & Retail/Apparel, Footwear & Accessories/Apparel Retail (Specialty & Mass)
SECONDARYIMAOAEAE
Tops & Shirts Cut & Sew (T-Shirts/Shirts/Blouses)
Industrials, Manufacturing & Construction/Textiles, Apparel & Leather Manufacturing/Apparel Manufacturing (Cut & Sew)
SECONDARYCRAAAAAI
Outerwear & Cold-Weather Apparel Manufacturers
Consumer Products & Retail/Apparel, Footwear & Accessories/Apparel Brands & Manufacturing

Keywords

Women's apparel
Ethnic wear
Fusion clothing
Plus size fashion
E-commerce fashion

Where Mustard is headquartered

Location

Headquarters

HQ city: Bengaluru
HQ country: India
HQ region: Asia

Offices2 records

Markets served

Mustard business model

Business model

GTM type: B2C
Offering type: Hardware or Manufacturing
Cost components: Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

Direct E-commerce Sales: Direct-to-consumer online retail sales of women's clothing and accessories through mustardfashion.com. Customers purchase individual items at listed prices with options for cash on delivery, credit/debit cards, and online payments.

Pricing tiers

Model	Billing	Price
Unit Pricing	Pay-as-you-go	Individual product pricing with volume discounts

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Mustard product offering

Product offering

Core offering

Mustard designs, manufactures, and retails women's ethnic and fusion-ready-to-wear garments—including kurtas, kurtis, dresses, tops, shirts, palazzos, jeans, sharara/garara sets, and winterwear—through its own e-commerce platform and physical stores. The collection is built around proprietary size dimensions tailored for Indian body types and spans an inclusive range from XS to 6XL across every category.

Product overview

Mustard (Mustard Fashion) is a women's apparel e-commerce platform and garment manufacturing company based in Bengaluru, India, operated by Mustard Clothing Company Pvt. Ltd. The company designs and sells ready-to-wear garments for women across a size range from XS to 6XL, with its own size dimensions tailored for Indian body types. The product portfolio is organized around five main categories: Topwear (dresses, kurtas and kurtis, tops and tunics, shirts, Co-Ord Sets, dupattas and stoles, kaftans), Bottom Wear (trousers, palazzos, leggings, jeans, skirts), Festive Collection (curated occasion-wear), Winterwear (jackets, sweaters, winter tops), and Sale/clearance merchandise. Key sub-brands and featured collections include New Arrivals, Bestsellers, Kurta Sets (complete outfit sets), Co-Ord Sets (coordinated top-bottom pairings), Sharara and Garara, and the End of Season Sale. The company operates exclusively as an online retail platform with physical store locations in India and does not offer a public API, SDK, or any AI/ML-powered features.

Differentiator

Problem solved

Functional benefit

Products and services

Topwear
Bottom Wear
Festive Collection
Winterwear
Kurta Set
Co-Ord Sets

Quantifiable outcome

Size range from XS to 6XL across every category
+2 more outcomes

Companies that use Mustard

Customer profile

Named customers10 records

Segments2 records

Ideal customer profiles2 records

Mustard technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Feature3 records

Mustard partnerships and signals

Strategic signal

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Mustard competitors and assessment

Company assessment

Market position

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

Mustard financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Mustard leadership team

Management profile

Number of profiles

Mustard funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Mustard M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mustard

What does Mustard do?

Is Mustard a public or private company?

Mustard is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was Mustard founded?

Mustard was founded in -1. It employs 101 to 250 people.

Where is Mustard based?

Mustard is headquartered in Bengaluru, India, in the Asia region.

How does Mustard make money?

One revenue line is on record: direct E-commerce Sales.

Does Mustard have an API?

No public API is recorded for Mustard.

What industry is Mustard in?

Mustard's product category is Women's Apparel. Its primary akta.pro industry code is CRAAABAK, Modest & Religious Apparel Retail, with a secondary code of IMAOAEAE, Tops & Shirts Cut & Sew (T-Shirts/Shirts/Blouses). Its NAICS code is 458110 and its SIC code is 5621.