What Mutual Inc. does

Mutual, Inc. is a privately held financial advisory firm headquartered in Farmingville (Ronkonkoma), New York, with 17 employees and approximately $1.95 billion in assets under management. The firm operates as a PlanMember Financial Center, with its advisors registered as representatives of PlanMember Securities Corporation (PSEC), a FINRA/SIPC-registered broker-dealer and investment adviser that supplies custody, compliance, and back-office infrastructure. PlanMember Financial Corporation, based in Carpinteria, California, provides the technology platform, branding, and corporate systems on which Mutual, Inc. runs its practice.

The firm's core offering centers on retirement planning and tax-advantaged employer plan administration—specifically 403(b), 457(b), 401(k), ERISA, and Pooled Employer Plans—supplemented by rollover IRAs, annuities, life insurance, college planning, estate planning, tax planning, and insurance planning. Client-facing tools include the Asset Map (a financial-organization snapshot tool), Retirement Calculator, and Personal Retirement Plan, all delivered through the PlanMember platform. These tools are characterized as ease-of-use planning utilities rather than AI-driven systems.

Mutual, Inc. generates revenue through advisory fees, securities transactions (via PSEC), and managed retirement-plan administration services. The go-to-market combines direct enterprise field sales (licensed advisors delivering one-on-one consultations) with a community-led motion anchored in association partnerships—most prominently the New York State Association of School Business Officials (ASBO New York) and the OMNI Group's Preferred Provider Program, which aggregates multiple fund families for educators. The customer base is concentrated in educational employees and multi-generational families in the Northeast United States, with referrals cited as the #1 source of new clients. Mutual, Inc. is owned by Daybright Financial (formerly U.S. Retirement & Benefits Partners), a holding company that also owns U.S. Retirement Partners.

Name

Mutual Inc.

Legal name

Mutual, Inc.

Website

https://mutualinc.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Mutual, Inc. is a privately held, New York-based financial advisory firm operating as a PlanMember Financial Center, providing retirement planning, 403(b)/457(b)/401(k) administration, and wealth management services primarily to educational employees and their families in the Northeast US, with approximately $1.95 billion in AUM.

Ownership category

akta.pro rank

Product category

Financial Advisory and Retirement Planning Services

NAICS

Portfolio Management and Investment Advice (523940)

SIC

Investment Advice (6282)

akta.pro primary industry

Retirement Plan Participant Advice & Managed Accounts (FSAEABAF)

akta.pro secondary industry

Employer Retirement Plan Advisory (401(k)/Pension) (FSAEABAE)

Keywords

• Retirement planning services
• Financial advisory services
• 403(b) plan administration
• Retirement income planning
• Wealth management advisory

Headquarters

HQ city

Farmingville

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Financial Advisory Services: Mutual, Inc. advisors provide financial planning and retirement advisory services as registered representatives of PlanMember Securities Corporation, a registered broker/dealer and investment advisor. Revenue is generated through advisory fees and securities transactions.
2. Retirement Plan Administration: The company manages retirement plans including 403(b), 457(b), and 401(k) plans for educational institutions and employers, generating revenue through plan management and administration services.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Mutual, Inc. is a financial advisory firm that delivers personalized retirement planning, investment, and wealth management services to individuals and families, with a vertical focus on educational employees. Its licensed advisors (registered representatives of PlanMember Securities Corporation) provide 403(b), 457(b), 401(k), ERISA, and pooled employer plan administration alongside retirement income, estate, tax, insurance, and college planning. The firm supplements advice with the PlanMember platform's digital tools for self-directed retirement planning.

Product overview

Mutual, Inc. is a financial advisory firm offering a comprehensive suite of retirement planning products and services through the PlanMember platform. The core offering centers on retirement planning services and employer-sponsored retirement plans (403(b), 457(b), 401(k)), supplemented by rollover IRAs, annuities, and life insurance products. The firm provides specialized add-on tools including Asset Map (financial organization tool), Retirement Calculator, and Personal Retirement Plan for individual clients. For employers, the PlanMember Workplace Savings Program and Pooled Employer Plans provide platform-based plan administration. Additional services include College Planning, Estate Planning, Tax Planning, and Insurance Planning, while Retirement Academy and Resource Hub offer educational resources. The company primarily serves educators, families, and association members through partnerships with organizations like OMNI Group's Preferred Provider Program.

Differentiator

Problem solved

Functional benefit

Products and services

• Retirement Planning

Quantifiable outcome

• $1.95 billion in assets under management

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core.

• PlanMember Securities Corporation (PSEC)coreChannel Partner/ Reseller/ DistributorMutual, Inc. advisors are registered representatives of PlanMember Securities Corporation, a registered broker/dealer, investment advisor, and member FINRA/SIPC. The company operates as a PlanMember Financial Center and offers securities and advisory services through this partnership.
• OMNI Group Preferred Provider ProgramcoreStrategic or Co-development PartnerMutual, Inc. provides educational employees access to multiple fund families and aggregated investments through the OMNI Group's Preferred Provider Program, delivering a higher level of investment service to educators.
• New York State Association of School Business Officials (ASBO New York)coreStrategic or Co-development PartnerMutual, Inc. partners with ASBO New York to help members set goals to achieve their financial and retirement objectives, providing specialized services tailored to school business officials.
• Daybright Financial (Formerly U.S. Retirement & Benefits Partners)coreOthersMutual, Inc. and U.S. Retirement Partners are owned by Daybright Financial. PlanMember is not affiliated with PSEC. Daybright Financial is the parent company providing corporate structure and ownership.
• PlanMember Financial CorporationcoreOthersPlanMember Financial Corporation provides the technology platform, branding, and corporate infrastructure for the PlanMember Financial Center network. Located in Carpinteria, CA.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Ascensus: Ascensus is a large recordkeeping and administration provider for retirement plans, including 403(b), 457(b), and pooled employer plans. Its platform competes with Mutual, Inc.'s employer-side retirement services and serves an overlapping education-sector client base.
• Empower Retirement: Empower is one of the largest retirement plan recordkeepers and managers in the U.S., serving 401(k), 403(b), and 457(b) plans through both institutional and individual advisory channels. It competes with Mutual, Inc. for employer-sponsored retirement mandates and participant advisory services.
• TIAA (Teachers Insurance and Annuity Association): TIAA is the dominant incumbent in the educator retirement market, offering 403(b), 401(k), annuities, and individual advisory services. It is a broad incumbent comparable to Mutual, Inc.'s educator-focused offerings, though at vastly larger scale and with proprietary in-house funds.
• Voya Financial: Voya Financial is a major retirement, investment, and insurance provider with strong 403(b)/457(b) plan administration capabilities and individual advisory services. Its broad portfolio overlaps with Mutual, Inc.'s retirement and investment offerings across employer and participant segments.
• Cetera Financial Group: Cetera is a network of independent broker-dealers and RIAs serving individual investors with retirement planning, wealth management, and advisory services. Its independent advisor model is structurally comparable to Mutual, Inc.'s advisor-led, PlanMember-affiliated distribution approach.
• Commonwealth Financial Network: Commonwealth is an independent broker-dealer and RIA supporting financial advisors serving individuals and families with retirement, investment, and planning services. It is comparable to Mutual, Inc. in business model (advisor-led, fee-based) and overlapping services (retirement, estate, tax planning).
• Lincoln Financial Group: Lincoln Financial provides retirement plan services, annuities, and life insurance with strong K-12 and higher education group retirement offerings. Its product portfolio and education-sector channel overlap substantially with Mutual, Inc.'s focus areas.
• OneAmerica Financial: OneAmerica offers retirement plans, annuities, and life insurance products with a focus on K-12 and higher education markets through the OMNI Group, a direct peer channel to Mutual, Inc.'s OMNI Preferred Provider partnership.

Direct peers

• PlanMember Financial Corporation: PlanMember Financial Corporation is the parent platform and broker/dealer behind Mutual, Inc. and the broader PlanMember Financial Center network. It is directionally comparable because other Financial Centers operate with similar advisor models, retirement plan menus, and educator-focused GTM across different geographies.
• Horace Mann Educators Corporation: Horace Mann is a financial services company specializing in retirement planning, insurance, and investment products exclusively for educators. It is the most direct competitor to Mutual, Inc. given its educator-focused vertical, multi-product offering (403(b), annuities, life insurance), and individual advisor distribution model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/mutual-inc.

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mutual Inc.