Muzeum Ziemi

What Muzeum Ziemi does

Muzeum Ziemi JUNA – Strażnica Walońska is a privately operated mineralogical museum located in the historic Karczma Głodowa building in Szklarska Poręba, Poland, in the Karkonosze mountain region. Founded and owned by Juliusz Naumowicz and opened on September 19, 2018, the museum spans over 350 square meters of exhibition space dedicated to regional mineralogy and the heritage of Wallachian miners who searched for treasures in the Karkonosze mountains since medieval times. Core products include the main regional and mineralogical exhibition, the Wystawa Minerałów Fluorescencyjnych (a permanent exhibition of 56 fluorescent minerals displayed under UV light — one of few such exhibitions in Poland), the Szlak Waloński themed hiking trail (two loops), an interactive museum quest game, seasonal holiday mineral workshops for children, and an on-site professional mineralogy shop selling raw minerals and decorative stone products. A satellite location, Skarby Ziemi JUNA, operates in Karpacz.

The business operates on a multi-stream revenue model anchored by admission ticket sales (30 PLN adults, 20-25 PLN reduced/children), on-site mineralogy shop transactions, and seasonal educational workshops, all delivered through physical on-site visitation during Tuesday-Saturday 10:00-18:00 and Sunday 10:00-15:00 hours. Customer segments span tourist families visiting the Karkonosze mountains, school groups on educational trips, mineral collectors purchasing specimens from the shop, and hikers/trail visitors who encounter the museum via the Walloon Trail and other marked hiking routes. The museum has no proprietary technology stack beyond a WordPress-based informational website (muzeumziemi-juna.pl), no digital applications, and no API or software integrations.

The museum was rebuilt with EU grant funding under the LEADER initiative (Measure 19, sub-measure 19.2, Rural Development Programme 2014-2020) following a March 2015 fire that destroyed the original wooden construction, and has since been awarded the 'Skarby Ducha Gór' Local Brand Certificate by LGD Partnerstwo Ducha Gór (2019, renewed 2022). Distribution is driven by the museum's physical positioning on multiple hiking trails, partnerships with local mountain guide guilds (Gildia Przewodników Sudeckich), and cross-promotion with regional hospitality partners including Mercure Karpacz Resort, Termy Cieplickie, and Dwór Liczyrzepy. The organization operates with approximately 6 employees and is privately held.

Name

Muzeum Ziemi

Legal name

Muzeum Ziemi – Juna

Website

https://muzeumziemi-juna.pl

Company type

Private

Founded year

2018

Operating status

Operating

Short description

Muzeum Ziemi JUNA is a privately operated mineralogical museum in Szklarska Poręba, Poland, housed in a 300-year-old historic building. It serves tourist families, school groups, hikers, and mineral collectors through regional mineralogy exhibitions, a fluorescent minerals display, an on-site shop, workshops, and themed hiking trails.

Ownership category

akta.pro rank

Headquarters

HQ city

Szklarska Poręba

HQ country

Poland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Museum Admission Tickets: Visitors pay admission fees to access the main exhibition, fluorescent minerals exhibition, and themed displays about Walloon miners and regional mining history.
2. Mineralogy Shop Sales: On-site professional mineralogy shop selling raw minerals and decorative stone products to visitors and collectors.
3. Educational Workshops: Holiday workshops for children focused on minerals, offered during summer vacations 2026 in the Karkonosze region.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Muzeum Ziemi JUNA is a private mineralogy and regional mining heritage museum located in the historic Karczma Głodowa building in Szklarska Poręba, Poland. It operates a 350+ square meter exhibition of regional minerals and Walloon mining history, a permanent Fluorescent Minerals exhibition (56 UV-glowing specimens), an on-site mineralogy shop selling raw minerals and decorative stones, seasonal educational workshops for children, and an interactive museum quest game.

Product overview

Muzeum Ziemi JUNA operates as a unified museum experience combining a 350+ sqm mineralogical and regional exhibition in Szklarska Poręba (the main venue, Muzeum Ziemi JUNA – Strażnica Walońska) with a branch in Karpacz (Skarby Ziemi JUNA). The core offerings include the main exhibit showcasing Wallachian mining heritage and local minerals, the Fluorescent Minerals exhibition (56 UV-glowing specimens), a mineralogical shop, seasonal mineral workshops for children, and an interactive quest game. The Szlak Waloński themed trail extends the experience beyond museum walls, connecting the institution to regional tourism routes. The museum also carries the Skarby Ducha Gór local brand certification.

Differentiator

Problem solved

Functional benefit

Products and services

• Muzeum Ziemi JUNA – Strażnica Walońska (Main Museum Exhibition) Main museum exhibit spanning 350+ square meters in Szklarska Poręba, featuring a regional and mineralogical collection that showcases Walloon (Waloński) mining history, local mineral specimens, and the Sudeckie Bractwo Walońskie heritage. Includes a museum quest game. Targeted at general visitors, families, hikers, and school groups visiting the Karkonosze mountains.
• Wystawa Minerałów Fluorescencyjnych (Fluorescent Minerals Exhibition) Permanent exhibition displaying 56 fluorescent minerals under UV light, including Halite from the Inowrocław salt mine, rubies, sapphires, kunzite, and Willemite with calcite from the USA. One of the few such exhibitions in Poland. Included with general admission; targeted at mineral enthusiasts, collectors, and general visitors.
• Sklep Mineralogiczny (Mineralogical Shop) Professional on-site mineralogy shop selling raw minerals and decorative stone products to visitors, tourists, and mineral collectors. Targeted at collectors and souvenir purchasers visiting the museum.
• Quest w Muzeum Ziemi JUNA (Museum Quest Game) Interactive museum quest game where visitors solve tasks and puzzles to explore the museum's corners and learn about minerals and Walloon history. Targeted at families, children, and curious general visitors seeking an engagement layer beyond passive exhibition viewing.
• Warsztaty w Minerałami – Wakacje 2026 (Children's Mineral Workshops) Holiday mineral workshops for children held during summer breaks in the Karkonosze Mountains, offering hands-on educational activities about minerals. Targeted at families with children visiting Szklarska Poręba during school holidays.
• Szlak Waloński (Walloon Trail) Themed tourist trail (two loops) through sites related to Walloon mining history in Szklarska Poręba, featuring informational boards in Polish and English. Developed in cooperation with Stowarzyszenie Zdolna Dolna and the Gildia Przewodników Sudeckich. Targeted at hikers, tourists, and regional heritage visitors.
• Skarby Ziemi JUNA w Karpaczu (Karpacz Branch Museum) Branch location of the museum in Karpacz, operating under the same organizational standards as the main Szklarska Poręba site. Targeted at tourists and visitors to Karpacz in the Karkonosze region.

Quantifiable outcome

• One of few exhibitions in Poland displaying fluorescent minerals under UV light
• +1 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered core and minor.

• LGD Partnerstwo Ducha GórcoreStrategic or Co-development PartnerLocal Action Group (LAG) that manages the 'Skarby Ducha Gór' (Treasures of the Mountain Spirit) local brand program. Awarded Muzeum Ziemi JUNA with Local Brand Certificate in 2019. Also partners with the museum on EU rural development projects under LEADER initiative.
• Stowarzyszenie Zdolna DolnaminorStrategic or Co-development PartnerRegional association of residents and supporters of Szklarska Poręba Dolna that initiated the first Walloon Trail loop in 2010. Museum is located on the trail route.
• Gildia Przewodników SudeckichminorStrategic or Co-development PartnerGuild of Sudeten Mountain Guides named after Willa Ericha Peuckert, consisting of young mountain guides passionate about the region. They provide free guided tours of the Walloon Trail in historical costumes.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Muzeum Mineralogiczne im. Kazimierza Maślankiewicza (Uniwersytet Wrocławski): Poland's leading university mineralogy museum featuring an extensive systematic mineral collection. Directly comparable as a Polish mineralogy-focused museum serving educational and enthusiast audiences, though at significantly larger scale and tied to academic institution.
• Muzeum Karkonoszy w Jeleniej Górze: Regional museum covering the Karkonosze Mountains with overlapping geographic catchment and complementary regional heritage focus. Directly comparable as a destination museum in the same tourism ecosystem serving visitors to the Jelenia Góra Valley.
• Kopalnia Złota w Złotoryi (Aurelia Gold Mine): Operating gold mine museum in Lower Silesia offering underground tours and mineralogy exhibits. Comparable as a Polish mining heritage tourism attraction that combines geological education with experiential tourism monetized through ticket sales.
• Kopalnia Soli Inowrocław (Inowrocław Salt Mine): Operating salt mine and museum in Inowrocław, Poland. The Halite specimen in Muzeum Ziemi's fluorescent collection originates from this mine, establishing a direct collection/museum connection. Comparable as a Polish mining heritage tourism site combining mineral displays with visitor experiences.
• Muzeum Górnictwa i Hutnictwa w Leszczynie: Small regional mining and metallurgy museum in Lower Silesia. Closely comparable as a small, regional Polish mining heritage museum operated by enthusiasts/heritage organizations with similar scale and visitor economics.
• Muzeum Ziemi (Uniwersytet Warszawski): University-affiliated geology and earth sciences museum in Warsaw with a similar name and overlapping mineralogy collection focus. Comparable as a Polish museum displaying minerals and geological specimens, though at larger institutional scale and located in a major urban market.

Broad incumbents

• Kopalnia Soli w Wieliczce (Wieliczka Salt Mine): UNESCO World Heritage salt mine museum near Kraków, the dominant Polish mining heritage tourism destination. Comparable as a mining-related museum experience, though at vastly larger scale and broader appeal; represents a benchmark for what scaled Polish mine tourism can become.

Regional players

• Centrum Edukacji Ekologicznej i Turystyki w Szklarskiej Porębie: Local tourism and educational entity operating in the same Szklarska Poręba municipality. Comparable as a tourism attraction competing for the same visitor pool in the immediate geographic market, often cross-promoted with the museum.
• Karkonoskie Centrum Edukacji Ekologicznej KPN: Karkonosze National Park's educational center offering nature and geology interpretation in the same mountain region. Comparable as a nature/earth-education attraction sharing the same tourist catchment and competing for educational-tourism visits.
• Leśna Huta (Glassworks & Mineral Attractions, Szklarska Poręba): Local artisanal glassworks and mineral-themed attraction in Szklarska Poręba. Comparable as a craft-and-mineral-themed tourist attraction in the same town, competing for visitor dwell time and offering educational/workshop components.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Muzeum Ziemi