MVMT Performance & Rehabilitation

What MVMT Performance & Rehabilitation does

MVMT Performance & Rehabilitation is a cash-based physical therapy and sports medicine clinic founded in 2019 in Green Bay (Ashwaubenon), Wisconsin, operating from a single location at 933 Anderson Dr, Suite G. The clinic is co-owned by Trevor Folker (MS, LAT, ATC, PES) and Dr. Erica Folker (PT, DPT, LAT, ATC) and delivers one-on-one, hour-long treatment sessions with licensed clinicians — without insurance billing, techs, or patient handoffs. Service lines are organized by athlete persona and condition: back pain, shoulder pain, knee pain, hip pain, pelvic floor/postpartum therapy, CrossFit therapy, runners therapy, youth athlete therapy, ACL rehabilitation, and dry needling.

The underlying clinical model combines manual therapy techniques (dry needling, joint mobilizations, myofascial release, cupping) with therapeutic exercise, strength training, and movement-pattern assessment in an on-site gym environment, supported by telehealth video consultations and a clinic app for post-rehab exercises. Patient acquisition is multi-channel and community-led: a free 15-minute phone consultation serves as the primary conversion mechanism, complemented by workshops at local fitness facilities (CrossFit 920, Bod-e gym), the MVMT Ruck Club outdoor fitness community, six free downloadable guidebooks, weekly email newsletter, and The Green Bay Health Project podcast. The patient base spans active adults, CrossFit athletes, runners, pregnant and postpartum athletes, and youth athletes across the Green Bay metro area.

Revenue is generated almost entirely through per-session professional services fees paid out-of-pocket by individual patients (HSA/FSA eligible), with superbills available for out-of-network insurance reimbursement. Reported visit pricing benchmarks (from the clinic's own FAQ) place initial evaluations near $120 and follow-up sessions at $65-$75, with a typical plan of care of approximately eight weekly sessions before patients transition into a recurring performance/maintenance program. No external funding, no enterprise customers, and no geographic expansion outside northeast Wisconsin have been disclosed.

Name

MVMT Performance & Rehabilitation

Legal name

MVMT Performance & Rehabilitation LLC

Website

https://mvmtgb.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

MVMT Performance & Rehabilitation is a cash-based, single-location physical therapy and sports medicine clinic in Green Bay, WI, offering hour-long 1:1 sessions to active adults, CrossFit athletes, runners, postpartum women, and youth athletes across northeast Wisconsin.

Ownership category

akta.pro rank

Product category

Physical Therapy & Sports Medicine Services

NAICS

Offices of Physical, Occupational and Speech Therapists, and Audiologists (621340)

SIC

Services-Health Services (8000), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Outpatient Physical Therapy (PT) Clinics (HLADAJAD)

akta.pro secondary industry

Sports Physical Therapy & Return-to-Play Rehab (HSADAIAB)

Keywords

• Physical therapy services
• Sports medicine
• Manual therapy
• Injury rehabilitation
• Postpartum therapy

Headquarters

HQ city

Green Bay

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Physical Therapy Sessions: Cash-based physical therapy sessions charged directly to patients. The clinic does not bill insurance directly. Patients pay out-of-pocket and may submit superbills for potential out-of-network reimbursement. Sessions are typically once per week for 1 hour, with average plan of care being approximately 8 visits before transitioning to performance/preventive maintenance. The model is designed to be more cost-effective than insurance-based PT when considering total time-to-recovery and outcomes.
2. Free Consultation / Evaluation: Initial phone consultation is free (15-30 minutes). First in-person visit is a comprehensive 1-hour evaluation that leads into the treatment plan. These evaluations generate the primary revenue stream.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels8 records

Core offering

MVMT Performance & Rehabilitation is a cash-based physical therapy and sports medicine clinic providing one-on-one, hour-long treatment sessions that combine manual therapy (dry needling, joint mobilizations, cupping) with strength and corrective exercise. Services are delivered by licensed clinicians at a single Green Bay, WI clinic, with telehealth options for remote evaluations, and are organized around condition-specific tracks (back, hip, shoulder, knee, pelvic floor/postpartum) and athlete-specific programs (CrossFit, runners, youth, ACL rehab).

Product overview

MVMT Performance & Rehabilitation is a cash-based physical therapy and sports medicine clinic offering a unified suite of specialized services rather than a modular software platform. The core offering consists of personalized 1:1 physical therapy sessions (full hour, one-on-one with a licensed clinician) targeting conditions including back pain, shoulder pain, knee pain, pelvic floor/postpartum issues, sports injuries, ACL rehabilitation, and dry needling. Specialty tracks serve CrossFit athletes, runners, and youth athletes. The clinic differentiates through its performance-based approach combining manual therapy with strength and flexibility exercises. Complementary free resources include downloadable guidebooks, a community rucking club (MVMT Ruck Club), and a podcast (The Green Bay Health Project). All services are provided at a single Green Bay, WI location without insurance billing, with initial free phone consultations to determine fit.

Differentiator

Problem solved

Functional benefit

Products and services

• Back Pain Physical Therapy

Quantifiable outcome

• Patients typically complete rehab in approximately 8 weekly sessions (vs. 24+ sessions typical in insurance-based PT), achieving complete pain resolution and return to activity
• +2 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• MovementX: Cash-based mobile and in-clinic physical therapy platform connecting patients with independent PTs for orthopedic and sports conditions. Comparable to MVMT as a cash-pay PT provider targeting active adults, though distribution is via a marketplace model rather than a single owned clinic.
• PRO Therapy: Independent cash-based physical therapy practice operating outside insurance networks with a performance and active-adult focus. Directly comparable to MVMT in business model (cash-pay, longer sessions, performance-oriented care) and similar in scale as a single- or small-multi-location independent clinic.

Broad incumbents

• Athletico Physical Therapy: Large multi-state outpatient PT chain with a strong presence in the Midwest, including Wisconsin. Comparable to MVMT as an outpatient PT provider serving active adults and athletes, but operates inside insurance networks at much higher patient volumes per clinic.
• Select Physical Therapy (Select Medical): National outpatient PT brand under Select Medical operating hundreds of clinics, many with sports medicine and orthopedic specialties. Comparable to MVMT in service mix (orthopedic, sports, manual therapy) but at vastly larger scale and inside insurance networks.
• ATI Physical Therapy: One of the largest outpatient physical therapy chains in the US, operating hundreds of insurance-based clinics. Comparable to MVMT as a competing outpatient PT provider, though ATI is a broad incumbent operating inside insurance networks rather than a cash-based, specialty-focused clinic.
• Results Physiotherapy: Multi-state outpatient PT chain known for hands-on manual therapy and longer session times, with a stronger orthopedic/sports tilt than typical insurance-based peers. Comparable to MVMT in philosophy around longer sessions and manual therapy, though still insurance-based and operating across many states.

Regional players

• Prevea Physical Therapy: Regional health system offering outpatient physical therapy across Northeast Wisconsin, including Green Bay. Comparable to MVMT as a local PT provider serving the same patient pool with orthopedic, sports, and pelvic floor services, but operating inside insurance networks at hospital-affiliated scale.
• Orlando Health Physical Therapy / Bellin Health Physical Therapy: Bellin Health operates physical therapy and sports medicine services in the Green Bay/Northeast Wisconsin region, including orthopedic and sports rehab. Most directly comparable to MVMT as a local competitor serving the same Green Bay patient base, though Bellin is a hospital-affiliated, insurance-based provider.

Others

• Hyperice (recovery & performance brand): Consumer recovery and performance brand whose products (percussive therapy, vibration, heat/cold) overlap with the manual therapy modalities MVMT clinicians use in-clinic. Comparable as an ecosystem participant serving the same active-adult and athlete customer base, though as a product company rather than a service provider.
• TrustMe Ed (cash-based PT practices like The Green Bay PT / Fyzical): Fyzical is a franchise network of cash- and insurance-mixed physical therapy clinics, many emphasizing balance, vestibular, and orthopedic specialties. Comparable to MVMT as a PT operator pivoting away from pure insurance billing toward differentiated, outcome-focused models.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/profile.php
• Instagraminstagram.com/mvmt.rehab
• LinkedInlinkedin.com/company/mvmtrehab

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MVMT Performance & Rehabilitation