Mxbon Adhesives
Mxbon Adhesives (北回化學/Cartell Chemical) is a Taiwan-based manufacturer of cyanoacrylate and anaerobic adhesives founded in 1994. The privately-held firm operates three Chiayi County plants, serving industrial, medical, automotive, and consumer customers across 300+ regions via seven country subsidiaries.
- Company typePrivate
- Founded1994
- HeadquartersMinxiong, Chiayi County, Taiwan
- Headcount1–10
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Mxbon Adhesives does
Mxbon Adhesives, operating under the legal entity Cartell Chemical Co., Ltd. (北回化學), is a Taiwan-headquartered specialty chemical manufacturer founded in 1994 and led by Chairman Chen Fang-bin. The company is privately held and family-controlled, with three dedicated manufacturing plants in Minxiong Industrial Park, Chiayi County. It self-positions as Asia's largest manufacturer of cyanoacrylate (instant) adhesives and runs a 30-plus-year formulation track record. Direct or partner subsidiaries span Taiwan, China, India, Thailand, the United States, the United Kingdom, and Serbia, collectively reaching 300+ regional markets worldwide.
The product platform is organized around several adhesive chemistries: a core line of cyanoacrylate and anaerobic adhesives for industrial bonding; specialty platforms in UV/light-cure and structural acrylic systems; regulated lines for medical devices (ISO 10993) and cosmetics (ISO 22716, certified 2025); and a consumer-facing HOBBY MATE line covering DIY, nail, and eyelash applications. Supporting chemistries — primers, accelerators, and debonders — round out an integrated stack. Notable technical assets include proprietary MECA chemistry, a UV-cure metal/glass platform, and a bio-based CA co-developed with Bostik/Arkema (Born2Bond, 2026 ASC Innovation Award).
Revenue is generated primarily through B2B specialty-chemicals sales into industrial, automotive, electronics, medical-device, CNC machinery, robotic-vacuum, and wearable OEM customers, supplemented by consumer packaged goods. Disclosed 2023 revenue is NT$2.5 billion (~US$78M). Go-to-market combines a Taiwan-centered manufacturing base with a multi-country subsidiary network for localization, regulatory compliance, and customer service. The business model is fundamentally a unit-economics specialty-chemicals franchise: certified formulations sold at premium margins to regulated and industrial buyers, with growth levers in new chemistries (bio-based, UV-cure), new verticals (cosmetics, medical), and new geographies channeled through partnerships such as Bostik.
Mxbon Adhesives firmographics
Firmographics- Name
- Mxbon Adhesives
- Legal name
- 北回化學股份有限公司 (Cartell Chemical Co., Ltd.)
- Website
- https://mxbon.com
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Mxbon Adhesives (北回化學/Cartell Chemical) is a Taiwan-based manufacturer of cyanoacrylate and anaerobic adhesives founded in 1994. The privately-held firm operates three Chiayi County plants, serving industrial, medical, automotive, and consumer customers across 300+ regions via seven country subsidiaries.
- Ownership category
- akta.pro rank
Mxbon Adhesives industry classification
Industry- Product category
- Industrial Adhesives
- NAICS
- Adhesive Manufacturing (32552)
- SIC
- Adhesives & Sealants (2891)
- akta.pro primary industry
- Adhesives (Structural & Assembly) (IMAEAGAH)
- akta.pro secondary industries
- Sustainable Labels, Adhesives & Inks (Wash-Off Labels, De-inkable Inks, Low-VOC) (IMALAMAJ), Industrial Rubber Adhesives, Cements & Repair Materials (IMANALAJ)
Keywords
Where Mxbon Adhesives is headquartered
LocationHeadquarters
- HQ city
- Minxiong, Chiayi County
- HQ country
- Taiwan
- HQ region
- Asia
Offices8 records
Markets served
Mxbon Adhesives business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Industrial Adhesive Sales: Sale of industrial-grade cyanoacrylate, anaerobic, structural, and UV adhesives to manufacturing companies for assembly applications. Products sold directly through subsidiaries and via distributor network globally.
- Medical Device Adhesives: ISO 10993-certified adhesive products for medical equipment manufacturers, sold as proprietary formulations or OEM/ODM custom solutions
- Consumer Adhesive Products: Consumer-grade instant adhesives, hobby products, and nail art adhesives sold through retail and e-commerce channels
- OEM/ODM Custom Formulation Services: Custom adhesive development and manufacturing services for OEM customers requiring specialized formulations for specific applications
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Industrial product pricing |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Mxbon Adhesives product offering
Product offeringCore offering
MXBON (北回化學/Cartell Chemical Co., Ltd.) manufactures and sells specialty cyanoacrylate (instant) adhesives, anaerobic adhesives (threadlockers, retaining compounds, pipe sealants, gasketing), structural acrylic adhesives, UV/light-cure adhesives, primers and accelerators, plus dedicated product lines for medical devices, consumer hobby/DIY use, and cosmetic (nail/eyelash) applications. The company operates three manufacturing plants in Minxiong, Taiwan and serves industrial OEM customers across automation, machinery, medical device, automotive, and wearable electronics sectors, while also offering OEM/ODM custom formulation services.
Product overview
MXBON (北回化學, Cartell Chemical Co., Ltd.) is a Taiwan-based manufacturer and global leader in cyanoacrylate (CA) adhesive technology with 30+ years of experience. The company operates three production facilities in the Minxiong Industrial Zone, Chiayi County, Taiwan, and serves global markets through subsidiaries and distributors in Taiwan, China, Thailand, India, the UK, and the US. The product portfolio is organized into two core product families and several specialized lines: (1) The MXBON Cyanoacrylate Adhesive Series encompasses multiple sub-series — Ethyl CA (General Purpose, Impact Resistant, High Temperature), Methyl CA, Specialty Functionality CA, UV/Light Cure CA, and Low-Odor/Low-Blooming (Methoxyethyl) CA — addressing applications from consumer DIY to high-precision industrial assembly. (2) The MXBON Anaerobic Adhesive Series includes Threadlocking Sealants, Retaining Compounds, Threaded Pipe Sealants, and Gasketing Sealants for machinery and equipment assembly. Supporting product lines encompass Structural Acrylic Adhesives (for metal/glass bonding), UV/Light Cure Adhesives (for automated production), Surface Preparation Products (Primers, Accelerators, Activators), and Debonders. Dedicated specialized lines include Medical Device Adhesives (ISO 10993-certified), Consumer Adhesives (home/DIY), HOBBY MATE (model/hobby market with light-cure and low-bloom CA), and Cosmetic Adhesives (nail/eyelash for beauty salons, ISO 22716/cGMP). The company also provides OEM/ODM customization services.
Differentiator
Problem solved
Functional benefit
Brands
- HOBBY MATE: Model-specific adhesive product line for hobbyists, featuring light cure CA, low odor low blooming CA, and primer pen sets
- Born2Bond
- 美碩
Products and services
- MXBON Cyanoacrylate Adhesive Series
Quantifiable outcome
- Bonding strength reaches 85% of final strength within 1 hour with 5-10 second initial cure time
- +2 more outcomes
Companies that use Mxbon Adhesives
Customer profileNamed customers5 records
Segments7 records
Ideal customer profiles5 records
Mxbon Adhesives technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Mxbon Adhesives partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- BOSTIK (Arkema Group)coreStrategic technology partnership with BOSTIK, a leading brand under French Arkema Group, for joint development of sustainable bio-based adhesive technology. The Born2Bond series bio-based cyanoacrylate adhesives were co-developed and won the 2026 ASC Innovation Award. MXBON contributes formulation expertise and manufacturing capabilities while BOSTIK provides global distribution and brand positioning in the sustainable adhesives market.
- Model Art MagazineminorEditorial coverage and product reviews in Model Art, a prestigious Japanese model hobby magazine. MXBON HOBBY MATE products have been featured in multiple issues, providing brand exposure to the professional model-making community in Japan and internationally.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Mxbon Adhesives competitors and assessment
Company assessmentDirect peers
- Permabond: Specialty adhesives manufacturer focused on cyanoacrylates, anaerobics, structural acrylics, and UV-cure formulations. Closest niche competitor to MXBON with comparable OEM/ODM customization focus and similar product family architecture.
- Toagosei (Aron Alpha): Japanese chemical company and inventor/original manufacturer of cyanoacrylate adhesives (Aron Alpha / Krazy Glue). Closest like-for-like competitor in pure cyanoacrylate chemistry and the historical technology benchmark against which MXBON positions its formulations.
- H.B. Fuller: US-listed global industrial adhesives manufacturer with overlapping product lines in cyanoacrylates, anaerobics, hot-melts, and specialty bonding solutions. Competes with MXBON across automotive, electronics, and industrial assembly end-markets globally.
- Arkema / Bostik: French specialty chemicals major with Bostik as the global adhesives brand and MXBON's explicit technology partner for bio-based Born2Bond. Directly comparable in product portfolio, end-market focus on industrial assembly, and global reach—making Bostik both ally and competitor.
- Henkel (Loctite): Global leader in industrial adhesives including cyanoacrylates (Loctite is the world's most recognized CA brand). Direct competitor across MXBON's full industrial, threadlocking, retaining, and medical adhesive portfolios, with vastly larger global R&D and distribution.
Emerging players
- Cyberbond: US-based specialty cyanoacrylate and anaerobic adhesive manufacturer serving automotive, electronics, and medical markets. Comparable in product focus and target segments, with meaningful but smaller scale relative to MXBON.
Regional players
- Pidilite Industries: India's largest adhesives manufacturer (Fevicol brand) with growing industrial adhesives business. Comparable as an Asian regional adhesives champion with end-market overlap, though Pidilite's strength lies more in consumer/construction while MXBON is stronger in industrial CA.
- Threebond Holdings: Japan-headquartered specialty adhesives and sealants manufacturer serving electronics, automotive, and industrial customers. Comparable in cyanoacrylate and anaerobic product lines with strong presence in East Asia, partially overlapping MXBON's Japanese and Asian customer base.
Broad incumbents
- 3M: Diversified industrial conglomerate with a substantial Adhesives & Tapes division covering industrial CA, structural adhesives, and specialty bonding. Competes broadly with MXBON across multiple end-markets but does not specialize in cyanoacrylate chemistry.
- Sika AG: Swiss specialty chemicals company with a substantial adhesives and sealants portfolio spanning construction, automotive, and industrial applications. Competes with MXBON in select automotive and industrial bonding use cases as part of a much wider product portfolio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Mxbon Adhesives social profiles
Digital presenceMxbon Adhesives compliance and trust
Trust signalCompliance4 records
Mxbon Adhesives financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mxbon Adhesives leadership team
Management profileNumber of profiles
Profiles1 record
Mxbon Adhesives subsidiaries and ownership
Company hierarchySubsidiaries7 records
Mxbon Adhesives funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mxbon Adhesives M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mxbon Adhesives
What does Mxbon Adhesives do?
MXBON (北回化學/Cartell Chemical Co., Ltd.) manufactures and sells specialty cyanoacrylate (instant) adhesives, anaerobic adhesives (threadlockers, retaining compounds, pipe sealants, gasketing), structural acrylic adhesives, UV/light-cure adhesives, primers and accelerators, plus dedicated product lines for medical devices, consumer hobby/DIY use, and cosmetic (nail/eyelash) applications. The company operates three manufacturing plants in Minxiong, Taiwan and serves industrial OEM customers across automation, machinery, medical device, automotive, and wearable electronics sectors, while also offering OEM/ODM custom formulation services.
Is Mxbon Adhesives a public or private company?
Mxbon Adhesives is a private company. It is classified as family owned and is currently operating.
When was Mxbon Adhesives founded?
Mxbon Adhesives was founded in 1994. It employs 1 to 10 people.
Where is Mxbon Adhesives based?
Mxbon Adhesives is headquartered in Minxiong, Chiayi County, Taiwan, in the Asia region.
How does Mxbon Adhesives make money?
Four revenue lines are on record. Industrial Adhesive Sales are the primary driver. The others are medical Device Adhesives, consumer Adhesive Products and OEM/ODM Custom Formulation Services.
Who are Mxbon Adhesives's main competitors?
Direct peers on record are Permabond, Toagosei (Aron Alpha), H.B. Fuller, Arkema / Bostik and Henkel (Loctite). Cyberbond is listed as an emerging player. Regional players are Pidilite Industries and Threebond Holdings. Broad incumbents are 3M and Sika AG.
Does Mxbon Adhesives have an API?
No public API is recorded for Mxbon Adhesives.
What industry is Mxbon Adhesives in?
Mxbon Adhesives's product category is Industrial Adhesives. Its primary akta.pro industry code is IMAEAGAH, Adhesives (Structural & Assembly), with a secondary code of IMALAMAJ, Sustainable Labels, Adhesives & Inks (Wash-Off Labels, De-inkable Inks, Low-VOC). Its NAICS code is 32552 and its SIC code is 2891.