1st Car
1st Car is a single-location used car dealership in Hull, UK, selling handpicked vehicles priced £3,500-£25,000 to budget-conscious and first-time car buyers, with in-house MOT/servicing, finance broking, and warranty services under parent The Right Car (UK) Limited.
- Company typePrivate
- Founded2008
- HeadquartersHull, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingServices
What 1st Car does
1st Car is a single-location used car dealership operating from Cleveland Street, Hull, East Yorkshire, trading as My1stMotorcar since 2008 under the FCA-authorised (FRN 651562) parent The Right Car (UK) Limited (Company Registration 03708461). The business sells handpicked used vehicles sourced primarily from local Main Dealer part exchanges at prices ranging from £3,500 to £25,000, with 66 vehicles listed on its website at the time of data capture. Its core product set comprises used car sales, new car referrals via the Right Car network for Ford, Renault, and Dacia, an in-house workshop offering MOTs, servicing, and repairs for all makes and models, vehicle finance brokerage across a five-lender panel (MotoNovo Finance, First Response, Blackhorse Motor Finance, Evolution, CarFinance 247), and warranty products. Every vehicle is sold with a bundled 5 Star Treatment Service (3-month warranty, 12-month MOT with no advisories, full service, professional valet).
The business model is a hybrid of one-time vehicle sales, transaction-based finance commissions earned as a credit broker, and recurring workshop service revenue. The go-to-market is direct-to-consumer through a physical showroom, phone enquiries (01482 317 317), and a website with online booking for test drives, valuations, and services; marketing channels include Facebook, email, Google remarketing, and SEO. Customers are budget-conscious used car buyers and first-time car buyers within a roughly 40-mile radius of Hull, with the captive workshop customer base extending to all-make servicing. The company is small (5 employees), reliant on local geographic concentration, and operates without disclosed funding, M&A activity, or proprietary technology beyond standard dealership website functionality.
1st Car firmographics
Firmographics- Name
- 1st Car
- Legal name
- The Right Car (UK) Limited
- Website
- https://my1stmotorcar.co.uk
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- 1st Car is a single-location used car dealership in Hull, UK, selling handpicked vehicles priced £3,500-£25,000 to budget-conscious and first-time car buyers, with in-house MOT/servicing, finance broking, and warranty services under parent The Right Car (UK) Limited.
- Ownership category
- akta.pro rank
1st Car industry classification
Industry- Product category
- Used Car Dealership
- NAICS
- Used Car Dealers (44112), Used Car Dealers (441120)
- SIC
- Retail-Auto Dealers & Gasoline Stations (5500), Services-Automotive Repair, Services & Parking (7500)
- akta.pro primary industry
- New & Used Auto Purchase Loans (FSAKADAA)
- akta.pro secondary industries
- Dealer-Sold & F&I Administered Service Contracts (Dealer Obligors) (FSAJALAD), Vehicle Protection & Add-on Product Financing (Warranties, GAP, Service Plans) (FSAKADAL)
Keywords
Where 1st Car is headquartered
LocationHeadquarters
- HQ city
- Hull
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
1st Car business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Used Vehicle Sales: Sale of handpicked used vehicles, primarily local main dealer part exchanges, with prices ranging from approximately £3,500 to £25,000.
- Finance Commission: As an FCA-authorised credit broker, the company earns commission from finance lenders for introducing customers to finance products including Hire Purchase and Personal Contract Purchase.
- Service, MOT and Repairs: Workshop services offering MOT testing, servicing, and general repairs for all makes and models.
- Warranty Products: 3-month warranty included with vehicle purchases; extended warranty options available.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Economy used cars from £3,500 |
| One time/ perpetual license | Pay-as-you-go | Mid-range used cars £5,000-£10,000 |
| One time/ perpetual license | Pay-as-you-go | Premium used cars £10,000-£16,000 |
| Transaction based/ take rate | Monthly | Finance - Hire Purchase |
| Transaction based/ take rate | Monthly | Finance - Personal Contract Purchase (PCP) |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
1st Car product offering
Product offeringCore offering
1st Car operates a single-location used car dealership in Hull, East Yorkshire, selling handpicked quality used vehicles (primarily sourced from local main dealer part exchanges) priced from approximately £3,500 to £25,000. The dealership complements vehicle sales with an in-house workshop offering MOT testing, servicing, repairs, and air conditioning, plus FCA-authorised credit broking that introduces customers to a panel of finance lenders for Hire Purchase and PCP financing. Each vehicle is supplied with a 5 Star Treatment Service package bundling a 3-month warranty, 12-month MOT with no advisories, full service, and professional valet, backed by a Price Promise guarantee.
Product overview
1st Car is a used car dealership operating as a single-location franchise under The Right Car (UK) Limited trading group. The core offering centers on selling handpicked quality used vehicles sourced primarily as local Main Dealer part exchanges, with prices ranging from £3,500 to £25,000. The company complements vehicle sales with integrated add-on services including in-house workshop servicing and MOT facilities, vehicle finance brokerage (offering HP and PCP options through partnered lenders), warranty packages, and a Price Promise guarantee. New car sales are facilitated through associated Right Car dealerships for Ford, Renault, and Dacia brands. Every vehicle comes standard with the 5 Star Treatment Service package encompassing warranty, MOT, servicing, and professional valeting.
Differentiator
Problem solved
Functional benefit
Products and services
- Used Car Sales Sale of handpicked quality used vehicles, primarily sourced from local main dealer part exchanges, priced from approximately £3,500 to £25,000, for individual car buyers in the Hull/East Yorkshire region.
- Service and MOT In-house workshop offering MOT testing, vehicle servicing, general repairs, air conditioning servicing, and combined Service/MOT packages for all makes and models, open to both past purchasers and external customers.
- Vehicle Finance FCA-authorised credit broker service introducing customers to finance lenders (MotoNovo Finance, First Response, Blackhorse Motor Finance, Evolution Funding, CarFinance 247) for Hire Purchase and Personal Contract Purchase financing on vehicle purchases.
- Vehicle Warranty Warranty packages providing peace of mind for used vehicle purchasers, with a 3-month warranty included as standard on every vehicle sold and extended warranty options available.
- New Car Sales (via Right Car) New vehicle sales facilitated through referral to partner Right Car dealerships (rightcar.co.uk) for Ford, Renault, and Dacia brand vehicles for customers seeking a new rather than used car.
Quantifiable outcome
- 3-month warranty with every vehicle
- +2 more outcomes
Companies that use 1st Car
Customer profileSegments3 records
Ideal customer profiles3 records
1st Car technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
1st Car partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- Right Car (UK) LimitedcoreParent company that owns and operates the 1st Car brand. Also operates rightcar.co.uk for new car sales and rightcaremobility.co.uk for mobility solutions. Provides regulatory authorisation (FCA regulated) and corporate support.
- Ford UKminorNew vehicle supplier through rightcar.co.uk for Ford brand vehicles.
- Renault UKminorNew vehicle supplier through rightcar.co.uk for Renault brand vehicles.
- Dacia UKminorNew vehicle supplier through rightcar.co.uk for Dacia brand vehicles.
- Right Care MobilityminorRelated company under the Right Car group providing mobility solutions and equipment.
- Robspeed MotorcyclesminorRelated company under the Right Car group offering motorcycle sales and services.
Scale indicators4 records
Recent moves6 records
Expansion highlights3 records
1st Car competitors and assessment
Company assessmentMarket position
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
1st Car social profiles
Digital presence1st Car compliance and trust
Trust signalCompliance1 record
1st Car financial estimates
Financial estimateRevenue estimate
Valuation estimate
1st Car leadership team
Management profileNumber of profiles
1st Car funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
1st Car M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 1st Car
What does 1st Car do?
1st Car operates a single-location used car dealership in Hull, East Yorkshire, selling handpicked quality used vehicles (primarily sourced from local main dealer part exchanges) priced from approximately £3,500 to £25,000. The dealership complements vehicle sales with an in-house workshop offering MOT testing, servicing, repairs, and air conditioning, plus FCA-authorised credit broking that introduces customers to a panel of finance lenders for Hire Purchase and PCP financing. Each vehicle is supplied with a 5 Star Treatment Service package bundling a 3-month warranty, 12-month MOT with no advisories, full service, and professional valet, backed by a Price Promise guarantee.
Is 1st Car a public or private company?
1st Car is a private company. It is classified as corporate owned and is currently operating.
When was 1st Car founded?
1st Car was founded in 2008. It employs 1 to 10 people.
Where is 1st Car based?
1st Car is headquartered in Hull, United Kingdom, in the Europe region.
How does 1st Car make money?
Four revenue lines are on record. Used Vehicle Sales are the primary driver. The others are finance Commission, service, MOT and Repairs and warranty Products.
Does 1st Car have an API?
No public API is recorded for 1st Car.
What industry is 1st Car in?
1st Car's product category is Used Car Dealership. Its primary akta.pro industry code is FSAKADAA, New & Used Auto Purchase Loans, with a secondary code of FSAJALAD, Dealer-Sold & F&I Administered Service Contracts (Dealer Obligors). Its NAICS code is 44112 and its SIC code is 5500.