ASQ-Quality Management Division (QMD)

What ASQ-Quality Management Division (QMD) does

The Quality Management Division (QMD) is a technical division within the American Society for Quality (ASQ), a nonprofit professional association headquartered in Milwaukee, Wisconsin. QMD serves approximately 21,800 quality management professionals across over 130 countries, functioning as a horizontal professional community rather than a technology vendor. Its value proposition centers on professional certification preparation, continuing education, peer networking, and knowledge exchange across quality methodologies such as Six Sigma, Lean, and ISO-aligned quality management systems. The division has 1-10 direct employees and is sustained largely by volunteer leadership across more than 80 local sections globally.

QMD's product portfolio is educational and community-based. Core offerings include the myASQ online community platform (forums, blogs, library resources, member directories), instructor-led certification preparation courses (CMQ/OE at $900 for non-members / $850 for members over 48 hours; CQI and CQT on-site exam reviews), and paid webinar series such as the 2026 Mastering Metrology eight-session series at $200 per session or $1,200 for the full series. Each webinar awards 0.4 ASQ Recertification Units (RUs), reinforcing the certification-maintenance flywheel. Distribution is event-driven and community-led, leveraging regional conferences (Annual Pacific Region Quality Conference, 2026 Audit Division Conference in Rosemont, IL) and local section meetings as in-person channels, with virtual delivery via WebEx.

QMD generates revenue through individual membership fees, certification exam fees, paid course registrations, and webinar/event tickets. Marketing is conducted primarily through the myASQ platform, email, LinkedIn, and Facebook, with a top-of-funnel emphasis on community/blog content and mid-funnel conversion through webinars and certification prep. The division is part of a parent nonprofit that does not disclose division-level financials, and QMD does not offer standalone software, APIs, or proprietary technology products.

Name

ASQ-Quality Management Division (QMD)

Legal name

American Society for Quality

Website

https://my.asq.org

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

The Quality Management Division (QMD) is a technical division within the nonprofit American Society for Quality, serving approximately 21,800 quality management professionals in over 130 countries through certification preparation courses, paid webinar series, community forums, and regional conferences.

Ownership category

akta.pro rank

Product category

Professional Certification and Training

NAICS

Business Schools and Computer and Management Training (6114)

SIC

Services-Engineering, Accounting, Research, Management (8700)

akta.pro primary industry

Corporate Training Course Marketplaces (B2B Content Libraries) (EDAFAIAH)

akta.pro secondary industries

Qualifications & Credit Framework Authorities (EDADAEAD), Quality Management Systems (QMS) & GxP Documentation (HLAGAKAD)

Keywords

• Quality management certification
• Professional training courses
• Continuing professional education
• Industry standards education
• Quality professional networking

Headquarters

HQ city

Milwaukee, Wisconsin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Training and Certification Courses: Revenue generated from instructor-led training courses, exam preparation programs, and certification review sessions. Example: CMQ/OE certification course at $900 (members $850) for 48 hours of instruction.
2. Webinar Series and Educational Events: Paid webinar series offering professional education with recertification units. Example: MQD Mastering Metrology Webinar Series 2026 at $200 per session or $1,200 for all 8 sessions.
3. Membership Fees: ASQ generates revenue through annual membership fees providing access to divisions, communities, certifications, and member benefits.
4. Certifications: Revenue from professional certification exams including CQI, CQT, CQE, CMQ/OE, and other quality management credentials.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

ASQ-Quality Management Division (QMD) is a technical division of the American Society for Quality that provides quality management certification preparation, instructor-led training, paid webinar series, and a professional community platform for quality practitioners. The division sells access to exam prep courses (CMQ/OE, CQI, CQT), recurring webinar programs such as the Mastering Metrology series, and offers a myASQ-hosted community of approximately 21.8K members for networking, knowledge sharing, and continuing education across quality disciplines including Six Sigma, Lean, and quality management systems.

Product overview

ASQ Quality Management Division (QMD) operates as a professional community within the American Society for Quality's myASQ platform, serving 21.8K members. The organization provides a portfolio of certification preparation programs (CMQ/OE, CQI, CQT), professional training through webinar series like the Mastering Metrology series, and an events calendar connecting quality professionals across multiple divisions and sections. The core offering is the community platform enabling networking, knowledge sharing, and professional development through forums, blogs, and section events. ASQ-QMD does not appear to offer a standalone software product; rather it provides community, certification, and educational services.

Differentiator

Problem solved

Functional benefit

Products and services

• ASQ Quality Management Division (QMD) Community

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Regional players

• International Association for Continuing Education & Training (IACET): IACET is an ANSI-accredited standards body that authorizes providers to issue CEUs and trains continuing-education professionals across North America. Comparable because both organizations sit at the intersection of continuing-education standards and the credentialing ecosystem that QMD relies on for its recertification unit system.

Broad incumbents

• American Society for Quality (ASQ) — parent organization: ASQ is the parent nonprofit of QMD and operates the full portfolio of quality-related divisions, certifications, and the myASQ community platform on which QMD runs. Included as the broader incumbent under whose brand, infrastructure, and licensing QMD's offerings are delivered.
• Coursera: Coursera partners with universities and firms (including Google, IBM) to deliver professional certificates and courses in quality, Six Sigma, and process improvement at low cost. Comparable as a broader incumbent in the corporate-training-course marketplace that competes for the same continuing-education wallet.
• LinkedIn Learning: LinkedIn Learning offers subscription-based on-demand courses across quality management, Six Sigma, and operations, bundled into LinkedIn Premium. Comparable as an incumbent in the B2B content library space that competes with QMD's webinar and certification prep offerings for budget share.

Direct peers

• International Institute of Business Analysis (IIBA): IIBA operates the same nonprofit-association-with-paid-credentialing model for business analysts (CBAP, ECBA), using membership dues, certification prep courses, recertification, and chapter networks. Directly comparable to ASQ QMD's structure, pricing logic, and member-engagement strategy.
• International Academy for Quality (IAQ): IAQ is a global nonprofit membership organization focused on advancing the quality profession, with similar member-driven governance, recognition programs, and thought-leadership conferences. Comparable as a peer professional body in the same quality management niche.
• Project Management Institute (PMI): PMI is the closest analog: a nonprofit professional association that monetizes members through credentialing (PMP, CAPM), paid training, recertification units (PDUs), and a global chapter network. Both organizations run on a near-identical membership-fee-plus-certification-fee-plus-CE model and compete for the same professionals' continuing-education budgets.
• (ISC)²: (ISC)² is a nonprofit that sells cybersecurity certifications (CISSP, CCSP) supported by paid training, recertification CPE credits, and local chapters—mirroring ASQ QMD's certification-plus-RU-plus-section model. Comparable because both monetize professional credentials through prep courses and continuing education requirements.
• GOAL/QPC: GOAL/QPC is a private Lean/Six Sigma training and certification organization founded by quality pioneers Robert S. Kaplan and Michael Brassard. Directly comparable as a paid training provider in the same Lean/Six Sigma curriculum space that QMD's CMQ/OE and webinar programs compete against.

Emerging players

• Six Sigma Global Institute: SSGI is an online-focused Six Sigma certification provider offering leaner, lower-cost alternatives to traditional association-issued credentials. Comparable because it targets the same quality-improvement practitioner buyer with lower-priced, faster certification pathways.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/ASQ
• LinkedInlinkedin.com/company/asq-quality-management-division-qmd

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ASQ-Quality Management Division (QMD)