My Beach Phuket
My Beach Resort Phuket is a privately held boutique 5-star beachfront hotel in Cape Panwa, Thailand, offering 9 room categories, 4 F&B outlets, a spa, event venues, and weddings to leisure couples, families, wellness travelers, and corporate groups.
- Company typePrivate
- Founded-
- HeadquartersPhuket, Thailand
- Headcount1–10
- GTM typeB2C
- OfferingServices
What My Beach Phuket does
My Beach Resort Phuket is a privately held, boutique 5-star beachfront hotel located on a secluded bay at Cape Panwa in Phuket, Thailand. The property operates across a single integrated asset comprising 9 room categories ranging from 48 sq.m. Deluxe rooms to Private Pool Beachfront suites with plunge pools, supported by 4 on-site F&B outlets (My Café restaurant, My Beach Bar, My Lounge sky bar, and Jouet D'Art patisserie), the My Soul spa, two infinity pools including a 700 sq.m. lap pool, and a fitness center. It also operates 4 dedicated event venues (My Lounge, Miracle Lawn, Poolside, and My Boardroom) hosting corporate meetings, weddings, and social gatherings, with separate Western and traditional Thai wedding packages.
The business generates revenue primarily through accommodation across 9 room categories, supplemented by food and beverage (buffets from THB 850–1,050/person, seafood platters THB 2,990–4,590, romantic dinners THB 8,990/couple), spa treatments, paid experiences (Thai cooking classes THB 1,500/person, sunset yacht charters, kayaking, paddleboarding, beach picnics), and group/event bookings handled via a dedicated sales channel. Distribution is hybrid: the resort prioritizes direct bookings through its own SmartBooking-Pro engine and the My Privileges loyalty program (offering up to 10% accommodation discounts plus F&B and spa benefits), supplemented by OTAs including TripAdvisor, phone and email reservations, and a LINE official account popular with Thai consumers. Marketing spans Instagram, Facebook, YouTube, content/blog SEO, email, and earned media via six consecutive years (2019–2024) of Michelin Guide recognition, a 5-star TAT STAR sustainability rating, and the 2025 Trusted Thailand Award.
Technology is entirely third-party: no proprietary booking, property management, or AI platform is disclosed; the stack relies on SmartBooking-Pro for reservations, standard hospitality PMS, Google Analytics, Facebook Pixel, and PDPA-compliant cookie consent tooling. Customer segments are distributed across couples and honeymooners, families, wellness and adventure travelers, wedding couples, and corporate/MICE groups, with no named enterprise anchors, indicating low customer concentration but also limited visibility into repeat-guest economics absent disclosed loyalty data.
My Beach Phuket firmographics
Firmographics- Name
- My Beach Phuket
- Legal name
- My Beach Resort
- Website
- https://mybeachphuket.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- My Beach Resort Phuket is a privately held boutique 5-star beachfront hotel in Cape Panwa, Thailand, offering 9 room categories, 4 F&B outlets, a spa, event venues, and weddings to leisure couples, families, wellness travelers, and corporate groups.
- Ownership category
- akta.pro rank
My Beach Phuket industry classification
Industry- Product category
- Boutique Beachfront Resort
- NAICS
- Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211)
- SIC
- Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Beachfront & Island Luxury Resorts (THAGACAA)
- akta.pro secondary industry
- Resort Convention Hotels (THAGALAC)
Keywords
Where My Beach Phuket is headquartered
LocationHeadquarters
- HQ city
- Phuket
- HQ country
- Thailand
- HQ region
- Asia
Offices1 record
Markets served
My Beach Phuket business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Technology or R&D
Revenue model
- Accommodation: The primary revenue stream, encompassing room rentals across nine room categories ranging from standard Deluxe (48 sq.m.) to Private Pool Beachfront suites. Rooms are sold at nightly rates with direct booking discounts; packages bundle dining credits and activities.
- Food & Beverage: On-site dining at My Café (06:30–23:00), My Beach Bar (11:00–23:00), My Lounge (17:00–22:00), Jouet D'Art patisserie (10:00–20:00), and private beach dining. Revenue includes à la carte sales, buffet dinners (THB 850–1,050/person), seafood platters (THB 2,990–4,590/set), and romantic dinners (THB 8,990/couple).
- Meetings & Events: Revenue from hosting corporate meetings, weddings (Western and Thai ceremonies), and social events. Venues include My Lounge (60 sq.m.), Miracle Lawn (290 sq.m.), Poolside (270 sq.m.), and My Boardroom (8.5 sq.m.). Events include wedding packages, gala dinners, and team-building gatherings.
- Spa & Wellness: My Soul spa offering oil massages, traditional Thai massages, and after-sun treatments. Spa treatments are sold individually at the resort; the My Privileges program offers 15% off à la carte spa treatments at Lime Leaf Spa Panwa.
- Activities & Experiences: Revenue-generating activities include sunset yacht charters, Thai cooking classes (THB 1,500/person), kayaking, stand-up paddleboarding, beach picnics, and yacht trips. Party packages start at THB 450/person.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Ultimate Escape Package — Private Pool Beachfront with airport transfers and floating breakfast |
| Other | Multi-year contract | Family Fun Package — 2-night minimum stay with family-oriented inclusions |
| Other | Multi-year contract | My Saver — Deluxe room with 20% discount |
| Other | Multi-year contract | Plan Ahead, Save More — 25% off for 30+ day advance booking |
| Other | Multi-year contract | Fabulous February — Thematic seasonal offer |
| Unit Pricing | Pay-as-you-go | My Flavours Saturday Night Buffet — Weekly Saturday BBQ buffet |
| Unit Pricing | Pay-as-you-go | Wednesday BBQ Buffet — Weekly Wednesday beachfront buffet |
| Unit Pricing | Pay-as-you-go | Seafood Platter — Standard and Premium seafood sets |
| Unit Pricing | Pay-as-you-go | Romantic Dinner — Private beachfront 3-course dinner for two |
| Unit Pricing | Pay-as-you-go | Thai Cooking Class — Hands-on cooking experience |
| Unit Pricing | Pay-as-you-go | Picnic Set — Strand-side outdoor dining experience |
| Unit Pricing | Pay-as-you-go | Party Package — Group events and celebrations at the resort |
| Usage-based | Pay-as-you-go | Happy Hours — Daily buy-one-get-one-free cocktail promotions |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels10 records
My Beach Phuket product offering
Product offeringCore offering
My Beach Resort Phuket operates a boutique 5-star beachfront resort in Cape Panwa, Phuket, offering accommodation across nine room categories ranging from Deluxe to Private Pool Beachfront suites. The resort runs four on-site dining venues (My Café, My Beach Bar, My Lounge, and Jouet D'Art patisserie), a beachfront spa (My Soul), wedding packages in both Western and Thai ceremony formats, and dedicated meeting and event venues, complemented by water activities, cooking classes, and the My Privileges loyalty program.
Product overview
My Beach Resort Phuket is a boutique 5-star beachfront hotel offering a unified hospitality experience at Cape Panwa. The resort provides accommodation across 9 room categories (from Deluxe to Private Pool Beachfront) and operates multiple dining venues (My Café restaurant, My Beach Bar, My Lounge sky bar, and Jouet D'Art café), spa services (My Soul), wedding and event venues, and a loyalty program (My Privileges). Recognized by the Michelin Guide for six consecutive years (2019-2024), the property emphasizes beachfront luxury with panoramic sea views, private pools, and integrated dining and wellness experiences.
Differentiator
Problem solved
Functional benefit
Brands
- My Privileges: Loyalty membership program offering discounts on accommodation, late check-out, complimentary upgrades, and food & beverage savings
- My Café
- My Beach Bar
- My Lounge
- Jouet D'Art
- My Soul
- My Flavours
Products and services
- Deluxe A 48 sq.m. room on the upper level of the resort with calming earth tone interiors, featuring a king-size bed, sofa bed, and spacious private balcony with pool views. Designed for up to three persons.
- Family Deluxe A spacious room on the upper levels featuring a king-size bed and a single bed with mountain views and a private balcony, designed for families seeking a comfortable coastal stay.
- Deluxe Pool View A 38 sq.m. comfortable room on the upper floor of the Premier Pool Access Rooms, offering pool views from the balcony bathtub.
- Premier Pool Access A 38 sq.m. room with convenient pool access directly from the balcony, featuring an outdoor balcony for relaxing and enjoying tropical vibes.
- Premier Seaview A 48 sq.m. room offering panoramic sea views highlighted in the Michelin Guide, with a spacious balcony featuring a daybed and sitting area.
- Family Seaview A 48 sq.m. spacious room designed for families seeking a coastal getaway, offering panoramic sea views from the private balcony.
- Premier Seaview Studio A 48 sq.m. intimate room with breathtaking panoramic sea views, featuring an oversized king bed positioned for optimal viewing and an oval bathtub on the balcony, ideal for honeymooners.
- Premier Beachfront A room on the upper floor offering extra privacy, just steps from the sea with beautiful seaviews and an outdoor circular bathtub on the balcony.
Quantifiable outcome
- Michelin Guide recognition for six consecutive years (2019–2024)
- +5 more outcomes
Companies that use My Beach Phuket
Customer profileSegments5 records
Ideal customer profiles5 records
My Beach Phuket technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
My Beach Phuket partnerships and signals
Strategic signalScale indicators9 records
Recent moves6 records
Expansion highlights5 records
My Beach Phuket competitors and assessment
Company assessmentDirect peers
- COMO Point Yamu: COMO Point Yamu is a luxury boutique resort on Phuket's east coast (Cape Yamu) targeting wellness, romance and design-conscious travelers with comparable room count, spa focus and premium positioning.
- Rosewood Phuket: Rosewood Phuket is a luxury resort on Emerald Bay serving affluent leisure and family travelers with private-pool villas, multiple F&B outlets and a strong wellness/spa offering — directly competitive in Phuket's luxury segment.
- The Nai Harn: The Nai Harn is a luxury beachfront hotel on Nai Harn Beach, Phuket, offering ocean-view rooms, multiple dining venues, and event spaces targeting couples, families and corporate retreats in the same premium leisure niche.
- Trisara Phuket: Trisara is a luxury boutique pool-villa resort on Phuket's northwest coast serving honeymooners, families and celebrities with private-pool villas — a direct competitor for Phuket's high-end leisure traveler.
- Sri panwa: Sri panwa is the closest direct peer — a luxury boutique pool-villa resort also located in Cape Panwa, Phuket, targeting romance, weddings and high-end leisure travelers with private-pool villas and panoramic Andaman Sea views.
- Pullman Phuket Panwa Beach Resort: Pullman Phuket Panwa is a competing upper-upscale beachfront resort in Cape Panwa, sharing the same secluded bay geography and serving leisure, MICE and wedding guests with similar room, F&B and event programming.
Broad incumbents
- JW Marriott Phuket Resort & Spa: JW Marriott Phuket is a large luxury chain resort on Mai Khao Beach with extensive MICE, F&B and spa facilities — competing with My Beach for high-end weddings, group bookings and leisure travelers via Marriott Bonvoy distribution.
- InterContinental Phuket Resort: InterContinental Phuket is a newly opened luxury chain resort on Kamala Beach, targeting premium leisure and MICE segments with IHG loyalty reach and chain-scale event infrastructure.
- Anantara Phuket Resorts: Anantara operates multiple Phuket luxury resorts under the Minor Hotel Group umbrella; it competes for similar guests with broader marketing reach, loyalty (GHA DISCOVERY) and chain-backed wedding/MICE infrastructure.
Regional players
- SAii Koh Samui Choeng Mon: SAii Koh Samui is a Thai luxury beachfront resort on a different island but with comparable boutique positioning, family and couple targeting, and Michelin-adjacent F&B — useful as a regional comparable for Thai luxury leisure demand.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
My Beach Phuket social profiles
Digital presenceMy Beach Phuket compliance and trust
Trust signalCompliance5 records
My Beach Phuket financial estimates
Financial estimateRevenue estimate
Valuation estimate
My Beach Phuket leadership team
Management profileNumber of profiles
My Beach Phuket funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
My Beach Phuket M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about My Beach Phuket
What does My Beach Phuket do?
My Beach Resort Phuket operates a boutique 5-star beachfront resort in Cape Panwa, Phuket, offering accommodation across nine room categories ranging from Deluxe to Private Pool Beachfront suites. The resort runs four on-site dining venues (My Café, My Beach Bar, My Lounge, and Jouet D'Art patisserie), a beachfront spa (My Soul), wedding packages in both Western and Thai ceremony formats, and dedicated meeting and event venues, complemented by water activities, cooking classes, and the My Privileges loyalty program.
Is My Beach Phuket a public or private company?
My Beach Phuket is a private company. It is classified as unknown and is currently operating.
When was My Beach Phuket founded?
My Beach Phuket was founded in -1. It employs 1 to 10 people.
Where is My Beach Phuket based?
My Beach Phuket is headquartered in Phuket, Thailand, in the Asia region.
How does My Beach Phuket make money?
Five revenue lines are on record. Accommodation is the primary driver. The others are food & Beverage, meetings & Events, spa & Wellness and activities & Experiences.
Who are My Beach Phuket's main competitors?
Direct peers on record are COMO Point Yamu, Rosewood Phuket, The Nai Harn, Trisara Phuket, Sri panwa and Pullman Phuket Panwa Beach Resort. Broad incumbents are JW Marriott Phuket Resort & Spa, InterContinental Phuket Resort and Anantara Phuket Resorts. SAii Koh Samui Choeng Mon is listed as a regional player.
Does My Beach Phuket have an API?
No public API is recorded for My Beach Phuket.
What industry is My Beach Phuket in?
My Beach Phuket's product category is Boutique Beachfront Resort. Its primary akta.pro industry code is THAGACAA, Beachfront & Island Luxury Resorts, with a secondary code of THAGALAC, Resort Convention Hotels. Its NAICS code is 72111 and its SIC code is 7000.