My Bookshelf Publishing House

What My Bookshelf Publishing House does

My Bookshelf Publishing House (Моя книжкова полиця) is a Ukrainian vertically integrated publishing and bookstore-café operator founded in 2014 in Kyiv by Nataliia Mospan, bootstrapped with 5,000 UAH of initial capital and currently operating with 5 employees. The company operates three interrelated business lines: an in-house publishing imprint («Видавництво Моя книжкова полиця») producing approximately 200+ original Ukrainian-language titles across children's and adult series (Піксі-книжки, Детектив Дупка, Екосерія, Сімон, Корнебідyй); two physical bookstore-cafés in Kyiv (Chykalenka 7 in the city center and Sribnokilska 1A in the Poznyaky residential district) combining book retail with in-house coffee and bakery, seating up to 30 people, and hosting book clubs, author meetings, and children's reading sessions; and a national e-commerce platform (mybookshelf.com.ua) distributing 10,000+ SKUs from 200+ Ukrainian publishers and accessory manufacturers, with delivery across Ukraine via Ukrposhta and Nova Poshta, plus international shipping to the USA and EU.

The business monetizes through one-time retail sales (books, café F&B, accessories, toys, stationery, branded merchandise), event services (book-themed children's birthday parties at 700–1,550 UAH per child across START/HOLIDAY/TURNKEY tiers), gift certificates, and a 10% cashback loyalty program. A franchise program (MINI €25,000 investment, MAXI €45,000) targets expansion to 13+ Ukrainian cities. The company positions itself as the first 100% Ukrainian-language bookstore-café, explicitly never having sold Russian-language books, and integrates with the Ukrainian government's єКнига (998.40 UAH) and єПідтримка (1,000 UAH) cultural programs via 8 partner banks, channeling state-subsidized consumer spend. Free cultural programs include a bookmobile, children's reading sessions («читанки»), and a puppet theater.

My Bookshelf grew from 100 titles in 2014 to 10,000+ SKUs and a peak of four physical locations by 2019, but consolidated to its current two Kyiv locations following the February 2022 full-scale invasion of Ukraine, which also halted work on a planned fifth location. The company claims an 85% repeat customer rate and a decade of brand recognition as a leader in Ukrainian-language children's and adult literature. Core customers are Ukrainian families, parents of young children (2–12), and franchisee entrepreneurs in priority cities. Distribution is multi-channel: own retail (2 stores), e-commerce (national + international), and franchise licensing.

Name

My Bookshelf Publishing House

Legal name

Моя книжкова полиця

Website

https://mybookshelf.com.ua

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

My Bookshelf Publishing House is a Ukrainian bootstrapped, vertically integrated publishing and bookstore-café operator serving families and book lovers with original Ukrainian-language titles, two Kyiv retail-café locations, e-commerce delivery across Ukraine, and a franchise program.

Ownership category

akta.pro rank

Product category

Bookstore & Publishing

NAICS

Book Publishers (51313), Book Retailers and News Dealers (45921)

SIC

Books: Publishing Or Publishing & Printing (2731)

akta.pro primary industry

General Trade Publishing (Adult Fiction & Nonfiction) (MPAJAAAA)

akta.pro secondary industries

General Bookstores (New Books) (CRALAAAA), Children’s Book Print-on-Demand (Picture Books, Early Readers, YA) (MPAJANAC)

Keywords

• Ukrainian-language books
• Bookstore café chain
• Children's book publishing
• Online book retail
• Bookstore franchise

Headquarters

HQ city

Kyiv

HQ country

Ukraine

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Book sales (retail): Sale of Ukrainian and foreign-language books through physical bookstore-cafés and online store. The company stocks over 10,000 book titles from 200+ Ukrainian publishers as well as English-language titles.
2. Café and food & beverage: Freshly roasted coffee, beverages, desserts from own confectionery, sandwiches, ice cream, chocolate, and vegan desserts sold in bookstore-café locations.
3. Accessories, toys, stationery and merchandise: Sale of bookmarks, posters, puzzles, scratch cards, eco-bags, pictures by numbers, air fresheners, stickers, postcards, notebooks, pens, calendars, envelopes, toys for children, eco-toys, board games, puzzles for children, candles, roomboxes (rumboksy), book corners (buknuky), beauty products, cups, keychains, badges, and branded merchandise.
4. Children's birthday party packages: Book-themed birthday party packages for children aged 2-12 years offered at the Poznyaky bookstore-café. Three tiers (START, HOLIDAY, TURNKEY) with themed programs, gifts, dessert tables, photography, and optional custom scenarios. Prices range from 700-1,550 UAH per child.
5. Franchise fees: Revenue from franchising the My Bookshelf brand. Two formats offered: MINI (investment 25,000 EUR, 5,000 EUR entry fee, 1.5% royalty first year) and MAXI (investment 45,000 EUR). Also individual consulting services for bookstore entrepreneurs at 4,500 UAH/hour (2,250 UAH for veterans).

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels9 records

Core offering

My Bookshelf Publishing House sells Ukrainian-language books through two physical bookstore-café locations in Kyiv, a nationwide e-commerce website (mybookshelf.com.ua), and a franchise network. The company operates its own publishing imprint «Видавництво Моя книжкова полиця» producing original children's and adult book series, supplements book sales with café food and beverage service and branded merchandise, and runs children's birthday party packages, cultural programs, and a 10% cashback loyalty program.

Product overview

My Bookshelf Publishing House operates as a vertically integrated publishing-retail enterprise combining three core activities: (1) its own publishing imprint «Видавництво Моя книжкова полиця» producing Ukrainian-language children's and adult books across series including Піксі-книжки (miniature 10×10 cm books), Екосерія (eco-friendly books), Детектив Дупка, Сімон, and Корнебідуй; (2) brick-and-mortar Книгарні-кав'ярні (bookstore-cafés) in Kyiv offering books alongside specialty coffee and in-house desserts, hosting cultural events and children's birthday parties; and (3) an Інтернет-магазин (online store) at mybookshelf.com.ua distributing the full product range nationally and internationally. The business supplements its core operations with a Бонусна система (loyalty/cashback program), ФРАНШИЗА (franchise program with MINI and MAXI formats), and acceptance of government cultural programs єКнига and єПідтримка. Its cultural initiatives — including a bookmobile, free children's reading sessions, and puppet theater — extend the brand's reach beyond retail. The product portfolio spans books (children's, juvenile, adult fiction, non-fiction), own publishing imprints, and non-book merchandise (stationery, toys, plush toys, home decor, board games, mugs).

Differentiator

Problem solved

Functional benefit

Brands

• Видавництво 'Моя книжкова полиця': Company's own publishing imprint (Superpublishing), producing illustrated books for children and adults, including Pixi-books, the Dupka detective series, Eco-series, French series, and patriotic titles.

Products and services

• Видавництво «Моя книжкова полиця» (In-house Publishing Imprint / Super Publishing House) In-house publishing imprint producing original Ukrainian-language books for children and adults, including Pixi mini-books, Eco Series, Detective Dupka, Simon, Cornebidouille, and translated works; approximately 200+ titles sold directly through the company's bookstore-cafés and online store.
• Bookstore-Cafés «Моя книжкова полиця» (Physical Retail Locations) Two physical bookstore-café locations in Kyiv (city center on Chykalenka Street 7 and Poznyaky on Sribnokilska Street 1A), open daily 10:00-21:00, offering Ukrainian-language books, specialty coffee, in-house desserts, and event spaces for book clubs, author meetings, and children's readings; serving as pickup points for online orders.
• Online Bookstore mybookshelf.com.ua Full online store selling Ukrainian-language books, own publishing titles, and non-book merchandise (stationery, toys, gifts), with delivery across Ukraine via Nova Poshta and Ukrposhta, free delivery above 499-899 UAH, international shipping to EU and USA, and online payment via Liqpay.
• Book-Themed Children's Birthday Parties («Книжкові дні народження») Themed children's birthday party programs for ages 2-12 offered at the Poznyaky bookstore-café, with three tiered packages (START, HOLIDAY, TURNKEY) at 700-1,550 UAH per child, six themes (Simon the rabbit, Cornebidouille, Pixi, School of Magic, Detective Dupka, Pirate Dogs), and optional add-ons (photographer, custom scenario, costumes).
• Franchise Program «Моя книжкова полиця» (MINI and MAXI formats) Franchise program offering two bookstore-café formats for opening in Ukrainian cities: MINI (from 50 m², €25,000 investment, €5,000 entry fee, 1.5% royalty first year) and MAXI (from 100 m², €45,000 investment); includes business plan, training, design, and ongoing support with individual consulting by founder Nataliia Mospan.
• Branded Merchandise («Мерч Моя книжкова полиця») Branded merchandise line including soft toys, posters, bookmarks, mugs, stickers, scratch cards, eco bags, numbered painting kits, pins, badges, and keychains tied to the My Bookshelf brand and publishing characters.
• Gift Certificates («Подарункові сертифікати») Gift certificates purchasable for use across physical bookstore-cafés and the online store, applicable to any product in the assortment.
• Non-Book Products («Не книги») Wide assortment of non-book merchandise including keychains, pins, patches, roomboxes, candles, posters, board games, bookmarks, postcards, stickers, notebooks, pens, calendars, envelopes, toys, eco-toys, beauty products, and mugs.

Quantifiable outcome

• 85% repeat customer rate claimed for franchise marketing

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• Ministry of Economy of Ukraine (National Cashback program)coreOthers · 1 January 2024The company's publishing titles and books from partner publishers are registered with the National Cashback program, allowing customers to use government-issued єПідтримка (1,000 UAH) and єКнига (998.40 UAH) certificates for purchasing books. Book registration with the program is managed by publishers.
• Ukrainian banks (єПідтримка payment)minorChannel Partner/ Reseller/ Distributor · 1 January 2024Accepts єПідтримка/Національний кешбек cards from partner banks: PrivatBank, A-Bank, Accordbank, Sense Bank, Bank Globus, RADABANK, Bank Credit Dnipro, Klyshovyi Dim for in-store and online book purchases.
• 200+ Ukrainian publishers and manufacturerscoreChannel Partner/ Reseller/ Distributor · 1 January 2014My Bookshelf sources its product assortment from over 200 Ukrainian publishers and accessory/souvenir manufacturers. This partnership network supplies the physical stores and online platform with over 10,000 SKU across books, stationery, toys, and accessories.

Scale indicators6 records

Recent moves14 records

Expansion highlights6 records

Broad incumbents

• Indigo Books & Music: Canadian bookstore chain operating large-format retail stores with attached lifestyle/gift merchandise, similar in concept to My Bookshelf's book-plus-café-plus-merchandise model. Useful international comparable for retail format benchmarking.
• Barnes & Noble: Largest US bookstore chain with physical stores plus café/restaurant concepts and broad merchandise mix. Benchmarks the upper-scale bookstore-café model that My Bookshelf operates at much smaller scale.
• Ranok (Видавництво Ранок): Major Ukrainian educational and children's publishing house with broad catalog across textbooks, children's books, and educational materials. Larger, broader publisher compared to My Bookshelf's niche focus, but overlaps in children's Ukrainian-language titles.

Regional players

• Daunt Books: UK independent bookstore chain with café spaces and curated literary programming. Comparable to My Bookshelf in the bookstore-café-as-cultural-hub positioning, though operating in a different geography and price tier.

Direct peers

• Vivat: Major Ukrainian publishing house and bookstore chain combining original publishing with multi-location retail. Closest peer in vertically integrated publisher-retailer model in Ukraine, though larger scale and broader genre mix.
• Yakaboo (ye.ua): Largest Ukrainian online bookstore, directly competing on the e-commerce channel with My Bookshelf for Ukrainian-language book sales. Both sell across Ukraine with delivery; Yakaboo is pure-play online without café/family experience layer.
• А-ба-ба-га-ла-ма-га: Prominent Ukrainian children's book publisher producing high-quality illustrated originals — directly comparable to My Bookshelf's own publishing imprint in children's segment. Both target Ukrainian-language children's literature.
• Книгарня 'Є' (Ye Bookstore): Ukrainian bookstore chain focused on Ukrainian-language content with multiple physical locations. Shares cultural positioning and Ukrainian-language curation focus with My Bookshelf; broader store network provides scale comparison.
• Book-24 / Book24.ua: Ukrainian online bookstore offering broad assortment across Ukrainian and Russian languages with delivery. Represents the price- and assortment-led competitive threat to My Bookshelf's online channel.
• Наш Формат (Nash Format): Ukrainian publisher and bookstore specializing in business, non-fiction, and intellectual literature. Competes for the same adult Ukrainian-language reader segment with physical retail and online presence; narrower genre focus than My Bookshelf.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/mybookshelf_ua
• Facebookfacebook.com/mybookshelfua
• Instagraminstagram.com/mybookshelf.com.ua
• TikToktiktok.com/@mybookshelf_ua?lang=uk-UA
• LinkedInlinkedin.com/company/my-bookshelf-publishing-house

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about My Bookshelf Publishing House